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Explore every episode of the podcast Softpreneur

Dive into the complete episode list for Softpreneur . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
19: Creative Expression as a Business Owner w/ Quiz Empress Chanti Zak 12 Nov 202401:00:19

In many ways, Chanti Zak, is the ultimate Softpreneur -- she's also the most brilliant marketer we've ever met. Sustainable Growth Coach, Quiz Expert, Creator of The Empathy Marketing Ecosystem Model & Agency, she helps forward thinking business owners like you stand out, find your people, and increase conversions through connection. Fancy titles aside, she's also a mama of 3, who is obsessed with psychology, personal growth, and learning how to homestead (She lives on a 7-acre piece of gorgeous land in the mountains and has a massive garden, chickens, rabbits, and soon, a cow!)  Chanti shares her journey from food blogger to a successful online business owner, emphasizing the importance of her embodiment practice, community, and commitment to authenticity as a catalyst for personal growth. But we're not gonna lie: Chanti also talks about the hungry ghosts of online business, the false promises coaches and marketers make, and how the idea that one day it's all gonna be super easy is perhaps a dangling carrot that we all need to stop chasing. Known as the "Quiz Queen" by the likes of Amy Porterfield, Jenna Kutcher, and Copyhackers... Chanti shares how her interest in self-assessments brings her closer to what she truly wants to create in life. We talk about the circular path from raw creative energy, to being paid to write, to going back to the beginning with so much more awareness, confidence, and insight. 


We explore: 


  • Chanti's deeply embodied spiritual, and creative practice that brings her into her body and her best ideas.
  • Chanti's journey from food blogger with a dream to conversion copywriter for the biggest names in online business, personal development, and wellness (we're talking Amy Porterfield, Jenna Kutcher, and Mathew Hussey)... how Chanti carved out a niche for herself that changed the game for copywriters and online creators. And how the path has brought her back to her first passion, a sourdough side passion project with room to grow.
  • The writer's path and making a living as a writer. How to find clients the magnetic way.
  • Quizzes, personality based frameworks from human design to archetypes to enneagram: how aiming to do with any quiz or assessment is like, let it serve as an invitation to explore further and let it serve as a mirror to reflect back to you what might be true that you have yet to see or acknowledge.
  • Pareto's 80/20 law and the relationship to time as a business owner, innovative ways to self structure and creating enough freedom and space for yourself to DO ANYTHING.
  • There will always be other things competing for your time... and Chanti's recent cutthroat style of weeding out what actually matters.


Chanti is the creator of The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients. She believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time you can find her hanging with her 3 kiddos, milking her cow, or learning how to shuffle. 


Timestamps:


[01:57] The myth of passive income in online business  

[06:28] Managing stress and cortisol through movement  

[12:30] From food blogging to becoming a conversion copywriter  

[16:53] Breaking into copywriting and finding success in the wellness space  

[22:19] Insights from human design and how it applies to business  

[35:25] Shifting work schedules to focus on family and passion projects  

[46:55] The importance of boundaries in entrepreneurship


Get your hands on Chanti's proven to perform copy + quiz templates & always actionable trainings at her GREENHouse!


Ready to shine a little sunlight on the aspects of YOUR nature that make a thriving online marketing ecosystem possible? Take the Growth Type Assessment!


Want to learn even more from Chanti? Check out her Website and Instagram.


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

18: Building from Rock Bottom: Business Energetics & Owning Your Vulnerability29 Oct 202400:20:32

We get a little vulnerable in this episode, and share about our Holistic Business Building Journey. We share the birth story of All Connected Agency, and how, quite frankly, this business was created from a rock bottom... but “all things work together for the good.” We share how we build business through energetics and moving forward with alignment, not just the big financial goals. Because the dance of our business is FULLY energetic. We've found that our medicine and magic lies in helping clients bust through business and visibility blocks in order to grow in full alignment and authenticity. 


We explore:


  • How vulnerability and visibility have been the initiatory invitation for our business and personal growth this year.
  • How Dawn was one of the first people to be replaced by AI back at the end of 2022. And how Dawn and Elyssa both experienced a rock bottom at the end of 2022, which then birthed All Connected Agency. The initiation of entrepreneurship and the path these two spiritual ladies walk together.
  • Using Lacy Phillip's To Be Magnetic form of Neural Manifestation as the backbone of our business growth.
  • How we bring our healing practices into our work with clients, and hold space for them to get REALLY authentic about what they're building, and what they really want.
  • Business success is not solely defined by financial metrics.
  • The flat out magical business owners we've attracted into our Holistic Business Society, our group coaching container for alchemy and initiation.
  • Our collaborative innovative creative business process.
  • Pivots, Portals, and our brand new offer: The Business Block Breakthrough & Abundance Activation.


Timestamps:


[03:06] Launching the website during a tough month

[07:03] Turning rock bottoms into opportunities

[11:43] Mastering social media and content development

[14:21] Brand strategy as a reflection of self

[16:15] Giving clients permission to be themselves


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned:


All Connected Agency | Website

Neural Manifestation by Lacy Phillips | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

9: Business as Stewardship: Holistic Business Foundational Principles27 Aug 202400:40:33

We want to collaborate on The Softpreneur Podcast with you! So if this concept of "business as stewardship" hits for you, we'd love to know how you are stewarding the earth, the people around you, and your business. Send us a DM on IG, leave a comment, or shoot Dawn an email at connect@allconnected.agency and fill us in!


Are human beings inherently bad, exploitative, consuming machines... or is there a chance that we might exist in harmony and steward each other and the earth as we grow our businesses? Dawn and Elyssa go deep on the concept of business as stewardship, musing on how to do life differently, whether it's the way we consume, the way we collaborate, how we establish our communities and hold the collective and love. As well as our creative responsibility to create the world we want to live in, on a small scale, so that the large scale can reflect a more open-hearted, loving, and collaborative way of being.


We Explore:


  • The 3Cs of Business As Stewardship and how these principles speak to your divine service in this world.
  • How being intentional about what we consume and supporting small businesses can contribute to a more sustainable and compassionate world.
  • How the idea of "leave no trace" might make you feel bad to be human, and how that doesn't help anyone step up, steward, or nourish their connection to the earth.
  • The concept of A World Brotherhood Colony and why Yogananda said "Environment is stronger than willpower".
  • The collective shift toward stewardship, cultivating relationships with nature, and how millennials are leaving city life behind.
  • The radical, mindblowing things that happen when you create and collaborate with likeminded humans to create something bigger than you (or than you could have ever imagined).


Timestamps:


8:32 Rethink consumption habits to align with stewardship goals.

13:22 Understand collaboration as a key to effective stewardship.

17:03 Be more intentional about your media consumption.

22:28 Apply creative solutions to localize and improve stewardship efforts.

29:22 Collaborate with others to foster innovation in stewardship practices.

33:05 Embrace complementary skills in collaboration for greater impact.

37:00 Challenge the belief that humans are inherently bad for the earth.


Resources Mentioned:


Yogananda's Self-Realization Fellowship | Website

Amanda Frances | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

8: Doing social media the sovereign way with Eyla Cuenca of Uncovering Birth20 Aug 202400:56:29

Eyla Cuenca has built a following on Instagram by being a bit of a rebel in the birth space. A thought leader to the core, Eyla is a holistic birth guide, Childbirth Educator, Doula, health freedom advocate and birth trauma alchemist. Eyla creates polarizing posts that really help to grow her following... all in service of creating more conversation, connection, and sovereignty for everyone involved in the birth experience. Eyla gave us the inside scoop on how she creates a strong container to hold herself with love, especially when what she posts is divisive and polarizing. Plus how she grew her business from in person to online, and her manifestation process when it comes to growing an audience. Eyla's social media strategy is proof that if you're not afraid of ruffling feathers, you can build a strongly successful business online... in a way that works for YOU.


Eyla's work is dedicated to offering guidance that supports women and men in returning to their deepest knowing about birth, individual sovereignty, and the body’s innate intelligence.


With a BA in Anthropology and Ethnographic photography from Bennington College… Eyla studied family systems and is passionate about helping change the conversion around the way women birth. She brings an anthropological lens to her work, with an eye for institutional critique. Eyla trained with the AAHCC founded by Robert A. Bradley, MD, where she specialized as a Birth Educator and Doula. Her work as a Guardian Ad Litem for the 11th Judicial Circuit of Florida as well as attending over 200 births as a Doula – in both hospital and home settings – brought her into health freedom and advocacy work. Eyla thoroughly believes that it is everyone’s right to have access to empowering education from conception to parenting.


Follow Eyla Cuenca on Instagram @eyla_cuenca_birth and if you want to hold space for yourself as you show up loud and proud on social, check out Eyla's Containment Course.


If you're looking to create more sustainable success, bust through mindset blocks and take aligned action in your business, shoot us a DM on IG @allconnected.agency. We're here to support your radiant growth!


Resources Mentioned:


Uncovering Birth | Website

The Primal Wound by Nancy Newton Verrier | Book


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

7: How to Use Social Media As Shadow Work with Biohacker Style By Stace Fizzy13 Aug 202400:38:35

If you're looking to create more sustainable success, bust through mindset blocks and take aligned action in your business, shoot us a DM on IG @allconnected.agency. We're here to support your radiant growth!


Stace used to think "influencers were cringe," and now she's a social media influencer who tries out the world's weirdest wellness hacks, and effortlessly grows her following through the practice of shadow work, which she learned through To Be Magnetic's process for neural manifestation. We go deep in this episode, from how to "hack the algorithm" by clearing your subconscious blocks. To recognize that the gift of cancel culture might just be learning how to cultivate a DGAF mentality, and vote for yourself first.


From physical trainer to kundalini yogini, to active wear e-com retailer, to red light therapy, carnivore, and beyond, Stace is a wellness influencer (and serial entrepreneur) on a mission to support the collective to DO our shadow work so we can show up as the most authentic versions of our ourselves.


Come Hang with Style by Stace Fizzy on YouTube, Instagram and TikTok.


Resources Mentioned:


To Be Magnetic | Website

The Portable Jung by Carl G. Jung | Book

Kelly Brogan's Work | Website

Carnivore Diet Video | YouTube


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

6: How to Go Viral on Social By Giving Real Value with Carly of The Habit Ayurveda 06 Aug 202400:44:44

What wellness influencer do you want us to interview? Shoot us a DM on Instagram @allconnected.agency and tell us who you'd love to hear from for an inside scoop!


For the last decade, Carly Banks has been helping women find body, mind, spirit, nervous system, and hormonal balance through sharing the path of Ayurveda.


In early 2024, one of Carly's videos went viral on Instagram and TikTok (garnering millions of views) -- and in the last ~6 months, her Instagram following grew from 3500 to 74k followers. All along the way, she has kept it real. Carly truly lives her practice of simple, daily ritual and is also a brilliant business woman who knows that social media is just one part of a thriving business ecosystem.


Carly shares how the best way to grow your business as a wellness practitioner is by honing your expertise in person, so that when you're ready to expand your online business, you have SO MUCH value to share with your audience.


One of the biggest wins?


Her absolutely viral video was an education piece where she was being EXACTLY herself!


Tune in and hear us chat about finding your authentic stride with social media, the sustainable way to grow your business, why nurturing your email list is SO essential, and how a huge following doesn't necessarily translate to a thriving business.


Connect with Carly on Instagram @thehabitayurveda and check out her life-enhancing offerings at thehabit.net while there take the Ayurvedic Mind-Body Quiz to find your personalized, simple path to balance.


Resources Mentioned:


ManyChat | Website

Chanti Zak's Quiz Course | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

5: How To Own Your Sovereignty in Relation to Social Media30 Jul 202400:37:33

Send us a DM on Instagram @allconnected.agency and tell us what you think about social media, personal sovereignty, and victim consciousness as a Softpreneur.


Yes, social media sucks. But when you recognize your role in the drama triangle and take sovereignty over your relationship with this tech overlord behemoth, you can use social media as a catalyst to your spiritual & business growth, rather than a villain to be escaped at all costs. In this episode, the gals elucidate some of the reasons social media IS a villain, then dig into some of the ways it can be seen as both a personal blessing and business blessing. They also give you some of the clues you need to understand when you're stuck in victim consciousness. If marketing is a healing modality, social media in and of itself can be a spiritual practice. Because when you become more visible, your business benefits in SO many ways. This game changing episode is the beginning of our series on Softpreneurship and Social Media, so if you've been on the fence about whether to go all in on social, give this episode a listen, and your nervous system a rest.


Resources Mentioned:


The Reclaimed Woman by Kelly Brogan, MD | Book

Stephen J. Karpman's Drama Triangle | Website

Madelyn Moon | TikTok

The Hidden Life of Trees by Peter Wohlleben | Book


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

4: Business as Stewardship, Ancestral Earth Work, and Regenerative Abundance with Land Alchemist & Spiritual Mentor Camilla Blossom23 Jul 202400:49:19

Send us a DM on Instagram with your vision for the collective.


In this episode, Dawn & Elyssa interview Camilla Blossom, a spiritual mentor, land alchemist, and medicine woman passionate about earth stewardship. Camilla shares her vision of interconnectedness, emphasizing the importance of joy, intuition, and love to brighten the world. Learn how reciprocal relationships with nature, honouring ancestors, and rethinking our connection to the land can transform both personal and business practices. This episode promises to inspire you with profound insights on nurturing yourself, others, and the planet.


"We are not here to heal the earth. We are here to heal our relationship with Mother Earth." - Camilla Blossom


For over 35 years, Camilla has been walking a magical fairy shamanism path to awaken and embody the consciousness of Mother Earth. She is a spiritual mentor & guide, land alchemist, medicine woman, and author of Sacred Spirits of Gaia: Co-Creating a New Earth with Fairies, Elementals, Ancestors, and Spirits of Land.


Key Topics Discussed:


  • Interconnectedness of all living beings
  • Joy, pleasure and lifting spirits
  • Reciprocity and gratitude to nature
  • Healing our earth connection
  • Mentorship and accessing gifts


For bonus content, join Camilla Blossom on Pateron at Tree Keepers Circle in the Temple of Earth Magic.


Explore Camilla's magical offerings on her Website, and definitely check out her YouTube Channel.


Connect with Camilla Blossom on her Instagram, Patreon or sign up for her Newsletter.


Music:

Pleiades 432 by Kenta Hayashi

3: How Shiva Rose Creates Her Business in Alignment With Spirit (And You Can Too)16 Jul 202400:48:14

Muse all things meaningful marketing with us on Instagram: @allconnected.agency | @dawn_petrin | @elyssajakim


In this episode, Dawn & Elyssa interview Shiva Rose, a wellness icon and entrepreneur. They explore the delicate balance of feminine and masculine energies in business. Shiva shares how her spiritual practices, including Ayurveda and Kundalini yoga, shape her entrepreneurial journey. From retreats in Tuscany to creating a skincare line inspired by meditation, learn how Shiva integrates intuition and joy into her multifaceted ventures. Discover the essence of true prosperity and the importance of sisterhood and structured discipline in achieving a fulfilling life. Don’t miss this inspiring conversation on aligning business with spirit.


Shiva Rose’s a bit of a legend in the wellness world, founder of clean beauty line Shiva Rose Beauty, Author of Whole Beauty: Daily Rituals and Natural Recipes for Lifelong Beauty and Wellness, creator of the Pre-Goop holistic wellness blog The Local Rose (which Elyssa contributed to!), and she weaves beauty wherever she goes. She created her new online course The Waterways of the Feminine Mystique to guide women on a journey of self-discovery and empowerment by reconnecting to their innate femininity and sensuality.


Key Topics Discussed:


  • Importance of sisterhood and connectivity
  • Role of Ayurveda in entrepreneurship
  • Balancing feminine and masculine energies
  • Embracing spiritual practice in business
  • Defining true prosperity and joy


Looking to learn more? Shiva's Waterways of the Feminine Mystique Course is a guide women on a journey of self-discovery and empowerment by reconnecting to their innate femininity and sensuality.


Resources Mentioned:


Eka Mai Recitation By White Sun | Listen Here

Mul Mantra By Snatam Kaur | Listen Here


Other ways to connect with Shiva Rose is through The Local Rose on their Website or Instagram.

Also, check out Shive Rose's Beauty Products on their Website or Instagram.


Music:

Pleiades 432 by Kenta Hayashi

2: How to Build A Spirit-Led Business That's Prosperous, Profitable, and Purposeful09 Jul 202400:26:37

Co-create the future you'd like to see with us! Send us a DM with your vision for the collective over on Instagram. If you enjoyed this podcast, leave us a review and share it with a friend.


In this episode, Dawn & Elyssa explore their personal spiritual journeys and discuss how integrating spirit into business practices can lead to greater alignment and success. They also share their visions for the collective and emphasize the importance of putting spirit first in entrepreneurship.


Key Topics Discussed:


  • Spiritual practices and journeys
  • Combining spirit with business
  • Our vision for the collective
  • Tuning in and energy alignment
  • Spirit-focused entrepreneurship strategies


Music:

Pleiades 432 by Kenta Hayashi

1: What's a Softpreneur Anyway? Introducing The Holistic Business Method21 Jun 202400:27:39

Connect with us on Instagram: @allconnected.agency, @dawn_petrin, and @elyssajakim


Dawn & Elyssa kickoff the Softpreneur podcast by exploring the concept of Softpreneurship. They discuss the integration of personal values into business and introduce the idea of marketing as a healing modality.


Key Topics Discussed:


  • Marketing as a healing modality
  • Definition and importance of Softpreneurship
  • Finding personal freedom in business
  • Combining spirituality with entrepreneurship
  • Ethical and conscious business practices


Music:

Pleiades 432 by Kenta Hayashi

17: Kelly Brogan M.D.'s Relationship Hacks For When You're Triggered 22 Oct 202401:16:31

Get ready to shadow hunt spirituality! If you've ever wondered why wellness girlies and holistic health fans are so *judgy* — buckle up!


Because in this juicy episode, our business bestie Kelly Brogan M.D. (New York Times Bestselling Author and force of nature) joins us to talk about the shadow side of so-called "spirituality," “wellness,” “holistic health,” and “activism.”


Elyssa and Dawn helped to midwife Kelly's revelatory new book, The Reclaimed Woman. In this episode, we peel back the curtain to talk about how Kelly’s radical framework for self-relating has fully shifted how we show up, in business and in life. Together we lovingly dissect the shadow side of the wellness industry: rife with rules, rigidity, a sneaking sense of superiority, and making things and others bad and wrong (from gluten, to dropping an F-bomb, to “gasp” missing your daily face massage!).


We discuss releasing self-righteousness in favour of playfulness and do some lighthearted shadow-hunting around the humbling journey of the sovereign path. Because even if seed oils are bad for you, judging the "F" out of others has consequences too. Kelly goes deep into how this has shown up for her as a mother, providing a sigh of relief and some soothing soul balm for holistic mamas and wellness fans everywhere. 


We talk about how Kelly's practices of exiting the victim triangle and entering through the upset has helped us step into sovereignty in every aspect of our lives: from business and relationships, to healing the sister wound, to literally everything in between. The era of the Reclaimed Woman has begun!


Good news, if you've been feeling alone on your path toward sovereignty, you are sooooo much more held than you think. Listen in and know that you're in good company of powerful women who get you! 


We explore:


  • The shadow of the wellness-girly industry as it relates to motherhood.   
  • The radical practice of “entering through the upset” and why it’s probably the only spiritual practice you'll ever need.
  • Kelly’s HUGE revelation when it comes to parenting and relating to her daughters… how releasing good, bad, right and wrong in mothering will set you free.
  • The outliers (aka psycho-spiritual dimensions) at play when it comes to health, German new medicine and why setting a masculine container is an essential part of the process.
  • Finding the Middle Path, humbling oneself in the journey, stepping into play, and how this all relates to the Jungian journey of self initiation and reclamation.
  • The Reclaimed Woman as the resolution of the triangulation against the self, where you actually get on your own team and stay on your own team.
  • Kelly’s preternatural ability to call in magnificent women, how we are a movement and healing the sister wound together.


Timestamps:


[05:38] The mundane vs spiritual meritocracy

[15:36] The role of neuroplasticity in daily life

[20:18] Softening from rigid wellness ideals

[25:06] Navigating the complexities of human health

[31:33] Embracing personal power over fears

[38:31] The role of discipline in children’s choices

[47:06] Avoiding judgment in wellness choices

[55:30] Balancing discipline with flexibility

[58:47] Vital mind reset as a self-experiment


From her new book The Reclaimed Woman, to her clinically proven holistic health protocol the Vital Mind Reset to 1:1 self-reclamation sessions, experiencing Kelly Brogan's field will radically enhance your lifescape. Check out her luscious, life-giving offerings at kellybroganmd.com and step into your most audacious life. 


Want to learn more from Kelly? Check out all her great offerings and teachings here, and follow her on Instagram, YouTube, and TikTok.


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

16: Doing Business as a Mother: The Modern and Ancient Way with Jamie Arrigo15 Oct 202401:00:10

As women in business, we are birthing a new way to be in business and be in service, and actually this new way is a calling back to the old ways, the ancient ways. We spoke to changemaker, visionary, rebel, professional creative, photographer, branding expert, and mother of three, Jamie Arrigo, about the really freaking cool way women are creating a new paradigm together these days. Our multifaceted conversation with Jamie ranged from memes and traditional advertising to zeitgeist trends, to breastfeeding on Zoom meetings, to being yourself and speaking your truth online, to millennial strengths and struggles. It struck us that this is an extremely special moment for women, one to celebrate. We also talked about a collective movement toward more spirituality, more god, and natural birth, and how yes, this time comes with so much challenge but it is also so ripe with potential. We spoke about how at this unprecedented time of the softpreneur, fempreneur, momprenuer, you have the capability to create literally any business you want.


We explore:


  • How Jamie balances motherhood and entrepreneurship.
  • The new yet ancient way women are finding in motherhood and creative expression together.
  • Jamie's insightful and inspiring thoughts on community, collaboration, and creativity.
  • The double-edged sword of social media… The pressure and programming to be famous, how millennials all thought we needed to be special and what we're striving for now.
  • Women's reclamation of motherhood.
  • Breastfeeding during business meetings.
  • The incredible potential of this time.


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Timestamps:


4:08 How to incorporate gratitude and journaling into daily practice.

13:36 Why commercials need to fight for attention in a saturated market.

20:18 Why building children’s confidence without screens is crucial.

30:46 How remote work can create a better life-work balance for mothers.

32:27 Why millennial mothers are reshaping the job market with remote work.

45:25 How to create an inclusive, non-censored creative community.

55:07 Why radical responsibility can lead to a more empowered life.


Check out Jamie's online social club for rebellious creatives, Wake Up High Five 🙌🏼 Share your experience, market your services, find your frequency family. While you're at it, follow Wake Up High Five on Instagram.


Also, visit Jamie's website and follow her on Instagram


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

15: The Efficient and Effective Path To A Blissfully Abundant Business and Life with Kara Nicole Bitar08 Oct 202401:02:29

One of the key tenets of magnetism, branding, and business is KNOW YOUR SELF. Kara Nicole J.D. had everything she thought she wanted, a graduate from Duke Law, working at one of the most prestigious firms in the Southeast, her life seemed perfect, and she had everything she'd ever "wanted"... but she was miserable. The time had come to know her Self. In this episode, Dawn and Elyssa's spiritual coach shares her remarkable story about how she moved from mastering law to putting Universal Law into practice. In this episode, we peel back the curtain a bit... because here's some truth: Dawn and Elyssa have experienced massive growth this year. Personally and professionally. We went from hiding to showing up. And now we’re actually teaching other incredible business owners how to bust their visibility blocks on the regular. We went from overtaxing our nervous systems to making Softpreneurialism a priority.


And really, everything changed when we learned how we were structured to thrive… a system for knowing yourself like none other created by one of the most unique and inspiring spiritual coaches we've ever met, Kara! SO listen in and hear how Kara turned her life into her best life, and nope, it's not hype or a cliche, Kara is the real deal.


We explore:


  • Universal law as a business owner from a former lawyer.
  • How to follow the call of your soul, and what that really means.
  • How success is unique to you, the more you understand your fundamental nature (which is unique), the more you are able to receive energy.
  • The true meaning of abundance, this one will LIGHT you up!
  • How to unlock your manifesting blueprint and unique gifts and talents (like your personal pie chart for receiving energy from the universe) to transform life on purpose, with passion and power as a truly aligned business owner.


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Kara Nicole Bitar is an Optimization Coach and Kundalini Yoga Teacher. She holds a J.D. from Duke University School of Law and practiced high-stakes corporate litigation at one of the largest law firms in the Southeast. Despite having what most deem “success”, Kara was deeply unhappy. She left the career she had worked her whole life to achieve and embarked on a journey to understand how – and even if – she could be enlivened by life, have vibrant health and be deeply fulfilled. Kara now helps others live the most joyous, energized and successful versions of themselves. She does this through Optimization Programs she developed, Akashic Records readings and Kundalini Yoga. Kara’s work focuses not only on getting results for her clients, but doing so in efficient ways. Kara is also a KRI Certified Instructor of Kundalini Yoga, Reiki Master, Certified ThetaHealing® Practitioner and Certified SoulRealignment® Practitioner.


Timestamps:


7:30 Understanding and following your internal knowing creates alignment.

15:10 How to express your gifts and talents to access abundance.

22:05 Efficient paths to transformation through recognizing universal laws.

32:50 Why you should focus on process rather than outcome for success.

38:40 The importance of owning and expressing your authentic communication.

45:20 Taking action in alignment with your unique structure leads to ease.

51:40 How to recognize and distinguish the call of your soul.


Explore how you can unlock your unique structure when you schedule a complimentary call with the incredible Kara Nicole Bitar. Head to her website to learn more, and tell her we sent you. 😘


Give her a follow on Instagram while you're at it!


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

14: How to Be the New Earth Leader You've Been Waiting for with Erin Telford01 Oct 202401:07:09

What if your business could be a channel for your soul's calling? What if you fully let spirit take the lead? What if your entrepreneurship and your spiritual path were inseparable? In this inspiring episode, we interview Erin Telford: Conscious Business Mentor for Healing Practitioners & Coaches/Guide and Master Breathwork Facilitator & Teacher Trainer. Erin LIVES alignment with spirit and her story and her path (from working for Prada to becoming an acupuncturist and world-renowned breathwork facilitator to helping usher in a new generation of spiritual leaders, healers, and practitioners) are deeply inspiring, expanding, and motivational. We LOVED this conversation and we know it'll fire up your inner leader and help you take the center stage of your life (whatever the size of your role, it's right for you). Time to move forward with unshakeable authenticity, courage, and soul-alignment. Let's co-create this new earth together, people! This episode will help you initiate yourself into the leader you've been waiting for.


We explore:


  • Why we need to stop waiting for an ascension moment and BE the change. We are the ascension in the light right now!
  • How we came here for this time and how you are the leader you’re looking for, a real call to summon the courage so you can do what you came here to do… not waiting to be saved politically and personally and a new way of radical self accountability - feeling "professional" as a business owner, and why healing practitioners need to hold a strong masculine container for their business.
  • The spiritual path is inseparable from business creation, and Erin's deeply motivational words for healing practitioners in business.
  • Erin’s soulful approach to life, she brought us to tears multiple times!
  • Erin's process for creating resonant content and aligned audience building.
  • How knowing your values will set you on your path
  • Why your brand outsides need to match your insides (hint: it has to do with trust and coherence!)
  • And SO much more!


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Erin Telford is a Breathwork facilitator and teacher trainer, a conscious business mentor for healers and coaches, and an intuitive guide. Her career began over a decade ago as an acupuncturist, Chinese herbalist and Reiki Master. She supports her clients in connecting to their intuition and innate wisdom so that they can find the answers that already exist within themselves and in expanding their consciousness through deprogramming patterns, societal conditioning, limiting beliefs, and healing core wounds. Her business mentorship supports healing professionals in liberating their true voices, and expanding their impact, vision, abundance, and personal evolution.


Timestamps:


5:06 Finding time to integrate spiritual practices into business.

10:16 How to overcome fear and find the courage to take action.

13:35 The importance of acting from your core values.

29:27 Why structure and services are essential for business success.

34:07 How to manage finances when starting a new venture.

52:19 Creating content with a support team to enhance your message.

59:18 Becoming a conscious leader by aligning personal and professional values.


Explore Erin's transformative offerings, events, trainings & classes at erintelford.com and follow her on Instagram. And if you're ready to heal your throat chakra, check out her Vocal Codes offering, happening mid October 2024: https://www.erintelford.com/vocal-codes


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

13: How to Own Your Success and Sovereignty in Business With Family Constellations, Featuring Amerly Centeno24 Sep 202400:57:22

Let's be real: so many of us are trying to succeed in our businesses because we want to make mom and dad proud... or we want to prove something to the world. Enter one of the most game-changing modalities for personal and lineage-level healing: Family Constellations. Our ever-brilliant guest Amerly Centeno drove home the point that we already are successes! Right here and right now. Because you, friend, are infinitely abundant, and already offer so much for our lineage to be proud of.


In this heart-expanding episode we really dug into how you can apply Family Constellations to your business to bust through blocks, lineage-level loyalty and trauma, in service of deeper abundance, freedom, and well, service. We spoke about how when you move through the patterns in your life you are opening yourself to so many more possibilities. Speaking to Amerly gave us literal chills and we know her style of compassionate service opens your heart and mind and body to limitless possibilities too.


We Explore:


  • The notion that our businesses are actually birthed as a compensation for the things we experienced throughout life, built to serve the collective to turn toward more life and love.
  • What are Family Constellations and how they can serve your business and life.
  • Amerly's inspiring view of service and how to create a business that will be of highest service to the collective.
  • Transformative ways to begin to shift patterns as a business owner in all areas from money to collaboration.
  • What true success means for a soulful business owner.
  • Why Family Constellations and Sovereignty go hand in hand.


Step into deep service and join Amerly's family constellation facilitator training! Take 10% off your tuition with code: ALLCONNECTED. Find out more here.


The founder of Quanta Systemic Academy. Amerly Centeno is a Mother of 2, Athlete (triathlon), lover of the ocean, facilitator and master practitioner of Family Constellations and systemic therapy for over 20 years. Amerly brings intuition and compassion into a sacred space for upliftment, growth, and healing and she now trains facilitators in Family Constellations.


In Amerly's words:


On my journey, I've cultivated a blend of formal education, career experiences, and valuable tools that have shaped me into a compassionate and empathetic individual. I deeply value empathy, respect and non-judgment in supporting others.


To enhance my ability to serve you effectively, I've pursued education in various fields. I hold a degree in Social Science with a Major in training and development, along with an MBA focused on management and leadership and a Masters in Psychology.


My passion lies in helping individuals like you discover their full potential, embrace their destiny, and surrender to the essential next step. I firmly believe in the power of personal growth and transformation, as we came to this life experience gifted with all the resources we need to overcome challenges.


Timestamps:


6:20 How to align your business with Family Constellations.

10:50 Acknowledge past traumas to unlock business success.

14:15 Embrace hierarchy and balance to improve business dynamics.

19:20 How systemic dynamics influence business relationships.

25:45 Why gratitude toward parents is key to business success.

33:35 Recognizing patterns of exclusion in your business decisions.

42:10 Using the quantum field to understand business challenges.


Follow Quanta Systemic Academy on Instagram and visit their website.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

12: How To Build Your Healing Business Through Joy, Creativity, Magic and The Power of Your Own Vibration with Lisa Levine, Founder of Maha Rose Center for Healing17 Sep 202400:46:32

Your reviews, ratings, and subscriptions mean so much to us and help other incredible softpreneurs like you find out how they can walk the path to their most authentic, spirit-led business. Please like, subscribe, and share the love. 🫶


Can healing be lighthearted and joyful? Can marketing really be a healing modality? Can we infuse spirit-led business with more magic, fun, joy, creativity, laughter, and lightheartedness? Lisa Levine, founder of Maha Rose, held space for a whole new generation of healers in NYC and beyond to step forward when she opened the doors to Maha Rose Center for Healing in Greenpoint Brooklyn ~15 years ago. She is also Elyssa's reiki teacher (and initiated Elyssa as a Reiki Master in 2014). Maha Rose has been featured in the New York Times, The New Yorker, and Vogue. This life-enhancing healing space (which has a new incarnation as of last year) is a must-visit destination for healers and spiritual seekers in NYC and beyond. We chatted with Lisa about the Holistic Business Method, from marketing as a healing modality, to spirit-first intuition, to taking powerful action in the physical (the kind that enables you to create not just 1 but 2 physical healing centers in NYC, plus 2 retreat centers to boot!). We dig into marketing as a healing modality, clowning as a form of shadow work… and how your business expression has a whole vibration, frequency and energy of its own! This magical conversation is NOT to be missed!


We Explore:


  • Creating a legendary healing space at a time when a whole new generation of healers was ready to step forward, and giving literal and energetic space for people to walk their healing path.
  • Trusting your innovative process, creative artistic spirit, intuition, and JOY when it comes to marketing. Permission to let your artist “freak flag fly”.
  • The long game of running a spiritual business and what it’s like to steward a physical space.
  • How Lisa’s relationship to Amma as a devotee inwardly inspired her to create a world-changing healing center, and how it has its own frequency and life-force.
  • Leaning into your child heart, and how that childlike innocence infuses Lisa's beautiful, creative work.
  • The uplifting advice Lisa gives when she teaches the art of creating a spiritual business.


Lisa Levine MS LAc is a licensed acupuncturist, Reiki master, artist and the founder of Maha Rose. The tools she uses are needles and moxa, touch, shiatsu, Reiki, guided visualization, breath, laughter, and on very full moons- a song.


She wants you to remember who you really are; letting go of everything that isn't serving you and connecting with your more radiant Self. She specializes in mental and emotional challenges as well as trauma and major life changes. She is available for acupuncture, reiki, bodywork, breathwork and group laughter sessions. She also offers spiritual business coaching and consulting.


Lisa completed her Reiki Masters with Padma Gonzalez in 2008, her Breathwork Healer Training certificate from David Elliott in 2009 and graduated from Tri-State College of Acupuncture in 2013.


Timestamps:


4:04 How to create a healing space that serves others.

9:41 Why spiritual businesses need time to grow strong foundations.

12:46 Trusting the process and rhythm of your business growth.

16:15 Importance of patience in building a sustainable healing practice.

25:37 Benefits of integrating creative practices into healing work.

29:47 How to combine energy work with actionable business strategies.

34:36 Using marketing as a creative and healing modality.


Join Lisa for some powerful and FUN shadow work with The Way of the Clown Retreat Oct 3-6, 2024. Plus explore more workshops and trainings (online and in person) at maharose.com


And connect with Lisa through Maha Rose's Instagram


Resources Mentioned:


Amma, The Hugging Saint | Website

Michael A. Singer, author of The Untethered Soul | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

11: Unlock Creative Fertility in Your Business with Wisdom of the Womb's Ariele Myers10 Sep 202401:03:04

We've all heard of the Maiden, the Mother, and the Crone, but what about the Empress?!


Holy moly this conversation with Ariele, Founder & CEO of Wisdom of the Womb was POWERFUL. Ariele is a Licensed Acupuncturist and Integrative Fertility Specialist who has helped thousands of women who didn't think they could have children, conceive and have healthy pregnancies.


This talk was multifaceted and it really felt like circling with women at a campfire in ancient times: from creative fertility to owning being a queen rather than princess energy, to writing a book, to letting the feminine flow guide your business, to living your work as a spiritual entrepreneur, this chat had us swooning and so full of feminine inspiration. If you've been feeling like you're firing from too much Yang, Ariele will show you how to let the Yin in, so life and business and joy and creativity can penetrate you!


We Explore:


  • Tall poppy syndrome and owning how shiny and sparkly you are, let’s let go of the narrative of being too much.
  • The empress: the maiden, mother and crone. It's so much better to be a queen than a princess.
  • Yin and yang and listening to spirit.
  • Creative fertility and book projects.
  • Getting pregnant in your late 30s and 40s.
  • Intuition as a business owner and the flow rather than the hustle (letting life penetrate you).


Ariele is a Licensed Acupuncturist, Certified Herbalist, Womb Worker and founder of Wisdom of the Womb, The Fertile Mama Method and The Whole Woman Collective. Exploring and attuning to the cyclical nature of all things, including the body, relationships, business and even money, Ariele's passion is in infusing the ethos of the archetypal Yin/ Feminine back into life, for the sake of not only humanity but the planet. Lofty dreams, but luckily this includes play, dancing, pleasure, meaningful connection and deep rest.


Ariele founded and ran Ariele's Apothecary in Hoboken, NJ right outside of NYC for ten years. There, she developed relationships with some of the top Reproductive Endocrinologists and IVF centers in the country. She received hundreds of referrals and eventually created Wisdom of the Womb.


Ariele's passion now arises from the recognition that many of her patients who were struggling to conceive were ultimately disconnected from their cyclical natures. She recognized that a huge component of the epidemic of female infertility is a fundamental disconnection from the realm of the Feminine, including the body, the womb and the Earth.


Ariele's mission is to share this Wisdom of the Womb to empower women to understand their fertility and the power of their wombs, so that they can live as the Creatrix of their lives and create the families they desire.


Your reviews, ratings, and subscriptions mean so much to us and help other incredible softpreneurs like you find out how they can walk the path to their most authentic, spirit-led business. Please like, subscribe, and share the love. 🫶


Timestamps:


4:15 Create a clear action plan for your business.

9:22 Optimize your social media strategy for better engagement.

13:45 Identify and eliminate time-wasting activities in your day.

18:10 Leverage customer feedback to improve your offerings.

24:30 Develop a consistent content schedule that drives traffic.

28:55 Implement automation tools to streamline your workflow.

33:18 Focus on building meaningful relationships with your audience.


Follow Wisdom of the Womb on Instagram so you can step into deeper creative fertility, nurture your Yin, and say YES to life!


Connect with Ariele at the Wisdom of the Womb's Website or Youtube


Resources Mentioned:


Women Who Run With the Wolves by Clarissa Pinkola Estes | Book

Maiden to Mother by Sarah Durham Wilson | Book


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

10: Be More YOU in Your Business with Jenny Glick03 Sep 202400:52:37

If you want to help more amazing business owners like you hear from badass expanders like Jenny, leave us a rating and review!


What if you had a 7-figure business, had retired your husband, and moved your family to Mexico... but while they were surfing waves, you were stuck at your desk every damn day? That's where relationship mentor and revolutionary torchbearer for women, Jenny Glick, found herself... with all the trappings of success on the outside, but deeeep in a well of burnout that only an embodied approach to business could dig her out of. The amazing news is that Jenny took misalignment in her business as an invitation to usher in an embodied era in her business, with pleasure and intuition as her guide. And an intuitive offer that landed her a multi-six-figure year with ease and grace. In this episode we get real about the toxic burnout underbelly of the wellness industry, embodied offer ideation, and what softpreneur success is reaaaaally all about (and yes it does include greeting each day with a dance party, a luscious pool swim, and a cup overflowing with spirit). If you've ever wondered how you can let go of the gripping and loosen into a more pleasure-fueled business model, this episode does not disappoint. Jenny is an initiatory catalyst of a changemaker and she will light you on your way.


We Explore:


  • How to build offers that come from deep within yourself.
  • How to build a business from a nourished and nurtured place.
  • The elephant in the living room of the wellness industry: entrepreneurs operating from burnout and adrenal fatigue (and how to move toward more alignment).
  • If your marriage is your ashram, so is your business: approaching all aspects of your life and business as a mystery school.


Jenny Glick is a former traditional marriage and sex therapist gone rogue. She's a writer, torchbearer, and change catalyst for grown-ass women. With over 25 years of showing incredible women how to unlock rich, resonant lives – without all the fluff-you-up-coachy-empowerment-bullshit – Jenny helps you thrive in fulfilling partnerships, align with the compass and map of your own being, and come alive with pleasure… through the radical act of BEING MORE YOU. A wife of 25 years, mother, entrepreneur, and questioner of everything, Jenny lives in Southern Arizona with her hubs, their dog Jane, and a whole lot of wide open space.


Timestamps:


4:15 Create a soul-aligned business by listening to your body.

7:20 Move towards more alignment and avoid burnout.

10:55 Embrace variety in spiritual practices for better business decisions.

15:30 Identify the right path by deeply listening to yourself.

20:45 Shift from productivity to pleasure for sustainable success.

26:18 Understand how nourishment leads to true wealth in business.

32:40 Align pricing with your true value to serve clients better.


Level up all of your relationships with Jenny's signature course Your Marriage Is Your Ashram. Use the code: ALL10 for 10% off, your loved ones will thank you!


Check out Jenny's Linktree and connect with her on her Website, Instagram and YouTube


Resource Mentioned:


What's your pleasure archetype by Jenny Glick | Quiz


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

23: Business as Earth Stewardship w/ the Herbalists of Althaea Herbals10 Dec 202401:00:01

So many of us are so concerned with figuring out how to "build the new earth" and this episode with Marie & Travis of Althea Herbals teaches us that maybe the way to usher in the world we want to be part of is to go back to the basics and really be the humans we were when it was the "old earth.” We were all in a beautiful, right relationship with everything around us like it was alive because it is. The good news is you already have all the instrumentation needed to connect with plants and the earth and receive all the magic of connecting to the natural world. So if you're at all curious about business energetics, business as stewardship, or how the way you walk this earth and how your connection to the mother informs every aspect of your business and life, we hope you love this grounding conversation about stewardship, local business, herbalism, entrepreneurial integrity, medicine, and magic as much as we do! This episode is all about doing business in alignment with your truth, your local community, and the earth. 


We explore:

  • Marie and Travis's spiritual + entrepreneurial practice, rooted in deep connection with the earth and nature
  • How stewardship involves ethical sourcing and caring for the land, and intentional choices when it comes to business growth
  • What it looks like to be a business owner who's also a herbalist and a steward of the earth
  • All things herbalism, animism, and stewardship and how this intentional earth-centered way of living applies to business
  • The impact of small businesses on local economies, holistic health, and the ripple effect of business with integrity
  • Simple plant allies, connecting to the earth, and nourishing yourself no matter how busy you are in business and life


Travis and Marie are the Herbalists behind Althaea Herbals. They share a passion for embodied herbalism, and a desire to bring people into deeper alignment with themselves and the living world of plants. Althaea is the Latin name of a plant commonly known as Marshmallow. It can be translated to “healing plant” or “to grow, nourish and heal”. The work they do is centered around the health and healing of themselves, their community and the wild, living world. The name Althaea Herbals encompasses the journey that they are on to bring growth, nourishment and healing into the world through the support of herbal medicines and embodied living.


Timestamps:


[03:15] Herbalism as a spiritual practice

[04:32] Role of psychedelics in connecting with nature

[06:14] Explaining animism and its principles

[12:33] Ethical sourcing of herbs in business

[15:30] Choosing local herbs over imported options

[18:25] Building relationships with plants for deeper healing

[25:39] Using somatic therapy in herbalism practices

[27:50] Linking modern culture to chronic illnesses

[30:10] Reintegrating nature into human lineage

[32:37] Challenges in embracing a nature-focused paradigm

[38:35] Influences from herbalism teachers and practices

[41:24] Importance of focusing on local ecosystems

[43:35] Combining online and local approaches in business

[46:20] Fires as part of natural ecological processes

[48:14] Seasonal transitions in herbalist practices

[50:49] Deciding against mass production in herbal business


Connect with Althaea Herbals on Instagram & get in on their wonderful newsletter via althaeaherbals.com --> to get insights into plants, herbalism, and all the latest offerings


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned:


The Emerald Podcast by Joshua Schrei | Spotify or Apple Podcasts

Matthew Wood Institute of Herbalism | Website

Chanchal Cabrera | Website

Pacific Rim: School of Western Herbal Medicine | Website

School of Evolutionary Herbalism | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

22: Alchemize Trauma & Shadow in Your Business w/ Ishta Devi03 Dec 202400:52:15

Shadow work is hot in the health and wellness space, and we're not going to lie, it has so much value. In this illuminating episode with Ishta Devi (Clinical Counsellor & Hypnotherapist, Life Coach, Yoga Teacher, Artist and Dawn's friend of many moons) we explored the entrepreneurial truth: that when you do all of the light work, you are also lighting up the shadow. So the truth is: light work is shadow work and shadow work is light work. Ultimately, when you can give your shadow a seat at the table and integrate it, your shadow & challenging experiences can become wisdom that you can share with others. We seriously LOVED this uplifting chat with Ishta and know you will too. Ishta's story is super inspiring: she started as a young yogini mama with an organic tea shop and now guides beautiful humans to release their trauma and claim their most aligned lives as a clinical hypnotherapist. Ishta lets us in on her path as a multiple decades-long artist and entrepreneur... and her words are sooo nourishing to the soul. Leave feeling fired up to embrace your journeys, recognize and integrate your patterns, and take ownership of your healing process in order to manifest both the things you dream about and living as your higher self.


We explore:

  • The beautiful wisdom that when we integrate our shadow, it becomes wisdom
  • What is trauma? How does it show up in the body? How can it impact your entrepreneurial journey and how can you alchemize it?
  • Ishta’s daily rituals that include yoga, meditation, and hypnotherapy
  • The transformative power of hypnotherapy in accessing the subconscious mind and its role in personal growth and manifestation
  • The unique challenges women in business face, and how to move through them in order to uplevel all aspects of your life
  • How the journey of entrepreneurship is also a journey of self-discovery


Ishta Devi is a trauma focused coach, therapeutic counsellor, yoga teacher, clinical hypnotherapist, artist and entrepreneur. When she felt the call, she decided to dive deep into the topic of trauma recovery in her own life and to share her discoveries with the world as part of her life's work. Ishta is obsessed with wellness and is devoted to her values of health, autonomy, freedom, beauty and creativity. She is the creator of The Trauma Cleanse Method, a guide to healing trauma in the BODY MIND SPIRIT.


Timestamps:


[04:21] Ishta's morning spiritual practice

[05:47] Using hypnotherapy recordings for self-improvement

[07:50] Shadow work and its role in personal growth

[10:48] Integrating spiritual practices into daily entrepreneurial tasks

[18:06] Resistance to manifesting a new experience and overcoming it

[20:54] The importance of celebrating small wins in entrepreneurship

[25:14] Challenges faced by young women entrepreneurs

[28:22] Realizing burnout and its signs during an entrepreneurial journey

[32:07] Gabor Maté’s definition of trauma and its bodily impacts

[33:40] The spectrum of trauma and its compounding effects over time

[38:08] Trauma responses and resistance to personal growth

[39:14] Confronting internal resistance to success and abundance

[41:10] Balancing light and shadow work for holistic healing

[43:30] Integrating shadow work as a source of wisdom

[48:02] Benefits of somatic work over revisiting trauma stories


Explore Ishta's work on her website, and her incredible artistry on Instagram. And then dive into a free Somatic Breath practice... 15 minutes with Ishta is all it takes to feel grounded, clear, safe and protected.


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned:


Chaibaba Tea | Website

Gabor Maté | Website

Dr. Joe Dispenza | Website

Louise Hay | Website

Dr. Wayne Dyer | Website

Amanda Frances | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

21: The Money Episode (aka How to Receive as a Spiritual Business Owner)26 Nov 202400:34:15

When Elyssa & Dawn dropped in to record an episode on spirituality in business, they didn't expect that the whole episode would center around money. But that's exactly what happened. Spirit moved us to talk about wellness and spiritual business owners' challenges with money, abundance, and receiving wealth. And how essential it is to align yourself with wealth consciousness, in order to make more money as a business owner while staying in alignment with truth. Because you give SO much, you deserve to receive abundantly from your business. No more money struggles, it's time to get off the fence when it comes to wealth and go all into your next level expansion. This abundant episode also shares a Divine Mother Healing Prayer as given by Yogananda, and is in itself an energetic uplevel. With so much love and joy!


We explore:

  • The tune-in and healing prayer based on Yogananda, which Elyssa shares all the time inside of the All Connected ecosystem, and often before we record podcasts! Receive an energetic attunement and Divine Mother Healing Prayer.
  • How owning a yoga studio set Dawn on her path as an entrepreneur and deep insights from witnessing spiritual practitioners' relationships with money in this space
  • Money stuff! Money blocks, lack mentality, abundance consciousness and how to get off the fence with making money as a spiritual business owner
  • Poverty consciousness versus abundance consciousness: regardless of your level of wealth... and how not wanting money as a yogi or a practitioner might be holding you back from stepping into your greatest service. (Poverty consciousness can exist no matter your financial status)
  • The ways in which Dawn and Elyssa have been led as yogis to create businesses, make money, and change the world -- from connecting to Lakshmi to the Divine Masculine to your highest self
  • Money is relational and how you can uplevel your relationship with it right away


Timestamps:


[03:05] The power of starting projects with prayer

[06:13] Staying connected to God in daily work

[07:10] Challenges faced by entrepreneurs

[11:23] Money blocks and poverty consciousness

[14:42] Sending love into money relationships

[16:05] Supporting community while running a business

[18:23] Balancing generosity and financial responsibility

[20:23] Shifting financial consciousness in business

[21:12] Using spiritual affirmations for material success

[25:03] Aligning business goals with spiritual practices

[27:19] Finding your spiritual practice in everyday tasks

[30:31] Pricing yourself appropriately for your work


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned


Ananda Healing Prayer Resources | Website

Yogananda’s Divine Mother Healing Prayer | Video

Yogananda's Material Success Affirmation | Article

Shadow Money by The Money Shaman | Book

Rich As F*ck by Amanda Frances | Website

Amanda Frances Wealthy Woman | Meditation Series


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

20: Spirit-led Business w/ Jai Chand19 Nov 202400:56:43

"Everything is my spiritual practice. Holding space is my spiritual practice. The simplicity of everything is where the true gems are" - Jai Chand.


The more Softpreneurs we speak to, the more we discover that the women co-creating the new Earth see spirit in everything. In this enlightening conversation, Jai Chand (aka Jai Chambers) joins us as we explore the intersection of spirituality, creativity, and the surrendered creative path of entrepreneurship.


The spiritual path for a seasoned Softprenuer is no longer about chasing peak experiences so much as the magic in the mundane... the shadow work of doing the dishes. Get ready for a soothing sigh of relief, because this episode featuring three yogis dedicated to stewardship, will hold your heart. Jai's approach to spirituality, creativity, music making, farming and dancing this earth dance will lift you up.


We explore:


  • Everyday Spirituality: Finding the Sacred in Mundane Moments, and bringing the FUN into spiritual path and practice
  • The journey of releasing Jai Chand + Graysons albums and how the marketing took care of itself
  • How Jai and her husband created a farming sanctuary in Kauai and their process of listening to the land
  • The Undoing works with raw kundalini life-force energy to help assist in opening and freeing up the dormant energy within the physical body and energetic bodies
  • The awkward yet essential act of pricing your services as a healing practitioner. Plus why it's so hard for healing artists to explain what they do
  • How to slow down (even if you feel ADD), so you can connect with silence and the subtle voice of your intuition
  • The beautiful things that happen (and get created) when you surrender to your path


Jai is a multifaceted artist, energy worker, and sound healer who channels her deep connection to creativity and intuition into every aspect of her work. As a member of the musical duo Jai Chand + Grayson, Jai delves into the transformative power of sound, crafting compositions that evoke raw emotion and resonate with the listener’s inner world. Her music characterized by its profound depth and rhythmic intensity, serves as a medium of artistic expression and healing energy.


Beyond her music, Jai’s energy work is a reflection of her artistry, offering a holistic approach to achieving balance and self-awareness. Over the past twelve years, she has immersed herself in the study of yoga, tantra, mantra, meditation, and kundalini practices, weaving these disciplines into her signature offering, The Undoing. This unique practice helps individuals unravel the layers of conditioning and reconnect with their truest selves, blending movement, breathwork, sound, and meditation to create an immersive healing experience.


Currently residing on the lush island of Kauai, Jai and her husband are cultivating a future sanctuary on their farm—a space dedicated to healing, growth, and community. This sanctuary, like her work, is a reflection of her vision: to create a haven where people can come to heal, explore, and transform in a nurturing, nature-filled environment.


Timestamps:


[03:44] Everything as a spiritual practice

[05:59] Daily challenges with shadow work

[12:08] The birth of Jai's music journey & starting an organic farm

[21:53] Lessons from the land and listening to nature

[26:55] The creation of the "Undoing" healing practice

[31:35] Pricing healing services

[37:59] Transition from peak moments to peace

[44:52] Aligning energy cycles with work

[52:21] The upcoming music release


Listen to Jai Chand & Grayson's new album, out now! And for all of Jai's spirit-led, inspiring offerings, head to her website!


Find more from Jai through her Instagram.


Wish you already had your dream website that expresses your essence and magnetizes people to you?... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

28: The Art of Balancing Romance, Family and Entrepreneurship w/ Courtney Wren & Mike Elliott21 Jan 202500:45:31

Business is all about relationships. In this juicy episode, we're thrilled to be joined by Courtney Wren and Mike Elliott who guide leaders and changemakers to embody Sacred Relationships and Conscious Parenting. As a romantic couple in business together (and parenting together) Courtney and Mike have so much depth to offer when it comes to learning how to navigate your business, lifestyle, and most importantly, relationships with balance, grace, and poise.


The couple discusses the intertwining of their personal and professional lives as they navigate parenting, spiritual practices, and running a business together. They also share their insights into how they hold space for business owners because, at the end of the day, small businesses especially come down to the humans who work and weave together. We explore how their intimate relationship enhances their ability to support couples in their work, emphasizing the significance of vulnerability and connection in both personal and professional realms. We also dig into the concept of New Earth Business, where relational dynamics are prioritized, and the soul of the relationship is tended to, creating a more fulfilling and effective work environment.  As partners in life, love, parenting, business, and relational healing, art mirrors life for these Softpreneurs in a BIG way, offering an amazing definition of what it is to be a new paradigm personal brand.


We explore:



  • How navigating business with your partner reveals deep relational dynamics.
  • The significance of community support in their journey.
  • The importance of nurturing personal relationships and the impact of relational work on both personal growth and business dynamics.
  • The energetic field of your business and its relationships, and how to tend the "soul" of your relationship.
  • Courtney and Mike's tips for setting healthy boundaries and maintaining a healthy business relationship AND romantic relationship.
  • How relationships and business are the biggest personal growth vehicles ever. 
  • And SO much more!


Courtney Wren MSW RSW (Relational Somatic Therapist/Mystic Medicine Woman) and Mike Elliott (Relational Expert/Coach) guide leaders and changemakers to embody Sacred Relationship and Conscious Parenting. They live in the forest, on the river in an earth based community and are devoted to consciously raising their toddler.


Timestamps:


[00:00] Introduction

[06:10] Bridging relationships and business spaces

[08:50] Untangling traditional business programming

[10:15] Shadow work leading to business growth

[11:55] Setting boundaries in business discussions

[13:30] Balancing creative energy and personal connection

[15:10] Managing overlap between business and personal life

[18:05] Importance of external support for relationships

[19:50] Building inner clarity to avoid codependency

[21:20] Steps to healthy relational work

[23:05] How relational skills improve business outcomes

[24:30] Relational dynamics in leadership roles

[26:15] Nurturing the soul of a business

[28:00] Recognizing and addressing misalignment

[29:40] Using emotional awareness in business relationships

[32:45] Prioritizing vulnerability and radical honesty

[34:20] Integrating relational skills into entrepreneurial life

[37:30] Focusing on alignment in decision-making

[39:10] How support systems enhance growth

[42:00] Developing leadership through relational awareness


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again. 


Explore Courtney & Mike's work with the Together Podcast! And to take it even deeper, check out the Together Community.


Find more from Courtney on her Website and Instagram.


Find more from Mike on his Website and Instagram.


Resources Mentioned:


The New Human Event | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

27: How to Craft Your Unique Value Proposition14 Jan 202500:25:37

Have you ever had that feeling when you're sitting down to write your website, or a sales page, or an email...that you just don't know what you're doing? SO you start writing something and then you delete it? And you try again and you delete again, and you're just you're not sure what to do? Well, that, love, is most likely because you're not clear on your unique value proposition.



Marketing jargon aside, your UVP is the key to your copy. It's how you can write an awesome website top line (aka your headline or hero). Not to mention, highly effective taglines. In this episode, we teach you the missing ingredient when it comes to writing compelling, conversion-focused website copy, in a way that aligns with your message and authenticity. Your copy, marketing, and messaging are all about to get reallllly good!


We explore:


  • What is a Unique Value Proposition (UVP)? And how do you discover yours? Plus, what a UVP is not. 
  • Essential copywriting tips and ideas about what it means to be "concise" in your writing and copywriting.
  • How you can harness your authenticity as a business owner to create a memorable, amazing UVP.
  • Why it might be hard to convey the value that you bring to words when you're a coach, consultant, or spiritual business owner and thought leader. And how you can convey the outcomes your offer creates.


Timestamps:


[02:29] Defining UVP struggles for multi-passionate entrepreneurs

[03:40] Flexibility and evolution in your UVP

[05:18] Benefits of testing and refining UVPs

[06:14] UVPs in personal branding

[08:41] Key elements of a UVP definition

[09:57] Examples of effective UVPs

[10:43] Differentiating benefits versus UVPs

[11:33] Identifying your UVP through customer feedback

[12:27] The holistic approach to a UVP

[14:21] Using UVPs strategically in marketing

[16:51] Research-driven approach to identifying UVPs

[17:36] A formula for crafting your UVP

[18:23] Examples of UVP differentiation

[20:17] Exercises to discover your UVP

[21:59] Intangible aspects of UVP for visionaries

[23:07] Overcoming saturation fears in your market


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned:


Brand Master Academy | Website

Copyhackers | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

26: Magnetize Your Ideal Clients w/ a Website You Actually Love07 Jan 202500:36:30

Most people hate their websites. For real. No matter the size of your business, website buildout is usually a nightmare. In this BTS episode, we walk you through why it’s so hard to write and design your own website. If you feel stuck when it comes to creating or upleveling your website, this episode is for you. 


Maybe you’ve evolved and your website doesn’t feel like you anymore.

Maybe you’re an expert and you want it to be super perfect, it’s supposed to be your portfolio.

Maybe you’re full because you get booked up by referrals but the fact is that if the referrals dried up you would very likely not have more work.

Maybe you have imposter syndrome so it’s really hard to write it.

Maybe you have a website (maybe even a beautiful site) but traffic isn’t turning into income, and you’re not clear on your messaging. We dig into all of the above and so much more... 


In our book, clarifying who you are, what you offer, and the pathways to purchase, and putting it all into website form is not just the best way to clean house in your business. It solidifies your HEARTH on the internet. It helps you show up with so much authenticity and magnetism, and YES, make sales with ease. And that changes everything.


Timestamps:


[03:50] Reasons you might hate your website

[05:20] Managing expansive and messy websites

[07:55] Evolving websites as businesses grow

[09:32] Branding and positioning issues

[11:06] Perfectionism stopping website creation

[13:34] Importance of a clear customer journey

[15:11] Wellness sites lacking customer clarity

[16:02] Difficulty in designing personal brands

[17:36] Evolving brand identity over time

[19:24] Combining aesthetic and conversion strategy

[22:23] Creating a website that reflects essence

[24:46] Translating personal style into website design

[25:19] Taking inventory of business offerings

[26:24] Feedback from friends and clients

[27:06] Defining ideal client qualities

[28:46] Incorporating personal passions into branding

[30:14] Using tools like human design and astrology

[33:27] Balancing transformation with lightness

[34:34] MVP approach to website updates


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Resources Mentioned:


To Be Magnetic | Website

Copyhackers | Website


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

25: Feminine Essence Entrepreneurship w/ Suzanne Moscovitch31 Dec 202401:30:48

If you're like so many sovereign Softpeneurs and heart-centred women in business these days, you've probably been dreaming of burning it all down and becoming a trad wife. So many of us are burnt out and ready for a new paradigm. In this soothing and, frankly, absolutely mind-blowing conversation with our frequent business collaborator, the brilliant, Suzanne Moscovitch, we dig into the state of women and working today, as well as how you can operate from your feminine essence as an entrepreneur. There's much debate these days about the efficacy of feminism and the sexual revolution, and in this deep conversation, the three of us dig into the possibility of an aligned path... aka how to "woman" at work today.  We hope this absolutely nourishing conversation helps you sync into your heart and womb space. 


We explore:


  • How to use moon dial menstrual cycle tracking to cultivate and nourish your energy throughout your cycle (we dig into the power of each phase and how to harness your energy all month long)
  • Creativity, motherhood, sovereignty and the nuanced choices women can make around motherhood and work in this day and age 
  • Suzanne's journey of stepping away from social media to embrace silence, self-reflection, and space to love all parts of herself 
  • How making time for your art can free up energy in other realms
  • Feminine and masculine energetics in business and women's real power in business


Suzanne is the genius behind the scenes of some of most innovative and important thought leaders today. Prior to quitting all social media and trading her smart phone in for a flip phone circa 2018-2019, she was the host of a top rated (and since deleted) spiritual podcast. These days she’s a water colour artist, yogi, mother, matriarch, oracle, and COO of a natural health supplements brand


Timestamps:


[04:38] Sharing a spiritual practice

[06:12] Observing cyclical nature using a moon dial

[07:52] Embracing the dark feminine during cycles

[09:19] Redefining the luteal phase experience

[10:00] Stability in observing cycles

[12:27] Balancing energy as an entrepreneur

[13:35] Aligning work with menstrual cycles

[15:46] Internal rest during menstruation

[17:36] Learning to ask for and receive help

[19:57] Recognizing the enchantress archetype

[23:03] The power of feminine intuition in business

[24:28] Confusion about assertiveness and power

[27:01] Exploring control and feminine power

[30:00] Integrating intuition into team dynamics

[33:23] Balancing work within a family unit

[37:02] Questioning the modern role of feminism

[40:47] Transitioning from stay-at-home to work life

[43:39] Conflict between devotion to work and motherhood

[46:14] Reclaiming creativity as a valid pursuit

[50:28] Art as a form of healing and expression

[53:17] Finding grace in work and parenting

[56:04] Challenges of modern feminism and family roles

[59:27] Cultural conditioning and women’s roles

[01:02:35] Emphasizing feminine strengths in business

[01:05:48] Restoring intuition and natural instincts

[01:10:12] Finding fulfillment through cycles and seasons

[01:15:37] Harmonizing work and personal energy

[01:20:45] Reflecting on evolving roles in society


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:

Pleiades 432 by Kenta Hayashi

24: Right Relationship in Business, Money, & Life w/ Multi-Passionate Author Ryan Schwartz17 Dec 202401:09:17

Do you keep looping the same stories over and over again? Experiencing the same patterns whether it's around: money, building wealth, relationships, finding love, family, or shadow work exploration and how to actually move forward in life, business and love? We had the immense honour of sitting down with one of our absolute heroes in copywriting, marketing, and humaning: Ry Schwartz/Hendrix Black/The Money Shaman! This conversation was deeply alchemical and expansive and our deeply joyful conversation goes everywhere from copywriting, to money shadow, to writing books, to the writing process, to creative expression, to how he gets into the heads of his ideal customers. If you want to learn a thing or two about how to be more authentic, expressive, or fulfilled in your business, this is an alchemical episode you don't want to miss. 


We explore:

  • The concept of "authenticity" in business 
  • The role of storytelling in marketing, and where stories keep us stuck. 
  • The intricate relationship between shadow work & our experience with money
  • How Ry wrote/channelled his books and what it means to write from his different pen names
  • How to tap into the energetic field of your future customers and clients 
  • The relationship between shadow work & ego eradication, the yogic path, and how to hold yourself with fierce grace as you integrate shadow aspects and return to wholeness.


Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Traffic & Funnels, and Dan Martell, and he’s done it all without writing a single line of “copy”.


Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting enrollment experiences that  connect deeply with your prospects, and “coach” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients.


Timestamps:

  

[03:54] Ry's approach to spirituality and its evolving nature  

[04:47] How energy and creativity manifest in Ry's projects  

[06:28] Exploring authenticity in personal branding  

[08:21] The balance between personas and authenticity in business  

[10:00] How Ry integrates character creation into his writing  

[12:28] Understanding energetic signatures in creative processes  

[14:20] The significance of self-initiation in personal growth  

[17:23] Deeper exploration of the Hendrix Black persona  

[19:11] The unexpected emergence of the Money Shaman concept  

[23:48] Business as a transformative and initiatory experience  

[28:16] Edge work as a holistic approach to shadow work  

[35:25] The stories we tell ourselves about money  

[40:05] Shadow integration and its connection to wholeness  

[47:50] Approaching shadow work with grace and presence  

[50:03] The role of choice in shadow work experiences  

[52:04] Giving up dramatic stories for deeper stillness  

[54:51] Balancing desires and attachments in business  

[58:42] Knowing others beyond associations and distorted lenses  


Dig deeper into Ryan's work by: healing your money shadows with his book Shadow Money, learn how to love fiercely with The Relationship Recode, and then say hi to Ryan on Instagram (@hendrix.black) to let him in on the illumination these incredible books have brought into every area of your life!


Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.


Connect with us on Instagram! @dawn_petrin | @elyssajakim


Music:


Pleiades 432 by Kenta Hayashi

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