Turns Hours of Work Into Minutes with AI
Welcome to the first episode of a new season in collaboration with Mary Fearon! For this series of conversations, Mary Fearon and I will be talking all about AI.
Mary and I both run marketing agencies, and we've started introducing AI into our team workflows and personal lives. If you're a small business looking to learn how AI can help you save time and effort, this is a great introduction.
With AI, we've been able to streamline our processes, freeing up more time for what we do best!
Mary is the founder and CEO of On Prpose, a company helping entrepreneurs and businesses tell their stories effectively. With a keen eye for uncovering hidden narratives, Mary and her team excel at distilling complex information into compelling, relatable content.
Mary has helped hundreds of companies in complex industrial and technical businesses, including agriculture, manufacturing, mining, construction, engineering, and more. Varied experience has honed her ability to find and communicate the essence of a business or industry, no matter how technical or nuanced. She believes in the power of storytelling to capture complexity while making it interesting and relevant to the audience.
The Number 1 Way We Use AI
AI has saved us from blank-page syndrome—it’s an amazing brainstorming partner. When starting a new project or wanting to create something from scratch, we both have noticed how quickly AI can take us from an abstract idea to something to work with. It eliminates five hours of coming up with a rough draft and instead gives us that time to focus on refining the copy, adding a brand voice, and focusing on the end result.
Where to start with AI?
There are many AI options to choose from and each one has its own benefits and drawbacks. Pick one, get to know it really well, and then you're more able to make a judgement on how you like using AI in your business and what features you may be looking for in other AI options.
In this episode, we also discuss increasing the quality of your prompts. The better your prompts, the better and more effective your results will be. Instead of thinking about how to search for a result, picture how you would give context and instructions to a coworker.
What’s In This Episode
What To Do Next