Send & Grow by SparkLoop – Details, episodes & analysis

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

WATCH THIS EPISODE ON YOUTUBE >>

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business.

Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills.

In this episode, Dylan & Josh explore:

• Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies.
• Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy?
• Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates.
• Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income.
• A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry.
• ...and much more

OTHER LINKS MENTIONED
For The Interested newsletter
JoshSpector.com
Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!)
Josh on LinkedIn
Josh on Twitter
Dylan on Twitter/X
SparkLoop Certified Experts Directory
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

WATCH THIS EPISODE ON YOUTUBE >>

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Geoff discuss…

• The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
• Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
• Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
• Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
• Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
• Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
• ...and much more

OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into .

Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights.

In this episode, Dylan & Tom discuss…

• Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.
• Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers.
• Content Mastery: How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality.
• Monetization Pathways: How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why.
• Strategic Insights for Newsletter Creators: Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement.
• ...and much more!

OTHER LINKS MENTIONED
Strategy Breakdowns newsletter
Tom Alder on Linkedin
Tom Alder on Twitter/X
Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post)
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits.

Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders.

In this episode, Dylan & Yong-Soo discuss…

• The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business.
• Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too.
• The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it.
• Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter.
• Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry.
• ...and much more!

Other Links Mentioned
First Class Founders newsletter
First Class Founders podcast
Yong-Soo on Twitter/X
Yong-Soo on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment.

Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. 

In this episode, Dylan, Colton, and Tyler discuss:

• How they decided to split up their roles and why.
• Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy.
• Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo.
• Whether or not you should consider a partner for your newsletter

...and much more!

Other links mentioned
Office Party newsletter
Colton on Twitter/X
Colton on LinkedIn
Tyler on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.

Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.

In this episode, Dylan & Bill delve into:

• The Genesis of Open Source CEO: How Bill carved a niche for this newsletter separate from his business at Athyna.
• Growth Strategies for Newsletters: Bill's approach to using social profiles, ads, and referral programs to scale up.
• Synergizing Roles: How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship.
• Content Creation Insights: Bill's take on reducing friction in the creative process and utilizing advanced tools for content research.
• Expansion and Future Plans: The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum.
• Advice for CEOs and Founders: Bill's tailored guidance for those at the helm looking to venture into newsletter creation.
• Impact Assessment: Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement.

...and much more!

Other links mentioned
Open Source CEO
Athyna
Bill on Twitter/X
Bill on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year.

In this episode, Dylan & LeQwane discuss…

• The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.
• Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.
• Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.
• The Art of Selling a Newsletter: How LeQwane built Alerts Daily with a sale in mind from the beginning so he could attract the right buyers.
• Future Endeavors: How LeQwane's new venture is helping newsletters grow organically.

...and much more

Other links mentioned
ReachSubs.co
Alerts Daily IG
LeQwane on Twitter/X
LeQwane on LinkedIn
Dylan on Twitter/X
SparkLoop.app

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter.

Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months!

In this episode, Dylan & Anthony discuss…

• The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI newsletter space.
• Growth Strategies: How Anthony grew his newsletter from 1,000 to over 20,000 subscribers—in 4 months!
• Secrets to Monetization: Navigating the challenges and triumphs in building a profitable newsletter.
• Building a Content Team: The behind-the-scenes look at how Anthony assembled a winning writing crew.
• Envisioning the Future: Anthony's ambitious plans for Bot Eat Brain and the potential game-changers on the horizon.

...and much more

Other links mentioned
Bot Eat Brain newsletter
Anthony on Twitter/X
Anthony on LinkedIn
Dylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter.

Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years.

In this episode, Dylan & Dan discuss…

• How to prospect for ideal brand partners—and how to know if they're ready to advertise.
• Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale management.
• How to manage expectations during the sales process—and what to do if an ad flops.
• The number one thing to do before you share ad pricing. 
• What Dan is doing now with his latest Revenews newsletter venture—and why you should pay attention.

...and much more

Other links mentioned
Revenews newsletter
Dan on Twitter/X
Dan on LinkedIn
Dylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.

Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. 

In this episode, Dylan & Amanda discuss…

• The two most important things Amanda considered when choosing her newsletter niche—and why.
• How Amanda scaled newsletter growth while maintaining incredible engagement levels.
• Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.
• Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".  
• Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.
• Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024.

...and much more

Other links mentioned
Life's A Game newsletter
AmandaGoetz.com
Break An Egg newsletter
Amanda on Twitter/X
Amanda on LinkedIn
Dylan on Twitte/X