Art + Audience – Details, episodes & analysis

In this inspiring episode, Stacie chats with Rebecca Woolbright, a dear friend and successful artist who has transformed her art business from selling washi tape to running a thriving enterprise. Rebecca shares her journey from owning a snorkel shop in Maui to becoming a successful artist and businesswoman. They discuss the power of automation in scaling an art business, the importance of setting boundaries, and practical advice for artists looking to grow their businesses.

Today on Art + Audience:

• Introduction to Rebecca Woolbright: Stacie introduces Rebecca, highlighting their friendship and Rebecca's impressive growth since taking Stacie's "Leverage Your Art" course in 2020.

• Rebecca’s Journey: From running a snorkel shop in Maui to launching her art business, Rebecca shares how she started with washi tape inspired by her honeymoon in Japan.

• The Power of Automation: Rebecca explains how automating her email pitches with tools like Streak helped her grow from 30 to 170 shops, saving her time and increasing efficiency.

• Embracing Challenges: The importance of stepping out of your comfort zone, systemizing your processes, and setting boundaries to manage your time effectively.

• Advice for Artists: Encouragement to stop overthinking and just start pitching your work, using automation to depersonalize and streamline the process.

Connect with Rebecca Woolbright:

• Instagram: @rebecca_jane_woolbright

• Website: manufactureawesome.com | rebeccajanewoolbright.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com

In this solo episode, Stacie tackles a counterintuitive yet vital topic: the importance of taking a hard break when your art business hits a roadblock. Drawing from her personal experiences, including a transformative sabbatical, Stacie emphasizes the necessity of stepping back to rejuvenate, gain clarity, and ultimately, unlock new opportunities for growth. She shares how burnout and overworking can stifle creativity and progress and provides actionable advice on how to recognize the need for rest and implement it effectively.

Today on Art + Audience:

• Personal Experience with Burnout: Stacie shares her own story of reaching severe burnout in 2023, which led to a two-month sabbatical. She candidly discusses the emotional and physical toll overworking had on her, and how stepping away provided a much-needed reset.

• The Benefits of Taking a Break: Highlighting her sabbatical in Europe, Stacie explains how disconnecting from work allowed her to recharge and return with a renewed perspective, resulting in new opportunities and success in her art licensing business.

• Advice for Artists Facing Burnout: Encouraging listeners to recognize the signs of burnout, Stacie advises taking a genuine break—detaching from all work-related activities to focus on personal well-being and mental health.

• Personal Anecdotes and Practical Tips: Stacie shares practical tips for effectively taking a break, including delegating tasks, planning, and creating a supportive environment that allows for true rest.

• Reconnecting with Your Passion: The episode wraps up with Stacie urging artists to create for joy, take staycations, and seek inspiration outside their usual routines to reignite their creativity and passion for their work.

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com

In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work.

Today on Art + Audience:

• Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer.

• Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience.

• Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing.

• Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience.

• Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships.

Connect with Ashley Paggi:

• Instagram: @ash_cascade_design

• Website: ashcascade.com

Resources:

• In-Depth Contract Walk-Through with Jason Aquilino

• Get the free 5-day email course at artlicensingplaybook.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

On this special episode, Stacie chats with the multifaceted artist and educator Peggy Dean. Peggy shares her journey of embracing authenticity, overcoming imposter syndrome, and finding her true creative path. They delve into the challenges and rewards of building an art business, the importance of being genuinely yourself, and the pitfalls of trying to fit into someone else's mold. Peggy's story is a testament to the power of self-trust, radical authenticity, and the joy of continuous learning.

Today on Art + Audience:

• Introduction to Peggy Dean: Stacie introduces Peggy Dean, highlighting her diverse artistic talents and her significant impact in the creative community.

• Authenticity and Overcoming Imposter Syndrome: Peggy discusses the importance of staying true to oneself and the struggles of imposter syndrome.

• Building an Audience Organically: Peggy shares how she grew her audience authentically without ad spend, focusing on genuine engagement and valuable content.

• The Power of Mistakes: Peggy talks about how mistakes can reignite passion and help artists return to their core.

• Teaching and Lifelong Learning: Peggy discusses her love for teaching, the courses she offers, and the joy of seeing her students excited about learning.

• Personal Anecdotes: Stacie and Peggy share personal stories about their creative journeys and significant milestones.

• Advice for Aspiring Artists: Peggy offers advice on trusting your ideas, creating more than consuming, and connecting with your target audience.

• Peggy's Creative Course Lab: Peggy introduces her course, Creative Course Lab, to help artists create their own online courses.

Connect with Peggy Dean:

• Instagram: @thepigeonletters

• Website: thepigeonletters.com

• PRE-ORDER: Jungle Tigers Tea Towel by Peggy Dean

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

In this episode, Stacie welcomes the founder of Gardenary Inc., Nicole Burke, to discuss her journey as a creative entrepreneur in the gardening world. Nicole shares her inspiring story of turning a passion for gardening into a successful business without spending a dime on ads. They delve into the strategies Nicole used to grow her audience organically, the importance of building real connections, and how to overcome the fear of putting oneself out there.

Today on Art + Audience:

• Introduction to Nicole Burke: Nicole shares her background and how she transitioned from homeschooling mom to gardening expert and business owner.

• Gardening as Healing: Nicole talks about how gardening helped her overcome personal challenges and inspired her mission to make gardening accessible to everyone.

• Starting a Business: The beginnings of her business, Rooted Garden, and the pivotal role Instagram played in her growth.

• Building an Audience Organically: Nicole breaks down her unique approach to social media, viewing it as a town with different levels of engagement.

• Content Strategy: Insight into the types of content Nicole creates to attract, educate, showcase, and invite her audience.

• Handling Negative Feedback: Nicole and Stacie discuss dealing with negative comments and the importance of loving your business more than your ego.

• Engagement Tips: Practical advice for creating engaging content and using automation tools like ManyChat to connect with your audience.

• Free Resource for Listeners: Nicole offers a free mini-course on creating effective social media posts.

Connect with Nicole Burke:

• Instagram: @gardenaryco | @HeyNicoleBurke

• Website:  gardenary.com | heynicoleburke.com

• Free Mini-Course: Available for podcast listeners at heynicoleburke.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

In this first episode of ‘Art + Audience’, Stacie kicks off with a fun and heartfelt introduction. She delves into the often-glorified journey of building an art business, candidly sharing the struggles, failures, and triumphs that shaped her path. Through this podcast, Stacie aims to demystify the process of growing an audience and creating a sustainable art career, offering transparency, encouragement, and practical advice.

Today on Art + Audience:

• Introduction to Stacie Bloomfield: Stacie introduces herself, sharing her background as an artist and entrepreneur. She started selling nursery art on Etsy in 2009 and now runs a multimillion-dollar art business, Gingiber, and an online program called Leverage Your Art.

• Why This Podcast?: Stacie explains the motivation behind starting ‘Art + Audience’, emphasizing the importance of building an audience for artists who may be shy or hesitant about self-promotion.

• Transparency and Learning from Failure: A central theme of the podcast is being open about the struggles and failures that come with building an art business. Stacie stresses the value of learning from these experiences and being resilient.

• Personal Anecdotes: Stacie shares personal stories of her early failures, such as a poorly attended craft show, and how these experiences taught her valuable lessons about preparation, display, and pricing.

• Building Resilience: The podcast encourages artists to embrace failure as a part of growth and to keep pushing forward despite setbacks. Stacie shares how meeting significant people through her failures has been a silver lining.

• Future Episodes: Stacie teases future episodes where she will invite other successful artists to share their journeys, mistakes, and strategies for building an audience and a sustainable art business.

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

Today on Art + Audience, Stacie is joined by the talented Mandy Corcoran from Amanda Grace Design. Mandy shares her incredible journey of building a thriving art licensing and online education business while homeschooling her three children. Despite starting her career in her forties, Mandy has achieved remarkable success by staying true to her passion for surface pattern design. Her story is a testament to the power of persistence, authenticity, and the willingness to embrace constructive criticism.

Today on Art + Audience:

• Introduction to Mandy Corcoran: Mandy introduces herself and her business, Amanda Grace Design, highlighting her work in art licensing and online education.

• Unique Background: Mandy's background in tech and education, including being the first female Cisco Networking Academy instructor on the East Coast, and her transition to art and design.

• Starting a New Career: Mandy discusses starting her art career in her forties while managing a busy household and homeschooling her children.

• Embracing Challenges: The importance of finding time for creativity amidst daily responsibilities and how drawing on her iPad at night helped her build her brand.

• Finding Focus: The pivotal moment when a portfolio review revealed the need to focus on what truly brought her joy—creating seamless patterns.

• Overcoming Obstacles: Mandy's experience with receiving harsh but constructive feedback and how it redirected her towards her true passion, leading to significant career growth.

• Advice for Creatives: Encouraging listeners to prioritize what they love creating, avoid comparing themselves to others, and embrace their unique paths.

• Quality Over Quantity: The significance of focusing on the quality of art rather than chasing vanity metrics like social media followers.

• Investing in Growth: The value of seeking honest critiques and investing in professional feedback to improve and grow.

Connect with Mandy Corcoran:

• Instagram: @amandagracedesign

• Website: amandagracedesign.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

In this solo episode, Stacie shares her transformative experiences with masterminds, including her own Creative Hive Mastermind. Stacie delves into the significant impact these collaborative groups have had on her art business, Gingiber, and emphasizes the importance of community, vulnerability, and continuous learning for artists.

Today on Art + Audience:

• The Power of Masterminds: Stacie recounts her journey through various masterminds since 2020, highlighting how these groups have quadrupled her revenue and enhanced her business acumen.

• Creative Hive Mastermind: Stacie explains the origins and goals of her own mastermind, specifically designed for artists looking to scale their brands and product-based businesses.

• Bentonville Retreat Highlights: Insights from the recent mastermind retreat in Bentonville, Arkansas, where participants engaged in hot seats, sharing problems and collectively brainstorming solutions.

• Essential Traits for Business Growth:

• Taking Risks: Embracing calculated risks at different stages of business to drive growth and innovation.

• Asking for Help: Demonstrating vulnerability and the willingness to seek assistance, understanding that collaboration and support are crucial for overcoming challenges.

• Mindset: Cultivating a positive and resilient mindset, focusing on growth, and reframing failures as learning opportunities.

• Confidence: Building and maintaining confidence in your abilities, decisions, and business direction, which is crucial for sustained success.

• Self-Care: Prioritizing holistic self-care practices that support both physical and mental well-being, enabling better decision-making and overall health.

• Effective Marketing: Engaging in authentic and consistent marketing efforts to connect with audiences, build a brand presence, and drive business growth.

• Actionable Advice: Stacie challenges listeners to identify and overcome personal roadblocks in their business journeys. She encourages daily journaling and reflection to unlock new levels of growth and abundance.

• Community and Accountability: The episode closes with an invitation to connect with like-minded individuals through Stacie’s programs and small group coaching, fostering a supportive environment for mutual growth.

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

Join Stacie for interviews with artists about their careers, how they built their audiences, and the biggest "uh-oh" decision they ever made (and how they recovered from it)! 

In this engaging episode, Stacie sits down with Jehane, an accomplished art licensing agent and artist, to discuss the nuances of transitioning from a freelance artist to an agent. Jehane shares her 30-year journey in the creative industry, highlighting the importance of relationships, resilience, and authenticity in both art creation and business. They delve into the challenges artists face when navigating licensing, the vital role of relationship building, and how Jehane’s unique path led her to represent artists with her agency, Jehane Ltd.

Today on Art + Audience:

• Jehane's Journey: Jehane shares her evolution from a full-time freelance designer to founding her own illustration agency. With 30 years of industry experience, she reflects on how being an artist has informed her approach as an agent.

• The Role of Illustration: Jehane discusses the significance of illustration in various applications like books, branding, and packaging, emphasizing how it's often more about the narrative and commissioning process than just licensing existing work.

• Transitioning to Agent: Jehane talks about the pivotal moment of transitioning from artist to agent, driven by her love for collaboration and connection, and the need to continue working after becoming a mother.

• Building Relationships: Both Jehane and Stacie stress the importance of relationship building over sheer volume in pitching artwork, sharing personal anecdotes about mistakes and learning curves that shaped their careers.

• The Importance of Authenticity: Jehane advises artists to focus on originality and authenticity, steering away from following trends just for the sake of commercial success.

• Challenges in the Industry: The conversation touches on the unpredictability of the art licensing industry, the importance of perseverance, and how artists can sustain themselves creatively and financially without putting all their eggs in one basket.

• AI Art and Industry Evolution: Jehane shares her thoughts on AI-generated art, reassuring artists that the demand for authentic, human-created work remains strong, even as technology evolves.

Connect with Jehane:

• Instagram: @jehane_ltd

• Website: jehane.com

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Get the free 5-day email course at artlicensingplaybook.com