Side Hustler's Perspective with Coach Scotty Russell – Details, episodes & analysis

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/257

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Welcome to Round 9 of the Student Spotlight Special—a podcast series that highlights my 12-week coaching program students.

This round features The Dream Team, AKA my Fall 2023 class of Mary Moegenburg, Marc Steir, and Joonie Kay.

In a nutshell, consider this a Creative Business 101 Mastermind designed to help you take the next giant step of professionalism with your creative pursuits.

Establishing a growth mindset is the primary focus as each student builds an indestructible foundation centered around habits, systems, routines, and self-promotion.

In this episode, each student also shares the insane hurdles they've overcome in past years to tap into the incredible results they're experiencing today.

Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? 

Join the waitlist today at sidehustlerscoaching.com and let’s connect!

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RESOURCES

• 12-Week Coaching Program Waitlist  
• Ep. 256 - Pt. 2 Spring ‘23 Student Spotlight
• Ep. 255 - Pt. 1 Spring ‘23 Student Spotlight
• Ep. 253 - Fall ‘22 Student Spotlight
• Ep. 252 - Pt. 2 Spring ‘23 Student Spotlight
• Ep. 251 - Pt. 1 Spring ‘23 Student Spotlight

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/256

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We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Pt 1 - Ep. 255 to learn more about what this series and the 12-week coaching program is all about…

Along with enjoying the overall flow of the full convo.

Part 1 featured:

1. Sylvah – @sylvahart

2. Tommy Morrell – @hightidelowcountry

3. Morgan Zion – @morganzion_

Part 2 today will feature:

4. Hoang Truong – @hoangtruong

5. Caleb Crisp – @crisp_artanddesign

6. Jonathan Palmisano – @jpalmisanoart

7. Britt Hoffman – @britthoffman128

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/

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RESOURCES

• Ep. 255 - Pt. 1 Spring ‘23 Student Spotlight
• Ep. 253 - Fall ‘22 Student Spotlight
• Ep. 252 - Pt. 2 Spring ‘23 Student Spotlight
• Ep. 251 - Pt. 1 Spring ‘23 Student Spotlight
• 3-Week Boot Camp Waitlist
• 12-Week Coaching Program Waitlist

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/248

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

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I get hit up a lot with questions of, “How do I get started with my creative side hustle?”

There’s no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.

Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.

Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it’s not necessarily a linear progression of each 12 steps in a row.

This is simply a framework to guide someone on a path that:

• Reduces the guesswork and boosts clarity and confidence.
• Provides balance and structure to leverage in the long-term.
• Creates work they love while establishing boundaries for self-care and relationships.

Overall, take what applies to you as everyone’s path is unique.

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RESOURCES & REFERENCES

• Side Hustler’s Boot Camp Enroll
• Side Hustler’s Coaching Waitlist
• Free Side Hustler Freedom Toolkit
• Side Hustler’s Handboohttps://coachscottyrussell.com/shop/p/sidehustlershandbookk Course
• Ep. 161  -  Find Your Secret Sauce

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FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

• Apple Podcasts
• Spotify
• Google Podcasts
• Overcast
• YouTube

CONNECT WITH ME

• Instagram
• Podcast Instagram
• YouTube
• Twitter
• TikTok
• Pinterest

CREDITS

• Music  -  Blookah
• Podcast Editor  -  Aine Brennan
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Jared Cunningham
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

Life has been a rollercoaster since shit started hitting the fan in early March.

If you’re like I am, your entire routine was tossed to the curb, flattened by an 18-wheeler big rig truck, and then washed into the sewers with rats and poop.

You’ve had to learn how to respond, adapt, and evolve when this adversity caught you with a Mike Tyson uppercut to the chin.

There are 3 crucial lessons I’ve learned during quarantine that I know you’ll be able to relate to.

*The goal is to: *

1. Empower you to survive and thrive once the dust settles.
2. Become pandemic proof and on your creative pursuits.
3. Give yourself permission to rest so you can fight another day.

No. 3 has been my biggest weakness that I’m working on the most moving forward.

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

• Instagram
• Podcast Instagram
• TikTok
• Pinterest
• Twitter

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

• Apple Podcasts
• Spotify
• Google Play Music
• Overcast

In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode. 

My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).

Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.

They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.

Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.

NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.

In this episode, we also talk about:

• Getting inside the client’s mind.
• Advice for young designers.
• Logo tips and strategies.
• Showing the work you want to attract.
• Lincoln’s inspiration, personal branding, making moves during a crisis, and more.

If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.

• Instagram
• Website
• Shop
• Logo Mayhem Book
• Perspective Podcast Episode 41
• Perspective Podcast Episode 155

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

• Instagram
• Podcast Instagram
• TikTok
• Pinterest
• Twitter

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

• Apple Podcasts
• Spotify
• Google Play Music
• Overcast

There are 3 important lessons I’ve learned along my creative grind:

1. Your creative dream won’t manifest overnight
2. The process is more important than the destination
3. Being consistent and willing to fail leads to breakthroughs OVER TIME

If you can embrace these truths, then you have a wildly successful creative career ahead of you.

Today’s guest, James Lewis, is a prime example of someone who’s embraced these 3 lessons and is tapping into new breakthroughs year after year.

As I record this, he’s amassed an Instagram following of just shy of a million followers and a massive following of 2 million on TikTok..

Safe to say, James knows what he’s doing when it comes to creating engaging content that gets shared like wildfire.

Take notes as we’re about to dive deep on:

• Crafting a killer content strategy
• Setting expectations and building an audience
• Creating content that thrives on different platforms
• Analytical awareness and consciously consuming
• Experimenting, being consistent, having a vision, TikTok, and more

• Instagram
• TikTok
• Youtube
• Shop
• Paint Brush Discount List
• Purchase New Brushes
• New Online Course

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

• Instagram
• Podcast Instagram
• TikTok
• Pinterest
• Twitter

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

• Apple Podcasts
• Spotify
• Google Play Music
• Overcast

Whose path are you following right now:

• The path of someone you highly admire and draw a lot of inspiration from?
• The path you’ve been blazing on your own terms?

No doubt, success leaves clues...but I’d advise you to steer away from building your creative empire based on the coattails of someone else’s achievements.

You can take inspiration and learn from others all day, but inject your secret sauce and make it unmistakably your own.

That’s why I respect today’s guest so much—he’s a rising juggernaut you should take notice of in the creative realms.

I’m talking about my brother, Josh Sullivan, slaying design dragons out of Springfield, Missouri (Not Illinois)...

He operates under the identities of:

1. Fried Design Company which specializes in Vice for Brand Identity, Packaging, Illustration, and Apparel
2. Supper Agency which specializes in premium Brand Strategy, Design & Identity, and Advertising

Not only is Josh a G with his design/illustration skills, but he’s a straight-up nerd with the business side of things too (you know, the things most of us struggle with).

Take notes as we’re about to dive deep on:

• Being your own client and hiring yourself.
• Forging your own path.
• Making marketing easy with brand strategy.
• Finding your permission to win.
• Paying your dues, pricing scenarios, pizza, paranormal shit, and more.

If you’re ready to take the next steps in growing your creative business, this episode was made for you.

• Fried Instagram
• Fried Website 
• Friday Shop 
• Supper Agency Instagram 
• Supper Agency Website 

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts  (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

• Instagram
• Podcast Instagram
• TikTok
• Pinterest
• Twitter

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

• Apple Podcasts
• Spotify
• Google Play Music
• Overcast

It’s extremely hard to gain traction and see progress if you’re not sure:

• Who your work, product, or service is for
• What your secret sauce is that sets you apart
• The value you provide and why someone should care

Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.

These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.

Luckily, today’s guest is a wizard in this world.

I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.

She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.

Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.

Get ready to take notes and we dive deep into:

• Brand Strategy for Dummies 101
• Determining who your work or service is for
• Pinpointing your unique key differentiator (AKA your secret sauce)
• Understanding and communicating the value you provide
• The power of your story, teaching what you know, books, pizza, and more.

This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.

• Instagram
• Website
• Behance
• Melinda on the Futur

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

• Instagram
• Podcast Instagram
• TikTok
• Pinterest
• Twitter

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

• Apple Podcasts
• Spotify
• Google Play Music
• Overcast

Meg Lewis is a rad freelance brand designer, motivating mentor, creative cheerleader, and wicked dancer who injects fun into whatever she touches out of Minneapolis, MN.

I respect and admire the impact she’s making on the world through her books, videos, workshops, and talks titled Full Time You...and a new workshop called Find Your Personal Style.

Today, Meg and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more!

Stick around to the end to find out how you can win a Digital Version of the Full Time You Self-Discovery Workbook and Video Series!

View the full show notes: https://www.perspective-collective.com/166

CONNECT WITH MEG
► Instagram https://www.instagram.com/darngooood/?hl=en
► Website https://darngood.co/
► Twitter https://twitter.com/darngooood

FULL TIME YOU WEBSITE
https://www.fulltimeyou.co/

LISTEN TO MEG’S PODCASTS | Dribbble Overtime | Sit There & Do Nothing
► https://dribbble.com/overtime
► https://sitthereanddonothing.com/

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DOWNLOAD YOUR FREE GUIDE TO SIDE HUSTLE FREEDOM
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://sidehustlefreedomguide.com/

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PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://sidehustlershandbook.com/

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BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

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JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

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STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
TikTok ► https://bit.ly/PCTikTok
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

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CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

Have you ever been so passionate about something that no type of struggle, rock bottom, or gutter can keep you from pursuing it?

That’s how it played out for today’s special guest, Adam Schmalholz aka In-Q, a national award-winning poet, spoken word juggernaut, storytelling savant, and multi-platinum songwriter for artists like Selena Gomez, Miley Cyrus, Mike Posner, and Foster the People.

I’ve witnessed the profound impact his stories, poems, and even witty humor can make on us hungry humans who desire to create change...especially on someone like you.

I wanna see your notes on this one as In-Q goes deep on: celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact.

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CONNECT WITH IN-Q
Instagram ► https://www.instagram.com/inqlife/?hl=en
Web ► https://in-q.com/
Shows ► https://love.consciouscityguide.com/inq

BUY HIS BOOK

Amazon ► https://amzn.to/2WctJe3

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DOWNLOAD THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://bit.ly/SHHBLearnMore

-
DOWNLOAD YOUR FREE SIDE HUSTLER’S WAR CHEST
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://bit.ly/SideHustlersWarChest

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 

Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

- 
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

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CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)