Showing Up with Vicki Knights – Details, episodes & analysis

Visibility isn’t one-size-fits-all, even though the internet often makes it sound like it is.

In this episode of Showing Up, I’m unpacking the four different Visibility Archetypes and why understanding yours can completely change the way you show up in your business.

After working with thousands of business owners through photography, coaching, retreats and masterminds, I kept noticing the same thing: two people could follow the exact same visibility advice and have wildly different experiences. One would feel confident, grounded and aligned. The other would feel exposed, awkward or like they were performing.

That difference isn’t about willpower, confidence or knowing how to “do” social media properly.

It’s about how you’re wired to show up.

In this episode, I talk about:

1. Why generic visibility advice so often falls flat
2. The patterns I kept seeing in how people respond to being visible
3. What’s really going on beneath the surface when visibility feels hard
4. The four visibility archetypes and the hidden blocks that come with each one
5. How this all links back to my SEEN framework and showing up in a way that feels sustainable

Most people don’t sit neatly in just one archetype. We move between them depending on the season we’re in, our confidence levels and what’s going on in our lives.

The real value isn’t in labelling yourself, but in understanding which pattern is driving your decisions right now, and what that means for your consistency, confidence and clarity.

If visibility has ever felt exhausting, confusing or like you’re doing all the “right” things but still not getting the results you want, this episode will help you see why.

Connect with Vicki:

Follow me on Instagram: @iamvickiknights

Check out my website

Ready to work together?

Book a branding photo shoot with me

Find out about my visibility coaching

Find out more about The Visibility Retreat

Grab The Confidence Toolkit for just £15

Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off)

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

What if you're not 'bad at networking' - you're just doing it your way?

In this episode, I'm joined by VA agency founder, Lauren Hopkins for an honest conversation about in-person visibility, networking nerves, and what actually happens when you show up as yourself rather than trying to perform.

Lauren also shares her experience of coming on my Visibility Retreat two years ago and how it transformed her relationship with visibility. Find out more about The Visibility Retreat here: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk We talk about the difference between surface-level connections and deeper ones, why you don't have to "work the room" and how to make sure a networking event is warm and welcoming.

This episode is especially for you if:

1. networking leaves you questioning whether you're doing it "right"
2. showing up in person feels more draining than posting online
3. or you're quietly wondering if visibility can look different

It's a thoughtful, reassuring conversation that challenges the idea that visibility has to look loud or performative, and reminds us that showing up in person can be powerful, even when it feels uncomfortable.

Connect with Lauren:

Lauren Hopkins VA

Instagram - https://www.instagram.com/laurenhopkinsva/

Linkedin - https://www.linkedin.com/in/lauren-hopkins-91568b21a/

Women's Work Social Instagram - https://www.instagram.com/womensworksocial/

Connect with Vicki:

Take my visibility archetype quiz: https://vickiknights.co.uk/quiz

Follow on Instagram: https://www.instagram.com/iamvickiknights

Website: https://vickiknights.co.uk

Ready to work together?

Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services

Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

Grab my Confidence Toolkit for just £15: https://vickiknights.co.uk/toolkit

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

This is a very special episode as I'm joined by my 17-year-old son, Harrison, for an open and honest chat about what it's like having a mum who runs her own business and shows up online.

My boys were the reason I started my business - I wanted to work flexibly, do something I loved, and be around as much as possible while they were growing up. Now that they're teenagers, I'm always aware of how my visibility might feel from their perspective - especially when their friends stumble across my Instagram or podcast!

So I asked Harrison to come on the show and share how he really feels. What does he think about my talking-to-camera videos? How does he feel about the photos I shared of him when he was younger?

In this episode, we chat about:

- Whether he thinks me showing up online is inspiring or just a bit cringe - What Harrison has learned from growing up around self-employment

- The benefits (and trade-offs) of working for yourself as a parent -- Whether he'd ever want to show up online himself one day - His advice to other parents who need to be visible in their businesses while raising teenagers

It's a thoughtful and honest conversation and I hope it gives you a fresh perspective on showing up, especially if you're navigating business alongside family life. Early applications for my mastermind, SEEN, are now open! Find out more here: https://vickiknights.co.uk/mastermind

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights

- Grab my free visibility guide: https://vickiknights.co.uk/visibility

- Website: https://vickiknights.co.uk

Ready to work together?

-Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services

- Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off) - Grab The Confidence Toolkit for just £15 – https://vickiknights.co.uk/toolkit

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

You've probably heard them all before… the "must-do" rules for getting visible. Post every day. Be on every platform. Share something controversial. And if you're not doing all of that you can be made to feel like you're doing it all wrong. Well. I'm here to tell you that you're not!

In this episode, I share the five visibility rules I intentionally break and why letting go of them has made building my personal brand feel so much more enjoyable. And how I've still managed to run a thriving booked-out business for 17 years without following these 'rules'.

I share: - Why "consistent" doesn't have to mean "constant" - The difference between faking it and using an alter ego - How chasing every trend can actually hurt your visibility' - Why you don't need to be an "expert" to start showing up - Whether you need to be polarising in order to get engagement

If you've ever felt like you're doing it all wrong when it comes to showing up online, I hope this episode gives you permission to do it your way - and find a visibility rhythm that works for you.

Resources & Links Mentioned: - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Grab The Confidence Toolkit for just £15: https://vickiknights.co.uk/toolkit

· Episode 19 – Think You're Not 'Expert' Enough to Share your Insights Online?

· Episode 23 – How to Feel More Confident in Front of the Camera

· Episode 27 – Are you Truly Showing Up Authentically in Your Business?

· Episode 36 – How Visible Do You Really Need to Be in Your Business?

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights - Grab my free visibility guide: https://vickiknights.co.uk/visibility - Website: https://vickiknights.co.uk

Ready to work together?

- Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for my Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

What happens when your whole life changes in a single moment?

I'm joined by the amazing Charlie Flounders - an award-nominated visual storyteller, workshop leader and speaker who shares her journey of turning personal adversity into purpose. In the summer of 2024, Charlie's path took a sudden and life-altering turn after a traumatic accident whilst filming aboard an industrial ship. Rather than let that moment define her, Charlie made a deliberate choice to transform it into something positive.

In this powerful conversation, Charlie opens up about what it's been like to relearn the basics of daily life, live with a physical difference and find the courage to show up in a whole new way.

We talk about grief, resilience, identity, visibility and purpose - and what it really means to keep going when life takes an unexpected turn.

Charlie is such a sparkly, courageous woman and her story will move and inspire you.

Here's what we cover in this episode: - What courage really looks like - Rebuilding confidence and independence after trauma - Why we need to stop being so mean to ourselves about how we look

- Turning pain into purpose and post-traumatic growth - The power of sharing your story - and what it can open up

A gentle note: This episode includes sensitive discussion of medical trauma. Please take care while listening.

Website: https://www.charlieflounders.com/ Instagram: @charlieflounders

Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

• Would you love some visibility support in your pocket? Check out my Confidence Toolkit including six powerful mindset audios for the launch price of just £15: https://vickiknights.co.uk/toolkit - Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

If showing up on camera feels overwhelming, performative or just plain awkward – this episode will help!

This week, I'm chatting with Chris Goor, a TV camera supervisor turned personal brand coach. After decades behind the lens, Chris launched his own personal brand at 46 and now teaches coaches and consultants how to show up on camera with more confidence and clarity – without obsessing over the algorithm or chasing viral moments.

Chris has built an engaged following of 70,000 followers on social media and he is the creator of The Studio, a community that helps business owners create simple, powerful content that builds trust and connection – just by being themselves.

We cover so much in this inspiring and practical conversation, including:

• What stops people from showing up online – and how to move past it

• How Chris committed to posting every weekday for a year (and how it changed everything)

• Why "being yourself" on camera is the most powerful thing you can do

• What to do instead of chasing viral content (including Chris's viral Glastonbury story!)

• The biggest mistake people make when creating video content

• How to create simple, engaging videos – even if you're an introvert

• Practical tweaks that will instantly improve your videos

Exclusive listener offer: Head to https://brandvideo.pro/ to explore The Studio, Chris's content creation community. Use the code SHOWINGUP to get 20% off for life, plus a free 1:1 coaching call worth £150. Follow Chris on Instagram: @thechrisgoor

Want support with your visibility mindset? Grab my brand new Confidence Toolkit for just £15! You'll get 6 powerful audio tracks to help you feel calmer, clearer, and more courageous in your business – including a pep talk for before you go live or hit record, and tools to help you when you're feeling self-critical or comparing yourself to others. https://vickiknights.co.uk/toolkit

📸 Follow me on Instagram: @iamvickiknights 📩 Grab my free visibility guide: https://vickiknights.co.uk/visibility 🌐 Website: https://vickiknights.co.uk

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off) - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/visibility-mastermind - Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

Do you ever sit down to write a post, email or blog and think, "I've got nothing new or interesting to say"?

If so, you're definitely not alone - but the truth is, you have so much more to say than you think!

In this solo episode, I'm talking about the belief that keeps so many brilliant business owners stuck and silent - and how to shift it. I'm sharing practical strategies, mindset shifts, and a reminder that your voice, perspective and lived experience are valuable, even if it feels like "it's all been said before."

I also share why clarity makes content creation so much easier (and how my Uncover Your Magic course helps with exactly that), how to spot inspiration in your everyday life and how your visibility method might be the thing making you feel blocked.

If you've been staring at a blank page lately, wondering if your content even matters - this episode is for you.

In this episode, I talk about:

1. Why you do have something valuable to say - even when it feels like you don't
2. Where to find everyday content inspiration
3. The link between clarity and confidence in content creation
4. Why your content struggles might be about how you're showing up, not what you're saying
5. Practical ways to generate content ideas with less pressure

Resources & links mentioned:

1. Join my self-paced course, Uncover Your Magic: vickiknights.co.uk/magic (use the code SHOWINGUP for 10% off)
2. Listen to Episode 23 – How to Feel Confident in Front of the Camera
3. Listen to Episode 25 – Why You're Not Being Consistent with Your Visibility
4. Listen to Episode 36 – How Visible Do You Really Need to Be in Your Business?

Connect with Vicki:

📸 Follow me on Instagram: @iamvickiknights 📩 Grab my free visibility guide: https://vickiknights.co.uk/visibility 🌐 Website: https://vickiknights.co.uk

Ready to work together?

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for the next round of my group visibility mastermind, SEEN (starting in September 2025): https://vickiknights.co.uk/mastermind - Join the waitlist for my popular Visibility Retreats: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

In this episode of Showing Up, I'm joined by the brilliant Jo Elvin - former editor-in-chief of Glamour magazine, broadcaster & consultant. Jo launched Glamour in 2001 and turned it into the biggest-selling women's magazine in Europe, creating the iconic Glamour Women of the Year Awards, the Glamour Beauty Festival, and the podcast Hey, It's OK along the way.

We talk about her incredible career in media, including her time editing You magazine and as the CEO of charitiy, Children with Cancer UK. Now she has a fantastic Substack newsletter My Goodness, brilliant fashion commentary on Instagram (if you haven't checked out #clothesmyhusbandhates, you need to), and a new chapter helping people grow in confidence with public speaking.

This is a funny, thoughtful and refreshingly honest conversation about what it really means to show up and be seen - at any stage of life.

In this episode we chat about:

· How Jo is approaching new creative work with curiousity and at her own pace

. What not to say when you walk on stage (and why it matters)

· The connection between confidence and likability - especially for women

· The power of showing up unapologetically, especially as we age

· Why Jo is so passionate about helping others find and own their voice

· Her honest reflections on online visibility, dealing with trolls, and letting go of "being liked"

Jo shares with such honesty and warmth - and she's got some brilliant stories from her decades in media, including what it was really like interviewing celebrities, being trolled and the importance of getting clear on your voice. We also go off on lots of tangents including when Miriam Margoyles stole her joke, going to a K-Pop concert and why we both love our Peloton bikes. Yes we cover a lot!

Connect with Jo Elvin:

- Read her newsletter: My Goodness! on Substack: https://joelvin.substack.com/

- Follow her on Instagram: @jo_elvin

- Watch her shows: Palace Confidential & Friday Night Fashion with Amanda Wakeley on YouTube

- Substack article - I've Made a Shocking Discovery about Ageing: https://joelvin.substack.com/p/ive-made-a-shocking-discovery-about

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights - Grab my free visibility guide: https://vickiknights.co.uk/visibility - Website: https://vickiknights.co.uk

Ready to work together? - Uncover Your Magic course - you need deep clarity on your voice and your personal brand in order to get visible with confidence and stand on stages. My self-paced course Uncover Your Magic - it's designed for exactly that. https://vickiknights.co.uk/magic Get 10% off with the discount code SHOWINGUP.

📸 Book a branding shoot with me: https://vickiknights.co.uk/brand-photography-services 🌟 Join the waitlist for my Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk 🌟 Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

If you've ever felt like showing up in your business is exhausting or wondered why something as 'simple' as posting on social media can leave you feeling wiped out - you are not alone. This week, for Mental Health Awareness Week, I'm joined by Dr. Bernadette Dancy, a stress management coach and nervous system educator, for a powerful conversation about how we can manage our stress more sustainably while continuing to show up with presence and purpose.

With over 15 years of experience studying the science and psychology of human potential, including a PhD in Sport Psychology, Bernadette brings a grounded, evidence-based approach to helping us understand our stress responses and build healthier ways of working.

We cover so much in this episode, including:

• Why stress isn't something to avoid - but something be aware of and to recover from

• Bernadette's powerful "stress bucket" analogy and how to spot when you're near the top

• The difference between a healthy stretch and nervous system dysregulation

• How to find your Individual Zone of Optimal Functioning and work in a way that feels right for you

• The role of somatic tools and breathwork in calming your system before visibility moments

• How to stay grounded when you're holding space for others

• Why your nervous system might be more activated than you think - and how to track it with awareness, not judgement

This conversation is full of wisdom, science-backed insights, and practical tools to help you show up with more self-awareness, sustainability and self-compassion.

Instagram: @bernadettedancy_stresscoach @stress.eg.ig Websites: https://www.bernadettedancy.co.uk https://www.stress-ed.co.uk

Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join my Visibility Retreat waitlist: https://vickiknights.co.uk/retreat-waitlist - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWINGUP for 10% off)

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave

Are you wondering if you should be showing up more in your business? Or maybe you're feeling overwhelmed by the pressure to be visible everywhere, all the time?

In this solo episode, I'm diving into the question I hear from so many clients: how visible do I actually need to be right now?

This episode will help you figure out whether you're in a season where you need to be stepping up your visibility or whether it's time to take the pressure off.

• How to know if you really need more visibility right now

• Why your visibility strategy should align with your goals and capacity

• My own visibility rhythm and why it's never been about posting daily

• Why some of your most powerful visibility might be happening offline

• How to build a rhythm that feels aligned and sustainable for you

You don't need to exhaust yourself trying to keep up with everyone else's visibility blueprints. Let this be your reminder that showing up is powerful, but it doesn't have to be exhausting.

📩 Download my FREE 12-page visibility guide: https://vickiknights.co.uk/visibility

📸 Follow me on Instagram: @iamvickiknights 🌐 Website: https://vickiknights.co.uk

- Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join my UK Visibility Retreat in September 2025: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

Mentioned in this episode:

Brave pre-roll

Join Brave, my new 2 week audio experience to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June 2026. https://vickiknights.co.uk/brave