She Counts – Details, episodes &amp; analysis

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Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!

https://www.forwardly.com/shecounts

https://womeninaccounting.ignitionapp.com/

https://keeper.app/shecounts/

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This podcast is a production of Earmark Media

How to Make Business Happen When Life Happens

Episode 3

mercredi 4 juin 2025 • Duration 01:02:11

What do you do when your world falls apart—but the deadlines don’t stop?

In this deeply personal episode, we’re getting real about the moments that nearly broke us. Nancy shares what it was like to run a firm while surviving months without being able to sit or lie down due to seizures. Questian opens up about her son’s sudden hospitalization and the toll it took on her body, business, and spirit.

We talk about the pressure women in accounting feel to keep it together, to "suck it up," even in the middle of a crisis—and why perfectionism is a lie that keeps us isolated. We explore how transparency and community support can be lifelines when life feels impossible, and talk through actionable recommendations for how we can help each other manage personal emergencies while duty calls.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(01:02) - Nancy's Personal Story of Medical Crisis
(04:03) - Support Systems and Client Management
(14:02) - Question's Story: Navigating Personal Trauma
(19:49) - The Importance of Empathy and Community
(28:10) - Practical Tips for Supporting Others
(32:55) - Challenges Women Face in Accounting
(34:11) - Breaking Point: Embracing Vulnerability
(35:32) - Redefining Resilience
(39:10) - Managing Expectations and Mental Health
(44:16) - The Power of Communication
(46:40) - Building Support Systems
(50:28) - Practical Solutions and Automation
(55:27) - Planning for Unplanned Absences
(57:47) - Final Thoughts and Resources

Links

Bookkeeping Buds - https://www.bookkeepingbuds.com/
Mindy Leubke - https://www.linkedin.com/in/mindyluebke/
Brene Brown - https://brenebrown.com/podcast/brene-on-shame-and-accountability/
Lynnette Oss Connell - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Bridging The Gap conference - https://www.btgconference.com/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2025
Erin Pohan’s Scariest Part of Running a Firm - https://www.linkedin.com/posts/erinpohan_scariest-part-of-running-a-firm-the-unexpected-activity-7316932835863416832-65kJ/
Dawn Brolin’s “The Elevation of Empathy” - https://www.amazon.com/Elevation-Empathy-Leading-WIN/dp/B0F2FFXY61

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Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Subscribe on YouTube

Earn CPE for Listening to This Podcast
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This podcast is a production of the Earmark Media

She Believed in Me - Before I Did

Episode 2

mercredi 21 mai 2025 • Duration 01:10:55

Mentorship can transform careers, yet women in accounting often struggle to find female leaders to guide them - despite equal numbers entering the profession, only 19% of partners are women. Questian and Nancy explore how seeing someone who looks like you succeed makes your own success feel possible, sharing personal stories of mentors who believed in them before they believed in themselves. The hosts discuss both the psychology behind effective mentorship and practical ways to find mentors who align with your values, regardless of their age or position.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts

(00:50) - Episode Theme: Mentorship

(01:58) - The Importance of Female Mentors

(05:57) - Challenges Women Face in Leadership

(09:23) - Benefits of Mentorship

(17:41) - Different Types of Mentorship

(29:23) - Personal Experiences with Mentorship

(39:43) - The Power of Visibility

(45:44) - The Impact of Affirmation and Mirror Neurons

(48:45) - Personal Mentorship Stories

(52:34) - Finding and Asking for Mentorship

(01:07:14) - Gender Dynamics in Mentorship

(01:13:45) - Conclusion and Call to Action

Links mentioned in this episode

Bridging The Gap conference - https://www.btgconference.com/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-fall25?ref=857055
Nancy’s ‘Ask a CPA’ community free bookkeepers’ annual review checklist https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
The Unique CPA Podcast Presents “She Counts” - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/

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Follow She Counts on IG

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Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Subscribe on YouTube

Earn CPE for Listening to This Podcast
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This podcast is a production of the Earmark Media

She Counts

Episode 1

mercredi 21 mai 2025 • Duration 57:39

Nancy McClelland and Questian Telka introduce their new podcast dedicated to women in accounting, sharing their unconventional paths into the profession and the friendship that sparked this project. They discuss their mission to create an authentic community where women can share challenges and triumphs without filtering, preview over 50 future topics they've accumulated over two years, and explain how their "conversational chemistry" transformed casual chats into a platform for collective wisdom. Through personal stories about struggles with confidence, education, and finding community, they establish that this isn't about preaching solutions, but creating a space where everyone's voice counts.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts

(01:07) - The Importance of Community

(04:00) - Why We Started This Podcast

(09:29) - Podcast Structure and Topics

(15:46) - Guest Appearances and Listener Engagement

(21:09) - What This Podcast Will Not Be

(24:43) - Hosts' Backgrounds and Journey

(29:54) - A Transformational Move to Chicago

(35:01) - A Non-Traditional Path to Success

(45:51) - The Importance of Mentorship

(49:27) - A Life-Changing Birth and New Perspectives

(53:04) - The Power of Nonprofit Work

(54:41) - The Genesis of the Podcast

(01:01:12) - Closing Thoughts and Future Episodes

Links mentioned in this episode

Nancy’s ‘Ask a CPA’ community free bookkeepers’ annual review checklist https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
The Unique CPA Podcast Presents “She Counts” - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Follow She Counts on IG

https://www.instagram.com/shecounts.show/

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of the Earmark Media

Space to Serve Well: The Beauty of Boundaries

Episode 6

mercredi 16 juillet 2025 • Duration 52:54

Recorded live at Scaling New Heights, Nayo Carter-Gray shares her hard-won wisdom on setting client boundaries, and her frustration in receiving a scathing one-star review that turned into a teaching moment. From effective communication skills, to tools such as using answering services and shared email inboxes, to crafting the perfect out-of-office message and managing client expectations through education… she reveals how clear strategies and proactive systems create better client relationships, not damaged ones. You'll learn why "no" is a complete sentence and discover practical tools to protect your time without the guilt.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Introduction and Welcome
(01:34) - First In-Person Podcast and Guest Introduction
(02:03) - Episode Topic: The Beauty of Boundaries
(03:29) - Nayo's One Star Review Story
(07:02) - Setting Boundaries in Client Relationships
(13:42) - Automation and Client Communication
(25:16) - Effective Communication Strategies
(28:19) - Team Communication and Client Management
(29:12) - Shared Email Inboxes and Tools
(30:10) - Setting Realistic Expectations
(31:29) - Time Management Techniques
(33:52) - Importance of Personal Time
(35:58) - Proactive Communication and Boundaries
(38:22) - Email Management Strategies
(49:16) - Acknowledgements and Closing Remarks

Links mentioned in this episode:

Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
First Step Accounting - https://1ststepaccounting.com/about/
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
Bridging the Gap conference - https://www.btgconference.com/
The Net Gains - https://www.thenetgains.co/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Hope Brown on LI - https://www.linkedin.com/in/hope-brown-msa-afsp-463a44239/
Insightful Accountant - https://insightfulaccountant.com/
The Proposal & Beyond: Designing an Effortless Client Onboarding Experience - Insightful Accountant w/ Questian Telka - https://hubs.li/Q03wDSSD0
Out-of-Office Message Template:
- Dear [Client's Name],
  From [start date] to [end date], I’ll be taking some much-needed time off.
  For urgent matters, please contact [Colleague’s Name].
  I value our partnership and assure you that all tasks will be handled with the same dedication and efficiency.

Join Our LinkedIn Page!

https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube

Follow She Counts on IG

Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast

https://www.linkedin.com/company/she-counts-podcast

This podcast is a production of Earmark Media

Do It Anyway

Episode 5

mercredi 2 juillet 2025 • Duration 01:06:47

Nancy and Questian dive deep into the difference between fearlessness and courage, sharing vulnerable stories: about becoming a dancer at age 40, speaking to a room of hundreds of people, and starting their own businesses. They explore why saying "don't be afraid" misses the point—true courage isn't the absence of fear, but choosing to act despite it. From imposter syndrome to asking for money, they discuss the specific fears women in accounting face and offer practical tools, such as: affirmations; breaking down scary tasks; remembering your “why”; and borrowing confidence from mentors.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts: Today's Topic: Courage and Overcoming Fear
(01:26) - Nancy's Story: Dancing at 40
(06:48) - Questian's Story: Improv Class Challenge
(13:24) - Facing Public Speaking Fears
(19:21) - The Importance of Vulnerability
(26:44) - Balancing Family and Career
(32:02) - Challenges of Running Your Own Firm
(35:16) - Embracing Fear and Doing It Anyway
(39:53) - Overcoming Fear of Heights: Skydiving Story
(42:54) - The Power of Training and Facing Fears
(47:10) - Affirmations and Tools for Facing Fear
(55:47) - The Importance of Community and Mentorship
(01:02:36) - Final Thoughts and Encouragement

Links mentioned in this episode:

Ashley Francis - Kitchen Table Automations - https://www.kta.ai/
Financial Cents WorkflowCon - Nancy teaches the Time Warp - https://www.youtube.com/watch?v=4dwFyP3M824&t=437s
Kate Johnson - Bookkeeping Side Hustle - https://www.youtube.com/live/0Ze2ayjEFSk
Misty Megia - https://www.instagram.com/misty_megia/
Geni Whitehouse - https://geniwhitehouse.com/

Join Our LinkedIn Page!

Subscribe on YouTube

Follow She Counts on IG

Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast

https://www.linkedin.com/company/she-counts-podcast

This podcast is a production of Earmark Media

Second Season Kickoff Celebration, Recorded Live at Bridging the Gap

Episode 13

mercredi 22 octobre 2025 • Duration 01:09:00

Nancy and Questian record live from the Bridging the Gap conference, with audience Q&A moderated by Erin Pohan. They share raw, unfiltered answers about jealousy between friends, the shame of being called "too much," body image struggles across the spectrum, and why imposter syndrome might not be a syndrome at all. From tears to belly laughs, this celebration of Season Two proves that putting yourself out there publicly is messy, terrifying, and absolutely worth it.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts
Keeper - https://keeper.app/shecounts

(00:00) - Welcome to She Counts
(02:28) - Season 2 Kickoff
(08:24) - Erin's Story and Bridging the Gap
(12:34) - The Challenges of Podcasting
(18:37) - The Impact of She Counts Podcast
(22:53) - Navigating Public Vulnerability
(32:28) - Balancing Collaboration and Competition
(39:26) - Building Relationships at Conferences
(40:11) - Facing the Fear of Networking
(40:35) - The Importance of Curiosity
(42:01) - Dealing with Burnout
(45:38) - Overcoming Imposter Syndrome
(56:48) - Body Image and Professional Life
(01:09:50) - Shifting Mindsets and Self-Belief
(01:12:21) - Conclusion and Final Thoughts

Resources

Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Randy Crabtree on LinkedIn - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/
Bridging the Gap conference - https://www.btgconference.com/
Randy Crabtree’s Unique CPA podcast - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/
Tri-Merit - https://tri-merit.com/
WAVE - https://cec4-erin.systeme.io/0cc9badd
REFRAME - https://youtu.be/iohnagPbp2k?si=Cf-YYajVbEWMbYJi
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Intuit Connect - https://www.intuit.com/intuitconnect/
AICPA Engage - https://www.aicpa-cimaengage.com/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-spring26?ref=857055
Women Who Count - https://www.afwa.org/women-who-count/
Burnout Bestie on Instagram - https://www.instagram.com/burnoutbestie/
Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Tori Staub McKee on LinkedIn - https://www.linkedin.com/in/tori-staub-mckee-b1872427/
Nicole Davis on LinkedIn - https://www.linkedin.com/in/nicoledaviscpa/
Blake Oliver on LinkedIn - https://www.linkedin.com/in/blaketoliver/
Brittany Brown on LinkedIn - https://www.linkedin.com/in/brittany-brown-b8324812/
Dan Luthi on LinkedIn - https://www.linkedin.com/in/dan-luthi/
Aileen Gilpin on LinkedIn - https://www.linkedin.com/in/aileengilpin/
Roman Villard on LinkedIn - https://www.linkedin.com/in/rdvcpa/
Nick Boscia on LinkedIn - https://www.linkedin.com/in/nickboscia/
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Ask a CPA - https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Upkeeping LLC - https://www.upkeeping.co/
ReQoncile Financials - https://www.reqoncilefinancials.com/
The Dancing Accountant - https://www.thedancingaccountant.com/
Nancy’s MSN column - https://www.msn.com/en-us/channel/source/The%20Dancing%20Accountant/sr-cid-2d00560200a115d5
Accounting Cornerstone Foundation - https://accountingcornerstone.org/

SPONSORS: Forwardly, Client Hub and Keeper

Join Our LinkedIn Page!

Subscribe on YouTube

Follow She Counts on IG

Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast

https://www.linkedin.com/company/she-counts-podcast

This podcast is a production of Earmark Media

Designed Without Us

Episode 12

mercredi 8 octobre 2025 • Duration 01:12:04

Twyla Verhelst joins Nancy and Questian to explore why women accountants are slower to adopt AI and why that matters more than you might think. From biological risk aversion to the "cheating" stigma, Twyla unpacks the unique barriers women face with technology while revealing how every prompt we enter (or don't enter) is actively training these tools. If we don't take our seats at the AI table now, we're allowing these transformative technologies to be designed without our input, our communication style, and our needs in mind.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts Podcast
(03:42) - Twyla's Journey with AI
(06:38) - Challenges Women Face with Technology
(19:37) - The Importance of Women's Input in AI
(27:19) - Real-World Examples of Gender Bias in Tech
(35:26) - Encouragement and Tips for Women in AI
(41:41) - The Value and Risks of AI Tools
(42:04) - Women and Technology Adoption
(44:35) - Learning in Community
(49:28) - Practical Uses of AI
(52:12) - The Importance of Communication
(57:31) - Meeting Transcripts and Note-Taking
(01:02:24) - Fun and Practical AI Applications
(01:05:44) - Twyla's Role in AI Education
(01:07:25) - Conclusion and Resources

Resources

Twyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/
TB Academy (Twyla & Byron’s AI classes) - https://learn.tbacademy.ai/courses
Karbon - https://karbonhq.com/mid-sized-firms/
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
WAVE - https://cec4-erin.systeme.io/0cc9badd
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Theresa Sutter on Bookkeepers on Fire - Bookkeeper On Fire | Theresa Sutter - YouTube
Ashley Francis on LinkedIn - https://www.linkedin.com/in/ashley-francis-seattle/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Mary Delaney, Karbon CEO - https://www.linkedin.com/in/marywdelaney/
Chad Davis - https://www.linkedin.com/in/chaddavis1/
Jason Staats - https://www.linkedin.com/in/jstaats/
Tam Nguyen - TechwithTam.com
Mike McDerment, Freshbooks Founder on LinkedIn - https://www.linkedin.com/in/mike-mcderment-68895a1/
Cheryl Sandberg - https://www.linkedin.com/in/sheryl-sandberg-5126652/

Join Our LinkedIn Page!

Subscribe on YouTube

Follow She Counts on IG

Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!

https://www.forwardly.com/shecounts

https://womeninaccounting.ignitionapp.com/

https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast

https://www.linkedin.com/company/she-counts-podcast

This podcast is a production of Earmark Media

Amplifying Women Who Count: The Wave of Women’s Conferences Shaping Accounting

Episode 11

mercredi 24 septembre 2025 • Duration 01:00:15

Nancy and Questian sit down with three powerhouse conference organizers who are reshaping the accounting event landscape: Sharrin Fuller (AFWA Women Who Count), Erin Pohan (WAVE Conference), and Madeline Reeves (Advisory Amplified tour). These women discuss pricing psychology shaped by wage gaps, navigating traditional gender roles as primary breadwinners, and why smaller, women-led conferences create space for vulnerability and real connection that larger industry events often miss. The conversation explores everything from the loneliness of firm ownership to getting a seat at the table without being labeled "emotional," and highlights three of the most important educational opportunities of the year.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(01:55) - Meet the Powerhouse Women
(04:55) - Nancy and Questian's First Meeting Story and Conferences
(08:55) - Spotlight on Wave Conference
(09:58) - Spotlight on Women Who Count Conference
(12:39) - Spotlight on Advisory Amplified Tour
(21:09) - Unique Aspects of Each Conference
(25:24) - Community and Collaboration
(30:00) - Expanding the Event Beyond the Day
(37:22) - Vendor Involvement in Conferences
(43:56) - Challenges and Misconceptions in Women-Led Conferences
(48:42) - The Importance of Women-Led Conferences
(56:40) - Topics Women in Accounting Want to Discuss
(01:01:43) - The Impact of Women's Conferences
(01:03:02) - Conclusion and Call to Action

Resources

Madeline Reeves on LinkedIn - https://www.linkedin.com/in/madelinefearless/
Sharrin Fuller on LinkedIn - https://www.linkedin.com/in/sharrinfuller/
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Advisory Amplified - https://www.advisoryamplified.com/
Women Who Count - https://www.afwa.org/women-who-count/
WAVE - https://cec4-erin.systeme.io/0cc9badd
Twyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/
Twyla & Byron’s AI class - https://learn.tbacademy.ai/courses
Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Carla Caldwell on LinkedIn - https://www.linkedin.com/in/carlacaldwell/
Mariette Martinez on LinkedIn - https://www.linkedin.com/in/mariettemartinez/
Bridging the Gap Conference - https://www.btgconference.com/

Join Our LinkedIn Page!

Subscribe on YouTube

Follow She Counts on IG

Connect with Nancy

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!

https://www.forwardly.com/shecounts

https://womeninaccounting.ignitionapp.com/

https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast