Social Geek – Details, episodes & analysis

Jania Bailey welcomes Shannon Wilburn, Co-Founder of Just Between Friends and Franchise Coach with SMB to chat about growing a startup business, surrounding yourself with the best people, and mentorship.

Joe Sieve, Chief Restaurant and Global Development Officer at Papa Johns, joins Social Geek host Jack Monson as part of our series of new one-on-one conversations with the top Thought Leaders in Franchising. Joe was one of the recent winners in the Social Geek Thought Leadership Awards and shares his ideas today on many hot topics in Franchising including:  The explosion of international development and growth with growing interest in great American pizza in 50+ countries including China and India. How franchise growth is currently affected by private capital, a reduction in economic uncertainty, and real estate issues. Multi-Unit & Multi-Brand growth versus developing individual operators. Streaming now on Apple, Spotify, Amazon, and more. Thanks to Hughes, Northeast Color, and Franzy. Special Guest: Joe Sieve.

The Franchise News Podcast with Jack Monson for December 11, 2024   Thanks to Text Request and Promotex!

It’s The #IFA2024 Pre-Game Show! Today’s Rock Star panel includes Scott Greenberg, keynote speaker and author of the new book, Stop the Shift Show; Derrick Ableman of Northeast Color; and Ali Kraus of Benetrends! We’ll take a look at this weekend’s International Franchise Association Convention including the Annual Leadership Conference, the shenanigans inside Franchise City, and Scott’s session on hiring & retaining Generation Z. Join us for a bit of inside-the-podcast brainstorming and sharing our most anticipated parts of the biggest week in Franchising. Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. https://www.northeastcolor.com/ https://www.answerconnect.com/franchise https://www.hughes.com/franchise   And thank YOU for listening and staying connected on the Social Geek Radio Network.

Chris Yates, Huddle Productions joined Social Geek Radio along with BJ Emerson, Buzzadelic and shared the secrets to using video production for storytelling.  The show was entertaining and informative on the use of video and content marketing! Chris and BJ answered: What's the great story? How do you connect emotionally? What is the real definition of brand journalism. You can follow @chrisyates11, @bj_emerson, @akstout18 and @DebCE on Twitter.  

Katie Roberts was such a wealth of information during last week's show, we're having her back! She'll finish our discussion on Facebook Ads and tell us everything we need to know about Twitter Ads! Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic.

This week, AK & Deb will be joined by guest, Katie Roberts. Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic. Tune in this week to learn more about best practices for optimizing facebook ads for performance, using different ad types to create a lead nurturing cadence, targeted ads aimed at community growth and engagement, integrating facebook advertising with other channel marketing efforts, and much more!

AK Stout and Deb Evans welcome Matt DeBusk, VP Brand Development of Great Wraps. Matt is responsible for branding and expansion activities related to the nationwide expansion of Great Wraps restaurants. Join AK and Deb as Matt shares his strategy on the "good" use of social media to expand Great Wraps by using "great" opportunities social media offers to build a stronger brand. Stick around for the last 15 minutes of the show when AK and Deb #GeekItOut as they demonstrate their geekery sharing Websites and apps that will amaze you! Follow Deb and AK on Twitter using #SocialGeekRadio to post your questions. And if you have guests and/or topic suggestions for the show, let them know! Social Geek Radio is sponsored by Deb Evans Consulting and Saying It Social.

Joining AK Stout and Deb Evans is one of Social Geek Radio's popular guests, Dave Delaney. Dave is the author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. During the show, Dave will share: How to grow your network before you need it. How to best use Facebook to grow your professional relationships and strengthen your career. How to network on Instagram. How to live and die by your database Join the conversation on Twitter and Facebook using #SocialGeekRadio Social Geek Radio sponsors: Deb Evans Consulting and Saying It Social

What does your media diet look like? How many calories (social information) do you consume in one day? Join Deb Evans this week as she chats with James Buckley, Director of Digital Sales at Cox Target Media (Valpak & Savings.com). James says, "All too often we pay little if any attention to what watch, read and consume both online and off." He will outline several steps you can take now to alter your "media diet" and make the most of what we all know is limited time in day. Follow James on Twitter, Google+ and/or subscribe to his blog but don't forget to tune in on Wed, July 3rd! Join the discussion on Facebook and Twitter using #SocialGeekRadio Social Geek Radio is sponsored byDeb Evans Consultingand Saying It Social.