Selling with Sandra - how to smash that glass ceiling – Details, episodes & analysis

In this episode of Selling with Sandra, Sandra dives deep into a topic that’s often overlooked but is crucial for long-term success in business—doing things from a place of good intentions.

In a world where competition is fierce and pressure to close deals is high, Sandra explains why operating with integrity and authenticity isn’t just good for the soul, but also for your bottom line.  

Drawing from her 24 years of experience in the commercial property sector, Sandra shares real-life stories, practical tips, and actionable strategies on how to build trust, foster genuine relationships, and create a reputation that keeps clients coming back.  

Key Takeaways:  
- Why good intentions are essential for building trust and long-term client relationships.  
- Real-life examples of how integrity in business leads to repeat deals and referrals.  
- Practical ways to operate with good intentions without compromising on boundaries or standards.  
- How to overcome misconceptions about being “nice” and maintaining strength in negotiations.  

Tune in to learn how good intentions can transform your business, your brand, and your life.

Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear this message. 
#sellingwithsandra 

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

How to establish Boundaries:-

Identify the Behaviour Early: Recognise signs of problematic behaviour from the client as early as possible, such as disrespect, unreasonable demands, or poor communication.

Communicate Expectations Clearly: From the outset, establish clear expectations, roles, responsibilities, and acceptable behavior to ensure mutual understanding.

Maintain Professionalism: Stay calm, respectful, and assertive. Never let a difficult client bring you down to their level.

Set Boundaries Firmly: Clearly communicate limits, including appropriate times for contact, acceptable communication methods, and professional boundaries regarding work scope.

Know When to Say No: Learn to decline unreasonable requests that go beyond the agreed-upon scope or violate your professional boundaries.

Document Everything: Keep a thorough record of all communications and agreements to protect yourself if issues escalate.

Offer Solutions, but Hold Your Ground: Provide alternative solutions when conflicts arise but stay firm in what you can and cannot do.

Know When to Walk Away: If a client continually violates boundaries and disrupts your business, it may be time to end the professional relationship.

Self-Care Matters: Working with difficult clients can be stressful. Prioritize self-care and seek support from colleagues or mentors when needed.

Be Honest with Yourself: Reflect on whether the client’s behavior is worth the effort and aligns with your business goals and values.

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

It is so important that you don't drop out after the first no.

Sandra Carder
Our Commercial
our-commercial.com.au 

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

The Power of "No": Making Space for Your Business, Time, Mind, and Energy

In our fast-paced and demanding world, the ability to say "no" is an undervalued and underused skill. Many of us find ourselves overwhelmed, stretched too thin, and unable to give our best to the things that truly matter. Whether you're an aspiring entrepreneur or someone looking to regain control of their time and energy, saying "no" can be a game-changer. In this Podcast, we'll explore why you should say "no" more often, and how doing so can create space for your business, time, mind, and energy.

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

1. Massive User Base: With over 2.8 billion monthly active users as of my last update in September 2021, Facebook offers access to an enormous and diverse audience from around the world, making it an ideal platform to reach potential customers.
2. Precise Targeting: Facebook's advanced targeting options allow you to reach specific demographics, interests, behaviors, and even life events. This precision ensures your ads are shown to the people most likely to be interested in your offerings, maximizing your ad spend efficiency.
3. Lookalike Audiences: Facebook's algorithm can analyze your existing customer data to identify users who share similar characteristics and behaviors. This helps you find new potential customers who are likely to be interested in your products or services.
4. Various Ad Formats: Facebook offers a range of ad formats, including image, video, carousel, slideshow, and more. This diversity allows you to choose the format that best suits your content and goals, enhancing engagement and interaction.
5. Measurable Results: Facebook's ad platform provides detailed analytics and insights into your campaigns. You can track metrics like clicks, impressions, engagement, conversions, and more, allowing you to measure the effectiveness of your ads and make data-driven decisions.
6. Flexible Budgeting: Whether you have a small or large budget, Facebook advertising allows you to set daily or lifetime budgets, and you can adjust them based on performance. This flexibility ensures that you can control your spending and optimize your campaigns as needed.
7. Engagement and Interaction: Facebook ads can encourage direct engagement through likes, comments, shares, and even direct messages. This creates an interactive environment where you can build relationships with potential customers, answer their queries, and address their concerns in real time.
8. Your competition is going to – if you don’t they will or they already are. Don’t miss the boat.

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

Why you should never ghost someone in a business environment:-

• Lack of Communication: Not responding to business emails and text messages can convey a lack of communication and interest in the ongoing professional relationship.
• Missed Opportunities: Ignoring messages may lead to missed opportunities, such as potential collaborations, partnerships, or deals that could benefit your business.
• Negative Impression: It creates a negative impression on the sender, suggesting that you don't value their time or input, which can damage your professional reputation.
• Delayed Progress: Failing to respond promptly can cause delays in projects, decision-making, and overall progress, hindering the efficiency of your business interactions.
• Breakdown of Trust: Consistent communication is key to building and maintaining trust with clients, colleagues, and partners. Ignoring messages erodes that trust.
• Professionalism and Etiquette: A fundamental aspect of professionalism is acknowledging and responding to messages promptly. It reflects your commitment to professionalism and business etiquette.
• Customer Service: Poor communication can frustrate customers, clients, or partners, leading to dissatisfaction and potentially causing them to seek alternatives.
• Misunderstandings: Lack of response can lead to misunderstandings, as the sender may assume you received and understood the message when you did not.
• Lost Networking Opportunities: Ignoring messages can lead to missed networking opportunities, limiting your ability to connect with industry peers and potential mentors.

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

1. Permanent record: Emails can be saved and stored indefinitely, creating a permanent record of your words that can be revisited or used against you in the future.
2. Misinterpretation: Written communication lacks non-verbal cues, making it easier for recipients to misinterpret your tone or intentions, potentially leading to misunderstandings and conflicts.
3. Forwarding and sharing: Emails can be easily forwarded or shared without your knowledge or consent, allowing the content to spread to unintended recipients and contexts.
4. Lack of context: Emails often lack the context surrounding a conversation, making it difficult for others to understand the full picture, potentially leading to misrepresentation of your views or actions.
5. Emotional responses: Sending an email in the heat of the moment can lead to emotional responses and impulsive writing, which may include regrettable or offensive content.
6. Career implications: Emails containing unprofessional or inappropriate content can damage your reputation and career prospects, as they reflect your communication skills and judgment.
7. Legal consequences: Certain content in emails, such as discriminatory remarks or confidential information, can have severe legal implications if it violates privacy laws or anti-discrimination regulations.
8. Technology mishaps: Technical issues, like accidental "reply all" or selecting the wrong recipient, can result in unintended parties receiving sensitive or confidential information, leading to potential harm.

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

Cold calling is tough - but I have some tips on how to make it easier.

Whether you are on the phone or door knocking - I have some excellent ideas on how to take to pain out of the process.

These include:-

Walking and talking with assertion and confidence
Making friends with the gate-keeper
Acting as though you already have authority to do the job.
Stop boring the decision maker with dull chit-chat
Use the cold call as a data - mining expedition
Learn to love the NO's
Use every call as an opportunity to build your database.

Great news  -  we have just launched Our Commercial - so if you are looking to get into commercial real estate contact me on sandra@ourcommercial.com.au 
or call me on 0418 2222 57

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au

Support the show

Follow me at #sellingwithsandra
Contact me on 0418 2222 57
Or Email Sandra on sandra@only-commercial.com.au