Serve Scale Soar® – Details, episodes & analysis

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.

Topics Covered In This Episode:

1. Set clear, realistic expectations for your goals, taking into account your available time and energy.
2. Prioritize active marketing to consistently attract new clients to sustain and grow your business.
3. Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient.
4. Automate your onboarding process to save time and streamline client management.
5. Implement a project management system to keep track of tasks and responsibilities efficiently.
6. Prioritize self-care to maintain energy and productivity over the long term.
7. Conduct regular time audits to identify where time is being spent and find opportunities for improvement.
8. Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management!

Find the full show notes at:  https://brandimowles.com/237

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYS

Additional Resources:

Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.

A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE 

The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HERE

HoneyBook in a Hurry - CLICK HERE

Wow Factor Onboarding Workshop - CLICK HERE

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.

Topics Covered In This Episode:

1. Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.
2. Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.
3. Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.
4. Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.
5. Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.
6. Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.
7. Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.

Find the full show notes at:  https://brandimowles.com/236

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALIST

Additional Resources:

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I’m sharing my insights on how to command a discovery call and regain control when things don't go as planned.

Topics Covered In This Episode:

1. Setting the tone and agenda of the call early on is essential to maintain control and steer the conversation in the right direction.
2. Practice and prepare answers for common questions such as results achieved and budget concerns to exude confidence during the call.
3. Interrupting politely and redirecting the conversation back to the agenda can help regain control if the call starts to go off track.
4. Repeating the potential client's words and making them feel heard can emotionally connect them to the sales process.
5. Mastery of discovery calls leads to mastery of money, emphasizing the impact of effective sales techniques on business success.
6. Confidence in selling is essential, and practicing, seeking advice, and iteratively improving sales approaches are key to building that confidence.
7. Selling is a service, and effectively selling one's services and solutions can positively impact both the client and the freelancer's business.
8. The Strategist Society offers opportunities to master sales techniques and elevate the effectiveness of discovery calls for freelancers.

Find the full show notes at:  https://brandimowles.com/227

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN THE 10-STEP FORMULA TO A SUCCESSFUL 15-MINUTE DISCOVERY CALL

Additional Resources:

Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram  @brandimowles where we can chat to see if it’s a good fit for you!

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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Let’s talk about traffic. 

We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business. 

As many of you know, I started my business as a Facebook Ads Manager, so the topic of traffic for your business has always been near and dear to my heart. Most people think that the only way to grow your online business is through organic or paid ads, and lately, with all of the IOS changes, the social media ads game has drastically changed, and people are trying to figure out their next steps. 

It is more important than ever to make sure that your time is spent on the traffic source that works best for you and your unique circumstances. Some people will benefit the most from organic traffic. Some will need to tap into paid ads to get the results they are looking for. Some people will grow their business by utilizing the power of borrowed traffic. 

Whether you are a service provider, coach, or a course creator, there is something valuable for you inside this episode. Make sure to tune in! 

Find the full show notes at www.brandimowles.com/137

Resources Mentioned:

Check out my programs: https://brandimowles.com/learn-with-me

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Sometimes, our biggest struggles end up being the push we need to get where we want to go in life. 

In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in less than a year despite having some serious struggles along the way. 

Samantha is a mom, wife, digital marketing strategist, and FB/IG Ads expert. She spent 12+ years working in digital marketing at various brands and agencies, working on some big names in the grocery, CPG, and retail industries. 

After struggling to find her place in a corporate environment following the birth of her son, she decided to take her career into her own hands and start her business, NineSixteen Media, where she uses her marketing expertise to support the growth of other mom-owned businesses. 

She believes that all moms deserve to have successful, fulfilling careers/businesses AND be moms - we shouldn’t have to choose. She provides social media advertising and funnel strategy solutions to mom-owned businesses in the fitness industry or with courses, memberships, or coaching programs. She offers solutions for those just getting started to those who are ready to scale and take marketing off their plate.

Samantha’s story is so inspiring. She pushed through and focused on her mindset when things got hard and now her business is thriving and more successful than ever. Make sure you tune in to hear how she did it! 

Find the full show notes at www.brandimowles.com/136

Resources Mentioned:

Check out Beta To Biggie: https://betatobiggie.com/

Visit the NineSixteen Media website: www.ninesixteenmedia.com

Follow NineSixteen Media on Instagram: https://www.instagram.com/ninesixteenmedia/

Follow NinSixteen Media on Facebook: https://www.facebook.com/NineSixteenMedia

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy. 

Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there's a lot of money mindset shifting that has to go on. If you have ever been in the position where debt collectors are calling and you just can’t get ahead,  I know that it is such a lonely place because no one wants to talk about it or how to get out of it. It’s such a shameful thing in our society. 

I finally decided to share my story with a friend who then revealed that she had experienced the exact same thing. We had both been carrying around the weight of this experience alone because we were too ashamed to share. With that said, I really want to open up the conversation and talk about this topic because the more we talk about it, the less taboo it is and the more financially secure people can be.

No matter what your situation is right now, there will be takeaways for you in this episode. Tune in to hear more about why I filed for bankruptcy, how it impacted our lives and friendships, why we need more money transparency, and the importance of not letting money or business difficulties defeat you. 

Find the full show notes at www.brandimowles.com/135

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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Let’s talk about premium services! 

In this episode of Serve Scale Soar®, I am sharing some of the best premium services you can offer this year. No matter if you are already a service provider or you are just getting started, these are the services that I see being massive as the year goes on. I see business owners ask about these services all the time.  It’s not an extensive list, but it is the top 10. 

With the Great Resignation, more and more professionals and businesses are going online. That means these services are in huge demand! People are in desperate search of service providers and they are ready to pay you for your expertise. 

It’s time to stop calling yourself a virtual assistant. People hear that and think of low-dollar amounts. Offering these premium services will take you and your business to the next level professionally and financially. 

No matter what service you are offering, it is totally possible to scale your business to whatever income goal you want this year. You just need to understand the value of what you’re offering and charge your clients accordingly. 

Make sure to tune into this value-packed episode to learn more about what services are in huge demand, why they are so popular, and tips for scaling your business, so you can make 2022 the year you hit your financial goals! 

Find the full show notes at www.brandimowles.com/134

Resources Mentioned:

DM me on Instagram for the full guide: https://www.instagram.com/brandimowles/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

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In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. 

The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. No matter where you are on your journey, if you follow these four tips, you will find more time to get stuff done. 

It doesn’t matter if you are single, married, or a mom. No matter what your situation is, we all have the same amount of time in a day and honestly, that’s pretty empowering if you think about it! It’s how we use that time that differs so much. Don’t use your situation as an excuse to not do the things you need to do! 

Tune in to hear my tactical advice for making the most of your time and getting everything done. These tips are the things I have used to build my business as well as help the students inside of my program. 

If you implement these tips, you will be able to accomplish your goals! Just go into it with an open mind and make the shift. Make sure you tune in to hear them all! 

Find the full show notes at www.brandimowles.com/133

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Successful service providers come from all different industries!

In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business. 

Like so many of us, she was a mom just trying to figure out how she could start a business that she could do from home while she took care of her kids. As we know, providing a service is truly the best path to generating cash flow quickly.

After building her service-based business, she joined Beta to Biggie where she learned how to create a leveraged program to help others launch their own freelance writing business. We worked together on her webinar, ads strategy, and evergreen offers, and together we turned her very first launch into a huge success. 

Janine Kelbach, BSN RNC-OB, is a wife, mom of 2 boys (and 2 Great Danes), educator, and author of the book, Entreprenurse: 30+ Nurses Turn Into Business Owners and Share Their Secrets to Success. 

She has been a Freelance Health Content Writer since 2013 and is the CEO of Write RN. She hosts The Savvy Scribe Podcast and owns SavvyNurseWriter.com. Her team of RN writers help healthcare companies with their content and social needs.

Tune in to hear more about Janine’s inspiring story, some practical tips on time management, and why you need to just get started. This episode is packed with valuable information and inspiration. You don’t want to miss it! 

Find the full show notes at www.brandimowles.com/132

Resources Mentioned:

Check out Beta To Biggie

Check out the 7 Day Nurse to Writer Challenge

Savvy Nurse Writer

Follow Savvy Nurse Writer on Instagram

Connect with Janine on LinkedIn

Join the Savvy Nurse Writer Community

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

Follow the Podcast

Follow Brandi on Instagram

Let’s talk about brand photos! 

This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss. 

Having high-quality brand photos can take your business to the next level and help you attract the type of clients that you want to work with. It also makes creating promotional materials or graphics for your business a breeze because you have a ton of gorgeous photos ready to go. 

To tell you more about it, I brought in my brand photographer Christina Jones. She is an extremely talented photographer who is a pro at working with businesses. She has a wealth of experience and tips for how to rock your brand photography session, so she is here to share it all with us.

Christina Jones is a Florida-based business lifestyle photographer. She helps female creatives and entrepreneurs create scroll-stopping imagery so they can attract their target audience and build the brand and business of their dreams! She is also the founder of ColorJoy Stock, a stock photo, video, and design membership for diverse women. 

Tune in to learn more about how to find the right photographer for you, what questions to ask, what to look for in your contract, how to dress for your shoot, and even some tips for getting more comfortable in front of the camera. 

Find the full show notes at www.brandimowles.com/131

Resources Mentioned:

Check out Christina’s website

Follow Christina on Instagram

Follow Color Joy Stock on Instagram

Download the Brand Story Shot List template

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

Follow the Podcast

Follow Brandi on Instagram

Follow Brandi on Facebook