Social Media Money Makers – Details, episodes & analysis

In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America.

We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.

In today's episode, I have the pleasure of talking with Jillian of @HBPilates  (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio.

We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success.

One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.

In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen 170k) to explore the crucial social media mistakes you don't realize you're making.

Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, brings a wealth of knowledge to today's discussion. She's known for her transparency and humor on platforms like Instagram, where she excels in creating engaging content.

We dive into the small but impactful errors that could be hindering your engagement, views, or sales, and share easy fixes to help you see real progress. We break down common pitfalls in creating Instagram content and discuss topics like the importance of text overlays on reels, the strategic use of trending audios, and the power of effective hooks. Get ready for an episode packed with actionable tips to refine your social media strategy and boost your online presence.

In today's episode, I'm thrilled to welcome Milou Petersz, an Instagram expert who started as a social media manager and now runs her own social media agency (@miloupietersz 58k). If you're considering whether to hire a social media manager or go with an agency, this episode is perfect for you.

Milou shares her top 5 steps for building a personal brand on Instagram, with strategies that apply to TikTok, Facebook, and YouTube as well. We dive deep into the importance of starting a personal brand and why people prefer following business founders over businesses themselves. Milou emphasizes the importance of defining what you want to be known for and how to identify your unique niche.

We also discuss the significance of knowing your ideal audience and how to attract them. Milou explains that specificity can be powerful and not to fear narrowing down your target audience. She shares insights into brainstorming content and the benefits of repurposing successful posts across different platforms.

Milou and I also talk about the challenges of posting consistently and embracing imperfection. She encourages showing up regularly, even if it's not perfect, as consistency is key to long-term success.

Finally, Milou touches on when to consider hiring a social media manager versus an agency and how to navigate the complexities of social media management. We explore the role of DM automation in sales and the recent updates from Instagram about engagement bait.

Overall, this episode is packed with actionable tips and strategies for anyone looking to build or enhance their personal brand on social media. Let's dive into the conversation with Milou Petersz! CLICK HERE for all of Milou's Freebies

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In today's episode, I'm excited to dive deep into the art of selling on Instagram. Based on the overwhelming response on my Instagram poll, I'm tackling all your questions about making money, promoting your brand, and attracting customers on this powerful platform. Whether you're a beginner worried about getting started with zero followers, or an established brand looking to optimize your sales strategy, I've got you covered.

We'll explore key strategies for growth and engagement on Instagram, debunk common myths about selling online, and share insider tips on creating compelling content that converts followers into customers. Plus, I'll address specific concerns like selling without appearing salesy and the effectiveness of different promotional techniques. From leveraging Instagram's features to understanding the psychology behind consumer interactions, this episode is packed with actionable advice to boost your Instagram sales game.

In today's episode, I'm thrilled to sit down with Sean Cannell, a renowned expert in YouTube growth and monetization (@seancannell 210k). As someone who has elevated tens of thousands of channels, Sean brings a treasure trove of insights into building a successful YouTube presence. We delve into whether YouTube should be a key part of your digital strategy, especially if you're overwhelmed by the high production values you often see.

Sean breaks down actionable strategies for starting or enhancing your YouTube journey, discussing everything from the optimal frequency of posting to what makes a compelling thumbnail and title. We also tackle the challenges and misconceptions about creating content that both engages viewers and drives meaningful growth. Whether you're just starting out or looking to revamp your approach, Sean's expert advice is bound to enlighten and inspire.

In this episode, I'm excited to discuss the latest updates and features on Instagram with Caroline Flett, who has rapidly grown her Instagram following to over 800,000 in under a year (@misscarolineflett 850k). Caroline brings a wealth of knowledge from her experiences on both Instagram and TikTok, making this conversation a must-listen for anyone looking to enhance their social media strategy.

We dive deep into the implications of Instagram's new features and algorithm changes, focusing on how they impact user engagement and content visibility. Caroline shares her insights on adapting to these changes, offering valuable tips for leveraging Instagram to its fullest potential. Whether you're a seasoned creator or just starting, understanding these updates is crucial for your success.

To wrap up, Caroline provides actionable advice for utilizing Instagram's latest tools effectively. She explains the best practices for engaging with your audience and ensuring your content stands out amidst the competition. This episode is packed with practical strategies that will help you navigate through Instagram's evolving landscape and continue growing your presence effectively.

In today's episode, I’m thrilled to bring on a very special guest, Chalene Johnson (@chalenejohnson 860k)—yes, my mom! While she's recognized by many as a celebrity fitness trainer from those late-night infomercials, her real genius lies in her exceptional marketing skills which have propelled not just her fitness career, but numerous businesses across various industries.

We dive into how she transitioned from fitness fame to becoming a master marketer and serial entrepreneur, reflecting on the significant role her entrepreneurial journey has played in shaping my own path. The dynamics of today’s chat are particularly close to the heart, as it unfolds right from her living room, offering a personal touch to our deep dive into the realms of business and marketing.

Chalene shares insights from her vast experience, discussing not only her business successes and pivots but also responding to a wealth of questions submitted by you, our listeners. From exploring effective marketing strategies to discussing the value of trust and adaptation in business, this episode is packed with valuable takeaways, ready to inspire and guide you in your own entrepreneurial endeavors.

In today's episode, I'm taking a new approach by diving into your questions about making money on Instagram, all sent to me via direct messages. We're setting aside our usual discussions on growth and engagement to focus solely on monetization strategies. Whether you're just starting out or looking to enhance your earnings on the platform, this episode is tailored to provide clear, actionable advice. I'll address common queries such as starting to earn with a minimal following and the steps to scale up your income effectively.

What are the steps? How do we achieve that? How do we make it possible? How do we make more money? How do we scale? How do we make money when we don't have a lot of followers? How do we make money when we don't have a huge product selection? These are all questions that we're going to talk about in today's episode.

During the episode, I'll also explain the importance of tools like Stan for linking directly to your audience. Stan is not just a link in bio tool; it's a comprehensive platform that supports the sale and marketing of digital products, collecting emails, and managing communications—all integral for monetizing your Instagram. 

Join me as we explore detailed strategies and real-world applications to transform your Instagram into income. 

In today’s episode, I’m thrilled to have a slightly different conversation with JT Barnett, a social media strategist who has significantly impacted the digital marketing world (@jtbarnett 100k). JT, who has successfully grown his following to over a million across platforms like TikTok, Instagram, YouTube, and LinkedIn, joins us to not only share his insights but to specifically guide us through the initial steps of a social media money-making journey.

We'll dive deep into actionable strategies for those just entering the social media field or looking to refresh their approach. I’ll be picking JT’s brain on key decisions such as choosing the right platform, determining posting frequency, and understanding where to best invest time and resources for optimal growth. This tailored advice is especially valuable for listeners who are at the starting line of their social media careers or thinking about rebooting their current strategies.

Moreover, JT will share his personal experiences and the shifts in the social media landscape, emphasizing the importance of aligning your efforts with what you genuinely enjoy to sustain engagement and growth. Whether you’re an emerging content creator or a small business owner, this episode offers a unique look at practical steps to kickstart or redefine your presence in the competitive digital arena of 2024. Join us for this insightful session where we get a detailed roadmap from JT on making your mark in social media.