SoDA Series LIVE - On Air – Details, episodes & analysis

John Roescher, Founder and CEO of Raw Materials, joins Adobe for a lively conversation on why design needs a reset: one that’s rooted in creativity, not just process. Drawing on his journey from building an award-winning design agency, Handsome, to evolving it into Raw Materials, John shares why the shift wasn’t just a rebrand, but a reinvention of what a design company can be. We’ll also explore the power design can have in driving innovation in high-impact industries and why aligning with the right partners and challenges is essential.

LINKS

John Roescher - LINKED IN

Raw Materials Company Site

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

PJ Pereira, Creative Chairman & Co-Founder at Pereira O’Dell, joins Adobe for a lively discussion on AI’s impact on the creative community, the risks of homogenization in design, and the importance of preserving authenticity and imagination in a rapidly changing technological landscape. We’ll explore the balance between human originality and machine-generated content, and share strategies for staying ahead by recognizing patterns, embracing research, and keeping a unique voice.

SPEAKER BIO

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. He’s been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently Adweek’s AI Champion of the Year in 2023. His interest in AI led him to co-found AI incubation and innovation lab, Silverside AI, as a company within Pereira O’Dell.

In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. As a board member for the Ad Council, PJ has led award-winning initiatives including the “It’s Up To You” Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

LINKS

PJ Pereira LINKEDIN

Pereira Website

Mentions:Three Body Problem, part of a trilogy of books and a show on NetflixGirl from Wudang, PJ's bookThe Beauty Inside campaign

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Facundo Santana, the co-founder of basement, a forward-thinking design and development studio located in Argentina joins Adobe for an engaging conversation on the role of their Labs division. We will explore the motivation behind the establishment of Basement's Labs division, its role in nurturing design innovation, and the significant value it brings to both the agency and their clients.

Speaker BIO

Co-founder & Managing Partner of basement studio, where he leads growth, operations, and strategy. With a background in design and a sharp business acumen, Facundo bridges creativity and strategy to drive the company’s vision forward. In addition, he is a member of SoDA, an exclusive network of digital agency leaders, and the Entrepreneurs' Organization (EO), an LP at Newtopia, and actively supports innovative startups as both an investor and advisor through basement ventures.

LINKS

About Facundo Santana - https://www.linkedin.com/in/facundo-santana-69053459/

About basement - https://basement.studio/

Full Recording on LinkedIn - https://www.linkedin.com/events/7153427666337992705

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__
Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

David Sheldon-Hicks, co-founder of Territory Studio, joins Adobe for a lively discussion on how his passion for the craft of motion graphics has driven his work in film, games, and commercial campaigns. We’ll explore the interplay between motion pictures and technology, how AI is revolutionizing the creation of custom tools for artists, and the importance of understanding human behavior in shaping technologies of tomorrow.

Speaker BIO
Having cut his teeth in graphics for digital media and music videos, David’s passion for craft and creative led him to commercial campaigns, film and gaming.

Today his considerable experience and unwavering belief in the power of truly engaging concepts delivered with creative innovation drives Territory Studio to look for new opportunities to prove its mission to create compelling brand and entertainment experiences.

With a commitment to the highest creative standards and an eye for emotive details, David’s team has established a reputation for crafting powerful graphic narratives across genres and media.

Tapped to create screen graphics, UI and VFX for feature films, Territory’s film credits include Blade Runner 2049, Ghost in the Shell, Avengers: Age of Ultron, Ex_Machina, Guardians of the Galaxy, Zero Dark Thirty, Prometheus.

Attracted by Territory’s multidisciplinary approach and its impressive film and games portfolio, the studio has delivered campaigns for clients including Formula 1, Virgin Atlantic, Jaguar / Land Rover and HSBC.

LINKS

David Sheldon-Hicks - https://www.linkedin.com/in/david-sheldon-hicks

About Territory Studio - Founded in 2010 out of a shared passion for creative craft and visual narratives, Territory is a multidisciplinary studio dedicated to delivering innovative and engaging projects. Led by Founder and Creative Director David Sheldon-Hicks, the ambitious London studio thrives on near- and future-vision challenges across diverse briefs for films, games, and brands.
https://territorystudio.com/

Reel - https://territorystudio.com/project/film-reel-2023/

Full Recording on LinkedIn - https://www.linkedin.com/events/7232154016560861184/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Founder and Creative Technologist at borabora studios, Florian Wögerer, joins Adobe for a lively discussion on pushing the boundaries of immersive experiences, the role of prototyping in creating these experiences, keeping the hype train under control, and cultivating a happy and loyal workforce.

Speaker BIO

Florian Wögerer is an innovative entrepreneur, creative technologist, founder and CEO of borabora Studios. With a strong focus on the fusion of creativity and cutting-edge technology, he develops interactive, playful experiences for brands worldwide. His expertise ranges from real-time 3D technology, digital transformation, and generative AI to immersive experiences in museums, exhibitions, and retail. Under his leadership, borabora studios have implemented major projects for renowned international companies that blur the boundaries between the digital and real worlds.

LINKS

Florian Wöegerer - https://www.linkedin.com/in/florianwoegerer/

borabora studios - https://www.boraborastudios.com/

Book: "Slow Productivity" by Cal Newport - Available from your favorite book reseller

Complete livestream discussion - https://www.linkedin.com/events/7178098045878693888/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Josh Goldblum, Founder and CEO of Bluecadet, joins Adobe for a lively discussion on leveraging contemporary tools and technologies to create immersive and interactive spaces and building a creative community dedicated to crafting engaging, equitable, and intriguing experiences.

Speaker BIO
Josh serves as the CEO of Bluecadet, an award winning experience design agency that has overseen signature projects for the Metropolitan Museum of Art, Nike, The MIT Museum, the Smithsonian and Google.

As a pioneer in the technological transformation of the cultural sector, Josh is a frequent speaker at industry conferences and symposia, has appeared on CNN, CBS News, and NPR, and his work has been featured in publications including The New Yorker, USA Today, HOW magazine, Communication Arts, and People magazine. His work has been widely recognized with top awards including an Emmy from the Academy of Television Arts & Sciences, as well as honors from the American Alliance of Museums, the International Academy of Digital Arts and Sciences, The American Institute of Graphic Arts, and South by Southwest.

Josh holds a B.A. from Tufts University and studied at the School of the Museum of Fine Arts. He lives with his wife and two (almost three) children in Philadelphia, where he is an active member of the design and technology community.

LINKS

Josh Goldblum - https://www.linkedin.com/in/joshgoldblum/

Bluecadet - https://www.bluecadet.com

Futurespaces - https://futurespaces.com/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

Adobe - https://www.adobe.com

Podcast: One Song - Available on your favorite streaming platform on the SiriusXM Podcast channel

Book: The Creative Act: A Way of Being by Rick Rubin - Available from your favorite book reseller

Book: Abundance by Peter Diamantis - https://www.diamandis.com/abundance

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

What began as an obsession with Adobe Photoshop, led Josh Lowman, Founder and CCO at design studio, Gold Front, to a rich career in helping designers and brands find their place in the market. Josh joins Adobe for an honest conversation on driving purpose, showing up as your authentic self, and creating an impact through design.

Speaker Bio

Josh Lowman - Founder & Chief Creative Officer

Josh is a thoroughly original thinker who applies innovative solutions to everything he does, from crafting interactive experiences to managing creative teams. He owns an agency, Gold Front, who helps startups and tech companies like Stripe, Uber and Clari create new market categories. They do business strategy, positioning, and brand design for clients who want to be DIFFERENT. His role is to work alongside some the world’s most successful CEOs, founders and CMOs.

He also publishes a newsletter and posts a bunch of free content on LinkedIn and via live workshops.

He's interested in psychology, hanging with his daughters, and watching the Detroit Lions attempt to win football games—yeah, he admits, it's been a lifelong struggle. Go Lions!

LINKS

Josh Lowman LinkedIn - https://www.linkedin.com/in/joshlowman/

Goldfront - https://www.goldfront.com/

Josh's Newsletter - https://categoryfirst.substack.com/

Full livestream discussion - https://www.linkedin.com/events/6924761678261755905

Play Bigger - book - https://www.playbigger.com/book

The Craftsman by Richard Sennett - Purchase from. your favorite local bookstore

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__
Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

David Funkhouser, Partner & Creative Director at Funkhaus, joins Adobe for a lively discussion on the future of design and technology—navigating the evolving landscape, creating compelling visuals, and balancing the efficiency of AI with the passion and tactile experience of traditional design.

Speaker Bio

David Funkhouser - Partner/Design Principal, Funkhaus
The namesake of independent digital agency Funkhaus, David has designed brand identities, websites, and SaaS apps for some of the world’s most recognized creative content companies. His personal philosophy has always been about a blue-collar approach to design and mentorship, preaching an ethos of Demystifying Creative™ — simplifying processes through transparency and collaboration, offering thoughtful solutions to complex issues, and producing authentic results for companies and individuals.
Throughout his 25+ year career, David has established himself as an expert with an honest eye and a strong foundation of creating digital solutions for the commercial, film production, and post and VFX industries. He has worked closely with creative minds like Spike Jonze, Ridley Scott, Mark Mothersbaugh, and Roman Coppola, as well as entertainment companies like Paramount Studios, Disney, Sony Pictures, and Turner Broadcasting.
In 2011, he founded Funkhaus alongside partners Drew Baker and Nicholas Dies, where he applies the design practices and systems he has learned in the world of entertainment to projects across industries. Today, David continues to steward the creative integrity of projects at Funkhaus and foster a collaborative environment through leadership of a new generation of young creatives, encouraging designers to create with conviction and without ego.

LINKS

David's LinkedIn - https://www.linkedin.com/in/david-funkhouser-1267a928/

Funkhaus - https://funkhaus.us/

David Funkhouser’s History Of Typography - https://funkhaus.us/blog/p/david-funkhousers-history-of-typography/

Full livestream discussion - https://www.linkedin.com/events/7209267393573908480

The Craftsman by Richard Sennett - Purchase from your favorite local bookstore

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Christian Mogensen, Executive Director & Partner @ Stupid Studio, joins Adobe for a lively discussion on using the power of play to approach problem-solving, helping clients reimagine the future.

SPEAKER BIO Christian Mogensen is co-owner of Stupid Studio, a Danish B Corp-certified creative studio. Since its inception in 2006, Stupid Studio has focused on designing better futures and creating positive change for people and the planet. Christian’s journey is marked by a strong foundation in computer science from the University of Southern Denmark and over 15 years of experience in creative leadership, innovation, and entrepreneurship. He is a passionate speaker and an advocate for the importance of play in life. Over the years, Christian has received numerous awards and recognitions for his work in Stupid Studio. In addition, Christian is also invested in the tech start-up Connie, offering a simple, streamlined approach to document handling and project management for the television, media, and film industries. Links Christian Mogensen LinkedIn - https://www.linkedin.com/in/chrmog/ Stupid Studio - https://stupid-studio.com/ Founder Daniel Gjøde - https://www.linkedin.com/in/stupidstudio/?trk=public_profile_articles_see_all About Rebecca Houmøller - https://www.linkedin.com/in/rebeccahoumoller/ About Neža Landeker - https://www.linkedin.com/in/nezalandeker/ Full livestream discussion - https://www.linkedin.com/events/7135511164570005504 __

About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠ Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠

**Producer NOTE** Audio quality wasn't optimal for this discussion due to connection issues from the original interview. However, we didn't want you to miss out on the incredible insights from Adam. Adam Baskin joins Adobe for a lively discussion on bringing ambitious experiences to life, harnessing the power of machine learning and AI in storytelling (and helping clients do the same), and the continued evolution of a globally recognized experiential and creative technology studio. SPEAKER BIO Adam has led the experiential and creative technology divisions with notable expertise. Over the last decade, his strategic vision and innovative leadership have been pivotal in steering the company to the pinnacle of the creative advertising industry. Adam's role encompasses organizational leadership and creative production, where he spearheads most new business opportunities. He brings a consultative mindset to open-ended client briefs, the ingenuity to tackle never-been-done-before ideas, and the resourcefulness to harness the diverse talents in his network—key skills that he consistently delivers to his clients and peers. Outside of his professional achievements, Adam is a dedicated father of two incredible daughters, a fluent Spanish speaker, has traveled to over 40 countries, and has summited Mt. Kilimanjaro. About Tool: https://toolofna.com/ About Adam Baskin: https://www.linkedin.com/in/rulerofthisuniverse/ Latest work portfolio: https://toolofna.com/work/featured/ Specific referenced works: Clouds over Cuba: https://docubase.mit.edu/project/clouds-over-cuba/ Take this lollipop: https://toolofna.com/work/experience/little-monster-take-this-lollipop/ New Balance: https://ww.fashionnetwork.com/news/new-balance-will-use-artificial-intelligence-to-celebrate-self-expression-at-new-york-fashion-week,1009202.html Play the city: https://lbbonline.com/news/grammys-ar-project-lets-new-york-city-write-its-own-song-in-the-back-of-an-uber Coke Ultimate & League of Legends: https://toolofna.com/work/featured/coke-ultimate/ __ About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠ About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠   Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠. For more information please contact ⁠sodaserieslive@adobe.com⁠