Secret MLM Hacks Radio – Details, episodes & analysis

AFTER your offer is selling, your journey isn't over. THIS is what to DO once your sales begin to take off! Click here to join us LIVE at https://CashFlowEmpireLive.com/Steve 

In this episode, I talk about the truth behind how top earners succeed in network marketing. Instead of doing home parties and talking to their family & friends, the people who have grown their business quickly have their own products on the "front end" of their business. They don't talk about their downline until someone buys from them.

The way you bring somebody into your downline, the way you sell somebody, often determines what they do afterwards. That’s true for any business, any product, any sale ever. So if one begs somebody into the downline, chances are they would beg them to do something afterwards.

This is what I found out - If I begged them to come and buy the product, I would beg them to go and continue to buy the product. If I wanted to stop that, I needed to stop begging people after they buy to continue to do things. I had to stop begging them to join or buy in the first place. And that changed everything for me.

And I started sitting down, I started realizing: “Wait a second, how are these guys actually recruiting?” Which ultimately brought me to the question: “Wait a second, what are the top earners actually doing to recruit? What are they doing to actually sell the product?”

I started looking around, and I freaked out. Almost none of them were doing home meetings, phone meetings, hotel meetings, going to malls. Almost none of them were doing that.

Instead of saying: “Come, join my downline,” they're saying: “Hey, check out this cool little book I wrote.” Not that you need to go write a book, but that's the principle. Stay tuned to know more.

Key Takeaways:

• They have small little products that they send people to (4:09)
• Want to change your business? Change your bait (5:54)
• You can use and sell secret MLM hacks, keep the money, and collect leads (6:34)
• Changing the bait, not just to attract people, but also to repel a certain type (9:14)
• When someone wants to join my downline, I wait for them to go through my funnels (12:02)
• Being good at causing value in the marketplace, giving free goodies, something that's cheap… (13:48)
  

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Additional Resources:

https://SecretMLMHacks.com/live

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What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who wanna grow a profitable home business ... How do we recruit 'A' players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey. What's going on guys? Hope the week has gone fantastic for you. I love reading. I actually really, really love reading. What's funny is I hardly ever get to, ever. But I love books. There's something about a book. And today I wanna talk about one of the most influential books, most influential for my career I should say, that I've ever read. I've read a lot of books. I just dropped another $3,000 on books. I built another book shelf in here. I love books. They're ... you think about some authority figure trying to convey an entire career's worth of experience, and condense it down into a couple hundred pages. Oh my gosh! Why would you not wanna read it. You know what I mean?
I'm not actually that fast of a reader. I get too analytical about it, and it takes me like two months to read one book, you know, because I read a paragraph, and I think about it, and I take notes, and I think about it again, and then I write more notes, and then I read the paragraph again. And then, I can go on to the next one. It takes me forever. I get way too analytical, but I really enjoy it though. And I hope that you're taking the time to study. Honestly, I believe that one of the main reasons why people stop being relevant is because they stop learning. They don't know where their own place in their own ecosystem, because they're not seeing the works of the other people inside their own industry.
So, if you're not reading, especially in MLM, my gosh! Go get a whole bunch of ... just look at MLM best sellers on Amazon. Start buying 'em, and read 'em, and drink deeply. So anyways, one of the books I really, really enjoy is a ... both for the title, and for the actual content, is a book called "Ready, Fire, Aim" and I guarantee there's a lot of guys who have listened to ... who are listening to now who have probably read this book. And I ... it's awesome. It's fascinating. It's fantastic. There are parts of it that are a little bit more nitty gritty, and there's other parts of it that are like, okay, that makes sense, you know, here and there.
There was a guy that I was working with at one time, and I actually think I shared some of the story in a previous episode, but I think it's worth to go back over a little bit. But he and I were actually in college, we were starting ... he was getting his wife a new diamond ring, and he's the man, honestly ... good friends, still good friends. This story taught both of us a lot. And basically, he wanted to get his wife a new diamond ring. And he found a place where you could custom build your diamond ring. And he'd send in all these pictures for the diamond ring, and he'd send it on over. And basically, what ended up happening is they would take the three or four pictures that you'd send in of rings that you like, and they'd send you back this blue wax replica, this blue ring, because it was made of max. And they wanted to make sure you liked it before they actually created the band, created the diamond ring band.
And then you would go and you'd choose your cut, and your color, and your clarity. And you would go ... and the shape of the diamond, and it was really quite the fascinating process. Well anyways, he went through this whole thing, and he got the ring back. And he decided that he would take it and actually get it appraised at a retail place. So he went and he got the ring appraised at Jensens. I think that's what it was, Jensens rings. And they appraised it at like $1,200, and he was like holy crap. He bought it straight from the supplier, so it was a lot cheaper. He cut out the middle man. And by doing that, he only paid like $300 for this ring that was retailing for $1200. We're like, "What!" That's insane. Oh my gosh. We were these college kids. And he's like, "Dude, we should sell these. Why don't we do this?"
And it was like, "Cool man. Let's do it." And so we started putting all these pieces together, started all these ... and we did everything we could, and started getting these things together. And it was interesting because it was a lot of work back and forth with these guys to get one ring made. So we sat down and he started coming up with these different plans, like what our future store would look like. And he started coming up with these different plans of our little slogan, what our logo looked like, what our colors were ... all this crap in business that actually doesn't turn dollars. And I got frustrated with him. We're buddies, hope he's cool with me sharing that. And I got frustrated with him.
And I was like, "None of this stuff matters man. This is not what turns a dollar. We're getting confused with the activities of business rather than business itself. Right? Actual sales." So he ... anyway, we went through and we got our first sale, and we're so excited. And I got back to his apartment after classes, and he's like, "Hey dude. It went super well." And I was like, "Yeah. Tell me about it."
And he goes, "Dude. So it was $300 right to the manufacturer themselves, and it was another $1,200 ring appraisal value." He's like, "Dude. I sold it for $325." And I was like, "What?!" I was ticked. I was like, "$325 ... we made $25?" And he's like, "Well yeah man. I was trying to give him a good deal." I was like, "Give us a good deal. You could still give ... you could charge $1,000 and still have a good deal in there."
And ... anyway, it ended up being this big thing and we didn't end up keep going ... you know, continue going with it, which we probably should have, probably would have made some actual real change with that if we kept going with it. But, there was this fascinating phenomenon that started happening. As we were in the middle of planning this thing, we were tying to figure out our business while we're trying to figure out how we actually made money. I don't really look at the comp plan that much. There's much smarter people than I am who actually look through that stuff, and tell me the best ways to play it, and stuff like that.
But you should know your comp plan. How do you actually get paid? What is it that you actually paid on? Do that thing. Get really good at just that thing. But there's this phenomenon that started as I was ... as we started planning this. And what started happening was I felt the need to start making everything I was doing a secret. I was like, "Crap. No one can hear about this thing because everybody's gonna steal it." And it's like this big thing. Everyone thinks that. They're all gonna steal my idea. They're all gonna steal my idea. And I had this professor, at the time, actually it might have been ... if it wasn't that exact semester in college, it was a different one.
But I had this professor who talked to me about this exact thing. And he goes, "You know what's funny Steven is that most the time you actually benefit like crazy by sharing your ideas." I was like, "What?! People are gonna steal 'em. Are you kidding me? And that's what I told him. I'm sure that's what you're thinking too. I was like, "People are gonna steal 'em. No. Mister Professor. Why the heck would I tell everyone my ideas. People are gonna take 'em. They're gonna steal 'em. They're gonna go off and sell 'em. They're gonna be the ones that profit from 'em. I'm gonna be the one who gets screwed, and lives in a ditch." You know what I mean?
And that's how most people treat, sometimes, their ideas ... in fact, a lot of times, their business ideas, the things they wanna go do, maybe something fresh angle you have on your MLM, maybe it's some fresh thing ... you know what's funny is I have gained more, and revenue has gone up by sharing my idea rather than trying to protect it. And it's exactly what this book "Ready, Fire, Aim" talks about in one of the ... it's like a third the way through. I just wanted to read the quote real quick here because I think it applies exactly to MLM. You guys are going, and you're trying to ... you know, you're recruiting, you're working hard. You know, how can you actually get more interaction from people? How can you actually get ... the way you do it is by sharing the idea.
How do you prove that the idea ... you know, it's so funny, a lot of the way the corporate world runs when you actually start a business, and you get something out there, is, "Hey, let's go get a whole bunch of VC funding, and we'll build this entire business structure before we've ever even made a sale. And then when we've got the structure, then we'll start selling."
It's like, no, that's totally backwards. That's totally ... that's crap. That's backwards. I don't believe that with a single ounce of my soul. First, start selling. First, start proving the concept. If you've never actually sold your product, it's time to go do it. Sell your stuff. Figure out how to sell it. Figure out how your up line's selling it. Figure out ... and model them. Anyway, so I'm gonna read this here. Specifically so ... the book's written by Michael Masterson and here Michael Masterson's talking about how, when it comes to your company ... so here, he's not talking about MLM, but you can apply it to MLM. He's talking about with your company, and your employees, or your down line, or whoever it is like the people who are on your team.
Don't hide your secrets from them. Don't hide your ideas from them. Don't hide your ... Don't hide whatever your secret agendas are. Don't have secret agendas. Anyway, that's what he says right here. So he says, here it is, this is on page 116, and I actually took a pen, and drew a big box around it, and ... anyway.
He says, "Resist the temptation to create a culture of cliques and politics in your company, by sharing all your knowledge with everybody. Don't hoard your secrets. They will become stronger and more useful to you after you share them." Ooh. Powerful. Powerful. Are there any secrets? What are the things you .... here, let me read it one more time."Resist the temptation to create a culture of cliques and politics in your company, by sharing all of your knowledge with everybody. Don't hoard your secrets. They will become stronger and more useful to you after you share them."
And ... anyway, it's such a powerful, powerful concept. Most the time, like I say ... and people go and they're like, "Hey. I wanna be able to go and I wanna have the upper hand here, so I'm gonna withhold information from other people." It's like no, no, your idea is gonna get stronger. Number one, as you say it, you'll hear what you're saying and realize, "Oh, that's a stupid idea. Oh, that's a great idea. Oh expound here."
As words are leaving your mouth, you will be improving the idea itself. Second, as your words hit the ears of the other person, they will think "Wow, that's interesting. That's really cool." And they'll give you information whether or not they're trying to by their reaction. How was their reaction? Was it a good reaction? Cool. Oh that's validating. How is that validating? What else would you do with that idea? I mean, is that cool to you? Tell me about that. Or maybe they'll give you a bad reaction. I don't know, that sounds stupid. Oh Okay. No. Thanks for telling me. What about that sounds stupid to you? What about that idea was not good? Right?
And when you approach it that way because what ends up happening is everybody treats their businesses and their ideas and their little things, like babies. They're like, "This is my little baby. Don't touch it. Don't insult my little child." It's not even full grown yet. In fact, it's not even a child yet. I haven't even tested it. There's not even a freaking sell behind it. But don't you dare stab my idea in the heart. Right? And they start treating their business that way, and it starts ... with MLM. They'll do things like not call it MLM for the sake of trying to look like it's something else. Call it MLM. It's MLM, you know, or whatever. But don't be afraid of your own industry.
Don't be afraid of ... it's like Voltimor in Harry Potter, you're not trying to, you know, "The industry which must not be named." Be open and honest about it, and what it is that you do. And what's funny is when you have those ideas and you start sharing them, they will actually build, and grow, and you'll see connections. Ideas work when you start to mull your head over them. And when you start to push those ideas out to others and watch their reactions come back. That's data, whether it's subconsciously, you might not even be thinking about it and the idea gets better, and the idea gets better, and the idea gets better.
Think about your MLM. What can you do that nobody else is doing in your upline or down line? And one of the easiest ways to come up with what that is is to look at who is being most successful in your MLM. I guarantee you there are other things that they've been selling or doing, whatever. They've created some kind of offer. They've created some kind of cool thing. When you join my down line, you get X, Y, and Z to help you in your path. That's proprietary that nobody else has. Well freak, figure out what that stuff is and go create your own version of it.
And take that idea and go expound on it. Talk about it with your down line. Talk about it with your team. Be a team. Share those ideas back and forth. You know what's funny is when I learned that concept, that was about four years ago. And so I started sharing all my ideas. And I think there's maybe one guy in the tens of thousands of people who've downloaded some of my episodes, whether on this show, or my other show, or speaking on stage several times, or ... you know what I mean. There's maybe one person ever who has maybe come close to what my idea actually was and replicating it. 98 percent of people are gonna hear your idea, react somehow, give you some kind of spin off on it, whether or not they like it or don't like it. And they'll never do anything with it. 98 ... tons of people. Maybe one percent were gonna be like, "Oh. That's so cool. I should do that." But they're not going to do anything.
And then maybe half of a half of a half of a half of one percent of people are actually going to actually try and actually launch and do ... but you know what's funny, what's cool about humanity? We're all so different. Even if they actually go do launch your thing, good for them. It's gonna be different than how you were planning on doing it anyway. And competition is good. Don't fear it. If they launch something, and it's similar to yours and it fails. Well shoot, good. That just saved you. Didn't it? Go figure out why it failed, improve on it, relaunch it, and be successful with it.
That's how ... that's like half of the medical industry, I mean medicine and stuff. Anyway, competition's good. Don't hoard the idea. I had the phrase go through my head as I was starting to think through this episode. Secret secrets are no fun unless I am a part of one. But I really kind of wanted to kill that last one and say, "Secret secrets are no fun." And we'll just call that episode that for this one, because that's the whole idea of the episode. Your secrets and the little plans that you have, they do nothing for you when they're just sitting in your head. They do nothing.
Your whole challenge and the joy of entrepreneurship comes when you choose to create, and bring to life, something that never existed before. That's powerful. That's why I do this. That's ... I love to create stuff. And I have obsessed over the process of creation for the last four years. And that's my favorite part, creating something that never existed before that brings value to the world, and legitimately solves actual problems in the market. Oh my gosh! That's so fun. And the only way I've ever found to actually be successful with it is to share my ideas like crazy. Hence this entire podcast, which is showing you my whole process as I'm actually creating the Secret MLM Hacks product. I am documenting my journey along the way as I've been building this thing.
This is my fourth launch of it. I launched it once, figure out what was wrong, took it out. Fixed the thing, relaunched it, cool that was fixed. But now this part was too hard, or I didn't clarify this enough. Took it off, relaunched it, put it out and it's iteration back and forth and back and forth and back and forth. I didn't fall in love with the product. I realized that it was always broken. It's the same thing with your MLM. Your MLM, out of the box, is broken. You have got to figure out how to iterate off of what your corporate has already done with it. It's your business, so treat it like a business. How can you create something new in the marketplace? How can you create value? How can you put something out there that's never existed before? That's gonna come with a lot of ideas.
That's exactly what my product is supposed ... shows you how to do. That's all I do on a day to day ... that is literally my job is I create products, info products specifically, online. And so, I'm just taking the same formulas that we use that have made millions of dollars and I'm showing you how we do it. And we're doing it in MLM space, and it's working. So, that's what the whole product's about. And I'm excited to do it. And it's been idea after idea after idea, and there's probably ... I'm not talking about my down line, I'm talking about the actual company Secret MLM Hacks, there's probably six or seven people on my team now.
I'm talking about the actual company, Secret MLM Hacks. And then, there's probably another 25 people on top of that, who I tell everything to. And I bounce all of my ideas off of. And I don't hold anything back. And what's funny is, those that say, "Hey that's awesome." And they don't want anything to do with it, that's fine. Or they'll say, "Hey that's awesome. I got something for ya that you weren't thinking about."
Or they'll say, "Hey, that's cool. Actually I don't wanna do that at all. That's a bad idea." And I can ask 'em why. And it just doesn't ... anyway, I think I've ... I think I'm beating a dead horse now, but I'm just trying to tell ya. Don't hold back your ideas. Don't create secrets. Just be super open, and crazy vulnerable. And you'll actually find more success as you do so. Don't be too postured. Don't be too ... and people will see you more as a human being because of it. They'll be able to add to what you're already trying to do. They'll see the vision that you're trying to attain. And they'll help you gain it. People want to do that. They love it. They love it. Anyway, that's the whole part of it. Secret secrets are no fun.
Alright guys, I'll talk to you later, and go crush it. Break some personal records. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksradio.com to submit your question and download your free MLM Masters Pack.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh, yeah.
So here’s the real mystery. How do real MLMers like us who didn’t cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's going on everyone? Hey, I'm so sorry for how long it's taken me to actually get these next few episodes out here. It's been a little bit busy. Excited though for everything that's been going on in this world. For those of you guys who are brand new to the show, I have been creating a product and documenting the process along the way so you guys can follow and actually build the same systems inside your MLM. I'm excited to show with you a little bit more what I've been doing especially in this episode. It actually means a lot to me. I've been writing my whole outline here and there's one concept I wrote on the page right here that actually changed everything for me and made me $70,000 last year, whether or not someone actually joined my downline. Anyways, I'm excited to get to that.
Before I do though, if you're brand new, this whole show and especially right now is all about me documenting the creation of this product. This product means a lot to me. When I first got started in MLM, I had the awkward experience with some guy staring me down and saying, "Write down a whole list of all your family members and friends. You can't leave 'til it's done." I would go and I wrote down this huge list and basically, what would end up happening is these guys would ... You can't blame them. That's the only tactic they knew, but they would hound my connections and there are still connections to this day who have been damaged and soured because of that, people I've not really spoken to much since then. I didn't know what I was doing. I was just following kind of in lock step as they're saying and it didn't really work that well. My guess is that if you're here, you've probably gone through that also, right. I'm assuming so.
Anyways, I got really passionate about figuring out what systems I can put out there to automate the recruiting process in MLM and also automate the product sale side as well. I've been doing that. I launched the beta honestly about two years ago and there was some pieces I was missing so I took it off. Then I launched the real beta I should say a year ago and it was awesome, really, really well. People were buying it and I was getting a whole bunch of leads in and I was getting paid to do it. It was awesome. It was a really, really cool experience. I didn't know that it would work and it did, and there was a few more things that I wanted to add to it so I took it off again. This is like the actual real thing that you guys can go get that'll actually automate the recruiting process inside your MLM.
Now there's a lot of people that claim that and there's a lot of people that come out and say, "Hey, yeah, you can do this. It's all automated," blah, blah, blah. It's not. I want to show you how you can actually ... I want to show you how the act of joining your downline. Like if you go up to someone and say, "Hey, join my downline," that's a old offer. That's a crappy offer. That offer has been on the table for decades, right. The other guy down the street, you can join his downline, too, right. As you get your MLM franchise or whatever from corporate, from your MLM and it's broken out of the box. Every single person who gets MLM, it's broken out of the box and I get really, really passionate about trying to help solve that. How can we make it feel like it's new and exciting? How can I create a new opportunity out of MLM? That's basically what this whole product has answered.
I've been on a quest over the last several years trying to figure this out. In fact, I had the initial idea four years ago sitting on my freezing couch in East Idaho in the middle of winter, it was 2:00 AM and I'm just blown away of the journey that it's taken to actually figure this out and it works. I'm really proud to say I know that there's no other system like this on the planet. Anyway, there's a lot of passion in me for this. Anyway, I'm excited for you guys to have this.
Anyway, it's winter time here. It's just starting to get winter anyway. It's fall, it's freezing out and it reminds me of a lot of my childhood. My childhood, I grew up in Littleton, Colorado and in Colorado, it's weird there. It'll snow like 2 feet and it'll be gone at noon. Then snow 2 feet the next day and it'll be gone at noon. That's how it works there. The weather shifts all over the place.
We'd be out playing, building a snowman and building these ice caves, building ... We did all sorts of stuff. We were very active, but there's something that you guys probably don't know a lot about my childhood and that is I was actually pretty chunky when I was a kid. I'm not trying to get like any ohs and ahs and oh. There's no pity party here. I'm not trying to do that. There's a purpose for it. I was 33% body fat and I was a big kid. I mean I was big. I was only 5'6" and I weighed 210 pounds. I mean I had the double chin. I was working on the triple chin and I was a big kid and I knew that and it was frustrating.
I remember one summer, I got fed up with it. I got really, really fed up with it. I was like, "I'm going to lift and I'm going to work out every single day," and I lost 45 pounds and it took nine months, but I worked my butt off and it was awesome. Anyways, we were very excited. I was very excited at what that meant obviously. I felt new. I felt there's a newness to life that I'd never felt before. I felt strong. I felt independent. It was really, really a fun experience. What was cool is what it did to my own persona and how I saw myself.
Fast forward a few years, right, I had graduated high school. I was starting to go to college and the same summer, I met my wife and we started dating. I had kept that lifestyle up and I was somewhat of a bean pole. I was only 6% body fat and I was lifting two times a day and I mean it was just kind of the mentality I had. It was a lifestyle. I was like, "You know what? I want to do something new. I want to do ... What's a new challenge? What's something I can put out there and work hard towards?" I decided, you know what, I'm going to do a sprint triathlon. I was like sprint triathlon, interesting. Sprint triathlon, you swim, bike and run for an extended period of time and you go as fast as you possibly can, a lot of people throw up. I mean it's intense, right. It's crazy.
I did something on purpose that shaped the outcome of the entire experience for me. I actually ended up getting third on my very first sprint triathlon ever. It's the Loveland, Colorado Sprint Triathlon. There was over 200 people in it. It was huge. I got third in my age group, which was like the 20-year-old, the really crazy fast people, and there's a reason ... I know why. I know why it happened. You're like, "Steven, what does that have to do with MLM?" This has everything to do with MLM. Just follow me just a little bit here, okay. There's a reason why and I know why. I went and I decided that I would go and I would buy my tickets before I ever did any training. That's super key. That's ridiculous. "Steve, why would you buy tickets before you've ever even done ... " I didn't even have a bike that I could ride like a triathlon bike or anything like that. I mean there was no pool I could really practice in. There was no ...
But I bought my tickets and they were expensive and I registered and I said, "I'm going to go do this thing." It was like six months in advance, six months. It was so funny. I was like, "How do I get ready for this thing? I don't want to look like an idiot. I've committed to this thing. I don't want to look dumb." I'm extremely competitive as an individual. You don't really have to motivate me. I'm very motivated as an individual just down to the core. I was like, "Well, I don't want to look like an idiot and I don't want to go get like a personal trainer," because I was like, "I don't want to spend the money on that. I don't want to go do ... " It was this really big question like, "How the heck do I prepare for this thing?"
I decided what I would do is ... That college semester ended. I went back home and I actually was a pool cleaner, like residential pool cleaner and I was cleaning swimming pools literally. I was a pool boy for all these different professional sports athletes and such, Denver Broncos players, Colorado Rockies players and we'd go to these massive mansions and we'd be cleaning their pools and then, I'd go back home. What I was doing was I decided that I would literally just do a full sprint triathlon in the gym as many times a week as I could. That was the only workout plan I knew.
I didn't know how to do any special kind of training and some guys, like you got to do bricks and you go to do these workout regimens you got to do and here's the certain things to eat and stuff like that. I was like, "I don't know any of that stuff." All I know is that I'm going to be running this distance, swimming this distance and biking this distance. I want to do it in such and such amount of time. I was like, "Sweet." I might as well try it. I might as well do it.
What I did is I literally just started doing full sprint triathlons in the gym just like ... I tried to do it three times a week. Usually, it was like two times though. It was a lot of energy output. I just boom, over and over and over and over, and I wasn't slow. I actually was quite fast at that time and I biked a lot and I swam like crazy. That was the weakest part and I just did the thing over and over and over and over, and slowly that date for when the actual sprint triathlon was coming up, it started getting closer and closer. I was like, "Oh, my gosh," like hah, and the pressure started getting bigger. I was like, "Oh, I can't look like a freaking idiot in this," and like that was my mentality. Call it a status thing or pride thing or whatever it is, but that's what I was, how it was.
What I did is I got that day off of work and I think the day before, something like that, I think so ... I don't know, that's several years ago now. It was about that time that I got engaged to my wife. Actually, no, no. Wait. We weren't engaged yet. It was one of our first dates and I don't know why, I just liked her. I was like, "Hey, do you want to come to this thing?" I was trying to act all macho. "Going to be doing myself a sprint triathlon. You want to come watch me?" You know what I mean? She said yes, but I didn't remember to think that I was going to be wearing tight spandex and swimming. You know what I mean? It was interesting experience. My whole family was there and I was like, "Oh, this is a little awkward."
Anyway, it was funny. I started out on the swim and I actually finished second to last on the swim. I'm not that fast of a swimmer. I'm not a bad swimmer. I'm just not like crazy fast like Olympic style like half these other guys were. Then I go tearing out of the water. It was in a lake. Lake swimming is so much harder than pool swimming. Oh, my gosh. Anyway, I go running out of the lake and I jump on my bike and I'm a strong biker and I passed literally almost every single person on the bike. Then I got to the run and I'm not like a slow runner and I knew I had to maintain, and I ended up getting like third and got a medal and got on a podium on my very first sprint triathlon. I was like, "What the heck? This is the craziest ... "
I was not expecting that at all. I was just trying to not look like an idiot and rather than look ... I wish I was trying to win because I was just trying to not look like an idiot and I did that well. Like what would it be like if I was trying to actually win the thing and over the 200 people that were there and such? Anyways, it was fascinating, fascinating experience. The whole thing was fascinating, but it taught me a lot.
That whole concept of setting a date and not just like ... Half the time we'll put goals out there and be like, "Well, in two months I'm going to do X, Y and Z." It's like freak, no. You put skin in the game. Find a way to put skin in the game, right. You might hit the date and you might not, but I guarantee you if you don't put a date, if you don't put skin in the game, if you don't find a way to sacrifice personally for what it is that you're doing, it's not going to work anyway. You'll take forever to get it done.
I don't know if some of you guys might know a guy named Russell Brunson. He's awesome. He's taught this awesome concept called the Plato or Plomo Deadline meaning lead or gold. He teaches that the Mexican mafia when they want a law changed, they say, "Hey, change this law," and they go through Congress and Congress is like, "No, we're not going to change this law. You're the mafia." What they'll do is the mafia will sneak in at night to these politicians' houses and wake them up and be holding a gun to their head and a bag of hold in the other hand and say, "Lead or gold? Plato o plomo?" Most of the time, laws get changed like that because there's only two options, right.
It's the same way ... It's kind of intense. You literally have to trick your brain into thinking like you're going to die if you don't get this deadline done, but that ability in your MLM, that ability in whatever you're doing, whether it's a personal goal, a business goal, financial, whatever it is, your ability to believe that you have to actually hit an actual deadline will so much determine your success in anything that you're doing in life. All I want to do, literally, the purpose of this podcast is for me to describe my mentality a little bit more of how I look at deadlines.
I have a launch calendar on my wall and I backwards plan everything. Then I'll be smart about it and I'll add some extra time for here and there and unexpected events and like, "Hey, I'm going to launch things at this day and I'm going to do this at this day." I'll add any contingencies and things like that, but honestly, none of it actually ... Most of the time I actually don't end up hitting the deadline, but the amount of ridiculous action that I take in effort to try and make it is what makes me successful. If you don't hit it, don't worry about it. I mean you should worry about. I mean try your absolute hardest. Don't give yourself an out, but my gosh, you've got to hit some crazies.
With that being said, three months ago, July 1st, I made the deadline of saying that October 13th, I was going to be launching this course and it's not ready and I can't launch it yet. I'm not able to launch it yet. If you go to secretmlmhacks.com, you can see a countdown clock. You can join the waiting list. There's over 400 people on the waiting list now to buy this product that'll help them automate their recruiting of their downlines and help them auto sell the product ... I mean it's insane. I don't know, there's nothing else like this. I literally had to create my own solution because I could not find it on my own. I'm so excited to actually give this out to you guys and document the journey along the way.
I come from a heavy marketing background and so even though it's MLM, multilevel marketing, most of the time, people don't know how to market so I'm trying to teach that as I create the product itself so you guys can do the same in your MLM, in your own downlines and create true duplication and actually replicate yourselves and actually create actual residual and passive income. That's the whole purpose of me doing this.
Anyway, all I'm trying to say with this whole episode is that I set a deadline and I'm not hitting it and I'm trying to be transparent about it. I created a launch calendar and I'm not going to be able to hit it. I still am building ... There's an actual application sales funnel that I'm building where someone actually has to apply to join my downline. I don't just take anybody and I do that on purpose. I have to finish the actual webinar script and the actual webinar funnel. I got to go through and I'm actually writing the next letter out to my Dream 100 and shipping packages out. There's so much stuff still. I just actually got the first workbook back. They look freaking amazing. You guys are going to love it. Oh, my gosh. It's based on so many proven facts both personally what I've found that's helped me be successful as well as other people. Anyways, you guys are going to love it.
All I'm trying to say though is that I'm not hitting it, that the deadline is soon, but it is not actually going to be available yet. It hurts. There's been an element of my pride being hurt from it, but you know what, it is what it is and I'm going to try my best to hit the next deadline. I'm going to push it out for a little bit here. I probably won't announce the next date here until things kind of shake out a little bit, but I'm pushing hard. I'm barely sleeping and I'm excited to get these things out to you.
There's a lot of sales funnels that I have been using that work, that actually been recruiting real people into my downline that I've never met before and I'm packaging them up and sending ... I'm getting them into ways that you guys can all use them as well very, very simply whether or not you have a tech background. I'm putting together the scripts that I use to sell stuff. There might be a piece of software that it comes with as well. There's a lot of stuff going into this. It's absolutely massive. The workbook itself is 60 pages. It's huge. There's going to be over 20 hours of video content training everybody. There'll be a weekly Q&A call helping you implement everything so you're not just left on your own.
It's a big deal and I'm excited for you guys to be part of it and I'm just thanking you for being a part of the community. I really, really appreciate that because there is a serious canker in the industry and I feel somewhat of a responsibility to help figure it out because I've been doing this in other industries. I'm just taking the same stuff and applying it here and it's working and it's been working on my own and I'm ready to start repackaging and helping you guys do it as well and sell it back.
Anyways, guys, I hope you're all doing awesome. If you've not gone to secretmlmhacksradio.com, I would do so. Inside there, there are five videos to help you get started and help you ... What it actually does is it helps train your downline on how to recruit more people in a way that does not come off bossy, in a way that preserves the relationships. I felt like for a while, I should've worn a T-shirt when I joined MLM that said, "I joined an MLM. You're no longer my friend," or something like that and I know that hurts and it stings and MLM's a great profession and I'm not making fun of it at all. I am a part of it, but man, it sucks when you have to actually figure out oh, my gosh, I'd rather have friends or have ... You know what I mean? It should not be this hand off back and forth [inaudible 00:18:20] shoot.
Anyway, that's a lot of jabbering. All I'm saying now for you, my challenge to you is to actually go figure out some kind of date. What is the thing that you're working toward in your business? What's the thing you're working toward in your MLM? What can you actually set out there as a flag and say, "Plato o plomo, lead or gold? I will get this done. I'm going to put my pride on the line. How much do I want a new life? What am I willing to give up in this current one for the new me?"
You make it personal. I was laughing, people are like business isn't per ... Don't take it personal. It's just business. Freaking A, business is personal. You take it personal. I hope you take it personal. It's your life. Go set that date. Go figure out what it is ... It's your goal. I don't know what your goal is, but go figure out your goal. Figure out what it is that you're trying to do. Set the date for it and tell everyone to get the freak out of your way because you'll have haters come up. You'll have all these things popping up in your head. It's funny whatever happens when you set a date and you put skin in the game, buy the freaking ticket before you know how to do it and you will find a way how to do it.
I have had more personal development to the game of entrepreneurship than any other course, personal development thing, any thing else. I'm excited for you to feel that and experience that, and this is part of that journey. I'm just asking you to go farther and harder on it.
All right, guys. That's it. Go to secretmlmhacksradio.com. Thanks so much for sticking by me with this whole thing and I apologize for the delay of this whole thing. I am going as fast and as hard as I can and trying to get this whole thing done. Anyway, you're all awesome. Let me know if there's anything I can do for you.
I love answering your questions by the way. If you go to secretmlmhacksradio.com, you have to opt in, but on the second page, there's a green button down on the bottom right. If you click that button, a little pop up comes and you can record a question to me that will get put on this show and you record it straight off your browser. It gets sent to me in a voicemail in my email. It's really cool. Anyway, guys thanks so much. Talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks radio. So here's the real mystery. How do real MLM'ers like us [inaudible 00:00:08] and only bug family members and friends, who want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes? Yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.
Hey, hope you guys are doing great. I'm so sorry, it's been a little while since I've been publishing out to you guys, feels like that anyway. There's a little bit of a lull there anyway, and it's because a lot of stuff has been happening. Been busy, busy and building a lot of stuff, putting a lot of things together for those in the MLM community. A lot of people who are excited about something I've been putting together, you know getting ready to launch, which is my secret MLM hack's course and super excited for it.
I've got a little group that I've been taking through ahead of time before the public as you know can have it, and it's been, been a whole lot of fun really enjoyed the interaction back and forth. Not just with like, hey yes this works but like the validation as far as like yeah this is not just works, like it's freaking cool you know. So anyway I'm excited, I'm excited for everyone else to have, and I'm excited for those pieces if you're interested and just want to get on the waiting list anyway, just go to secretMLMhacks.com, and you can watch the whole launch there.
So anyway I'm about to send out, now I've kind of talked before ... If you guys, if this is the first episode you're hearing us, I would probably go back and start at number one. Because what I'm about to talk about kind of builds on other things. I've been sending out, I literally paid two VA's a thousand bucks, and they went, and they created a list of the top 100 MLM influencers as well as their contact information like their physical address. What I've been doing is I've been, I have been mailing physically packages to these people for the last four months. What month is it? It's October, one, two three, yeah, this is the fourth month, and I've been mailing stuff physically to these people the last four months. I started with other various nick knacks and I know I've talked about that before in the past.
The reason I'm doing it is because of a few very key things. Number one this is not my first podcast show. I have a separate podcast show and as much as I love the community, and it's awesome, but the sheer volume of people who reach out to me I cannot handle it. It's too many, right and that's why you have like a support team that's where I shouldn't say support team, but that's why you have like your main captains underneath you and your crew too right. They better be rock stars you're not just trying to get anybody, you're trying to get rock stars. So that they can handle and help you be able to manage the team. So like when people reach out to me directly, it's like oh man I can't handle the volume you know. So it's the exact same thing like ... The amount of E-mails I have right now is insane. So I'm constantly like, I'm hiring, I'm getting people in the right place, I'm putting stuff just so that my organization can react appropriately. You know, which is something you guys are all going to have to do if you've not done before.
But anyway there's a really key lesson there with that with what I just said, I'm not a Tony Robbins figure, right? I know that and that's OK, and I'm not a ... I'm not an Eric Worre figure. I'm not ... you know any other top massive MLM'er you can think of. I'm not a Ray Higden, I'm not one of those, you know one of the big, big big people who's out there. I'm literally an Internet sales funnel builder who figured out how to automate building his down line. Yeah and it works, and it still does.
Just yesterday got another message from someone I've never met before, and they said, "Hey I don't even know what you're in, I just want to join you 'cause it's you." I was like sweet. Like it happens all the time. It kind of surges in like there'll be days where it's just like day after day, multiples lots of people and then there'll be a little time where there's not, and then bam tons of people and then other times it's not. It's cool to watch that how it comes in.
But what I'm saying is okay I'm not like a huge giant, and I already can't handle the amount of messages coming in. So let's think about this, if I want to get a hold of really big people in the MLM industry, should I send them a freaking E-mail? No, they're going to do what I do, and they're never going to look at it. It's not because they don't appreciate it or they're not being rude. It's literally because if they sat and answered E-mails they would not do anything else. There's so much the volume they can't handle it. So how do I get past that? I'm like huh, well I could write a letter, like well now might look like junk mail and be kind of weird. How do I really get this past? How do I send a message directly to that person?
A package, a package, so that's what I've been doing. Right now I'm holding this it's this white box and inside the box is, it's going to be this is the fourth package I'm sending out. The first package if you want to hear what those items were you can listen back a little bit. But basically these packages they're going out right. I've got a list of 100 people, and they're going out and with increasing value as far as packages. Each one cost me about 10 bucks, and there's 100 people, so it's about you know about a grand every single time I do it. Grand to two grand around there every time I do it.
Basically what I do is I ship out to these people stuff that helps them create a relationship with me. Over and over, and over again, and stuff that helps them realize like, oh my gosh Steve Larsen's a real cool guy, like you know I want them to think I'm cool, you know, obviously. So I ship out all these different things to them. So if you're trying to ... Just think about this with your own MLM, with your own down line, if you're trying to get someone to join you, whose kind of a big figure, which those are the only kind of people in my mind who should be trying to recruit.
Really think about what I'm saying right there, in my mind those are the only kinds of people that I think that you should be trying to recruit. Because right they're runners, right they're hard to get a hold of for a reason. They are people who are already in motion. You want people who are already in motion, you don't want people who are trying to get in motion, those people are projects you know. It's again and we love everyone we try to help everyone we can but like as far as this is a business, and I would not hire somebody who's not already qualified does that make sense? Same thing with my down line.
Someone the other day reached out to me and said, "Hey I don't, you answer me personally, or I won't join your down line." I answered back, and I said, "Honestly joining my down line is by application only, and if you want to join my down line you have to go to such and such URL which I'm not going to say on this podcast right here. You actually have to apply to join my down line." For a specific reason you know, and I talked about that like two episodes ago.
But anyway, so I need to get a message past these big people's receptionists, I got to get them passed right the junk mail, I got to get them past E-mail, I got to get them passed ... How do I get a message directly to them? I send them a bulky message. So anyway, this fourth one that I'm sending out, it's kind of clever, it's a message in a bottle, literally. It is, it's a bottle, you can hear the little pop. There's the little bottle bart with the cork popping off,` and inside the cork is a USB, it's literally a USB drive. I think 16 gigs and what I do is I'm putting it ... you know when you guys go to secretMLMhacksradio.com, if you go to secretMLMhacksradio.com, there is the MLM master's pack. That's a five day video series that I filmed to just help people understand more of my take on MLM and how different it is, and it's free, right.
But the chances are that these guys probably have no idea what those things are, right? They've never seen them, and they don't know the kind of stuff that I talk about, and they don't know ... So what I'm doing is I'm loading all those videos, as well as a personal message onto this flash drive, and I'm sending them literally a message in a bottle with a letter that talks about how I came up with those videos, which is pretty awesome. I'm excited to do it. That's what I've been up to lately as I prep for this launch and to keep getting people excited for what it is I'm putting out there. So I'm excited to do it, I'm pumped to do it.
Real quick though I wanted to tell you guys how I come up with good bait like that because I gave it away for free. You think, Stephen why would you give something like that away for free, that's ridiculous. Well it's because the kinds of people that it attracts are awesome people who are the kind of people that want to have in my down line, right? So when you think about this with ... Now if you love your MLM for heaven's sake stay in it like I'm not here to pitch you. That's why you never know the name of the one that I'm in. That's why I don't do that, by now you should know that. So what I'm trying to show you though is some of the tactics and strategies that I've been using to help the process. It's like the beginning gates of Otter recruiting and number one you got to attract people to you.
Which first of all means that you must be somewhat of a charismatic leader or attractive character. You have got to be, people buy you they don't buy the MLM, so you've got to be amazing. If you're having a hard time doing that you know you can work on that. The other way I do though, 'cause most people teach that, what most people don't teach though is look create products that you should charge for. They're so good that you charge for, that you're giving away for free, and use that as a way to attract people to you. That's exactly what the MLM masters pack is. You can go check it out, and you watch the sequence I pull you through, and you watch all that and there's call to actions eventually to go check out the product eventually. But it's like I don't lead with those types of things I lead with value.
So if you're getting the wrong kind of person, if you routinely are not getting the kind of person you want to have in your down line my guess is that you've not created a good filter. You know basically bait to get good people, right it's just like just like fishing right? If you switch ... if you've got good bait you'll get good fish. You get the kind of fish that you put the bait in the water, it's the exact same principle. That's how I do it, so anyway this is literally, so better bait equals better prospects. This is the three step little checklist that I use to qualify good bait.
Number one it's got to be easy to consume, that's why I chose video. It's literally the least, I'm catering to the least common denominator. I want people when they go watch those videos to be like, might as well grab a bag of chips, you know what I mean, like I want the kind of ease of consumption. Meaning I'm not trying to make them think right out the gate. I'm not trying to ... I'm trying to just appeal to them I'm trying to ... Anyway so number one it's got to be easier to consume, massive blog posts, you better make sure the kind of person you want to set a down line is a big reader. Like 'cause you know, there's a reason I'm podcasting this, is because you just got to put me in your ears. You know it's OK it's really easy to consume. This is another form of bait. This podcast is another form of bait. You know for the actual course, that's why I'm doing it and to share some stuff with you guys and also bring the right people to me.
So if you're not doing that kind of stuff, in your down line insider like it's, that's ludicrous in my head. So anyways number one it's got to be easy to consume. Number two, it has to be so good that they should have paid for it. It has to be ... Meaning you can give free stuff away that's pure garbage, but you need to actually solve legitimate problems for the person, and they should have paid you for it but they didn't. That builds this massive feeling of reciprocity inside their head.
All right so here's the third thing, you have to give your bait away with an expectation of following up, does that make sense? The reason why I don't just give all five videos away from my MLM masters pack. The reason I don't give it all away in one big shot? Is because I want people to get in the habit of opening up E-mails from me, so it's five days spread out. Now the reality is they could just go change the URL on the top to the next day, day two, day three, day four and they'd go to the very next video. But I'm trying to train them and help them understand that like, yes like open stuff from me it's good stuff. I'm not sending you garbage, and I do a lot of thinking to make sure that it helps solve problems for you.
So anyway those are the three things, so one thing I would do guys is I would sit down, and I would list out like 10 things that you could give away for free. All right, whether it's a video series teaching different MLM tactics, or it could be like a report you know showing the status of the current MLM client, climate. Industry climate, does that make sense? Or it could be you know one of the easiest things to do is to go interview top MLM'ers and then give away the interview. Just give away the interview, you're going to get great people coming to you like that, does that make sense?
Some of the first bait I ever created I just, all I did as I put it on YouTube with a link down in the description. I cannot believe the amount of traffic that came from that there was no ads, I didn't spend any ad money. I wasn't doing anything sneaky or SEO like, I was doing, there was no technical stuff. I literally recorded a video, and I put it on YouTube with the link in the description, and it was so good though people should have paid for it. There was an expectation that I gave away in the video that they should follow up. It was easy for them to consume and it started bringing great people towards me.
That's all I've got for you guys is that if you don't have these little, one of the things that pissed me off so much about the first MLM I joined, is that they kept telling me, "It's passive income, oh my gosh it's passive income." But every time I saw any one of my up lines doing anything, there was nothing passive about it. They were sprinting, sprinting, those guys were working like 60 hour weeks and then saying, "it's passive income". I was like there is nothing passive about what you're doing.
So, if you want to be the only method that people are going to hear about your message, meaning your mouth, don't go create bait. If you want to start the process of duplicating yourself, this isn't the full thing, but it's the first step towards true duplication. Then you have got to go create bait, you've got to go create this bait and whatever it is. Go create different things, interview people, create reports, make videos. You don't even need to be the one coming up with the stuff. You can hire that crap out, or you could go find someone and say, "Hey look I got this and such and such date, or I've got these people on a list or whatever. You know here's my list and there's my contribution you make this stuff we'll split the thing."
You know what's cool is that now you can give that bait away as a tool to anyone who joins your down line. Those are like the first big steps of you creating actual duplication, which is very hard to do. The system has got to be duplicatable. It's the marketing system that becomes duplicatable that, that's actually what creates the longevity. So anyway, guys I hope that helps, all I'm trying to say is create bait create things that people don't ... Don't be your own bottleneck and, which is usually how it is. So, that's the only reason I'm bringing this up, is I keep seeing it. People are reaching out to me, they're like, "How do I do this?" Like well so far you literally have no digital assets so go create something and then we'll start talking.
So anyway hopefully that helps guys if you do want to see what I've been using for bait. it's just one of the things that I use, it's the MLM master's pack. You can go check it out at secretMLMhacksradio.com, and yeah that's it guys. Hey I'll talk to you later, and go crush it.
Hey thanks, please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretMLMhacksradio.com to submit your question and download your free MLM masters pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.
What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.
As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.
Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.
They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.
It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.
It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.
That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.
Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.
Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.
All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.
It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.
We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.
If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.
Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.
It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?
That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.
I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.
He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.
I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."
I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.
I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.
People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.
It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.
It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.
If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.
It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?
That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.
Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.
Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."
Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.
Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?
Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.
I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.
Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.
We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.
I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.
We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?
That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.
I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.
Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.
As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.
Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?
You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.
Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.
People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.
Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.
It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.
If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.
Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.
I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.
Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.

What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.

As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.

Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.

They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.

It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.

It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.

That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.

Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.

Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.

All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.

It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.

We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.

If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.

Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.

It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?

That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.

I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.

He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.

I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."

I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.

I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.

People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.

It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.

It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.

If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.

It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?

That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.

Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.

Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."

Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.

Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?

Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.

I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.

Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.

We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.

I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.

We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?

That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.

I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.

Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.

As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.

Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?

You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.

Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.

People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.

Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.

It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.

If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.

Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.

I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.

Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who wanna grow a profitable home business ... How do we recruit 'A' players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
All right you guys. Hey, recently I was on stage for several days. And I was teaching. And everyone in the room had paid anywhere from 15 to 25 grand per seat to be in the room. And ... a lot of fun. It's a part of my job. I absolutely love it. It's probably one of my favorite aspects of my job and what I do. And I was on stage, and I was teaching and a lot of marketers in the room, almost all of 'em are marketers, and you know business owners, of course. And everyone was ... anyway it was really fun, having a good time.
There was a lady though, who stood up and I think she'd be okay if I share this. She stood up and she started telling us this story and we were on a certain subject here. And she stood up and we were all kind of sharing and stuff. And she stood up, and she started telling this story of when she was pregnant. Now she is in kind of like the mommy weight loss industry. She helps women basically get the results that they want without ... I'm sorry, after being a bit ... you know, giving birth, without giving up their bodies.
It's a huge, huge industry obviously. This is something that isn't talked about that much. And she's sitting there, and she's talking to us about an experience she had while she's on camera. The camera was up and running. She was teaching. And she was showing a particular ... she was showing some exercises. And at this time, she was trying to just be as vulnerable as she could. She was trying to just be 100 percent herself, no fluff, no strings attached. And she leaned over, and she had lifted up her shirt just a little bit to show her stomach. And she leaned over, and she ... you know, she was showing all the skin from the stretching, from being pregnant.
There was all this skin there. Right? And she'd stand up straight, and there was like a six pack. Then she'd lean straight over again, and there'd be all this extra skin. And she's like ... "It's weird. These are things that women don't talk about at all when they're with pregnancy and such."
And all of a sudden, while she's doing ... Now, think of that. First of all. Just right off the bat. Amazing courage to do that on camera. Right? Just to do that, when most people are out there so busy posturing, and most people are out there going crazy about all the things that they need to be doing to make it look like they're professional and stuff like that, she's lifting up ... you know, showing her labs and then leaning over and showing all the actual saggy skin and stretch marks from her pregnancy. Number one, crazy amazing props. Absolutely incredible. All right. Then, she stands back up and the abs come back. And she was talking about, "Hey these are things that most women don't ever talk about. It's not really something in the industry that much."
And while she's doing it, she pees her pants. After women give birth, the pelvic floor isn't as strong anymore. It just ... it's really easy for women to do that. [inaudible 00:03:31] it's kind of weird that I'm talking about this, but there's a whole point behind it. Okay? And she kept the camera running. And instead of getting freaked out and running around, she had no control over it, she pointed it out. And she goes, "Women. This is exactly what I'm talking about. I wanna teach you how to reclaim the body after you have something ... you know, after you have child birth happen to you. You don't have to give up."
And she posted the video. And the video got passed around like crazy. And she ... that event that she was at, that I was helping to run, that was only a couple months ago. And on a $37 product, she has made over one point, I think three million dollars, something like that. Over a million bucks on a $37 product. You think about it, that's over 40,000 customers that have to come through. Let's think about this. That's ridiculous, first of all. Now, typically I teach people how to sell more hi ticket things, and she did it on a $37 product. And she got out there and just did it and posted it.
Number one, ridiculous mad props. I just ... I'm so ... oh my gosh. Like I'm so ... I feel so blessed to even, that she was in there and telling us this story. And it all revolves around what I call and we call "the attractive character" and this notion of vulnerability. The attractive character is something that is ... it's how we speak. It's how we interact with people. It's the stories we tell. It's our parables. It's the things we like, the things we don't like. Right? It's our ability to tell our own backstory and where we came from. Right? It's our voice. And what's funny is that when you think about, "Hey. Let's go get into business. Let's go get into MLM. Let's go get into this. Let's go get into that," whatever it is.
The tendency is to jump out and start putting on a freaking tie, and go to the dry cleaner, and get my suit dry cleaned, and get starch put in there, and go look all postured, and try to make myself look like I'm better than I am, look like I'm farther than I am, look like I'm different than I am. And what sucks about that is you end up cutting out so many people, who may have otherwise followed you. Does that make sense? When we start to posture ourselves, and we try to act like we're something that we're not, we end up cutting out part of the market.
I realized this early on, not just in MLM, in other industries as well. I was doing these different ... you know, I'm a funnel builder. I build internet sales funnels as a living, and put all the pages together, and all the automation, and all this stuff. You know that's ... and I love it. It's a lot of fun. But I remember I was putting these products out there, and I was doing this fun stuff. And it was awesome. And I was really enjoying it. But these people started coming back to me and saying, "Gosh Steven, I'm so happy that you can go do X and Y and Z, but I just can't."
And I realized that I had been posturing myself too much. There was a site that I launched first, not first ... there was a site that I launched about a year and a half ago called Sales Funnel Broker, and it's still up right now. I have not had a chance to go back and change it. But it's with me wearing a shirt and a tie. And I was like hey ... anyone to give me some feedback on this, I just want to see if it's set. I gotta go switch it right now. I probably will after I do this episode. But it was me wearing a shirt and tie and ... I had a buddy reach out to me, really quickly, and he goes, "Dude. Site looks great. Love all the stuff you're doing. Love the value your giving out there."
He said, "Just one piece of feedback though." He said, "You're not really a shirt and a tie guy." I was like, "Well, I like to wear 'em." He was like, "Yeah. But your personality, the way you market, the way you put yourself out there, your voice is not really shirt and tie crap. You're more of like just kind of tell it how it is a little bit." I was like, "You know, that's really interesting feedback."
And I thought that's actually really valuable feedback. Thank you very much and I started going ... I started podcasting like crazy on a different show that I have. And I was out there, and I was doing all this stuff. And I realized, quickly, as I started finding my voice, that more people were resonating with me as I would talk about the things I like, as I would talk about things I didn't like, as I would talk about my failures, as I would talk about ... and anyway I could get vulnerable. The game for me became so much less about how to actually look like I'm being professional. I'm a good funnel builder, you know. And I know that the stuff that I do is world class, you know. And I know that.
And that's okay to know that, and it's okay to know what you're good at and I know that I'm good at it. But when I come off in a way that is too ... what's the word? How we say, "starch in your shirt." When I come off looking too professional, and when I come off looking too like I'm trying to posture myself and looking up like ... you know what I'm saying? It actually pushes people away. And it's the same thing for your MLM businesses. Guys, I promise you if you want to have success in this faster, stop acting like you're a pro if you're not. Even if you are a pro, stop acting like ... people are not attracted to that, because I believe that I have to be on your level just to learn from you.
If you start acting like you're all professional, and talking ... if you're not vulnerable with your people, if your attractive character is too high up, people don't think they're good enough to even get near you. Does that make sense? They start comparing themselves. And the question is no longer, hey that guy is awesome, or that woman is amazing, or ... they're not, that's not the question in their head. The question in their head is, "Oh my gosh. Do I even have a shot at looking like that? Do I even have a shot of going from I am to where Steve Larsen is. Or from where, whoever, Natalie Hobson is, or for whoever ..." You know what I mean?
Wherever you guys are right now, even if you're killing it, even if you're doing ... I've got several messages coming back from you guys. It's been a lot of fun, learned more about who you guys are who are listening to this show, which I love. I've learned more about ... and there's a lot of you. It's a lot of fun. The show's blown up a lot faster than the other one did, which is a lot of fun. This is a huge need. I know it is in the industry. But I've been very careful to not position myself as someone, or somebody, or my brand as Mister Steve Larsen, Commodore Steve Larsen ... you know what I mean? Like some kind of like Commander Steve like ... no. My name's Steve Larsen. I'm from Littleton Colorado. I'm living in Boise Idaho, potato land right now because that's where my full time job is. And while I know that I could leave and be fine. I love my job, so I'm staying at it.
And it's a lot of fun, and I really enjoy it, and I build internet sales funnels. And I know that I, you know, the work that I do, both MLM style and funnel building changes lives. And it's very motivating for me. And it's a lot of fun. And there's this sense of the walls drop as soon as you become real. And that's what Natalie Hobson had figured out. And she figured it out in ... I'm not kidding guys, it's only been a couple months. And on a very cheap product she made a crap ton of money. Right? It's because of her ability to be vulnerable that made her sharable.
And if you're not talkable, if the brand isn't talkable. Let's think about it. So let's think about you and your MLM right now. You're literally the exact same as everybody else out of the box. Right? I've pounded that point like crazy in this podcast. MLM is broken as soon as you get it. Right? Same scripts, same everything, same products, you're literally competing with your upline. Okay? It's like a red, red, red, red, really freaking bloody red ocean. Does that make sense? And if it's that red and you don't do anything different, there's no reason [inaudible 00:11:17] gonna join you.
So one of the easiest ways to start setting yourself apart, besides creating additional products and actually making new offer, and all that kind of stuff, is just to highlight your actual difference. There's a great book ... I cannot remember the title of it. I actually only read the back, which is a lot of you guys are gonna laugh about, but that's me being vulnerable. I only read the back of the book, but it hit me so hard, I've never gotten the line out of my head. And it said, "Stop highlighting your strengths. Don't focus on your strengths." It said, "You need to highlight your differences."
How are you different than everybody else around you. If you start focusing on what you're different at, and you actually make that the loud piece rather than the strength ... someone's always gonna be stronger than you. Someone's always gonna be bigger, faster, better, you know whatever it is. But only you are you. And you've got differences. What makes you different than everybody else. Right? Now go highlight that. Be really, really, really vulnerable.
Now the first time I ever shot videos, and I put 'em out there, they were freaking awful. The reason I don't go update them is because if I go out ... now, the content's amazing, actually the delivery's not that bad either. But I'm really boring in the videos. You know what I mean? I think so anyways. The content is incredible. And the things that I'm teaching are amazing. But like ... and every time someone watches the five video series, it's the MLM Masters Pack, if you guys go to SecretMLMHacksRadio.com there's a five day master pack. Anytime anyone watches that, they always ask to know more, or join the down line, or whatever it is. Then that's the reason I did that.
I could go back and update it. I made those videos years ago. But the reason I don't is because I don't want to come off as like all ... too professional. You know? And it's fine if the stuff that you use, and the members areas, and all this stuff that ... the other products that I create, yeah, they're more professional looking. But man, all those front end videos, all the products and everything that's way out into more of the cold market, man, I do not make it look pro. And I do it on purpose. So, that's my invitation to you. I want you to ask the question to yourself right now, is there a place inside your MLM where you're acting too professional? Where you're acting like someone you're not?
And if that's the case, I'm begging ya, I'm asking ya, for the good of the people who you could run into and help change their lives, stop acting professional like that. Start acting like you. Actually, it's funny, the same as in marriage. You know my wife and I have been married almost six years now. We've got two kids and a lot of fun. And I made the mistake, when we first got married, that I had to start losing parts of my identity. I had to actually become an adult, you know. Get my responsibilities in order. You know what I mean? That kind of thing. Or it was like, oh, there's no more fun for me. You know what I mean?
It was almost like this mentality that I felt like I had to take on, because that's what society was telling me. The problem is that sucks. You become someone that you weren't. And you become someone that the other person didn't fall in love with. That was the other person, you, your real self. You know? It's the same thing with your customers. Especially if you've never done anything in business before ever, a lot of what happens is there's this persona that Hollywood puts out that all meetings are in suits, that you have to have meetings. I hate meetings. Meetings are dumb. Maybe I go to one, one hour meeting a week. That's it. Max. And I barely have anything to do in it, because ... and I run a big organization.
I'm not at all ... I hate meetings. But I thought I had needed it, and I thought I needed my business card. And what's my logo? And all this garbage that has nothing to do with actual sales, or business, or making money. Right? It's all this posturing crap that ... the personas of Hollywood and all the stuff start to put into our heads. And it's the same thing ... and I realized, luckily, even in the marriage and everything. Didn't mean to relate it to that, and was not planning on that in this episode, but it's true. The more I remembered who I am internally, and spoke to those things more loudly, you guys, that's where a lot of the attractive character came from. That's where a lot of finding my voice came from. That's where a lot of confidence in what I'm trying to say in my messages ... that's where a lot of it came from. When I'm just more true to myself, and it's true for you in your MLM as well.
Anyway, it's kind of a deep episode. My gosh. But hey, I hope that you guys enjoyed it. Go be vulnerable. Find places to be vulnerable. Stop worrying. You know, I would go get on Facebook Live and I would just start talking. Do it every day. And you do that every day ... if you publish every single day for a year, you will change your life before a year's even up. It's just the formula. It happens every time. Every time I tell someone to go publish or whatever ... it's happened many times now. A lot of my buddies, a lot of friends, a lot of people I've coached, a lot of my students ... they go out and they go start publishing, and the ones that are vulnerable have success very quickly, because they are being them. And it's sort of attracting like minded people.
But if it's too professional and you're speaking like you're writing a freaking essay in college, no one cares about that. Talk like you're talking to a sibling. You know? Talk like you're talking to ... and do that to your MLM people, do that to your upline, your down line, just be a very loud version of you. And I promise, that's gonna pull a lot of the attractive character out and people are gonna start loving that. They'll like to be around you. Take off the dang suit if it's not you. Right? Stop doing that. I gotta go change that picture. I just still haven't ... it's been a really busy year.
Anyway. Hey guys, hope this was helpful, a little bit of a rant there. But I just hope that it was something that you guys can really use and apply in your MLM right now, because that is ... it's one of the keys that I feel like most people focus on the product, which is good. You have to have the product, or the message, or the marketing and that's good. You have to have that as well. But there's this underlying piece when it comes to recurring buying, and brand building, and the ability to communicate your message, and your confidence, and the speed that you move will highly be dependent on you as a person, as the leader, as the attractive character and your vulnerability with that.
Anyway. Hopefully, it's been helpful guys. I really appreciate all of you. Love the engagement back and forth. I've really enjoyed that a lot. And I'll chat with y'all later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.

What's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business ... How do we recruit A players into our down lines that create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's up everyone. Hey, I'm super excited for this episode. I got something really cool to share with you. This is Secret MLM Hacks Radio. So, today I want to share with you a hack. This is something that I have been doing that is ... honestly, it's all around us and I just don't think many MLMers think about it. So I want to share with you something really cool. First off though, I ... You guys gotta know I barely graduated high school. That's not a joke. I got straight D's in all of math, all of science, all especially of Spanish, all of ... I mean, I really, and a lot of times it was like I got a 60.1 percent. I'm pretty sure that some of the teachers a lot of times just felt bad for me so they would just not, I don't know, they would just let me go on. You know what I mean?
I showed up. I was there. I was consistent. I just never did homework or if I did it was just always wrong. There was something in my head that just did not click on for a long time. I had not learned how to learn. You know what I mean? So when I get to the end of my senior year and it's time to go to college, I had been applying and these colleges are like yes, no, no, yes, no, no. It's more like one said yes and all the others said no. But it's pretty fascinating to watch the application process of these colleges or any kind of institute.
Let's say you're applying for health insurance or life insurance. Or your applying for to get into some program. You know what I mean? It's fascinating because I would sit there and I would write out these applications. And I didn't really want to go to college at that time. I'm grateful that I did. I'm grateful that eventually I learned how to learn. I ended up getting straight A's, which is awesome. I got one of the entrepreneurship awards from Hale graduating class which is awesome in college which is super exciting. So that was fun stuff, but I had to learn how to learn, which is it's own skill. I just kind of have never stopped since then.
Anyway, about the application stuff though. It's fascinating to watch the process that they go through. Often times, there is an application fee. So you go and you're filling out this application and you're showing them what you've written to everybody, and everyone's critiquing your essay that you have to apply with it and everyone's critiquing this and that and they're ... you know what I mean? There's so much stuff that goes into a single application. Right? And you sit back and you're like, "Dang. My Gosh. I just spent like a week just putting together this application."
And they wanted a fee, and they wanted this, and they're not gonna get back to me for a solid while. And I don't even know if I got in. And there's no implication yet if I actually got in at all. And I'm like, "Dang. That's pretty crazy." You know, when you think about that. And so you sat back and you think about it. And you think about it. And you think about it, kind of think of it cynically almost like man your convincing somebody why they should take your money. That's basically it. I'm glad that I went to college. I will tell you that even though I got a marketing degree, none of what I learned do I actually do. There ... what I learned at college pretty much was to prepare me to become like an analyst at a corporate marketing firm. You know what I mean?
And I don't do any of that kind of stuff, which hopefully helps some people who think that they need a marketing degree to do what I do. It certainly gave me an environment to learn, however, I mostly am self taught. So, anyway ... But back to the application. You think about that. You are convincing the other person why they should be allowed to take your money. You're like, "What?! That's crazy!"
It's a commitment. You're gonna be there what? Like only 60 percent of people even finish college. So these guys are banking some serious money they don't even have to dish out the final thing to you after a while. You know what I mean? And I'm not bagging on the education system. I'm just using it as an example. Think about that though. Let's think about how we could model that whole process inside of an MLM 'cause that's what I've been doing. That's what I've been putting together more formally. I've had one kind of informally for while but as far as formally though, I've been building out what we call an "application funnel", an application styled sales funnel.
Where somebody has to prove to me why they should be admitted into my program. And typically what we'll do is we'll use these funnels for like high end coaching programs where someone's charging 10 grand or 25 grand, or whatever, 50 grand. And the person is trying to convince the coach why they should be allowed into the program. Right? You're like, "Whoa! Wait a second. That is literally spinning on it's head the whole sales model. You mean I don't have to know any hardcore sales tactics?" Nope. "You mean, I don't have to know tricky little one sentence things to say or little tiny body language things to get them to go crazy and join,"
It always drives me nuts when other people post that kind of stuff in the MLM word. Five techniques, five things you should say to get them begging to join or something like that. It was like, come on, that doesn't really, you know ... How 'bout we actually give real value? You know what I mean? So, that's what I've been doing is ...there's page number one, web page number one. It goes through and says, "Look. I'm only looking for the best of the best elite marketers. If you think that you can, if you want this group, if you want to be part of my down line which is this group of elitists. We're very open, very loving, very ... it's not that we're judging anybody or anything like that. But there is an application to join my down line. You know what I mean?"
And so I have a spot where people can do that. And they go through and it says "Number one. Hey, let me know. If anything you can just fill out the application and then let's get on the phone and see if you're an actually good fit. And be aware, we do actually turn people away." And so they put their name and their email and phone number in. And on the very next page it says, "Hey. Why do you think you should be considered?" Another question is like, "Hey. Steve Larsen's crazy busy. What do you think you can offer? We believe in give and take, we'd love to be able to give you all the stuff. But we also need to know what you could bring to the team. What is it you bring?"
Obviously the questions are worded much better than this. I'm just ad libbing the ones that I'm remembering. But you know what I mean? It says, "Hey. Obviously there's a financial commitment to join the MLM. It does not go to Steven Larsen. It goes to the MLM to actually set up your actual entity with them and get your position. Are you okay with that?" You know what I mean? It's stuff like that. But there's an application that's eight or nine questions that you go through that helps me see where you are before you join. Isn't that interesting?
And it's a totally different set of approach, a completely different kind of approach than what my MLM the first time ever, ever showed, ever. At first, it's like this hard core. It's not that the other tactics of getting on the phone and asking people to join don't work, it's that it takes for freaking ever, there's usually a lot more heartache. I lose more friends doing that. I don't lose any this way. And I attract a kind of person, when they apply, that's awesome. You know? The kind of people who are solving problems in my team that I didn't know that they were there. You know what I mean?
When you go out and you find a team like that. Then I turn around and I give that whole system that actual application style system to my down line. So think about that. I'm not pitching you on joining. I want you to know what I do. I want to flip it on it's head. So page number one. Right? Hey, this is only for the elite of the elite. But if you think that you're a marketer that wants to join us just know there's applications out for 'em. Go to step two here and they put in their email address. Step two, the next page, is a video and there's an extra application form next to it.
And then the third page, after they actually submit the application, it is a form that says, "Look. Obviously positioning does matter inside of MLM to an extent. You know what I mean? I know a lot of people join what I do and it's great it's fun. I really, really, I like it. So first come first serve is a huge deal." This is pretty much what the page says. And it says, "So, if you're really interested and want to skip the line because we just call people down the line as we get applications. We get several a day. So if you want to skip the line. Go head. Heres the phone number, just call us."
And I'll tell you that the people that who call you, there worth like eight times more than the kind of person that you need to call out for. It puts the sales power back in your hands. Not that you're trying to be domineering again or anything like that. But that's the application style funnel that I put inside there. And there's email automation and there's full sequences in the back. And there's all the super sexy stuff, which is amazing, that happens on behind the scenes as well, which is really, really cool.
It's just, you gotta understand that you're nothing new at first out of the gate compared to everybody else. But man if you're telling 'em that you can't join unless you apply and when you do apply, you get X,Y, and Z. And I actually created an offer out of applying. Holy Crap, that's sexy. So start thinking how you can use that inside your MLM. Start thinking about how you can, what can you do to make ... I think it was last episode, I talked about scarcity and the different mental triggers that are out there. I think that was last episode. But anyway, start thinking about what ... start thinking about what you can do to inject ... That's one of the ways that I inject scarcity, and community, and authority right into my down line.
So start thinking about that. It's like, you know ... What kind of person do I actually want to join my down line? Where do I want them to be in their life? What problem sets do I want them to be addressing in their life at that time? If their problem set is that they can't rub two pennies together, they're not probably ready for what I've got. It's not that they can't be successful, but the road is longer. I'm not really looking for that kind of person. I'm looking for the kind of person who is out there, who wants to be successful with this marketing, who is interested in putting together marketing systems that amplify their MLM. Right?
Who actually ... you know what I'm saying? And when you do it that way and you approach it that way and you start getting really, really clear on who it is that you want, you'll start attracting those people. And one of the ways that I do it is by making people apply. I want the kind of people who are fighting to join me. Does that make sense? And if somebody I can tell is fighting, but maybe they don't have a lot of experience, that's okay. Then I'll let 'em join. If someones like, "Hey. I don't have this experience. I don't have this or this or you know, I really am broke or whatever, but I've got passion out the wazoo." That's the kind of person I want. And I want to be able to vet that person out of the rest of the crowd. Does that make sense?
One of the other things that I've been doing ... So, that's what I do. Then we get 'em closed up and we get 'em the marketing systems that they need. Then get 'em started in the success paths that I have. I've got little blueprints and stuff like that. And that's how I on board people. It's totally different than what my MLM provides, totally different than what any MLM provides. So, that's how I do it though. What MLM makes you apply to join? They're not that way at all. They're all like, they're so open that they end up being exclusive, excluding, sorry, they exclude people. Right?
And so instead, what I do is I actually intentionally do that and I make people apply. One of the things that I been doing is ... I'm trying to figure out right now. 'Cause I'm building out the more official version of this application styled sales funnel. But what I've been doing is when someone actually joins, I'm gonna take that data, which is gonna be so cool, and I'll put it on a google sheet. That way people can see live ... just the first name. I'm not gonna give out any personal details obviously. But I'm thinking what I'll do is I'll embed in like a little window on the page, a google sheet.
And you'll be able to see the people who have been applying and those who have been accepted and brought in. And obviously, again, there's gonna be no personal data or anything like that shown in there. But how cool to be social proof. Right? That's why I'm doing it. So that you can see how close you are to the top. So you can see how fast it's growing. So you can see how fast ... Does that make sense? And it causes this ridiculous frenzy like, "Oh my Gosh! That's so freaking cool!" You know what I mean?
I'm not gonna tell you the MLM ... sorry, I'm not gonna tell you the URL to it yet. Just in case you guys want to go check it out, again, I am not pitching. If you love your MLM, my gosh, stay in it. Okay? I'm not hear to take sides, that's not at all what I do. I'm here to just share with you what we do inside other industries to make prices increases, to make anticipation go through the roof, to make people beg to join you. Does that make sense? That's why we do what we do and that's why I'm doing it right now. And that's why I'm sharing with you what I do 'cause it's super, it's crazy powerful.
So, those are all tools and systems that I use as almost like a rewards system like, "Hey. When you join, have comfort in knowing that this system is also yours. You know what I mean? You don't have to go reinvent the wheel." You know what I mean? So that's how I create myself as a new ... that's one of the tons of ways that I create myself as kind of a new opportunity to MLMers. Otherwise, you're kind of the same as everybody else. You see what I'm saying? So, when they're applying, I'll go on through say like, "Hey. By the way, you're gonna get this. You're gonna get this. You're gonna get this. You're gonna get this, if you get accepted. And we truly do turn people away. So, go ahead and apply and then let's jump on the phone, or jump on the phone with one of my team leaders or whatever. And we'll answer any questions that you might have. And see if it's a good fit. If not, that okay and we'll give you like a little thank you also and stuff like that."
Obviously be cordial about it. We're not saying like, "Get lost" or whatever. So that's what we do. That's what I do. That's what I've been building is the more official version of that. And trying to see if I can get this cool google sheet to get embedded so real time you can see the applications coming in. How cool is that? Oh my gosh. So, anyway that's what I've been doing guys and that's why I do it. I just kind of spin it on it's head and turn it into a marketing activity rather than a begging activity.
That's what I felt like the first time I was calling people or I'd go ... I went down Main Street asking people to join. Whatever it was, it was such a ... if you had a heart beat, I was asking. I wasn't clear on who I wanted. And because I wasn't clear on who I wanted, it meant I was targeting nobody. You know what I mean? So I had to get real clear. Anyway, I feel like I'm just saying the same thing over and over again now. That's what I've been doing. Shortly here, when it's done, when a few of the things that I'm waiting for happen. Then, I'll tell you guys what that URL is just so you can see what it is. Again, I'm not .. Oh gosh, please just know that I am not here to pressure you at all.
I just want to show you what it is that I'm doing, so that you can see it and you can model it on your own. Whatever that is. All right guys. Have fun the rest of this day. Go crush it. Go kill it. Remember if you do what is easy, you're life will be hard. It's a good quote. I got a big quote filled wall, so sometimes I just look up and say one of them. So that's one I just looked at. Okay.
If you do what is easy, your life will be hard. Whoo!
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