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Regardless of industry, these are systems you MUST have to manage leads...

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Stop being so professional. Here's some WEIRD marketing that WORKED...

How you guys doing? How you guys doing? That intro, I love my intro. I think it's awesome, but I want to switch it up here sometimes. It's stuck in my head all the time. Hey, I got up pretty early. I love getting up early. I get up at about 4 o'clock when I can. My perfect day gets me up at 4 o'clock, which means I have to go to bed like 10:00. That's totally fine, but I was getting up, and I built this gym in our third car garage. I love lifting. Lifting is a ton of fun. I love it because it's a competition with myself. I didn't realize it, but my wife also got up at the same time, and she was just on our living room on the other side of the garage door inside the house. I was lifting pretty heavy, and I was trying to beat some records and goals and stuff like that.
I was really pushing myself hard, and I was dead lifting. Dead lifting is my favorite lift. After you deadlift like super hard, like stuff kind of gets a little bit hazy in your vision, which is pretty normal. People are known to slightly black out a little bit. Not like in a bad way or anything, but you're like, "Steven, how does that sound? Where's the good way?" I was like yelling, like screaming and stuff. I didn't realize that she was on the other side, and she thought I was hurt. She got all scared and nervous and everything and I was like I was killing a babe. Like what, yeah. Anyway, hey guys, I'm excited for today. It's pretty early still. I'm excited for this week.
I've been planning out my weeks really intensely before the week actually happens, and it's been amazing what it's been doing for my day. I hope that you guys are doing that as well. There's so much purpose, there's so much clarity on everything I need to get doing. Today one of the things I'm going to be doing is I'm going through ... A lot of you guys might know, if it's your first episode here, just know that this podcast has been documenting me creating and launching my Secret MLM Hacks course, Secret MLM Hacks product. We had about 37 people join us during the launch, which is great. Tons of people applied to join my downline, which is a lot of fun, which invigorates everyone else. Keeps everyone else moving and things like that.
I'm getting an average of one to two people per day asking to join my downline, which is hilarious. I don't reach out to anybody. I don't do any of the face to face stuff very much. You know what's funny? I was talking to some of the people though like, "Awesome. Now what do you say face to face?" I'm like, "You know what? I kind of solved my own problem. I really don't talk about it at all face to face with anybody." I don't know. The subheadline for the thing was how do to X, Y and Z without friends and family even knowing that I'm in MLM and that's true. I think my parents and my family kind of know-ish that I'm in I, but not really. I think they think it's not like a real thing, or I don't know. I don't know, but that's the whole point.
That's the reason I built these systems was to solve my own pain, and it's been working, and it's great. That's why I built the product to show everyone what I was doing as well. It's not a pitchfest. I don't show anyone. I don't even tell anybody what MLM I'm in, but it's been a lot of fun. Today what I'm building now or what I'm finishing is about three or four months, I did the first draft of the workbook that goes with the course. It's fantastic. It's fabulous. I love workbooks. About four years ago, three, four years ago ... Excuse me. I'm getting over a cold again, but about three or four years ago, I was going through this workbook. Actually I've got it right over here called DotComSecrets Ignite.
It's a workbook. It's not like it's huge or anything, but I went page by page by page through it about four years ago. When it said, "Hey, do this, this and this," I did not move on until I did it. When it said, "Now do X, Y and Z," I did X, Y and Z and I did not move on until I had those things done. It was in the middle of college and I was hiding literally in the basketball stadium box office seats. I think I've told you guys this before. I would hide up there. I didn't have money really to get into the thing I wanted to. What I did is I went through that workbook literally page by page by page by page, and I planned out everything that it said. I did everything it said to do. When it was time for me to launch, I had all my ducks in a row.
I knew where things were going. It made me answer the hard questions. How are you going to find people? How are you going to sell? What's the sell point? All that stuff. Where's the traffic coming from? What's cool is that it helped me apply everything that was being taught in a video course. I've set it up slightly the same way. I tend to think when I get someone's course ... I buy a lot of people's courses and got books all around me. I love studying. I love learning. I tend to think like hey, I'm going to through this entire massive thing. I'm going to go through all of it. Just watch it all in one shot and then I'll see what I want to do after that.
It never works that way though. There's always so much stuff. I'm sure you guys have all done this. You read a book and you're like, "Oh my gosh. That was great. I should go apply that." You're like, "Well, I'll keep reading." You forget about it, right? There's a really, really great TED Talk by Mel Robbins. Mel Robbins is fantastic. She talks about The 5 Second Rule. The 5 Second Rule basically says look, if you have an idea, if you've got that thought that pops in your head and says, "I should do X, Y and Z," right, if you don't act on it in five seconds, it's gone. Right? Your head pulls the emergency break. Your head says, "You know what? There's too much risk involved with that."
Even if there isn't, your head starts to find and search for a risk for it so that you feel justified and not doing it. Does that make sense? The whole point of what I'm trying to say right here is that I kept thinking it through, I got the first draft of this workbook back and it looks fantastic. It's so cool. Oh my gosh. I'm so excited for it. Anyway, it's going to help a whole bunch of people. Apply my course and actually get the stuff done so that they're not stuck in this like learning cycle. I talked about that a little while ago too, but so they're not stuck in the learning cycle. I'm excited to actually get this thing out there, but I'm going through and I'm making edits. One of the things in here talks about relationship creating.
Now I know a lot of people call it relationship marketing or other things besides MLM, which kind of makes me laugh a little bit. MLM. MLM. I talk about relationships and not in a way that I think people really think about it. What you do in here though is you list out a whole bunch of people that you wish were in your downline or who were buying from you or specifically the people who have lists of the people that you wish you could sell to. Right? You got two ways to really go about this MLM thing. Okay? This is what I want to talk about today. There's really two ways to go about this MLM thing. The first way is the way that it's traditionally taught. There's nothing wrong with it, but it takes forever.
The other way is more of the way that I do it, which gets people applying to join my downline which is amazing. Then I give everyone in my downline those same systems so they can keep duplicating. Anyway, there's really two ways to go about it. The first way, okay, imagine this. I used to go backpacking a lot. I grew up in Littleton, Colorado, which is like right between Denver and the mountains. I mean I was skiing since I was five. Skied like crazy. Tons of skiing. Lots of backpacking. Lots of outdoor stuff. I absolute love that kind of stuff. I haven't been able to do as much of that lately, but I still love it. I remember there was a summer we went on a three week backpacking trip.
It was this three week backpacking trip and I remember that like two weeks in, we get to this spot where we were planning on resupplying our water at this creek. We get to the creek and everyone's tired. After two weeks, your legs are kind of broken in. You don't really feel it as much anymore. It's really those first like three or four days that kind of hurt a little bit. Then after that you're like, "Okay." Just like anything, there's growing pains at first and then you kind of get to a spot where your body adapts or like anything else, your brain adapts so you figure out how to solve the problem, whatever it is. Backpacking taught me a lot of stuff about life and business. Anyway, we get to this spot after two weeks in.
We get to this spot where we're going to go refill up our water and there's no water. The creek is totally dried up. Totally dried up. We were like, "Oh, crap. We still have 48 hours before we're going to go waltz into camp." It's actually kind of a dangerous situation. We pooled all of our water together and everyone threw the rest of the water that they had together in this circle. We kind of rationed the water out the remaining 36, 48 hours, which might sound like hey, you can be okay, but when it's high altitude like that, your brain goes a little bit weird when it doesn't have a lot of water. You start to not necessarily hallucinate, but you can. It starts to mess with you.
We were really high up, when you are dropping a lot of elevation to get down to the camp where we would like resupply. I think we went home for like a day or two and then we went back out for another week. There was a lot of us. There's probably like 15, 16 of us. It was one of my favorite memories ever. Do you think that we stood there and started digging for water? No. No. Is that the most efficient thing to do to sit there and start digging for water right there? No. Why? It would take forever. Right? Wouldn't it be better just to pull a map out and go find out where the existing water is and walk to that water? Ah, Steven. Oh, thank you so much.
Here's the lesson of it, here's the lesson of the whole thing is when you go and you start talking to family members and friends who do not have a preexisting disposition to buy into MLM or your product, you are digging for water where it does not exist. It's not to say that you won't find it. In fact, a lot of people do, but my word. For me I hate doing that way. I got to sift through a lot of rocks, a lot of weeds, a lot of boulders on the way to find the few spots of water that hopefully will create more water for me and I eventually can retire. You know what I mean? It's way better for me to just go and find existing streams. Way better. Right? If I have to go and I even have to pay a toll to some river owner, right, that's totally worth it.
It's still going to be more effective and efficient for me to go do that than me to actually start right there. I could even go to a swamp and just start digging. Guess what? That's some nasty water right there. You don't necessarily need that kind of water. Go find the water that's already moving. The water that's already in motion. The water that is already in motion. The water that's already going. The water does not depend on you to move it. Right? Has anyone ever drank stagnant water that you filtered? Holy crap. That is nasty crap. Hopefully you're starting to get the analogy here. Rather than me going and starting to dig water where there once was water, I don't care if even it used to be the Mississippi, if it's not there, go find it.
Right? Move with it. Shift happens. I'm not a swearer, but I actually caught that. Shift happens. Okay? Anyway, it's better for me to just go find who already owns the ... I could go find a river source that nobody owns or I might go find a river source that somebody does own and I have to pay a little bit of homage to. Pay a little bit of fee to. Maybe a relationship for to actually gain access to. I treat MLM the exact same way. Okay? The exact same way. I'm not going to go to the places where I'm going to have to dig and hunt and search and find and track and trap and trick and go and say, "Oh my gosh. This is what you need. You have to have this. You need this. You need this."
First of all, if anyone needs my thing, they're already not a good candidate for me. I am looking for people who are already in motion. People already moving. I want the people that are sometimes hard to get the attention of because they're so active in their life. That's the kind of person that I want. Right? That's the kind of person you should want. Right? That's exactly what I teach my downline to do is how do you find those kinds of people and how to do you become attractive in a way so that they start coming to you, right, rather than you going and tricking, trapping and tracking. That's my three T thing I guess. I don't know. I kind of made it up on the spot, but I kind of like it. It's sticking. Does that make sense?
What I do is in this workbook is I go and I help people identify where the existing river sources are and then what you do to court and slightly date the river owner, right, because you might not own that river. You might not be the first one who found the river. If you're not, which chances are you're not, right, you might have to either pay some homage to that person or whatever it is. Let's think of Facebook for example. Right? The way I see people digging for water in Facebook is they'll go around and they'll start ... Man, if my wife gets invited to another party, it's someone's house party, I swear she's going to snap one day. She gets invited to so many house parties and she is not in MLM at all.
That's people digging for water where there once might have been water, but there's not water. Going on Facebook and posting a whole bunch of stuff like "I'm working from home today" or they're posting selfies of them in the gym. "Working from the gym today." It's like really? Really? You're working from the gym? I saw somebody come out the woodwork and say, "Hey. Oh man. I'm so excited. I made $30 this month from my MLM. That paid for our diapers." I was like man, you've been in that MLM for three years and you're just barely paying for diapers? Something is wrong. Wake up. Something is up. I'm not saying it's not effective and I'm not making fun of anybody.
In any other business, in any other scenario, in any other industry, right, people would call that not necessarily a success. Right? People wouldn't necessarily go to the people who didn't want to have their product in the first place. I am never, ever, ever going to be in the market for a pink Volkswagen or probably any Volkswagen. Don't try to sell me one. I don't have a preexisting disposition towards it. How do you find the rivers of the people who already have a preexisting disposition towards MLM? How do find those people? How do you get attracted to them? Solve that problem and my friends, you get one to two people asking to join your downline a day. I solved that problem. It took me a while.
I certainly figured out how to not do it. There's a lot of times I failed, but eventually I turned on the spicket and I was like, "Holy crap. It's working. My word. Check this out." That's what Secret MLM Hacks is all about. With this workbook though, what I'm having people do is identify where the existing streams of traffic are. Let's take another Facebook example. Right? Mark Zuckerberg's done a great job creating existing streams of traffic on Facebook. Right? It's better for me to go pay ads and target people who have that preexisting disposition towards MLM rather than just digging randomly in these random spots. Right? Mark Zuckerberg created the traffic for me. I know where people are hanging out.
I know where they are. Right? I know how to put ads in front of those people and get their attention and get them to ask to join. Like how interesting? Right? Interesting concept there. If you do it the other way around where you're like digging, man, that's like ... Tell me. Tell me that you have not felt burnt out before doing that game. Again I'm not making fun of it. I know there are people that get great success out of it. That's awesome, but I'm not willing to put like 10 years of work into something before I start to see a return. I'm not willing to do that. I'm not willing to do that and I'm fine being open about that.
I will not do that. There is definitely a better way and I found the way and I've been doing that way. Does that make sense? I hope that there's been some epiphanies with this that going and posting on Facebook all over the place, that's not a bad thing to do. Man, if that's you're only strategy, you are digging in places where there is not currently water and you're trying to dig deep enough with a belief that there is some. Eventually sometimes guys it's just easy enough to just throw the towel and say, "You know what? There's got to be a better way," and you start figuring out, "Yeah. You know what? You're right. You're right. That makes sense." Anyway, I hope that makes sense.
I know that people have reached out before and they'll be like, "Steven, that's so cool. What you do is really, really hard though." I'm like it's actually not. I think that's the part that's been the most shocking to me. It's actually have been way easier than I thought it was going to be. I thought it was going to be a lot harder. Now I had to go through a lot of stuff to get to this spot and that's part of what my course teaches. It's what did work so you can shortcut all of that. Right? It's what did go through and help people or help me actually get success with it. Right? It's not like it's been a one hit wonder. It's still going. It's still running in the background 24/7, 365. It's just running in the back.
It's been fun to be able to have that. There's a quote. When I get up in the morning, a lot of times I like to listen to these different inspirational videos on YouTube and things like that. I love that. I love that stuff. Anytime there's like a quote that really hits me hard, I actually write it on a legal piece of paper and I thumbtack it to my wall. In front of my wall or like in front of me right now, I got pieces of paper thumbtacked all over the place. I got a big massive wall calendar, but then there's thumbtacks all over the place. Sometimes it's a white piece of paper that I grab. Sometimes it's yellow. It's like this white-yellow mural on my wall in front of me right now. There's one on here that I look at a lot.
It says, "If you do what is easy, your life will be hard." Isn't that interesting? "If you do what is easy, your life will be hard." Folks, go ahead and start trying to craft into your life growth experiences. If you've been digging because you don't know any other method of getting people, just take a chance and understand that there are other ways to get this done. There are other ways. If you start looking at what the top MLMers are actually doing, I guarantee you they're not digging in random spots. They're not sitting around going, "Hey. Hey. Hopefully this works. Hopefully this works." They're usually not doing home or hotel meetings. Okay? That's what they teach everyone else. We become their lead gen.
Does that make sense? It's a stark reality. It's a harsh reality. One that I feel like a lot of people don't ... Anyway, I'm sorry if I'm the one that's like bursting the bubble on that, but start looking around. Understand what's going on. Start modeling them or model my stuff or take my course or whatever it is. Just understand that there are other ways to do this game. Anyway, that's all I got for you guys. I'm editing this section in the workbook. I got the first section back or the first edition back and I love it. It's so amazing. There's some tweaks and different things I got to go switch or fit and update and things like that. Then I am shipping it out to everybody who got the thing, who got Secret MLM Hacks.
I'll ship it out to them. They get a physical copy and they also get a digital one. Then my plea is that they go page by page by page. You know what's funny is the first workbook that I actually filled out, that DotComSecrets one, guess which business I was planning? This one. What's funny is I did never expect that I would go work for Russell Brunson. I never expected that I would go do X, Y and Z. There's all these different detours, but I learned everything I needed to on the way to actually pull off what I planned in that original workbook. I take workbooks very seriously. There's something about stopping and thinking and pondering and writing by hand your answers to what you're going to go be doing in your life.
Anyway, I'm excited about it. I'm going to get this thing edited up and then shipped on out to the people who just bought it. Anyway, this is not a pitchfest, but if you're interested, go to SecretMLMHacks.com and that's kind of where you can ... There's a free web class you can go check out there and get started and join our crew. We call ourselves the MLM Mavericks because we break rules. All right, guys. I'll talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

What's up, guys? Hey. Man, we're hitting like ... We just flew past 10,000 downloads and we got a whole bunch of people listening to this now. It's anywhere from one to 200 downloads a day, which is pretty awesome. I just wanted to say thank you to all of those who went out to iTunes and left me a review. I appreciate that like crazy. Hey, the first 50 episodes of this podcast have been about me documenting the journey of me creating my product. It's something that I've been doing and using for a while with my own downline. Just if you're brand new, fair warning, I do not ever tell anyone what MLM I'm in. That's not the purpose of this podcast. I'm not here to pitch you. While I do recruit aggressively, I'm not here to tell you even what MLM meant.
The reason why is because I want to focus on strategies. The first 50 episodes have been documenting the journey of my creating the product that is more for just mainstream MLMers. I do have an adapted version of it toward, for my actual downline itself, but this is the one that's meant for anybody who's an MLM in general. It's really exciting, guys. It went really, really well. Today was the launch and it just happened just a few hours ago. Just really ended or at least the first round here with a whole bunch of people that just came in. It was a lot of fun. I really, really enjoyed it. We had about 170 people register, about 100 people were there, which is pretty normal. It's actually way higher than what you'd normally see on something like a live web class, which is actually really fun.
There's 100 people on pretty much the entire time and then we had quite a few people actually buy, actually a lot of people, which is a lot of fun. It was so fun. It's so exciting to see all the new people, the fresh people in and ready to rock. I've been really excited. I've been really pumped to welcome, welcome all those you guys who are brand new. Welcome to all of those, you guys who are just getting in. Those of you guys who haven't heard about it yet, that's totally fine. You can go to secretmlmhacks.com, secretmlmhacks.com. You'll be able to go and check out all of the different pieces and what everyone else is yelling happily about. Hey, there was something that I wanted to share with you guys, though.
This is I feel like ... Please put your thick skin on. I don't want to offend anybody. I don't want to offend. I'm not bagging on any person, but I am definitely making fun of a tactic. I'm making fun of a strategy that is very common inside the MLM space. It goes kind of like this. When you go and when you start to ... Let's say you're brand new in MLM, say you're brand new and people are your upline's excited that you've joined. It's kind of a new family. Let's say it's kind of a new experience. Nobody really knows who you are that much yet. Maybe, maybe you do and that's fine. Awesome. Excuse me. I'm getting over a cold. My throat's killing me. Let's say you're brand new in this opportunity, you're still learning.
You may not even know what a comp plan is totally. You may not even know what ... Let's say you're brand new, new, new, new, new and you get in and the first thing someone says is hey, let's go find out other people you might know who might be interested in this. There's nothing wrong with that. That's great. Absolutely. Absolutely. Once you've exhausted that list, what happens? You've been handed this amazing opportunity. You've been handed an opportunity on a silver platter, so to speak. Then, there's this massive problem that happens. There's this huge issue that pops up and the issue is how do I find more people. That's exactly what this product I just launched is all about.
Because here is the reality of it and this is stuff a lot of uplines don't want to talk about or they don't quite know what the answer is and it seems like the only strategy that's ever been taught and promoted is go talk to family and friends. There's nothing wrong with that. Like I said, if you know that somebody's interested in it, if you know that somebody is into it, that's fine. That's fine. When it's left to its own, when there's nothing else that's added into it, that strategy is stuck in the '90s. MLM is broken out of the box. It is. You sell the same stuff to the same people and then we expect to have different results, even though we sell the same product with the same script with the same fulfillment.
Everything is the same as everybody else on the upline and downline. Everything is. Then, we expect to have extraordinary results, even though we're doing things that are completely ordinary. We have thousands of other people that are into the MLM. It makes no sense. Doesn't make any sense. Here's the problem. When you recruit somebody, you actually give them two things. These are the two things you give somebody when you recruit somebody. The first thing that you give to them is an opportunity, obviously. Opportunity, they got a position in the downline, they might have some product, and they're very excited and that's great. They should be. They should be excited. We're talking about generation wealth potential here.
MLM is a great vehicle. The second thing that you hand them, so the first, the you hand them the opportunity. The second thing that you hand them, you also hand them a problem. There was a quote that I heard once that said that ... I'm going to botch the quote. I don't know exactly what it said. It was to the effect that you can measure the level of somebody's success to the same amount of problems that they've solved. Meaning that you can tell if someone's been super successful because they've solved a whole bunch of problems. That is the measurement of success. When you recruit somebody and you actually get them into your downline, you give them an opportunity but you also hand them a bunch of problems they got to go solve.
How do I find people? How do I pitch this thing? How do I talk? Do I know how to talk? Do I know how to talk to people? Do I know how to get outside my comfort zone? There's a lot of personal development things that an individual has to experience, but then there's also tactile things. How the heck do I find my people? Where do I go to actually become more successful? The reason my downline explodes is because I answered that question. I packaged up a whole bunch of amazing things to answer that question, so that they've got potentially, it's basically an unlimited supply of leads. It's amazing. It's ridiculous. I'm not pitching you on joining my downline. I'm just trying to tell you what I've done so you can model and do the same.
Please know that. You need to ... Here's a huge secret, massive secret. Number one. Definitely be all about and be all in on the opportunity that you're selling. Be all in. Be all about it. Most MLMers are out of the gates, which is great, and you should be. But, be very aware of the fact that you are also handing them a problem. The problem is how the heck do I find more people? Unless you solve that problem, the system that you gave them, which is hey just go talk to more relatives or friends will just continue to replicate and it's this broken system that replicates on top of itself. Does that make sense? That's what my product answers. That's the reason I put that out there. I'm super passionate about it because I wasn't handed anything else, the first MLM I joined.
I wasn't handed anything else. I wasn't handed nothing. The reason I did it, the reason I went and I got so frustrated is because the only thing that I was being handed was the same broken system as before. I started that for a while, but then after a while, I was like this is not sustainable. There's nothing sustainable about this. There's no way. I can't take this and run to market with it. It's not duplicatable. There's nothing duplicatable about the way I'm watching these other guys run this method. There are other methods. Why don't I apply what I've been doing in this other industry to the MLM industry? It's worked. I'm still getting one to two people a day asking to join my downline, asking to join my downline.
How amazing is that? That's incredible. That's amazing. Did you know the average? Anyway, I won't jump into much more of that. That's what I'm trying to say, you guys. That's what the whole tip for this whole podcast is that the doors are opened on it, which is great. I would love to have you guys on there. If you want to, go to secretmlmhacks.com and you can register for the next web class that we do about it. Because it's fantastic, it's been a lot of fun. We've got a lot of people who jumped in and joined and I'm excited for them and I'm excited what this means for everybody else. This has been quite ... I literally left my job over this. I wouldn't leave my job over it unless I knew that it was going to be successful.
It's because I do what I do and because of how I do it that let me leave my job. Does that hit home? I hope it does. How cool is that that's one of the tactics, though, is that I solved the followup problem that I'm handing the person when I also hand them an opportunity. That's huge, guys. It's massive. That's a huge deal. The kind of person that that attracts is an amazing person. It's not a person who is a project. I'm a respecter of all persons, but not all recruits are created equal. We would say that for everything else in life, but why do we think that every recruit's going to be the same inside of an MLM downline? It's not true. It is not true. What's I'm trying to help everyone understand and realize is that you got to look at both sides of the coin.
Yes, there's this amazing thing, but don't neglect the hard part that you're handing them. In fact, the opportunity lives in the hard part. If you can solve the hard part of how on Earth do I get more people and that's something that you can hand off to your downline, gold. My friends, you just solved the whole issue. What is your upline doing right now beside asking for more their contacts from you? Figure that out. I know this kind of a tough conversation maybe for some to hear and maybe some might not want to heart it, but it's the honest truth. Let's be real about it. That's the whole issue with the MLM industry is that no one has really solved or resolved the issue of how the heck do I find more people.
Most of the people who have tried to do it in the past, it requires way too much technology. They wear way too much. Man, that's hard. Anyways, I'm excited for you guys to ... For those of you guys who just joined, I'm excited to keep showing you guys how to do this inside your downlines. It's not a pitch fest. I will never even tell you which MLM that I'm in. It's not in the course. Someone has to ask me. You know what I mean? It's not, which is on purpose, on purpose. It's not meant to be something that actually ... It's not meant to be a pitch fest, so anyway. Be cognizant of that. What problem did you hand your downline when you recruited your person besides just the opportunity? What problem did you hand them?
Go solve that, man, you just figured out MLM. All right, guys, that's all I got for you. I'll see the rest of you guys who did buy. Secretmlmhacks.com, if you didn't. All right, guys, bye.
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Look every year I do a video where I publicly display what my goals for the next year. I thought it'd be kind of cool to actually publish the audio of that in this podcast. So it's not too often that I publish the same audio in two different shows but this is me being vulnerable. It always makes me nervous. Always makes me a little bit scared of what ... I've been able to go out ... I don't know. Just getting really, really clear on what I want and then actually going out and telling people what it is that I want to do. So the following is an audio piece from a video I literally took yesterday. So I'm excited to get this out to you guys.
The product Secret MLM Hacks is just about ready to go public which I'm very, very excited about. It's about 5 o'clock in the evening right now. I am rolling this out tomorrow at 2pm. January 4th, 2pm. I am so excited. I've just been hauling. I'm pretty sure I won't sleep tonight which I'm actually really excited about. Just the whole thing. I was getting kind of ... Anyways super stoked about that. So anyways this is my goal though for 2018. I challenge you to get out there and get public about whatever goal it is that you have. Get out there and start getting real with what that is.
The funny thing is that not only do you get more clear on what you want in order to tell people but you actually find that other people actually hold you accountable to that as well. So a lot of benefits that come from that. It also requires a little bit of growth on your side of being unapologetic on what you actually want for fear of offending others, what it is you're actually going for.
So anyway excited for you guys, excited for this episode. Let's dive right in.
So here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
At the beginning of every single year, for the last ... This is the fourth time I've done it in a row now. Every January 1st I go and I find a spot and I think through what it is I want to get done in the next year. Then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like I was ... I felt like I was going nowhere in life four years ago financially I mean, professionally with where I was going for my goals. All those things. I felt like ... I don't know.
It was in hopes that by declaring to go publicly several things would happen. Number one I'd hold my own feet to the fire better. Other people did as well but really the thing that I wanted to have happen is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? By getting specific enough on what the goals are that I have I actually would know what my own goals are. I don't know if that makes any sense but I wasn't really setting goals. I didn't have goals. I didn't have things that were ... I didn't have any of that kind of stuff. So what I decided to do is like, hey, what if I was to go set a goal publicly and tell everybody.
Interesting thing that happened is exactly what I thought. Number one it was scary. Number two it felt weird publicly to saying a number. Then what was kind of interesting is all these people started coming out of the woodwork and saying, "Steven, you can do this. You got this. You're the man. Go for it." Stuff like that. You know what's funny is I don't think ever I've actually hit the goal on target. I don't think ever and that's okay.
The first year I was like if I could just make an extra $1000 a month, it would change our entire life. We had almost nothing. We were living on student loans. It was hard as a man to go through that because I didn't feel like I was being a provider which is really rough. So it was like man if I could just do $1000 a month ... that was four years ago. Three years ago, the second time I did it was $3000 a month. I was like, "Oh, man I hit the $1000 a few times and this coming up, this next year, I'm going to go for $3000 a month." And then this next one ... The last one I did was $30,000 a month which was significantly higher obviously. But I'm pleased to say that I actually hit it a couple of times. This is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
So yet again here I am. I'm going to set another goal for 2018. I only said ... I really focus on just one goal. I'm not really like a ... Let's set a billion goals out there. When I'm on stage, when I'm teaching, when I'm doing the different things that I do ... One of the things ... Especially a lot of my students, one of the things I see happen over and over and over again is somebody won't get started simply because they can't see all the path in between where they are and where they're trying to go. That's not how life works. You see the few steps in front of you. You see the peak of the mountain but you don't see all the trails in between. You don't see that there's a canyon in the middle. You don't see there's going to be all these different obstacles along the way. That's not how ... That's how life works. Okay. There's all these unexpected things that happen.
The reason I like setting these goals publicly like this is for the sole purpose of ... like I said holding my feet to the fire. But it's fun to know what I'm going to go try and accomplish. If I don't get it done, I'm going to be personally offended by myself about that. I'm actually going to ... I'll actually get mad about it. I'll actually get mad about not hitting the goal. Not reaching what it is I said I would do. But I also know that's okay. I sprint as hard as I can towards it.
It was cool that first year there was only a couple of times I hit $1000 a month. It felt like this insurmountable massive thing. I was like, "Oh my gosh! This is changing my life!" Then the second year when it was just $3000 a month the same thing. I only hit it a couple times I think. And it was like, "Holy crap! That's massive!"
What it made me go learn because I set the goal was the kind of knowledge I needed to hit those goals. I don't totally know all the steps and pieces to be able to hit the goal that I'm going for, for this next year. But I know that I'm motivated enough now to go hit it and people are watching me which is kind of weird but that's how I'm doing it. It's been working.
So here's the goal. Okay. So the first year, I hit $1000 a month just a few rounds. Second year, I hit $3000 a month a few rounds. Last year, I hit $30,000 a month a few rounds. I decided I would take a leap. A huge leap of faith here and quit my job. So I actually, as of yesterday, am no longer employed by anybody. I am self-employed which might sound ludicrous but it's ... I'm just following the pattern. I'm following the pattern I see from other people. I'm following the pattern I've seen the last few years. I'm self-employed. That extra little added good pressure, not bad pressure, good pressure is helping me grow. I can already feel it. It's only day two. Okay. It's like I already feel my feet being held to the fire, which would be nice right now. It's pretty cold out.
But I was sitting in a Mastermind and I was listening to all these other people and I was listening to how they were talking and I was watching. Most of them are all self-employed. I was watching each one of them and the struggles and challenges they were going through. I feel like the thing that I need to do to keep my progress going is something that I'm afraid of admitting. I would sit ... I remember sitting in the room right there. I sat in the room and I didn't ... I couldn't get the stupid topic out of my head for like weeks that I should probably leave my job. I was like I can't. Oh, are you serious? I kept trying to distract myself from my own head.
Then one day, it was when I was sitting in the Mastermind when I came to terms with it. I was like, okay, for me to move forward, I have to leave my job. I was like, "Oh my gosh." It scared me. It actually really freaked my out because it ... I understood clearly ... because of where I work worked. ClickFunnels, there's like 56,000 ... At the time we're making this there's 56,000 active users of ClickFunnels. That let's us see businesses in pretty much every single industry, what's working, what isn't. As the lead funnel builder there that ... my role there, I saw a lot of funnels. I knew what worked, what didn't, what things were good, what things were bad, what was cutting edge versus what are the things that are going to stay true forever in this industry and that industry but not that one nor this one. You know what I mean?
It was cool to see this big, broad thing. So sitting there and I was like I think I have to quit my job. I think I know what I'm going to go do first and I'm excited to go do it.
And this feeling of instead of fear, this feeling of almost like ... I used to do sprint triathlons and it was the feeling I'd get before a sprint triathlon. Little bit of nervous feeling. You know what you're about to go through is actually going to hurt just a little bit. But you ultimately know it's going to go pretty good. Even though you're going to get banged up or scraped or you're swimming in the lake and you're getting hit by a stick that's right over there or someone kicks you in the face. You know what I mean? There's all stuff that's happening in there. It still would end up being ... I look back at all those memories with huge fondness.
This is going to be like that. I've had people reach out and take time out of the day to tell me my plan is stupid. And I've had people reach out, take time out of their day, to tell me that my plan is awesome. That tells me right there that I'm heading in the right direction as well, to get that polarity and get that split between people.
So I'm excited for this. I'm excited for it. I've worked hard towards this. My goal is a million dollars. That's my 2018 goal is to get into the "two comma club" by the end of 2018. I'm quite positive I'm going to be able to do it much faster than that because of the stuff I've identified, where I'm going, what I'm selling, the things ... I mean I am ... It is extremely calculated, everything that I'm doing. I know life's all about curve balls so that will probably change a billion times. But for right now, that's what the goal is. That's what the plan is. I know exactly what I'm going to be doing for the next ... especially the next six weeks. It's going to be straight up hustle time. I'm going to put down anything happy or fun or relaxing or whatever. But I'm excited. I hope that whatever you guys are doing, you go set a goal for yourself and get public about it. I don't care what it is. The important part is to not be afraid to tell people.
Funny enough, we all think by telling people our ideals, our ideas will get stolen. I've never actually had that be the case. I try and tell everyone what my ideas are. Try and tell everybody what the things are that I'm doing. I find that people actually end up adding to the idea rather than steal it. I mean there's only been maybe like one or two people ever who've actually tried to do the thing I'm talking about. People don't because it's not their idea. That's my ownership on my side. Even if they did go pull it off, even if they did go do the thing that I was doing, they still won't do it the same way. I'm the only one. I'm the only me. You know what I mean?
Anyway, so I'm excited. I'm really pumped. My goal's a million dollars. That's $83,000 a month. I think I can do it. I've stacked a ton of high ticket sales scenarios and environments at the beginning of the year to help me get towards that right off the bat. I think I know where I'm going to take it afterwards and I'm excited. It's requiring that I go hire people and it's requiring that I build a team around me and it's requiring that I grow, that I learn how to manage, that I learn how to delegate, that I actually have a structure and schedule for my days personally as a human as an individual. I'm looking forward to the growth. I know that there's some discomfort that's going to come with it but I'm actually excited about that as well. I'm ready for the next change.
So this is it guys. Four years ago, my goal was $1000 a month. Now I'm going to $83,000 a month. It sounds ridiculous but I kind of like that. So I'm going to do it. So if you want to follow me on the journey from here on out I'm going to be documenting what I do and showing everyone what I do so that we all can kind of ... It's not all about me beating my chest. It's about actually selfishly everyone else still holding me to what I said that I was going to go do. So anyway I thought I'd come to this park here. It's freezing out but that's my goal 2018, a million bucks. That's crazy.
I remember scraping by at the beginning of our marriage just like with nothing. We had like nothing. Not even two nickels to rub together. The ridiculous stress that that pulls in. I used to think that rich people were greedy. That's not true at all. I actually have experienced more ... more of the greedy side when you have no money and you're like where's my next meal coming from? When am I going to eat? Where's this? Where's that? You get scraping by, clawing. You're getting past everyone, everything. Don't care about others emotions. You are just thinking about how to make the next meal. I know that's a stereotype but it's been my personal experience that it's actually a little bit the other way around.
I'm excited for this and how it's going to change me and change my family. It's going to require me to change. I understand that where I am ... I probably don't know enough or have enough or whatever to get to that next level but I'm ready. So 2018 here I come. What's your goal? Post you're goal down below. I'd love to know what you're goals are.
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You guys how are you doing? So I'm recording this on January 1st but it will probably go out tomorrow though. But I'm super excited for this year, this year, this day, this morning is actually something I've been fantasying about for six years. In fact, I was trying not to get emotional this morning about it. Man tears of course, man tears, they're very tough. But I have been, I've been wanting to do what I'm doing right now for six years give or take I'm sure a little bit of time as the dream became more and more clear, but I've been so stoked to do this.
You guys I left my job last weekend and I am full time, doing this now full time. And I've had plenty of people tell me I'm crazy. I've had plenty of people tell me that I'm brave. I've had plenty of people tell me, "Yeah you'll do great. Go get it." A lot of people tell me I won't. All over the place, it's so funny anytime you ... I'm sure that you guys have all experienced it before especially when you get into any kind of MLM or do anything, do anything in life. People come out of the woodwork to let you know their own opinion which is pretty funny. It's awesome, but at the same time it makes me kind of laugh because like us you're an armchair quarterback sometimes aren't ya? You know, depending on what they said. And I've had plenty of people let time know that what I'm doing is dumb. A lot of people tell me, "Hey, this is going to be great. Good luck. You're killing it already, like you've got nothing to fear."
It's interesting. You will experience this, and if you have not experienced this yet in MLM, my guess is you probably are not marketing hard enough, number one. Number two, don't worry it's coming. Okay, it's on the way, and your reactions towards it are very much going to determine what happens to you afterwards, how you continue to go forward.
There's a great, great quote by Tony Robbins. I can't say the quote directly but I remember the idea, and the idea was that if you want to change your life you have to simply change the story that you've been telling yourself in your head, and I had to do that. I had to do that really very much on purpose, especially as both people who are excited for me started telling me about it, but also a lot of the naysayers as they've been coming out. I had to be careful of the story that was going on in my head and I was just thinking this morning, just meditating and deep pondering this morning as I was getting ready, I was thinking about how blessed I feel that I can go do this and that to come with you guys and share with you how I've been marketing and getting people applying to join my downline.
How I've been getting people not just to get in my downline, but what I do with them to really duplicate me, and give them proven systems and processes and what I do with each one of them to really ... I mean it's amazing. It's amazing. And I've had a hard time finding anyone else in the MLM industry who really opens up like this and I'm not trying to pat my own back, but it is one of the major reasons why I started this podcast. Like everyone is approaching MLM from the stand point of, "What do you say to get someone to join an MLM? What do you say to get someone in here"... What do you do here ...
In my opinion that's great but it's also the wrong approach and so I go through and I help people understand how to create offers. How do you actually become unique in MLM again? When truly you're upline and downline, you're in competition with them, you know? You all sell the same thing, you're trying to go for the same people. They are your team but they're also in competition. So how do I approach that with my team so that we're not all competing with each other and we can all thrive in our own thing? How do you actually ...
That's amazing that's a huge promise and the only reason I can promise it is because I've been doing it in other industries and I do it in these other, specifically one other, and I mean it works. It's been working. That's literally what I do for a living is I help people take their product and I help evolve it, so that they're taking a step out of where all the red ocean is and back into a blue ocean. That's what I do. So I help people do that, help people create automated funnels, and automated selling scripts, automated closing things, and I've been super excited. I have been fantasying. It's probably the wrong word, but I've been fantasying about how to do this, or the fact that I get to share it for a long time.
It's January 1st 2018 and I can't even believe it. I started this tradition about four years ago. And you can find it on YouTube if you want, but on YouTube about four years ago I realized how sick I was with where we were. I was in college. We were broke and I decided that I would get really vocal about my goals. And that I only wanted to set one goal. And I would set a monetary, a fiscal goal, and my goal that I would go out and I would set ... Here's basically what I did, I grabbed my phone or my computer and turned the camera on. And I publicly declare what my goal is for the next year, financially, and then I account for what happened last year.
So I've been doing this for four years in a row now and I always put the video out on YouTube. I usually make a podcast episode about it. I did last year. But there's four years of this now. I'm about to do it again. which is the fourth year today. I'm about to do it again and I'll probably put that out to you guys so you can hear what it is and it's one of the scariest things that I do.
But it's funny because as I got really clear that ... Okay the naysayers have been around me for a long time. But also so are a lot of the people who are trying to ... It's a yin and a yang thing, I created a divide for my own life. I didn't mean to, but on one side are all these people saying, "Yes you can do it." And on the other side all these people saying, "You're dumb, are you kidding me? That's stupid. Stick with your job. Stay with your nine to five. There's security there." Blah, blah, blah, blah, blah. And I knew that's not what I wanted. And I knew that I've always wanted to be on my own. I've always wanted to go on my own.I've been excited to do so. But it's funny that as you get super clear ... That's the thing I realized really quickly, as I got really clear on what I wanted, so much so, so much so, that I could actually get out there and actually go publicly declare it.
I mean that's pretty freaky a little bit. It's in some scenarios to say the actual number that I'm going for, and actually where I was last ... You know, the year before. It's pretty ... It's humbling, you know to realize that, but it's also extremely, oh my gosh like such fire in the gut because not only now have I gotten real with myself, and honest with myself, but then all these people who are the people who are trying to listen to, the people who are trying to buoy me up. The people who are trying to help me. They come out and they say, "Steven, you better do that man, you better do that. How you doing? How's your goal?" And because I get clear on it, other people also help me.
You know so whenever I do feel like you know I'd love to sleep in, or something was just really so hard that I went through it. I just went through something that certainly was not a win. In fact, it was a loss, or whatever, you know what I mean? People are already around me, and I didn't mean to do that. I didn't know that would be a side benefit of me getting public about my goals. But it is, and I do, and I am, and I'm inviting you to do the same thing. I don't care if you do it about a financial goal or whatever, but just choose one thing, not this massive list of crap you'll never do. What's the one linchpin that if you attacked that it would swing this massive gate of success?
My dad grew up on a farm. I think he was the first one to go to college in my family history line, and he's the man. I have such huge respect for my dad, and for what he did, and everything he overcame. I mean it's pretty amazing. An amazing story but he grew up on a farm, and these big farm gates towards the actual hinge of the gate. If it swings like half a centimeter, those gates are so big that by the time you get to the actual end of the gate, it's swinging feet, right? What is the linchpin in your life that you know has been there that has been ... That's been determining where you go and where you don't go?
Okay, everyone knows what that is, it's that thing that's been on your head that you're trying not to address, that you're trying to act like you don't need to deal with yet, or it really isn't that big of a deal, or it'll happen later and I don't really need to address it now. You know what I mean? Everyone knows what that is, so go through and figure out whatever those things are for you. What's the biggest linchpin? I'm not just saying in your MLM business. I'm saying in your life in general.
Okay, business will require that you have to get better. Business will require that you have to become a more powerful individual in order to be successful in any way. So what is that thing in your life and go figure out what it is and get real. Don't choose a ton of stuff in my opinion. I'm just telling you what I would do. Go choose just the one thing. What's the one thing if you did it, it would swing that gate like crazy, massive linchpin kind of a thing.
It's kind of like what Tim Ferris would say. Tim Ferris always says like, "Hey look, if you were to follow me around for a day you would get pretty bored." Okay, someone asked this in an interview and they're like, "Tim Ferris," and if you don't know who he is, he's the author of the book, The Four Hour Work Week, which is fantastic, I have it right next to me, still one of my favorite books.
He said, "You know what honestly if you came and you followed me, I think you'd get pretty disappointed on what I do. It's pretty boring. I get up," and this is what he was saying, "I get up and I meditate for a while and then I go and I," he was like, "I sip some tea for a while, and then I go on a walk for a while, and I do that for weeks. I really don't do anything. Maybe I'll do some yoga a little bit." And he's like, "That's really all that I do, but what I'm doing is for weeks I'm trying to identify what the one big thing in my life is that if I was to knock that down the rest of the little dominoes would get knocked down also."
Instead of screaming around all over the place on all these little tiny things in my life like I got to do this. I got to do this. I got to do this. And like you could do that or if you just did this one huge thing it would knock down all the others, right? And that's what I'm trying to help you understand is and that's how I've, especially the last three years I've really been trying to focus on just the one goal, the one goal. Yes, there are other goals. Yes, there are other things out there. But the one big thing that would really swing the gate. The most juice for the squeeze, you know what I mean? Most juice for the least amount of squeeze I should say.
And go do that, and then get public about it. Tell people about it. It will freak you out, if it doesn't it may not be big enough. Okay? And I mean everybody. Don't hold back. "Oh, that person will think it's dumb so I'm not going to tell them." It's time to tell them, okay? You get real with yourself. You get real with other people and you get out there and you start saying, "This is my goal," whatever it is. Monetary. It could be anything. And be like, "This is the thing that I'm going to rock. I'm going to tear it down this year. This is my year to do that."
And so I'm excited because a little bit later today that's what I'm going to go record and I'm nervous. But you can go check them out. Like the first year, four years ago I remember thinking like man and I publicly said, "If I could just make an extra $1000.00 a month that would change our life." Just an extra $1000.00 bucks a month, that would be ridiculous you know? And then the year after that it was like if I could just do $3,000.00 and I'd work super hard and half the time I wouldn't hit it, but other times I would. So then I'd raise the goal. And I'd be like< "Oh man," and I remember the second year it was like, "If I could just do $3000.00 a month that would be amazing, that would cover life expenses easily, that would help me. I mean three grand a month, that's huge. That's huge." And I remember having that feeling and then last year the goal was 30 grand a month. "If I could just do 30 grand a month it would be huge, oh my gosh that'd be massive."
And it's cool to see the progression that's been in myself, I'm like, "Oh you know like 30 grand," did I hit it every month? Nope. But I did hit it a couple and you know it's interesting to see like those different pieces and so I know what my goal is next month. Sorry, for this next year, and I'm pretty nervous to declare it. I'm pretty nervous to saying what it is that I want, but man by you saying that stuff just starts happening. I believe in God, I don't know if you do and that's fine, whatever. But that's not what this is about, but call it whatever you want but stuff starts to fall in place, stuff starts to get kind of align for you almost when you get clear about what you want.
I feel like some, a lot of times I feel like people don't get successful because they don't know what they want yet. Like, "Oh I'm going to do this and I'm going to do this, and I'm going to do this. I'm going to do this." You really have enough time in your life to get really good at really just like one thing. You know what I mean? Really, I mean really good at like one thing.
So get what is the thing? Choose what it is. Is it MLM? Is it this? Is it that? Or whatever it is, you get clear, you get honest, you get sincere with yourself and figure out really have a heart to heart and like sit down like, "Okay, what is the thing that I'm going to be known for? What is the legacy that I'm going to be known for?" I doubt it's going to be, "I was this, and I was this, and I was this, and I was this." And even if it becomes that, it doesn't happen all at once you're going to achieve each one of those one at a time not simultaneously. So like what is the thing? That you're going to go do, just one and you go and get clear about that.
I started, I thought I was clear on that and the more and more I think about it, the more I declare publicly, the more clear it gets, the more clear my actions become each day is far more deliberate. The things I do today create a foundation for what I'm going to be able to get done tomorrow. If I don't get the things done today that I'm going to then you know ... No one's it doesn't matter I can't move on, you know what I mean? So figure out what those things are and kind of backwards plan and think about that and try and get sincere about what it is you actually want. And it doesn't matter if you can't see beginning to end on how you get it done. In fact I guarantee you, you won't know exactly how you'll get it done. And if it's a goal that you can see exactly how you'll get it done it probably isn't big enough. It's probably not massive enough.It should almost kind of freak you out.
Okay I was listening to I think I said this on this podcast but I can't remember. There's an interesting, there's a billionaire, a billionaire that was getting interviewed once and they're like, "hey what are your tips for success?"
And they were kind of giving those things and the billionaire was saying though that I don't remember who's was or where this was or whatever, but the billionaire was saying like, "Look, what do you want to be doing in 10 years? What do you want to be in 10 years? Financially, maybe where you're living, what is it?" And the person responded and he goes, "Awesome.
Now ask yourself, "What can you do to get that done in six months?" Whew, okay I don't know what that is for you. I don't know what it is that you're thinking about. I have no idea. It's going to be different for every person, that's great. We're all different human beings I'm not trying to force anything down your throat of whatever it's supposed to be, but like figure out what that is. And as soon as you get super ridiculously wicked clear on what it is, and you start declaring it, how do you get that done in such a short amount of time, a compressed amount of time, okay?
I'm trying to invite for this audience and everyone on here, which is growing like crazy by the way, we're about to pass 10,000 downloads I'm very, very excited about it. But it's only been going like four months, totally organic too, which is awesome. I'm sure I'll turn ads on in some future, which I want to explain to you how I do, what I do on that. At some point but we're about to pass 10,000 downloads. This is an awesome community. It's very tight actually and I want ... We all look out for each other. There's a lot of fun.
But I want you to know just get real honest. And if it means that it takes you away from MLM, all right, you know it's your ... Got to get real and you got to be willing to make some serious sacrifice about it.
I was listening to ... Gosh what book is this in? I have the book I can't remember ... I'm looking on my bookshelves right throw. Crap. But anyway the main lesson I wrote it on my wall. I've got quotes thumb tacked all over my walls. I don't know, I look at them all the time. One of them I'm looking at right now. It says, "There are no life choices, there are only life trades." Ooh, powerful. There are no life choices, there really are no life choices. There are only life trades.
If I want to get this, if I get clear and I know exactly what I want to do, massive income, short amount of time, or massive impact I should say because whatever your goal is. Huge thing, how do I get it done in a shorter amount of time? Now what am I willing to trade for that? It's not really a life choice, it's a life trade.
Where you're like, "Hey look I want to go to X Y and Z. Awesome. Awesome. Super cool. Super cool, right? I want to go do one, two and three," whatever it is. Great in order to do that let's figure out what it is you actually have to do to get that done. Now what does it mean you have to give up? All right? To decide, literally means to cut out, the word decide, I looked it up yesterday. But the word decide literally means to cut out. So when you choose something and you actually decide what it is you want to do, you are cutting out all other options. You are saying no to literally pretty much everything else in your life, okay? I'm not saying to say no to like relationships, your moral law and code, and religion. I'm not telling like any of that kind of stuff.
I'm saying but you got to get good at saying, "No," because as soon as you become a person in motion everyone else gets attracted to that and they will suck to you and they will start throwing all sorts of opportunity at you and it will get noisy. So you've got to get good at saying, "No," and get good at saying, "Yes," to just one thing and kill it. It is about saying, "No." It's not about saying, "Yes." Okay? There's plenty of opportunity out there, that is not the problem, the problem is how much there is and the fact that there's only so many hours in a day. Unfortunately as much as I try to believe I'm superman for a while and could do tons of stuff. Like you know, I can only do one thing at a time. And I got to clear on it. I got to clear exactly what that is.
So anyway, so I was not planning at all about talking about this, in fact I have something very different written on my notepad here for where I was taking this episode. But I felt like I wanted to go through that a little bit that like I understand you might be building this MLM while you're working a nine-to-five somewhere else that's great. Totally fine, no judging that. I just left my job too. I was doing that for a while also. So totally get it, okay? Been there, done that. But whatever it is that you do want eventually, I mean you got to be willing to sacrifice like crazy to get there. And you can do it, and you'll find some inner strength for it. And it can be a little bit scary, but it's also super fun. Totally cool. Fun stuff. And you'll find that you actually get more strength and fortitude than you probably realized that you had all along.
Hey, what I'm doing today, what I'm doing right now is I have been working on this product and I've been putting this thing together and you know I've launched a lot of products. The job that I was leaving, it's an amazing job. I absolutely loved it. I was the lead funnel builder at ClickFunnels. And I was Russell Brunson's right hand guy. And I just I built a lot of products, I put well over 300 funnels together on the internet.
So I'm excited for this, I know what works in MLM and for some reason I don't see enough teaching it. And so I've been doing it and testing it and it works and I've grown the downline's exploding below me and it's a lot of fun. True duplication and I'm really not actually that suave of a person face to face when it comes to selling MLM. So I put automation together to actually address my own weakness so if you're like, "I don't want to talk to a bunch of people," great I don't either, which is why I set this stuff up.
So anyways. I'm super stoked because of this product that's launching on January 4th. It's like three days, it's time. It's exciting. It's super cool. I have been putting this together, and planning it, and knocking the rough parts off of it, and rebuilding stuff, and bringing in the right people. It's not just myself there are other rock stars that are coming in and teaching certain aspects of it. Huge, amazing people, I'm excited for you guys to see them in the course. They've already been recording their sections and I mean it is insane. Their courses are amazing.
Anyway, but that's on June 4th, I'm sorry, I got June in my head because that's my kids birthday. January 4th. January 4th, like in two days, three days. And today what I'm doing is I'm building the registration process so you can come watch the free web class. It's just a web class and I'm teaching people how to set up these kinds of automation pieces. It's kind of the cool preview of what's really inside there but you'll still leave being able to do stuff. And so anyway if you want to go to SecretMLMhacks.com, secretMLMhacks.com and that's where you can register, you can check out the product that I've put together and it's all extremely proven stuff, okay? It's the stuff I do with my own downline and what I did is I flipped it into like a training and teaching model and course so that you can go do the same thing with your downlines.
which is freaking awesome. Oh man I'm so pumped. If you love automation, if you realize that you're not unique in your MLM. If you realize you're in competition with everybody else. If you realize that you're selling with the exact same scripts as everybody else. You have the same duplicated websites as literally everyone in your MLM, upline and downline. If you realize that the only tactic your upline's been teaching you is to talk to a whole bunch of friends and family, come check out the course, okay?
That's why I'm doing what I'm doing. I was emotionally scarred enough the first time I ever joined an MLM and what happened and how there's still soured relationships that I have because of that first experience. That was like three years ago and I hated it so bad I left my first MLM. I couldn't believe what how, it was extremely embarrassing, and I became that guy at family reunions. I became that guy that friend to kind of stick around from because everyone would be like, "What's your next thing Steven? What are you going to try and get me in here and there."
I was like, "Oh my gosh, like if that's MLMN this sucks I'm gone." Okay and I went through and I got really good at these other automation processes, really good at closing people with tons of other ... And I was like there's got to be a way to apply it so I did.
And the result was insane and I got tons of people joining my downline who I'd never met, and it's not that I'm trying to take the human out, the human element out of MLM it's still networking, it's still meeting people. But the kind of person that's coming is amazing, the kind of person's who's applying to join my downline, that's insane. Who does that? Anyway, I'm excited. Go check it out secretMLMhacks.com, you can get signed up there, and check it all out so. It's finally time, this is amazing January 1st, I've had kind of this feeling of euphoria a little bit, I've been dreaming about being on my own for pretty much my entire life. And today's the first day, this is crazy. I'm very, very excited and I'm proud of myself. You guys should all be proud of yourself too. Go get real about your goals, what it is you actually want and if something isn't working, have the courage and honesty to nip that and move on. So all right guys. Talk to you later bye.
Hey thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple [inaudible 00:24:08]and recruiting tips for free? If so go download your free MLM Masters Pack by subscribing to this podcast at secretMLMhacksradio.com.

Hey, I hope you guys are doing great. I've got somewhat of a fast episode for you today, but this is a powerful lesson. Look, I used to do door to door sales, and a lot of you guys know that. That I was a door to door sales guy, and I wasn't bad at it, and I was a telemarketer as well. I chose to do those things on purpose because I wanted to be able to go through experiences that would teach me how to sale in high pressure environments. I wanted to learn how to sale in environments that ... Frankly, I wanted to get uncomfortable. Which was a weird thing for me to realize that I needed to go do, but in order for me to grow and get out of my shell I had to do that.
So I went and I started doing door to door sales. I started going, and I wasn't bad at it, like I said. In fact, I was the number two first year salesmen for like half the summer. Then there was this experience I had that completely ruined me. One day I was driving out to the area, and I was with a bunch of other guys. We were in my buddy's it was either a truck or SUV, I can't remember what kind of car. We were driving out and there was all these billboards on the highway. If I've told this story before just kind of bear with me. There's an aspect to this that I think you should hear.
We were driving out, and all these billboards on the side of the highway. Then suddenly I had the thought hit me, hard. This was my exact thought. Isn't it interesting that I am driving out to convince people to spend money, who woke up and were not planning to spend money today versus people who call these billboards off the highway are trying to get information on how to buy. I was like that's interesting. That's very, very interesting.
You guys ever heard the term, prospecting pushes while marketing pulls? I was basically prospecting. Door to door wise I was prospecting. I was going door to door prospecting this thing, and that's the reason I don't like to go to the mall. I'm not telling you not to do that. I'm not telling you to not sale ways that you've proven to go do it. If you're a master at home parties awesome. I'm not, and I don't want to learn to be. That's part of the reason why though. Is because, prospecting pushes and marketing pulls. Right? I want to be able to market and kind of pull people along who are already in motion.
What I did though is a kind of actual door to door thing. What I did though is I remember I was kind of ruined the rest of the summer. I went back home after the summer, actually before I went home I started placing all these ads all over the internet. I started placing these ads out, and I started saying things like hey here's our ... I basically put our pitch, the same pitch that I was giving the people on the doors I put in ads on free classified sites on the internet. I didn't realize that I actually was breaking some laws by doing that, but I was just taking action.
I had to take them down after a while, but what was crazy is my phone started blowing up, and I was getting phone sales like a beast. More sales than I typically was averaging in a single day were just coming to me. My boss was like, "How are you doing that?" I was like, "Dude, I literally just placed these ads out on the internet. Oh my gosh this is crazy." I was ruined though. I was ruined. I had to take them down, and I couldn't stop, but there was this opened fleet window of just all these sales coming, and these sales coming. I was like, "Oh my gosh. What is this?"
It ruined me, because I kept walking around thinking I know that I could sale today, but how did that happen? How can I replicate that? Was that just a fluke? I mean, it happened so quick, and there was all these people, and I got tons. It was like holy crap. So I was ruined the rest of the summer because I was like there's a different way to do this. How do I do this? You can use the internet for this kind of stuff? I was so new, I was so green. This was four and a half years ago.
When I first really started to learn about funnels, sales funnels, and the internet, and things like that. Anyway, I've never forgotten that. I went on to go learn how to place different ads in different places, and how to communicate to a bunch of people at once rather than just one on one.
Fast forward a little bit. So Russell Brunson and I run an event currently right now called the FHAT event, Funnel Hackathon. Okay? For three straight days we basically help someone set up the funnel, and business, and structure, and sales message, and offer to get them from zero to seven figures. That's the whole event, and it's kind of high ticket, and it's a ton of fun. It's three days long. We really don't let people sleep much, and it's awesome.
We had this realization though. We were prepping for one of these, and he gets onstage and teaches a while, I get onstage and teach a while, we'll get on together we teach a while. That's how it happened in the last one anyway. Then he leaves, and then I pretty much take the full second day almost, and then almost the full third day. It's a lot of fun. We go from 9:00 AM to midnight. It's a long day. It's a long day to be on stage, long day to be on, long day to be turned on and be in on mode, presenting mode the whole time. I really like it.
We were planning for one of these events, and we had done it many times, but we were just refining. We were making things better. We had this epiphany. We had this realization while we were preparing that one of the major reasons why we were being so successful with this stuff was because, what we had learned how to do was instead of selling one to one ... This is super key you guys. Oh my gosh, what I'm about to say here can change your entire MLM for good. This is the reason why ... I know why I'm being successful with this. I know why my funnels work. I know exactly ... It's not an accident.
I know exactly what is pulling people to me, and I know exactly why I'm able to still breath. I know exactly why I'm still able to live, have time, do things that I'd like to. I know why. I know exactly why they convert, and why, why it's being successful. Which is worth way more than being successful by accident. Here's why. It had to do with this realization, I don't know how many months ago this was it was a while ago though, we were preparing for one of these events and we had this realization that the reason we were being so successful was because we had learned how to sale one to many, instead of one to one.
That's the reason I don't like to go do hotel meetings, it's the reason I don't like to do talk to people at the mall moves, or talk to people ... I'm not good at those things. They stress me out. I'm actually not that amazing person to person. I'm fine onstage. It's funny enough, I actually am more relaxed on stage then sometimes one on one. It's not that I don't want to meet people, or that I don't like interviewing people, I do. I love that stuff, it's awesome, but for some reason face to face I don't know what it is, it's my personality. I'm not shy, but I'm more comfortable on stage in front of a ton people than just one on one.
Which is interesting, because selling one to many is the whole thing that I teach people how to do at that event. The type of presentation that allows the entrepreneur to do that. All I've done, all I do with my actual down line is I teach them how to sale one to many. How to pitch one to many, how to be prospecting, how to be marketing one to many. Instead of one to one, instead of thinking through the two or three people that you could get into your down lines.
Do you know the average person only pulls in like, I heard the stat was like 2.3 people in their whole MLM career ever? Holy smokes. Guys I pulled like 20 people in in my first week. Why ... And I'm not bragging. I am not bragging. I'm just trying to prove to you that what I'm talking about works. Then they all went out and they recruited people. I have no idea how many people are actually in my down line, it's a lot already though. Which is awesome. It's just so cool. Why? One to many.
So you got to start thinking through yourself like ... Here's one of the easiest ways to start thinking through a one to many presentation. You've got to include some automation behind it. I'm not telling you to become a tech guru, or tech whiz. Will it help? Sure, because everything is technology now, but you don't need to be. The first time that I ever put a one to many style pitch out there, I didn't realize I was doing it. I stumbled on it.
There was a course that I was putting online, and at first I was making people buy it, but I thought like how interesting if I just made this thing for free. What I did is I took these videos ... And I know that some of you guys are from those early days and you've been following me that whole time, and I appreciate it, and that's awesome. What I did though is instead of making them locked, I actually just made them available to everybody. Funny enough, weirdly enough I was testing a few concepts at the time without actually being in MLM at the time. I had left my first one. You could say I was between MLMs, but I was testing some concepts.
This was probably three years ago. Yeah, three and a halfish, three years ago, somewhere around there. Anyway, I released them, and I put them out there. What was funny is at first no one saw them, because they were still like a paid thing. I think. It was so long ago, and I've built so many funnels and pages, and lived on the internet so long that I'm trying to get the story straight. Regardless of timeline, all I did is I put these things, I made them public on YouTube instead of hiding them, instead of making them unlisted. What was interesting is how many people on a steady stream started reaching out to me asking to join my down line.
I was like fascinating. Oh my gosh it's working. All these people started jumping in, and I ended up joining one. So I guess this is my third one. Interesting. I didn't do anything in that second one. I joined it out of frustration, because so many people were asking me to ... I won't say the name of it, but I joined it out of frustration simply because, my boss was in it, and there were so many people who were asking to be a part of what I was doing. I just needed a place to go, but I got out of it because my heart wasn't in it. Which I do believe does matter to a degree, so I got out of it.
Anyway though. That's all I'm trying to say though. Is guys think through the pitch. Think through, what is the stuff that you say to every single person? I know you say the same thing to every single person, which you should, which is great. That's the script. Stick to the script. Understand you deviate very, very slightly if you need to, but how do you make progress if you can't measure it. How can you measure it if it's different every time? It should be the same. You know what I mean?
What I did, and what I'm doing right now just so you guys know, is I am furthering my one to many pitch. My one to many pitch. So what I do is when someone wants to join my down line they go through an application process at joinmydownline.com. Which I did a whole episode about that, if you want to hear about it. How I do it, why I did it. Please don't go apply unless you're serious about it. It is an actual live thing. Which it's crazy guys. Get anywhere from one to two people applying a day almost, which is awesome. With no ad spend, nothing else. That's crazy. It's grown all over the place.
Again, this is not me beating my chest guys. I just want you to know that gosh it freaking works. You should do it. No one teaches this in MLM. That's the thing that frustrated me so bad. That's why I decided to come back to the industry. I was like are you kidding me? No one told me about this stuff the first time I was going to that first one. Are you kidding?
So what I've did, and what I'm doing is I'm creating a one to many pitch. So after somebody applies to join my down line, I'm creating a one to many pitch. Meaning I recorded all of the ones of me doing it live over, and over, and over, and over again, so I know what all the common questions are. I know what the biggest questions are. I know what the biggest concerns are, and I know ... There's an episode I talked about getting fuel for my auto closing script. I think like two or three episodes ago, but this is the evolution of that though. Is selling one to many.
What I'm trying to do, I'm trying to hit this topic again because I feel like ... It's always funny for me to see which episodes of these I get a lot of feedback on, and which ones I don't. The ones I don't I'm like, are you kidding that was one of the biggest pieces of gold I could've given you. Please for the love, did you understand that? So I feel like I have to hit it again. But go create a one to many pitch. That is the reason why this thing works the way it does. You don't just create a one to many pitch, or an auto closing script once. You go through it and you refine it, and you refine it, and you refine it.
If you've never done the pitch live, or if you've only did it a couple times do not automate it. Okay? It's terrible to automate something that's broken, that wasn't good in the first place. Don't automate crap. Make sure you're automating good things. That's the whole purpose of this guys, and that's what I was telling people at one of the last events I was doing too.
It was day number one, I was getting on there, I stood up and said, "Hey look, I want you to understand that what you guys have the opportunity to learn is the opportunity to learn how to sale one to many." Which is very unique, very unique. The easiest way to go about this is to start looking at how you ... Getting fuel for your auto closing script, that episode two or three ago, that was all about getting critiques and responses, and writing down the concerns of all the people who are coming in and telling you no. No or yes, but specifically no.
What were all their main concerns? They're giving you a lot of fuel, that's why it's called fuel for the auto closing scripts. But, the other flip side of it, the reason I wanted to bring this up. Which has taken me a while to get to. I'm so sorry, but the reason I bring this up is so that you start paying attention to the things that you're saying over, and over, and over again. The auto closing script is this marriage of both those sides. Both what the market is telling you no over, or yes but mostly no, and then all the things that you're saying over, and over, and over again. It very well may not be related at all to the script that your MLM has given you to say. It may not be related to that. It may not sound like the one I gave you. That's fine. That's fine.
Anyway, that's all I've got for you guys. I guess it really wasn't that much of a shorter episode, but that's it. You guys understand it. Start thinking through the things that you're doing over, and over, and over again as far as pitching, and learn how to automate it. Then go ... You could do it with YouTube videos honestly, and just put them out there. Someone who is looking for information on how to get better on their MLM on YouTube, that's the kind of person who's there to be successful. That's the kind of person who's there to be a rock star. They're looking for information. It's a great place to be. Or podcasting, or whatever it is. Whatever you decide to do, but learn how to sale one to many.
The secret sauce is there. If you look at the way a lot of the top people in your MLM are number one, I guarantee you there are several of them that are there because they created a one to many pitch, and they sold it from stage. Hey we're going to get it in the order of the people who are ... How shall I say this? Order forms in the back, and you join my down line in the order that we get the order forms in the back.
There's a big table rush that happens in the back, and people go running to the back, and they fill out the forms, and they're throwing the forms back because they want to get first, because they know everyone else is going to be below them automatically. That's a one to many pitch. I'm not telling you that you have to go that extreme, but there's some aspect to that that you can pull into your own MLM.
All right guys. That's all I got for you. Hope you're doing great. I am refining really phase two/three of my auto closing area. I'm building it as I need it. Just like anything else, so I need it now. All right guys, I'll talk to you later. Bye.
Hey thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM tricks for free? If so go download your free MLM masters pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, guys, I'm really pumped for today. I wanted to walk you through something, two things. The first one has ... it made almost ten grand in a week in the MLM community, okay, in the MLM community, brand-new. Okay, next, the second thing I want to tell you about is a strategy that I've been implementing that I think the rest of you should probably do also, because the people I've known that have pulled this off, which I'm modeling after them, I'm about to go do it also, but the people that I've known that have done that have made hundreds of thousands of dollars very, very quickly.
If you're thinking like, "Steven, I'm just starting out, I'm barely making $100 a month," then perk your ears up. Get a piece of paper out because this is how. And anyway, the next few episodes of this podcast, I am very, very interested in making sure you understand some of the deep strategies that I am using from a marketing standpoint, to create the course and product that is going live on January 4th, 2018, right? I'm very, very excited about it. It's something that's been in the making now for two years.
I mean, I launched the beta of it a year and a half ago. It went great, but I also saw where the flaws were. You had to be somewhat of a funnel fanatic like myself, somewhat of a tech geek like myself to actually pull it off. So there was a lot of issues there. Now, I'm not a coder or a programmer, I want you guys to know that. But right now, if you go to secretmlmhacksradio.com, there is a funnel there. That's what we call a funnel. That is a sales process behind that. It's not really selling anything but is giving a ton of value, something that you should have paid for, should have paid for. Does that make sense?
If you go a secretmlmhacksradio.com, there that first page. And it says, "Hey, look, do you want the MLM Masters pack?" I had to think through something super awesome that would be awesome to give away for free that people should pay for. And everyone I know that that has actually gone through all those videos, they go nuts for it. I just got a message again today from someone in there, they were fricking out. They're so excited. It's amazing what those five videos have done. They add significant value and I should be charging for it. So I did that on purpose, okay.
So the first page lets you sign up for that. The second page says hey, do you have a question you'd like to be able to ask me that I can answer live on the podcast. And in the next few episodes here, that's what I'm going to be doing a lot of. I want to make sure I answer a lot of questions for you guys, which is awesome.
So the reason I'm telling this is because this Saturday, I love to see so many people who download these the moment I put them up because time is of the essence for a lot of things that I announce on here, okay. So this Saturday, I dropped in. So I dropped an email out to those of you who got the actually MLM Masters pack, the free MLM Masters pack from secretmlmhacksradio.com. And I dropped an email to you guys about a week and a half ago. And I said, "Hey, if you want to watch me, I have a second podcast show and I've got to rebuild the funnel for it. If you want to watch me build it live, why don't you come join me and I'll just share my screen and walk you through everything that I'm doing so you can watch it and do it for yourself."
Okay, that's what the email I set up that went out there, okay. And that offer still stands. That offer still stands. If you want to go watch that this Saturday, I'll be doing that. If you are listening to this and it's past this Saturday which is ... What is that? December 29th, 2017. If you're sitting past there, you can still go to the same URL which is salesfunnelbroker.com/live, salesfunnelbroker.com, salesfunnelbroker.com/live. Sorry, I slurred a little there.
But there's a whole bunch of replays and things I've got on there you can check out as well. The only reason I'm telling you guys about that now, I'm not trying to cross the two communities here that I have. But a lot of you guys have checked out the podcasting funnel that I have. And so I thought I might as well drop it out to you guys so you guys can check it out and watch how I built which a lot of you guys have gone through so you can do it for yourself is what I'm saying. It's free, you can just come watch.
The last live funnel build that I did was four hours long. Just know. It's a crap ton of value. I think it's a technical term. And people pay anywhere from 15 to 25 grand per seat to come to a three-day event with me and Russell Brunson and listen to myself teach for that amount of time. So four hours is a lot and it's a lot of ... I hope you guys feel what I'm giving there is awesome. So I love doing it. So I'm super excited. So anyways, that's this Saturday at 9:00 ... It's either at 9:00 a.m or 8:00 a.m.. I can't remember but I have to go check it out. It will tell you on that page. Again, that's salesfunnelbroker.com/live. Anyway, hey, so that was like five minutes of intro.
Hey, I want to be able to walk you guys through something. So I was ... when I first started working for Russell Brunson, which if you don't know who Russell Brunson is, he actually got a big start in MLM. He was the number one seller in two MLMs at the exact same time. That's crazy. How did he do it? Guess what, the same stuff that I'm teaching you. The same stuff that I'm actually selling. And nobody else sells the stuff that I'm about to drop out on January 4th to everyone in that product. No one else does. How do I know? Because I've looked.
I was right-hand funnel builder for almost two years. I looked around all over the place. There is 56,000 active users of click-funnels every single month, active users. Do you know how many industries that covers? We saw everything. And it was easy to see what people are doing there. No one else teaches this. I'm super excited to be able to go through and actually show this and show you how I'm doing what I am. It's the very first time when I just opened the gates even just a little bit on a new MLM that I got into. It's like immediately 20 people right underneath me joined. Why? Because of how, what I'm doing. Because of how I'm doing it which is why I want to show you guys on this Saturday that funnel build.
So if you want to, you can come check it out. If it's past and you're listening to still go to that URL and you can ... I put a lot of replays and stuff like that up there. If not the full replay, then at least just partial stuff there. You can still check it out and get, I don't know, some of the gist or something like that. Anyway.
But there is a pattern that I have watched over, and over, and over again. And MLM is very related to on the internet what we would call affiliate marketing. MLM's very related to it. And because of that strategies back and forth sometimes bleed over a little bit. Not totally, but sometimes. Affiliate marketing is when I see somebody else's product that I didn't make and I get a commission for it. Most of the time, you're doing the exact thing product wise with MLM.
And so what I've done though is ... okay, let me just walk you through this. The first time I joined an MLM, this guy called and I know I told some of the story before. But this guy called and he goes, "Hey, Steven, man, hey, do you want to do this MLM?" And I was like, "No. No, thanks. Sounds like a pyramid schema, I'm not going to do it." And my buddy called back. And he's like, "Dude, you'd be great at this. Come on, man." And I was like, "Fine. I trust you. I'll do it." So I joined.
Okay, and I joined. I joined somewhat reluctantly and I get in the car and I'm going to go meet this guy in my upline. And I start driving over to like 20 minutes away over to this other building that this guy is in. And I get out of my car and it's cold out, it's winter out. But this clear blue sky. I remember this very clearly because this had a profound impact on ... Well, I mean, it's the reason I'm podcasting about an hour so let me just keep going.
Anyway, clear blue skies. It was chilly out. It was in the middle of winter. There's no snow but there is still ... everything is kind of dead and brown a little bit. And I get out of the car and I walk into this building. It's a white building on the corner of a little more of a run-down part of time. And I was like, "Okay." And I walk inside the building and it was awkwardly very empty. It wasn't a small building but it was very, very empty and there was like some random person over in the corner cleaning. It was kind of awkward a little bit.
And I sit down with this guy and we shake hands. I'm like, "Hey." And he seemed like a nice guy. And I sat down and we started talking. And there's nothing against him at all, okay, nothing against him at all. He, brilliant person. Still talk with him. Absolutely amazing. In spite of this entire thing, all right, I owe a lot to him. But it was the way that he representing the MLM was pulling me in to his downline.
I sat down and he had me write out those big lists. And he said, "Hey, this is how people get successful at this." And I was like, "Okay, sounds good. Let me dive both feet in." So I sat down and we start writing things down. And then at the end of it he hands me this big stack of papers and one of them was like hey, here's some really easy sales scripts. I was like, "Cool." At least I think so. I can't remember but ... Actually, I don't know if I got a sales script.
But he's like, "Hey, here's a sheet that will help you keep track of the people you're recruiting." I was like, "Okay, cool." "Hey, here's like the list of the top three things you need to be doing every single day to be successful at this and actually stay ahead." And I was like, "Cool." And that was kind of it. And I walked away and a lot of you guys know the story. I worked like crazy. I got 13 people in my downline in the first month. I think it was like five weeks, actually. Four and a half, five weeks, something like that. And I did it mostly by walking down main street talking to business, recruiting a few friends and family, yes, mostly, but I did a lot of ... It was cold recruiting, some of it, like right off the street. I was full of gusto.
Okay, now, let's take a moment to analyze what just happened. Okay. In the internet marketing space, in affiliate marketing, this stuff that he handed me when I joined, we would call that the offer. You can think of it as the offer. I paid several hundred dollars. I came in at their highest ... I think at their highest level. But I came in at their level that they ... Well, it's the only one they pitched me, anyway. I don't know if there's another one. But I came in and I was like, "Oh, my gosh. This is crazy. It's ridiculous."
And for my money, I got several things. I got a position in the MLM. I got the rights to go sell the product and through their approved ways. I got some scripts. I got some tracker for some stuff. I got like the daily routine you should be doing to be successful and things like that. There's several things that I got. I didn't just buy a position. The offer was all those other things plus the position, does that make sense?
You need to understand that I have watched many, many, many, and the roles that I've played in the last two years especially with funnel building and the funnel world on the internet especially, the people who know how to make offers when someone joins a downline or when selling a product, in general, are usually the people who are winning, okay.
So I want you to think about this real quick. Follow with me a little bit. Let me craft another story here real quick, okay. So with that in the backdrop, follow me here, all right. I know I'm kind of jumping all over the place in this episode. I'm kind of going all over. But stick with me, okay. Understand this one concept and it should change the way you recruit forever.
This is the reason why people join my MLM, why people join my downline. I'm not pitching you, I'm telling you. This is a strategy I actually use, all right, because I bring them answers. So what I do ... and this now, let's compare. When I joined the second ... So I eventually left that first MLM. Years later when I decided that I wanted to jump in this again but do it very differently, and do it from the standpoint of an internet marketer and not from the education of an MLMer which no offense, but I'm taking things that are proven in another industry and I'm shoving them over to a different industry which never heard of them before, mostly.
And what I'm doing though is ... Anyway, okay. So I join the second MLM. I join the second MLM and what happened? Hey, Steven, we want to give you this position in this company. And then here's what you can get for it. Right, I get online and I start filling out the forms to actually join. And there was these different levels. I don't remember the exact dollar amounts for some of them. I always just go for the highest. That's the kind of people I want so I always go for what I want.
I joined at the highest which was like a 1,000 bucks or something like that. And so I join, I was like cool. No worries. And I joined and when you join at this level, you get two of this and five of this product. And you get this and you get this and tickets to this. And this over here and positions to here, you know what I mean? There was just an offer that the MLM, right, not my upline, the MLM was giving me when I joined their company. Does that make sense? In both scenarios, the MLM was the group that was creating the offer.
Okay, now, let's think about this real quick. Okay, about a year ago, a year and a half ago I was ... We also work. We are creating offers. We were building funnels. We're doing all sort of stuff that we're doing. And suddenly Russell Brunson stands up and he goes, "Oh, my gosh, I want to promote this guys thing. And look, I have my affiliate link." And I was like, "Cool." If you guys don't know how affiliate marketing works, obviously if he sells some of the product, he gets commission for it.
But Russell Brunson being Russell Brunson, marketing wizard, total genius, friend and mentor to me, I absolutely ... Oh, my gosh. The guys like a brother to me. Mad respect for what he does. Complete amazing character of an individual. But what he does is he stands up and he goes, "Oh, my gosh, oh, my gosh, let's create this cool offer." The first thing somebody's going to get when they buy through my downline, when they buy through my link, my affiliate link, right, this is as if he's talking. The first thing I'm going to give when they buy through my affiliate link is they'll get the product.
But I'm going to toss in, right, this is like Russell talking. He's like, "I'm going to toss in this product. I'm going to toss in this service. I'm going to toss in this book, this CD." And he creates his own offer, his own offer off of the other persons. It incentivizes people like crazy to buy through his own affiliate link and he wins affiliate competitions time after time after time like that.
He's not the only one. Anytime I see anyone pull that off, anytime I see anyone do that, that's how it works. The first time I actually really started selling a lot of MLM education and products, that's how I did it. I created this product that was an offer. First, it was a product and I graduated it into an offer, okay. I know I'm getting a little nitty-gritties here but stick with me, okay. Stick with me, I'm going somewhere, I'm going very specific, I'm going somewhere.
So what I've done and what you need to do is learn what you need to include on your own when somebody joins your downline, okay, when somebody joins your downline. Think through this. You've got to think through this because this is super key because right now, you are completely the exact identical pixel for pixel same as everyone else in your upline and your downline. I don't care what MLM you're in. If you love it, awesome. If you don't, start looking around. Be passionate about what you're doing, okay.
Anyway, but what I'm saying ... does that make sense? Out of the box MLM is broken and I've said that many times before on this thing, but that's why. That's one of the reasons why you have, if you just take the offer that the MLM has given you, the actual corporate, HQ, whatever it is. If you're recruiting people in the same way that they've handed it to you, you are literally cookie cutter to everybody else in your upline and in your downline. Make no mistake, they are your competition. Why would somebody join you over the other person? Oh, you have the exact same offer. Oh, if I join you, I get this position, I get these scripts, I get this daily routine thing, and I get the product for X, Y, and Z on auto-ship.
Oh, cool. What do I get when I join this person inside their organization. Oh, look, I get this position. I get these scripts, I get this storyline, I get the daily routine thing, I get this book, I get this product on auto-ship. Wow, there's no difference. That's what I'm trying to point out here. I'm still going there. I'm still going there. I'm not quite there yet. We're unveiling it. I have to set it up like this because everybody, come on, say it. I feel like people don't get it. And I'm trying to help you get it so that you can go do it, okay?
So think through what can I offer that's unique to me, that people get when they join my downline. Since my upline and my downline are my competition, what can I do to become unique again? Because right now, I'm the exact same as everybody else on the planet. So I've taken this to several different levels. And I know I've talked to you guys about this before that this is something that I do. And it's one of the reasons I recruit like an absolute beast because of two things.
Okay, number one, I have my own offer when somebody joins my downline. It is kick-butt, it is amazing. But there is a separate, there's a separate more elite, more helpful, more amazing offer that I give when someone joins at the top level. This is a huge key. Guys, you're MLM does the same thing, most likely, a lot of them do. If you join at the $1,000 level, you get all this stuff. If you join at the $500, you get all of this stuff. If you join at the $100 level you get this stuff. And legally we have to let you join at $49 but no ones ever been like actually successful with that, you know what I mean?
Right, that's like as if they're saying it. That's as if they're talking about it because if they do the same thing to the people coming in but I hardly ever see anyone ever come through and do that to their own MLM also. It is your business, it is your own business. You do and you model off of what your MLM is proven to work and you add to it. You add to it.
So when someone joins your MLM, yes, they get all this stuff from corporate but what do they get from you? Why do you stick out? What is different about you? What is the strategic advantage that you offer? For me, I offer tons of people lots of sick funnels that are proven to work. Let me just prove like I'm using them, okay. I'm using them and then I just clone them and hand them over. I don't know if they're tacky or not. Like they can do them because they pre-done. Does that make sense? That's what I do.
And so a lot of this stuff that I'm putting together with this January 4th thing is with a product that's coming out. It's education on how to become unique. It's education on these kinds of things. But when they actually join my MLM, it's already all done for them. It's completely done for then, does that make sense?
It's extreme turn-key. And so right out of the gate, they're already killing it, they're already doing way more than the standard MLMer that exists out there. Then I teach them how to do a few extra things so that they're the only one who's selling their product of their offer, their entire thing so that they're unique from the rest of my team so that I didn't create my own little cookie cutters, does that make sense? And then we're off to the races and we explode because of it, does that make sense?
I hope you've seen how you can apply this. I hope so because this is not a small deal. Your MLM upline, your MLM is the HQ corporate is doing the same thing but for some reason, for some weird reason, and I know that some MLMs are touchy about it. They're like, "No, you've got to sell this way. You can't do this. You can't do that." I hate that so I immediately chose one that had ... like gave me total ambiguity. That was very much the wrong word.
What's the one I got for ... autonomy, there you go. They gave me 100% autonomy, freedom. Freedom at sell what I want, how I want, and when I want, and at any price point even. I just can't go too low or anything like that but it's completely ... I can sell however I want to. That's why I chose what I did. And I know that if you love what you're doing, great. I am not pursuing you to get out. I'm just trying to tell you like God, this is how I'm doing it. This is how I'm doing it.
Frankly, even some of the other massive gurus that I've seen out there who are published authors all over the place. I'm looking over to my bookshelf and pointing at it as if you guys are in the room and you guys can't see it. But I've got tons of MLM books over there. I've hardly read any of them. I don't think I've read all the way through even one of them. And it's not to say that there isn't amazing stuff in them. It's not to say that it can't help but none of it talks about offer creation. None of it talks about how to actually stand out, how to become unique in a completely red, bloody red ocean, a complete bloodbath of a place where you are competing literally with all the other people who are supposedly also on your team. It's like, "What?"
It's like, "No. I'm going to separate that out." And so my people know and that's part of what I teach them and that's part of the exclusive what I give them. And I'm not going to go through the entire thing but so when somebody joins my MLM, and please model this. That's why I'm telling you that. I'm not pitching you. Just understand like model this, okay.
What I'm doing is when someone joins my MLM, and let's say they come in at the low level, they get help but it's unfair for the people who came in at the top level for them to get everything. So they don't get everything. When someone comes in at the highest level, though, I give them really awesome stuff. Not just like funnels, it's not that somebody comes in a lower level can't be successful. It's that I have a hard time wondering if they take this seriously, you know what I mean?
But anyway, I give them a lot of cool things. There's an exclusive members area with training on how to sell specific products from the MLM which is awesome. It's very much a living members area. It's not totally done yet. But that's what I do in it. As I say, "Hey, look, so this thing, I'm going to show you how to sell it online with this funnel. By the way, it's done. Click this link and you'll have the whole thing in one click. And here's the cool scripts that sell it. Here's some traffic," you know what I mean? That's the purpose of it. It's really, really, really specific. It's high-level stuff. I only want to work with people who are serious and who take my time serious. So I give ... if they come in at the highest level, that's the kind of person that I work with that.
I also give them all the funnels, like I said. I also give them things that personally mean a lot to me. I'm holding a coin right now that says Memento Mori. Memento Mori which means you could leave this life right now and it's not to be like sad or anything like that. It's meant to make you introspective and say, "Oh, my gosh, am I doing what I want to be doing right now? Am I doing the things that are going to get ... Do I like what I'm doing?" That's the whole purpose of it. Anyway, you get all sorts of stuff and I ship things out to you and I created an offer, two of them out of this. One, if you just join this, and another one that's like crazy advanced, awesome, elite if you come in at the highest level.
Anyway, guys, that's all I'm trying to say. I'm sorry it's such a long episode but I hope that you get it, okay, that the people who understand how to create offers are the people who understand how to create new opportunities, unique opportunities. They're the people that understand how to become unique in a marketplace again. And make no mistake, if you have joined an MLM and you have done nothing to improve what it is that you offer, you've done nothing to improve what it is that you offer, you have done nothing to add to the things that your MLM has given you, you are the exact same, you're a cookie cutter, and you have no strategic advantage from a marketing standpoint, from an offer, from a talking, speaking, selling standpoint, from any standpoint I can even name. There's nothing different from you than everybody else. So why should you expect to make tons and buckus amounts of money?
You know what's funny is I went to this ... the first MLM that I was in, I went to one of the meetings. It was a big one. There was a lot of people there. Went at a hotel stuff and I drove up and went, you know, I was wearing a suit and tie because I thought that's what it meant to be successful. I wear flip flops and shorts and t-shirt now. But I walked in there and I noticed there was a guy that was selling in there. The same guy that recruited me, he's the man, by the way. I actually have a ton of respect for him. He helped this whole thing come about.
But he turned to me and he said look at that guy over there. I said, "All right, yeah." And he goes, "That guy created a side business that services all the people inside the MLM." I was like, "That's fascinating." It's like yeah, the way that guy actually makes his money is he created something on top of what the MLM already offers. And I was like, "Fascinating. Oh, that's interesting right there. That's very interesting."
Anyway, so just know that this is not ... I'm not telling you new stuff. I'm just telling you stuff that no one ever really tells anyone else. Anyway. I am going over and over and over and over again, so I feel like I'm saying the same thing over and over and over again. But that's the whole point, guys. Think about how you can become unique, not just when someone joins your MLM, but how can you incentivize ethically somebody to join at the highest level, not just for commission in your own pocket but to help vet out who's actually serious about running inside your team and helping them, becoming leaders with their own unique thing.
All right, guys. That's all I got for you today. It's huge value bombs and I want to hope you get it because that right there, that right there can very well change the outcome of your whole business. All right, guys, talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.

Steve Larsen: Hey, what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? It's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
All righty, it's ten o'clock right now. I'm honestly super tired, but there's so much caffeine still surging through my veins that I don't think I could go to sleep for a while anyway. Which honestly probably is not that like healthy, but anyway, I am excited to be here. I'm excited to share with you something I've been working on, that is finally ready, that is out there. No, it's not the course yet, the actual, everything is launching on January 4th, 2 PM Mountain Standard Time. If you want to get on the waiting list for that, there are 500 of you on there now, that's crazy, that's crazy to me.
It's amazing the community that has already been forming around Secret MLM Hacks and what I call the Mavericks. You guys will learn more about that on the actual launch, which is awesome. The Mavericks are amazing and I'm excited for those of you who want to become one. It means something very specific. We've got our own little mantra and everything, it's awesome, it's fun stuff. It's very, very, very passionate community, which is very fun.
I want to be around passionate people. I want to be around people who care about what's around them and what they're doing in their life. It's been fun to see how the community has been exploding, we're about to pass 10,000 downloads on this podcast, which is awesome. Which is really, really cool honestly, it's only a few months old. Then, man, I literally looked only maybe a week or two ago, and there's 400 people on the waiting list to check it out. Now there's almost 500, just underneath 500 barely. We'll probably cross it like tomorrow, which is crazy to me.
I just can't even believe it. What it means to me is, okay now, let me flip into marketer mode. What it means to me is, I am validating through the market, the market is telling me that I'm hitting the head. I'm hitting the nail on the head, hitting the pin point straight on the head, which is awesome, okay, that helps me like crazy.
Hey, I want to talk to you about something that's really, really important to me real quick, and that is publishing. A lot of you guys know obviously, I'm publishing right now, you're listening to me. I'm in your ear, I appreciate it, whatever you're doing. I don't know if you're at the gym, you're driving in the car or you're at the grocery store or whatever it is, thanks so much, I really appreciate that.
The power of publishing is amazing, and I know I've talked about it before on this podcast, but I just wanted to talk about it again real quick. Specifically, okay what I've done is I've gone and I've created some funnels, some internal funnels that help manage my internal processes. These internal processes are amazing, because they help save me time and help me focus solely on selling rather than running my business. That makes sense?
As an MLMer, especially at the beginning, look, you are the sole driver. You are the only person that your success hangs on, does that makes sense? When you get cash coming in and I know a lot of you guys, especially a lot of you guys who've been reaching out to me, you guys have huge downlines already, massive rock stars, which is awesome, very, very cool. You have cashflow to be able to go hire other people. You have cashflow to really go, and now if you're just starting out brand new, a lot of times it's going to be more challenging for you, I mean to be able to go hire other people or to whatever it is, right?
You are the sole driver, you are the sole person. There's no other person that you can look to for why you may or may not be successful other than yourself, which comes with a curse and a blessing. You know what I mean? It comes with both a pro and con with that. Do you know the buck stops with you, there's no one else for you to look to, and I don't need to keep saying that. You obviously get that.
What I do, now I have a team. I have people I hire. I have people that, because I'm in a different situation, I've been doing this for a while now. I mean I'm literally leaving my job over this right, which is happening in just a few days here, which is both exciting and nerve wracking with both pieces around it. A lot of people don't know though that before this job that I have now, before I actually was doing heavily a lot of internal processes related things. The things that I was doing and building, people would hire me to go improve their internal processes.
When someone places an order online, how does it automatically get over to this person in support? How does it get over to fulfillment? How is it tracked? How is it checked off the list? You know, all those things, and so I heavily did those pieces for companies. They're inside of me, I already like efficiency and you can go overboard with it, but man, efficiency is amazing. What I do is, I build sales funnels obviously to sell stuff, but I also build funnels for internal management things. Kind of do this with me okay?
There was this company that hired me to travel to these different states and I would film and I would create their internal processes, and I would go around. I was just trying to prove myself to the market at the time, okay, this was several years ago. It's crazy. That's probably almost four years ago now. That's nuts. It's not, maybe three anyway. What they would do is, I would go around and I would film and I would create these cool internal processes for these companies.
My favorite was to work with people just like you, people who might most likely on their own/have a very small team, two, three, four, five people maybe at the most and go help set up the internal processes to help alleviate the business, alleviate the team. Especially alleviate the entrepreneur, whose main role is to go sell stuff.
A marketer, salesman, entrepreneur, I don't care which call, it's the person in charge, their main role is to sell things. Your job, you are a salesman, okay and I know sometimes for whatever reason salesman has somewhat of a negative connotation to it, which is stupid. Sales makes the world go round and if everyone stops selling, our economies they all die immediately. Like be proud to be a salesman. It is in my mind besides parenthood, it's like the most prestigious career path on the planet. You should be proud to be a salesperson, okay, sales is amazing.
Everyone sells, no matter if you've never sold anything for money before, you've certainly sold to the people on whether or not they go to this movie or that movie, that restaurant or this restaurant, get this pair of shoes or that shirt. Okay, everyone has sold no matter where you are. Selling is part of life, and so you are a salesman, and so your main role is to sell.
I want you think real quick and start thinking through and say, self, what are the tasks that are taking up my time that are not sales related? If something does not actually contribute to your bottom line, why are you doing it? Okay, and those are questions that I constantly come up with and I go like, oh, questions that I ask myself and I constantly get new answers. I'm like, oh my gosh, look, I'm spending too much time doing X, Y and Z. Oh man, which one of those can I automate? Which one of those can I start and actually start putting some automation behind it?
That's when I automate stuff, and so what I've done is, I went and I have been automating this internal process that I have been spending a lot of time on. Although I have, I think I've only ever had one other person on this podcast so far. I actually have a second show and I love interviewing people. I love diving deep into their sales processes or these funnels or sales flows or whatever you call them, whatever you want to call them. I want to see how people are selling in their businesses, and I want to see what offers are working with them and I want to see where the traffic is coming from. I want to see, I like that stuff, I want to know where those things are. I want to know who is doing what and who's killing it.
It's the same thing with this podcast. It's just, the main purpose of this podcast so far, this first few episodes has been all about me documenting the journey of me creating the product that is launching on January 4th. We're hard at work. We're putting all sorts of stuff, cool stuff together. We've got the workbook together. I've been creating this cool, there's a lot of awesome stuff here and I want to tell you more about it in future episodes. The main point of this episode though, is I want you to know that, what I've done is, I've taken a step back, just like you should too and ask yourself, "Oh my gosh, what keeps me from the act and role that I have of salesman, right of revenue driver?"
I'm not getting sidetracked with logo, I'm not getting sidetracked with if I have an office space, who cares. Do it on your couch for a while, it doesn't matter, and eventually just go talk to people. Start thinking through those things, what are the tasks? What are the things that I am distracting myself with, the things that I am saying to myself, "Oh, this is more important, because selling for me is uncomfortable," and you go and you start. This might be a little bit unpleasant, this might be a little unpleasant okay, to get real with yourself. Get honest with yourself.
What is it that keeps you from selling? What is it that keeps you from pushing your MLM out there? What keeps you from recruiting another person? What keeps you from, what keeps you from basically working towards your own retirement early? Okay? How much, what is that worth to you? You make a list of what those things are, a real list, okay, not what you think I want to see or hear or someone else wants to see or hear. What you know that you're supposed to be doing next. What is keeping you from doing those things, and write that on one side of the paper.
The other side of the paper write down like the one or two things that you know you're supposed to be doing. What's distracting you, and on the other side of this paper, what are the things that are actually that you're supposed to be doing. Distractions and then real, real tasks. I will tell you that number one on the right side should be revenue. It should be sales. That's what I've been doing, is I went back and I started thinking to like, what are all the things that are keeping me from selling?
Honestly, it's this internal process that I go through and I love it, but it's different literally every single time. There's no systemize ways that I've set up yet to be able to handle this scenario, and that is, with the way I handle my interviews. I love interviewing people on the podcast, I love when people ask they get interviewed on my podcast. I'm about to do a whole bunch more on this podcast. It's not a pitch fest, it is an opportunity for people to share how the strategies they're using to recruit or to sell the products or that kind of thing. It's not, there will be zero name dropping of someone's actual MLM that they're a part of.
That's not the purpose, that's not the goal of this podcast. It is literally just to share strategies with you, so you know other cool ways that other people are recruiting besides the whole friend and family trap. Which again, I know if you love that, that's awesome. It's great for you, but I hate that, and I am not actually that amazing face to face with people. I would rather not talk face to face with people about this stuff, so I found other ways to do it, which is the purpose of this podcast to show you what I've been actually doing.
Interviews, I love interviewing people. What I've done is, the problem is that every time someone asks to get interviewed on the show, which is a whole bunch that we'll be coming up in the future. Or when someone asks to interview me, it's always different. The process is always different. Literally every single time, they might ask through Facebook, they might text me and find my phone number somewhere, they might email me, they might find my phone number. There's been some weird ways people have found some stuff, and I'm not sure whether or not to be flattered by their persistence or kind of creeped out.
What I've done is, I've systemized it and I've put a process in place that replaces me, right, that replaces the stuff that I continue to do over and over and over and over. I shouldn't be distracting myself, I should be mostly focused on sales like you. Here's what I've done, and I'm going to draw it out here while I'm describing it, so that I make sure I put all the pieces together.
If you go to secretmlmhacksradio.com, secretmlmhacksradio.com, it's the same place that the outro talks about my little call to action, saying that I'll help you and help your team, train your team on more ways to actually recruit people, which is awesome. I get a lot of great feedback from that course, but it's free. It's got the MLM Masters pack.
You can also ask a question to me, that I like to place on the show. I haven't done one of those in a while either, I should probably, I know there's a few questions that I got to catch up on. If you go to secretmlmhacksradio.com and on the top click 'Get Interviewed', what it'll do is, it'll take you to a page that's basically a three step process on a single page. Section one asks you just for basic contact information. It says, "Hey, what's your name, email address, what's your Facebook ID?" Of course, I look people up before I interview them. I am very protective of my audience. I'm very protective of you guys. I vet people really hard both myself and a VA, okay?
There's a vetting process. I only want the best of the best of the best, or someone who's very passionate to come on the show. Or someone who has a story or someone who's like, "Hey, I've got this cool story," whereas kind of the rags to riches, around rising above, that kind of stuff. You know what I mean? What's inspiring to the rest of the group, the rest of the community, those are the kinds of things I'm looking for, right, or some cool strategy found or some cool, whatever it is. Whatever you want to share, but it's a chance for you to be set on a pedestal.
Honestly, the episodes are getting downloaded, I'm getting anywhere from one to 200 downloads a day right now, on this podcast, which is awesome for a completely organic, only a couple months old. That's awesome you guys, thank you very much, I appreciate that. What it'll ask you, again, go to secretmlmhacksradio.com if you want to get interviewed. I guess that's my call of action to you, that's my subtle, totally non-subtle plug right there. If you go to secretmlmhacksradio.com, click on the top 'Get Interviewed'. The first thing it asks you, and so I built this whole thing yesterday actually.
The first thing it asks you is, "Hey, name, email, Facebook ID," all those kind of stuff, Skype ID, because that's usually where I do my interviews. Then when you click Next Step, there's like this cool show hide element and it shows the next section. It's the same page, you don't actually leave the page ever. All it does is hide the first section and show the second section, and then it asks things like, "Hey, what do you want to share? What are the things that you'd be passionate about, talking about? Are you okay if I put your face in different places? Are you okay if I spend ad dollars in the future with our interview and kind of push you over the place? Can I repurposed and syndicate the content?" Stuff like that.
Then the third thing it asks you is, "Hey, what's one like massive value bomb you'd love to share with the community in order to provide value?" Please understand this is not a pitch fest, it's not X, Y and Z. It's not are you okay with that, and it goes through. Anyway, that's kind of it. When they click Submit, it automatically through something called Zapier, it automatically sends all that data to a spreadsheet in Google sheets. It automatically emails the person who just submitted it, and it automatically notifies my assistant that a new submission has been placed, so she can go through and do the initial kind of vetting walk through process. Then, if we both give the thumbs up, then she sends over a link, where you can go and choose a time from my calendar to jump on and do an interview call and come share your cool thing. That's kind of it.
I'm super stoked about it. The next page that takes you over to, that's all the animation in the back and the next page it takes you over to the thank you page. It's like, "Hey, look, if you, thanks for, you know want to get on my show. If you want me to get on yours, click right here," and it kind of brings them through a similar process. It's kind of like this cool loop that I created. The whole reason I did it, was to automate a process that I have been finding challenging for me to handle.
So many guys are going to be thinking like, "Steven, I don't love funnels the way you do. I'm not a total geek, nerd like you are. I don't have a pocket protector like you probably do." I don't by the way, but if anyone wants to send me one, I'm all down. I'm just kidding. Hey, I totally get that, and it's totally fine. Luckily for you there are other nerds like me who are looking for people like you, who want to set that up for other people and maybe this is something that I should make available with the current product that's coming out on June, oh sorry January 4th.
Anyway, no matter what it is though, so you don't always need tech, you don't always need X, Y, and Z. I'm not a coder or a programmer, and it always shocks kind of people I think when I say that, but I'm not. I don't know how to do any of that stuff, and so I've pulled this stuff off without knowing how to do that stuff. That should be somewhat alleviating to you. Yes, I spend a lot of time around technology, but this doesn't need to be something crazy. No matter what it is, just systematize more areas of your life.
If there are things that you are finding that you're doing over and over and over and over again, that don't actually contribute to your bottom line, why are you doing them? Okay, think through why are you doing them? Do you really have to or is it a distraction? Is there something that you're trying to get yourself to, you're trying to convince yourself, oh my gosh, like if I just do this one thing, if I just read this extra book, if I just answer this other email that has nothing to do with the sale, I'm going to be successful with it. That's not true at all.
You must be spending as much time as possible, especially in the beginning, in the act of selling, which for a lot of people sometimes means discomfort. Think through yourself, think through what are those things. What are those things that are distracting me and can I systematize any of them? Is there something that, this has more to do with setting up kind of internal processes and more of the business internally for you. I get that. This is an MLM podcast and I get that, but it's so very much applies to you, whether you are new or you are very seasoned and have a massive downline. What are the things that are distracting you from the sale? Can you automate them?
That's all this episode is about, man I'm super stocked so I guess that's kind of my un-shameful plug too. If you're wanting to jump on, go ahead and go to Secret MLM Hacks Radio and click on 'Get Interviewed' over the top. Anyways guys, and the same is true otherwise the other way around. If you're wanting me to get interviewed, if you want to interview me, you go to SteveJLarsen.com. It's very similar process click up on the top, it says 'Interview Me'.
Anyways guys, that's it. I guess that's my soft pitch for absolutely no money. All right guys, hope you're doing great. I'll talk to you later, bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on this show, go to secretmlmhacksradio.com to submit your question and download your free MLM Masters pack.