Explore every episode of the podcast Social Media for B2B Growth: LinkedIn Strategies and Tips
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Title
Pub. Date
Duration
Why I Started the Social Media for B2B Growth Podcast (TRAILER)
09 Sep 2024
00:02:34
New LinkedIn Feature That’s Driving Insane Impressions—Find Out How!
04 Sep 2024
00:19:56
Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Reporting and Automation Tips 18:50 Actionable Tips and Final Thoughts
Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Become a Credible Authority on LinkedIn with Trevor Young
18 Aug 2022
00:27:04
‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’
Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful.
The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract 19:28 Can you be a Thought Leader without a digital presence? 22:29 How to use LinkedIn to build credibility?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Harnessing LinkedIn Events: B2B Lead Generation Mastery with Mark Firth
12 Aug 2022
00:28:13
Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business.
The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)
04 Aug 2022
00:32:42
What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn.
The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn
30 Jul 2022
00:32:33
Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own.
Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth.
The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
From Camera-Shy to Brand Ambassador: Video Strategies on LinkedIn with Olivia Solomons
22 Jul 2022
00:30:56
Turn your employees into video champions with this week’s expert guest Olivia Solomons.
On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence.
Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics should I cover for my LinkedIn business videos? 27:39 Can I use the content I make on other platforms and vice versa?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Converting Connections: Mastering LinkedIn Lead Generation with Krista Mollion
15 Jul 2022
00:32:28
If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic.
Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com.
The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08 Automation and Outsourcing LinkedIn Lead Generation 31:25 The 5 C's of Social Media
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Your LinkedIn, Your Brand: Petra Fisher on Individuality and Business Growth
08 Jul 2022
00:33:17
Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off.
The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why.
Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Community-Driven Success: Navigating LinkedIn with Miranda VonFricken
04 Jul 2022
00:26:45
How do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities.
In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community
The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for my business by building a LinkedIn Community? 21:41 What is LinkedIn Local, and who can get involved?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Standing Out in a Crowded Feed: Mastering LinkedIn Content with John Espirian
28 Jun 2022
00:28:26
LinkedIn member numbers have been steadily climbing and now reach 810M. This makes the space in the home feed being more competitive. We want you to have the know how to not just create a post, that is easy, but how you create content that leaves a lasting impression in a fleeting moment.
Host Michelle J Raymond discusses practical LinkedIn content tips and strategies with this week’s guest the relentlessly helpful John Espirian Founder Espirian.co.uk.
Key moments in this video are: 00:00 Welcome 03:10 How does copywriting on LinkedIn differ from other platforms? 04:49 Should I stick to one signature content type to be memorable? 12:26 Does formatting help LinkedIn content stand out? 21:25 Will a personalised hashtags help my content be memorable? 24:13 How to avoid being memorable on LinkedIn for the wrong reasons? 27:00 Best tip for scroll topping LinkedIn content
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Beyond Followers: Lea Turner's Journey of Inspiring Action on LinkedIn
18 Jun 2022
00:32:29
Learn how you can use LinkedIn to build something more powerful than followers. You can build a community. A community that will trust your words and be inspired to take action.
Host Michelle J Raymond discusses with this week’s guest Lea Turner (Lea Does LinkedIn) the lessons she has learned in building her personal brand on LinkedIn. Whilst it may look easy from the outside we talk through the good, the bad and the ugly that comes with it.
The key moments in this episode are: 00:00 Welcome 05:24 know, Like & Trust - keys to LinkedIn 10:07 Why should I be authentic on LinkedIn 16:34 Building Community on LinkedIn 26:16 Case Study: LinkedIn Masterclass for Ukraine Fundraiser
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
3 Biggest LinkedIn Challenges Addressed at Linked Summit
27 Jun 2024
00:17:36
Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Older, Wiser, Digital: Mastering LinkedIn for the Experienced Professional featuring Zoe Bermant
11 Jun 2022
00:27:28
A powerful group on LinkedIn has a wealth of experience and knowledge from within their industry. Yet they didn’t have the benefit of growing up a digital native. For those that go it alone as a consultant, it can make you doubt your expertise in an online world where everyone seems to know what they are doing. For others, it will play out as managing a team of various generations.
Host Michelle J Raymond discusses how over 50’s can capitalise on their experience and shine on LinkedIn with this week’s guest Zoe Bermant.
The key moments in this episode are: · Evolution of LinkedIn from early 2000’s to now · Overcoming the fear of not knowing what to do on LinkedIn · Age as an advantage for thought leadership on LinkedIn · Content targeted at Over 50’s audience · Managing teams of Gen Z – Zoe’s best tips
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn For Empaths, HSP's and Introverts - Featuring Jen Corcoran
03 Jun 2022
00:32:16
Not everyone loves the spotlight. Nor does everyone enjoy creating content. This can especially be the case for the empaths, the highly sensitive people, and the introverts among us navigating LinkedIn. Host Michelle J Raymond discusses different strategies that can be used on LinkedIn to get results and also be mindful of what works best for you with this week’s guest Jen Corcoran at My Super Connector.
The key moments in this episode are: 00:00 Welcome 02:26 What exactly is an empath, a highly sensitive person and introvert? 09:14 What can be the challenges of LinkedIn for these empaths, HSP’s and introverts? 13:02 Practical strategies to avoid over stimulation on LinkedIn 17:34 Dealing with LinkedIn content that is an empathy trigger 22:08 How to build a strategic LinkedIn community?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Unlocking Prosperity: Breaking Through the Money Blocks in Your Business with Denise McGarry
26 May 2022
00:31:55
Are you stressed you are not making enough money in your business? Wondering where your next client will come from? Working your butt off but know you are undercharging for your products and services.
Tired pretending to be someone you are not hoping that anyone and everyone will buy from you. If any or all of this sounds familiar in your business – we have good news. It’s possible to turn this around. Host Michelle J Raymond discusses with this week’s guest Denise McGarry – Money Mindset & Business Coach, how you can find more clients willing to pay higher prices by working through the five most common money blocks faced by entrepreneurs.
The key moments in this episode are: · Where does our money mindset come from? · 5 Biggest money blocks - Scarcity Mindset, Undercharging, Deservability, Visibility, Authenticity · Can we change our money mindset? · How do we use this to attract more high-ticket clients?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Mastering LinkedIn for Business Growth: Insights from Louise Brogan
21 May 2022
00:31:17
Using LinkedIn to attract opportunities to build your business is different to those looking to build their personal brand. At the same time, it is important you also ensure that you help support employees to grow their standing in the industry.
Host Michelle J Raymond discusses with this week’s guest Louise Brogan from Linking in with Louise.
The key moments in this video are: 00:00 How is LinkedIn for Business different to LinkedIn for Career search? 07:12 How can business owners set employees up for success? 13:49 Won’t my employees get poached if they build their LinkedIn personal brand? 17:08 Best tools for companies to build thought leadership on LinkedIn. 31:30 Tips for engaging company page content
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Debunking LinkedIn Pages: Insights Straight from the Source with Michelle Berg (LinkedIn)
12 May 2022
00:26:48
There are almost 60 million LinkedIn Company Pages today. This week's show asks Michelle Berg (Product Marketing - LinkedIn Pages) some questions we would all love the answers to.
The key moments in this episode are: 00:00 Welcome 01:30 Does LinkedIn listen to feedback from small business users? 04:12 Does LinkedIn only care about Pages for big businesses that have big advertising budgets? 06:24 Why do I get new LinkedIn Features last? 09:43 Is organic reach so low because LinkedIn wants us to spend money on ads? 11:23 What is LinkedIn doing to help me grow my Company Page? 15:10 LinkedIn Newsletters for Company Pages 19:22 New and Upcoming LinkedIn Features 23:42 Debunked LinkedIn Myths
LinkedIn Company Pages are having their time in the sun and the LinkedIn Pages team has launched so many new features in the last year especially. Join us as we sort facts from fiction on LinkedIn Pages direct from LinkedIn.
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
B2B Commodity to Community - Featuring Pablo Gonzalez
08 May 2022
00:36:37
Host Michelle J Raymond discusses with guest Pablo Gonzalez Co-Founder and CMO at Be The Stage how small businesses can harness the power of community building and reap the rewards.
The key moments in this episode are: 00:00 Why build a B2B Community for your business? 9:38 Where to start when building a B2B Community? 14:45 Are Live Events the ultimate community builder format? 22:24 Avoid these rookie mistakes when starting out building your B2B community. 28:58 How to monetise your B2B community?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Tips to Resuscitate Your LinkedIn Company Page - Featuring Judi Fox
08 May 2022
00:46:29
You have a LinkedIn Company Page but there are barely any signs of life. But you hear chattering on LinkedIn that Pages are the new cool kid on the block. Want to know how to bring it back to life?
Host Michelle J Raymond discusses how businesses can take advantage of the features of LinkedIn Company Pages with a focus on business growth with this episode’s guest Judi Fox – Founder of her company LinkedIn Business Accelerator.
The key moments in this episode are: · Are LinkedIn Company Pages worth the effort for business? · How to add life to your LinkedIn Company Page with LinkedIn Newsletters and LinkedIn Lives. · Got a LinkedIn Company Page question – ask us anything?
Whatever you do – stop ignoring your LinkedIn Company Page.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Level Up with a Business Mentor - Featuring Alicia Beachley
28 Apr 2022
00:27:52
There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.
Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5
The key moments in this episode are: · Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Podcast Guesting as a Strategy - Featuring September Smith
21 Apr 2022
00:32:00
Would you like to have time in front of someone else’s established audience? The cost of this trade is your subject matter expertise. Podcast Guesting is this exact opportunity. You can generate free publicity for your business by aligning with podcast hosts that share a common target market. Host Michelle J Raymond discusses how business owners can use podcast guesting as a part of their marketing plan to build authority and generate leads for free with this week’s guest September Smith, Founder at Of Course!™ Consulting.
The key moments in this episode are: · What is podcast guesting? · How can podcast guesting help build a company brand? · Tips to select the right podcast to guest on. · What makes a standout podcast guest? · Creative ways you can use your podcast guest appearance for content.
There can be a lot to learn from those that have gone before us. When starting out in business often prioritise day to day.
Host Michelle J Raymond discusses with this week’s guest Alicia Beachley, Brand Activation Specialist and Founder at April 5
The key moments in this episode are: · Why is having a mentor important for entrepreneurs? · What to look for in a business mentor? · What types of things can a business mentor help with? · How can you get the most out of business mentor sessions? · Flipside – why give back?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
5 Step Guide to Strategic Podcast Guesting: https://bit.ly/GuestingGuide
#LinkedIn #smallbusiness #podcastguesting
LinkedIn Company Page Updates You Need to Know (April 2022) - Featuring Global LinkedIn Pages Expert Michelle J Raymond
10 Apr 2022
00:26:08
Want to know about the latest updates to LinkedIn Company Pages for Q1 2022? They are coming through thick and fast and every business owner, social media agency, and LinkedIn Company Page administrator needs to know these.
Host Michelle J Raymond answers your questions about the latest changes. Giving you not just updates but also shares her best tips and tricks as well as strategies to maximise the performance of your Page. Don't let your business be digitally invisible.
The key moments in this episode are:
· Comment as your LinkedIn Company Page
· LinkedIn Company Page Invite Credits - Bonus 30 invites
· LinkedIn Company Page Newsletters
· LinkedIn Company Pages for B2C
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
15 Years on LinkedIn - What I Wish I'd Known Earlier
11 Jun 2024
00:20:53
Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.
Key moments in this episode -
00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47 Final Thoughts and Words of Wisdom
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Tips to Build Employee Advocacy on LinkedIn - featuring Danielle Guzman
06 Apr 2022
00:29:04
The shift to doing business virtually or hybrid almost happened overnight. How can you help your employees to adapt to this digital environment? Employee advocacy programs can deliver amazing results but how do you get everyone onboard?
Host Michelle J Raymond discuss how businesses that connect employees with customers to build communities will thrive with this week’s guest Danielle Guzman – Global Head of Social Media at Mercer.
The key moments in this episode are: 00:00 What’s the importance of building relationships on LinkedIn? 04:53 Building powerful communities on LinkedIn 15:12 Secret to unlocking employee engagement 26:16 Is technology or management key to the success of employee advocacy programs? 28:46 Social media trends B2B marketing business owners should be aware of.
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
810 million members and 60 million companies on LinkedIn, it’s no wonder it’s hard to sift through the noise to stay up to date with your existing and potential clients. How can you remove the distractions to generate more targeted leads?
Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Wendy Robertson – Founder & CMO B2B Social Nexus.
The key moments in this episode are: 00:00 Quick overview of LinkedIn Sales Navigator 10:22 Using lists in LinkedIn Sales Navigator to stay focused 13:35 Creative ways you can use LinkedIn Sales Navigator you may not know 20:10 Can I use LinkedIn Sales Navigator to manage my sales pipeline? 26:40 Would you recommend LinkedIn Sales Navigator for small businesses?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.
LinkedIn Marketing Super Powers for Small Business - featuring Rachel Klaver
24 Mar 2022
00:29:42
How can your small business compete with no marketing budget and no marketing team? Rather than worry about what you don’t have let’s focus on what you do have that will make all the difference.
Host Michelle J Raymond discusses how small businesses can stand out from the crowd by embracing their strengths with this week’s guest Rachel Klaver – Identify Marketing.
The key moments in this episode are: Key areas of focus Marketing Strategy, Digital Sales Funnels and CRM. · Marketing for small business vs big business. Is there any difference? · If I don’t have a big advertising budget can I still compete online? · Superpowers – Kindness, Authenticity, Generosity and Confidence · If today was Day 1 for a small business owner who wanted to get started, where should they start their digital marketing journey? · We learn and evolve on our marketing journey – is there something you look back on now and laugh at because you realise how far you have come?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Stop Ignoring Your Business Intuition - Featuring Joanne Martin
10 Mar 2022
00:29:00
The world has changed as we know it. 2022 is the year we have a paradigm shift in the way we do business. Have you been making decisions based on reports and analytics, but an idea is niggling away you know you should explore? Listen in on why it’s a good time to explore your business intuition.
Host Michelle J Raymond discusses how business owners of all sizes can get results by trusting their instincts with this week’s guest Joanne Martin – Founder Golden Earth Publishing.
The key moments in this epsiode are: · Understanding the current state of business · Impact of COVID-19 on businesses and their employees · Drowning in data · What is business intuition, and can you use it to grow your business. · New paradigm – leadership possibilities for those that dare to be different
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Lead Generation with LinkedIn Live. Featuring Gabe Leal
03 Mar 2022
00:31:20
Seemingly overnight the world went online to do business. What was thought to be something short-lived has now turned into a more permanent change. Live streams are a fast way for your business to connect with your existing customers and your potential customers.
Host Michelle J Raymond discusses how business owners can use LinkedIn Live to share through leadership this week’s guest Gabe Leal – LinkedIn Live Strategist and Founder MPro Media Group.
The key moments in this episode are:
· What is Live Streaming?
· Can I start Live Streaming if I don’t have fancy equipment?
· What live stream formats work best?
· How do Live Streams help build a community?
· LinkedIn Live Stream for lead generation?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
As mentioned by Gabe Leal, for in-depth LinkedIn Live analytics reach out and register https://peakaboo.live/
LinkedIn Branding Strategy for Business Featuring Michelle B Griffin
24 Feb 2022
00:27:37
Learn what it takes to build your brand to generate demand and grow your business. Founders through to employees, personal branding is equally important for all. Win more business by creating a brand that attracts your ideal client.
Host Michelle J Raymond discusses how business owners can use LinkedIn to establish their position as industry leaders and grow their business with this week’s guest Michelle Griffin.
The key moments in this epsiode are: · What is and isn’t personal branding? · General vs Niche branding. · 7 steps to launch and grow your personal brand in 2022. · How does branding help grow business? · Where to start to build your brand?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Ignore Your LinkedIn Company Brand At Your Peril featuring Lynnaire Johnston
17 Feb 2022
00:29:51
There is a lot of hype on LinkedIn about building your personal brand. For companies it’s important they also build a solid reputation online for their business. LinkedIn Company Pages are a brilliant tool for this.
Host Michelle J Raymond discusses why business owners need to grow their company brand on LinkedIn with this week’s guest Lynnaire Johnston – Co-Author of Business Gold and owner Link-Ability.
The key moments in this episode are:
· Why businesses shouldn’t ignore building their company brand on LinkedIn?
· Simple ways a company can get started with a company page
· Differences between a LinkedIn Profile and LinkedIn Company Page?
· Favourite feature of company pages to build a company brand?
· Business Gold: Build Awareness, Authority and Advantage
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here getbook.at/BusinessGold
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages heregetbook.at/BusinessGold
Top 3 Mistakes People Make Selling On LinkedIn - Featuring David JP Fisher
10 Feb 2022
00:27:39
LinkedIn can be a huge opportunity to grow sales for your business. However, too often we see business owners and their sales teams making these top three mistakes on LinkedIn and missing out on opportunities. Knowing these and tips to avoid them is something you don’t want to miss.
Host Michelle J Raymond discusses the do’s and don’ts of selling on LinkedIn with this week’s guest David J P Fisher – Author, President and Business Coach Rockstar Consulting.
The key moments in this epsiode are:
· What’s the evolution of sales into the online world?
· What skills does a modern salesperson need?
· Top 3 mistakes people make selling on LinkedIn and how to avoid them?
· Do I have to create content to be able to sell on LinkedIn?
· If there is one daily practice people should do to increase sales what would it be?
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Company Pages - Everything You Need To Know - Featuring Michelle J Raymond
06 Feb 2022
00:55:26
Everything you need to know to get started on LinkedIn Company Pages. If you are wondering if you even need one then listen in to the extensive list of creative ways and reasons why every business owner needs to make sure they have their LinkedIn Company Page up and running in 2022.
This week international expert on LinkedIn Company Pages Michelle J Raymond appeared as a guest in the "All India Startups" Clubhouse room hosted by Anoop Kurup and Sheldon Loyola. Together they discuss how LinkedIn Company Pages can be used by start-up businesses, solopreneurs and small businesses to stand out on LinkedIn and beyond.
The key moments in this epsiode are:
· What is a LinkedIn Company Page?
· Differences between a LinkedIn Company Page and a Personal Profile
· How to grow followers on your LinkedIn Company Page?
· How did Business Gold: Build Awareness, Authority and Advantage come together with co-author Lynnaire Johnston?
· Content Strategies for LinkedIn Company Pages
· Michelle's recommendation to focus on LinkedIn Live, LinkedIn Articles and Newsletters for Company Pages in 2022.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Content Creation for Busy Solopreneurs - featuring Salina Yeung
04 Feb 2022
00:30:41
Are you a busy solopreneur that has trouble finding time to create content? Given you are already responsible for every task in the business, how do you squeeze social media in and get a return on the time you invest?
Host Michelle J Raymond discusses how solopreneurs can create maximum content with minimum input with this week’s guest Salina Yeung – CEO and Founder at TheInAcademy
The key moments in this episode are:
· The highs and lows of being a solopreneur.
· Why every solopreneur needs to build a digital personal brand.
· Your tips for stretching content further.
· What is the one content tool you can’t live without?
· Best piece of advice you can give busy solopreneurs who want to take action.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms
03 Jun 2024
00:17:49
Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.
Key moments in this episode:
00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't Replace Yourself
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
From Hustler to High Performance Business Owner - featuring Tuomo Vauhkonen
28 Jan 2022
00:30:29
Owning a business can be all consuming and at times overwhelming. It’s easy to get stuck in the hustle to try and get ahead. Often this comes at a personal cost. What if there was a different way?
Host Michelle J Raymond discusses performance and lifestyle optimisation for high achievers by energy and focus management with this week’s guest Tuomo Vauhkonen – Owner, Coach and Trainer at Tuomo Vauhkonen Coaching
The key moments in this episode are: 00:00 What is the difference between a hustling and high-performance business owner? 05:45 Are hard work and hustling the same thing? 07:56 What are some of the consequences in the long term of hustling? 11:38 4 Pillars of a high-performance framework – clarity, resilience, mastery, purpose. 20:39 What are your tips for business owners that are buried in the day to day? 30:33 If I want to level up as high-performance business owner what is the first action you would recommend?
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Social Media Strategy to Get Results on LinkedIn - featuring Wanita Z
21 Jan 2022
00:39:29
The start of the year is a good time for business owners to assess if their Social Media strategy is delivering results, aligned with current business goals and the business has the resources to execute. If you are frustrated you aren’t getting results from your social selling initiatives, the first place to look is your strategy.
Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Wanita Zoghby-Fourie – Social Media Strategist and Founder of The Online Business Academy.
The key moments in this epsiode are:
· What is a social media strategy and why should we start there? · Aligning your social media strategy with your business goals. · Most common mistakes business owners make with their social media strategies. · Any recommended tools business owners should consider managing the process? · One action a business owner could take today to get started on their social media strategy.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Pitfalls of High Achievers - featuring Jayne Robinson
10 Jan 2022
00:31:50
Learn how to spot traits of a high achiever in yourself or your employees. We discuss the best way to manage teams that have high achievers to ensure your business operates smoothly and maintains productivity. Be mindful of the potential impacts of being a high achiever on your health and discover strategies you can use to minimise the impact.
Host Michelle J Raymond discusses expert social media strategy tips with this week’s guest Jayne Robinson Performance Coach and Director of JR Coaching.
The key moments in this episode are:
· Creating dynamic leaders and teams
· How to spot a high achiever
· Entrepreneur high achievers
· Tips to avoid burnout for high achievers
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Get a Bigger Slice of LinkedIn - featuring Brenda Meller
10 Jan 2022
00:26:38
Being successful on LinkedIn requires a mix of being memorable, helping others succeed and finding opportunities to collaborate with others.
Host Michelle J Raymond discusses how businesses and their employees can get a bigger slice of LinkedIn with guest Brenda Meller – Founder & CEO (Chief Engagement Officer) of Meller Marketing.
The key moments in this episode are:
· Refresh your LinkedIn Profile to attract the right audience.
· Social Media Pie strategy
· The power of collaboration
· Focus on engaging with others
· Importance of branding
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
So Many Ideas So Little Time - featuring Christie Flora
10 Jan 2022
00:28:51
Time Management + Goal Setting = Living Our Best Lives Productivity and Getting Things Done! Grow your business by making more projects come to life.
Host Michelle J Raymond discusses how to filter through all the creative ideas and work out which you should prioritise with this week’s guest Christie Flora –Founder of flor & order. A specialist consultant in productivity and time management for small businesses and professionals.
The key moments in this episode are:
· Managing your ideas so you don't lose track
· How can you prioritise which ideas should be worked on
· Planning to turn ideas into reality
· Making time to execute the plan
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Self Promote Your Business Without Bragging - featuring Brenden Kumarasamy
10 Jan 2022
00:31:01
Fast track your business growth by getting clear on your goals and making powerful requests of those that can help you get there.
Host Michelle J Raymond discusses how you can promote your business without bragging with this week’s guest Brenden Kumarasamy – Founder & Preside of MasterTalk.ca.
The key moments in this episode are:
· What gets in the way of not being able to make the request
· The importance of setting business goals.
· Give more than you receive to succeed.
· Know your customer.
· Share with the people you will meet.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Business networking for women is important for the long term success of your business.
Host Michelle J Raymond discusses the importance for female-owned businesses to have structure around them to support growth with this week’s guest Kistin Gunnis – Operations Manager Business in Heels.
· Introducing the Business in Heels community.
· Benefits of mentoring to support you through.
· Given yourself permission to use your skills.
· The importance of knowing your numbers.
· Celebrate your successes.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages featuring Lynnaire Johnston
10 Jan 2022
00:29:59
The story behind how the co-authors discovered each other on LinkedIn and how strong personal brands led to the collaboration. Together they write the world's first book on LinkedIn Company Pages.
Host Michelle J Raymond discusses how using LinkedIn Sales Navigator focuses your business development with this week’s guest Lynnaire Johnston – Co-Author Business Gold and CEO LinkAbility.
The key moments in this episode are:
· The power of commenting.
· Co-opetition - a collaboration between competitors.
· The power of collaboration and complementary skill sets.
· Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages the book.
· Why your business needs a LinkedIn Company Page.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Growth Comes From Not Knowing It All - featuring Hayley Peri
10 Jan 2022
00:29:33
If you are a high achiever there is a risk you will want to ensure everything is perfect before you take action. We discuss how there is no "perfect" and taking action not knowing it all leads to growth. Founder's stories.
Host Michelle J Raymond discusses how you can grow your business without knowing it all with this week’s guest Hayley Peri – Founder Dandi Day Conscious Beauty Community.
The key moments in this episode are:
· Backing yourself to leave a stable career and start your own business.
· Challenges of entrepreneur life.
· Why business owners don't need to know everything
· Small actions compound over time.
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Growth In This Crazy New World - Featuring Melissa David
10 Jan 2022
00:32:27
COVID-19 lockdowns have impacted the workplace in many different ways. Remote work and remote management changed the game overnight.
Host Michelle J Raymond discusses how businesses have to adapt to remote and hybrid work with this week’s guest Melissa David – Chief Executive Officer Melissa David Enterprises.
The key moments in this episode are:
· Viral post - become the CEO your mother wanted you to marry.
· Future of the workplace.
· Remote management of your team.
· Self-care and flexibility
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
LinkedIn Company Page Premium - Worth The Money or Not?
28 May 2024
00:17:53
Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.
Key moments in this episode -
00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Their Impact 13:12 Final Thoughts
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
How To Use Video To Build Trust In Your Company - featuring Gillian Whitney
07 Jan 2022
00:30:59
The fastest way to get people to know, like and trust your company in a virtual world is through video. You don't need a million-dollar set-up to create videos that will resonate with your ideal clients.
Host Michelle J Raymond discusses how video can be used to build trust in your company which leads to more sales with this week’s guest Gillian Whitney – Founder Video Easy Peasy.
The key moments in this episode are:
· Video to help your prospective clients know, like and trust your business.
· Sometimes words aren't enough.
· Tips to get a high-quality video even without fancy equipment.
· Script or no script?
· Video content ideas - an origin story, how to's, customer testimonials etc
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.
Get More Engagement on LinkedIn with Winning Positioning & Messaging
21 May 2024
00:35:01
Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁.
The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show 00:16 The Power of Positioning and Messaging in B2B 02:53 Understanding Positioning and Messaging 05:33 Identifying Positioning and Messaging Problems 17:13 Avoiding Common Messaging Mistakes 25:42 Leveraging Positioning and Messaging for Social Media Success 29:43 Final Thoughts and Actionable Tips
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand
14 May 2024
00:34:52
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence.
In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition.
The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Podcast 00:45 Building a Brand That Stands Out on Social Media 01:39 The Art of Crafting a Premium Brand 03:47 Strategic Steps for New Marketing Managers 06:54 Avoiding Common Branding Mistakes 25:25 Leveraging Live Streaming for Business Growth 31:07 Personal Branding: The Final Tip
Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/ Get a copy of The Livestream Blueprint here -https://www.jphightek.com/thelivestreamblueprint ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/