Scandinavian Product Podcast – Details, episodes & analysis

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Scandinavian Product Podcast

Afonso Franco

Technology

Business

Frequency: 1 episode/11d. Total Eps: 23

Conversations with brilliant minds to help you build better products and stronger businesses - with happier people.

afonsofranco.substack.com

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Data updated on 04/07/2026

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Score global : 48%

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#23 The "product" movement's impact on Design, tips to navigate transformation, Design Leadership, and more | Beth Stensen (Posten Bring, Netlife, Ruter)

Thursday, November 21, 2024 • Duration 01:00:05

My guest today is Beth Stensen.

Beth is a gem in the Design world in Norway.

She was Head of Design at Ruter (the company responsible for the plan, coordination, order and market of public transport in Oslo & Akershus), she then became the CEO at Netlife (famous for their Y Oslo Conference), and now she's the Head of Design at Posten Bring - the leading post company in the Nordics.

Beth has a lot of experience with transformations and this conversation is packed with insights and advice from her journey - as well as reflections on the Product Movement and how it's impacting Design, and its future.

We covered:

* The “Product” Movement and its impact to Design

* Making room for the intangibles

* Reflections on “tension” between Design and Product

* Ruter’s transformational journey

* A practical example of what a great Product Vision looks like

* Tips to navigate transformation as a Designer and Design leader

* Insights from Beth’s journey at Posten Bring so far

* The Future of Design

* And more

I really loved talking with Beth. There’s so much wisdom here. I hope you enjoy this conversation as much as I did :)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

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#22 Not everyone needs OKRs | Christina Wodtke (Stanford & Author of Radical Focus)

Friday, November 15, 2024 • Duration 52:26

Today’s guest is the one and only Christina Wodtke - Professor at Stanford and author of several bestsellers, including the famous book on OKRs “Radical Focus”.

We covered:

* Foundations and misconceptions about OKRs

* Prerequisites for successfully use OKR

* Why OKRs might not be for you

* The importance of psychological safety and strategic context

* Outcome-based key results vs. output-based results

* Cross-functional team collaboration and shared objectives

* Cadences and Principles

* Exploratory OKRs

* Challenges in large organizations with complex dependencies

* And more

Christina is a legend and one of my biggest references.

I hope you enjoy this conversation as much as I did!

References:

Article: Why context and culture matter in leading with objectives

Aligned: Stakeholder Management for Product Leaders

Team Topologies: Organizing Business and Technology Teams for Fast Flow

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#21 Becoming more strategic, thinking business, prioritizing speed, and more | Espen Sundve (ex-CPO at Oda) and Marius Røstad (CPO at Aidn)

Thursday, November 7, 2024 • Duration 01:09:27

I've interviewed more than 30 Product leaders in Scandinavia, and this is one of those conversations.

Subscribe for free so you don’t miss out on future conversations and related content

Today I'm talking with Marius Røstad - CPO at Aidn - and Espen Sundve - former CPO at Oda, who’s now a Senior Advisor at Schibsted.

Marius used to head up product at Ruter before joining Aidn as Chief Product Officer.

Aidn is one of the coolest healthcare scaleups in Norway, aiming to disrupt healthcare.

Espen has also held product leadership roles before joining Oda as its CPO, where he thrived for 7 years.

Oda is Norway’s leading online grocery store.

How does Oda build products and organize itself? What are some of the principles behind their success?

And how is Aidn doing that today, one of the most interesting tech scaleups in Norway in the healthcare space?

You'll find out soon, as well as learn both Marius and Espen's perspectives on being more strategic, their views and approach to product strategy, team topologies, the importance of speed, how to foster alignment when you’re scaling fast - and so much more.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)

Wednesday, October 23, 2024 • Duration 01:56:30

Today’s episode is particularly special.

A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hear

With bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.

My god, this was fun...!

Is it the first long-format episode on discovery with 2 industry legends? Possibly...

Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?

Oh yes...

The only thing I can say is: you're in for a treat :)

Petra, Teresa, and I covered:

* How to get support from your leadership to do great discovery

* Main mistakes to avoid when doing discovery and what to do instead

* How to frame business and product outcomes

* How to set great strategic context and close the loop between discovery and strategy

* Why user research is not the same as product discovery

* The danger with the double diamond

* How to translate discovery into a story CEOs want to hear

* Beyond discovering products: business modeling

* How to use KPI trees

* Deep dive into Opportunity Solution Trees and main pitfalls

* And so so much more

Show notes

* Teresa's book: Continuous Discovery Habits

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#19 How to nail your product positioning | April Dunford, author of Obviously Awesome and Sales Pitch

Saturday, October 19, 2024 • Duration 57:00

My guest today is the globally renowned marketing expert April Dunford.

April has probably advised more B2B tech companies on positioning than anyone in the world.

April's book Obviously Awesome is one of the biggest best-selling marketing books out there - and I'm so happy we had time to dig into everything you need to know to nail Product Positioning so that customers get it, buy it, and love it.

Every founder, marketing, sales, and product person should listen to this episode!

We discussed:

* Why companies fail with positioning

* Why positioning is a team sport

* April's step-by-step process to nail product positioning

* How to find your ICP (ideal customer profile)

* Common pitfalls when defining positioning

* Messaging vs branding vs positioning

* How to align Product, Marketing, Sales, and Executive leadership on positioning and why it's important

* How to translate your positioning to a killing Sales pitch

—

Afonso’s profile

April’s profile and website

April’s books:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#18 Debunking roadmaps | Itamar Gilad (Gmail, Youtube, Microsoft) and Bruce McCarthy (Product Culture)

Tuesday, October 8, 2024 • Duration 59:34

My guests today are Itamar Gilad and Bruce McCarthy.

Itamar is a former product leader for Gmail, Youtube, and Microsoft - and is the author of the bestselling book Evidence Guided.

Itamar’s latest book is about creating high-impact products in the face of uncertainty, and he also has some strong views on roadmaps, roadmapping, common traps to avoid, and what to consider instead.

But so does Bruce!

Bruce is the author of the book Product Roadmaps Relaunched and, most recently, the book Aligned - a deep dive into stakeholder management for product leaders.

The question is: do Itamar and Bruce agree on what a great roadmap looks like? Whether we need them at all?

You’ll have to listen to find out

All I can say is: this was such a beautiful conversation, with two giants discussing their points of view and talking highly of each other’s work. Loved it, and I’m sure you will too.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#17 Product Ops guide | Melissa Perri, author of Escaping The Build Trap and Product Ops

Tuesday, September 17, 2024 • Duration 49:54

My guest today is Melissa Perri.

Melissa is the author of the bestselling book "Escaping the Build Trap" and recently co-authored “Product Operations: How successful companies build better products at scale”.

She runs a successful CPO Accelerator, is a former professor at Harvard Business School, serves on several Boards, and is the Founder of Product Institute.

In this conversation, we explore:

* The role of Product Ops

* The main misconceptions with Product Ops

* The 3 key pillars of Product Ops

* How do you get started and how to scale the team

* How Product Ops support Product Teams and Product Leaders

* Product Ops as an enabling teams and how to measure its success

* The most important skills in a CPO

* What most CPOs struggle with and why

* And more!

—

Where to find Melissa Perri:

• LinkedIn: https://www.linkedin.com/in/melissajeanperri/

• Product Institute Website—

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

#16 Shipping Work that Matters | Ryan Singer, author of Shape Up

Thursday, August 29, 2024 • Duration 51:41

Stay tuned by subscribing for free: https://afonsofranco.substack.com/

My guest today is Ryan Singer.

Ryan is the author of Shape Up, an excellent guide to help teams and companies work in a better way to ship work that matters - consistently over time.

Ryan's work is incredibly important to understand. Whether you adopt Shape Up or not, there are so many golden nuggets in how Ryan sees the world of how teams should work.

In our conversation, we covered:

* Why do Scrum and other agile frameworks often fail to shape valuable work

* Why framing the work before shaping it is key

* Who should shape the work

* How to use time constraints and its importance

* How to navigate building something new while maintaining

* The Future of Product Management

* And much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

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#15 Building better roadmaps | Janna Bastow, inventor of "Now, Next, Later" and Founder & CEO at ProdPad

Thursday, August 22, 2024 • Duration 57:27

My guest today is Janna Bastow.

Janna is the Co-founder of Mind the Product - the world’s largest product community - Founder & CEO at ProdPad, and the inventor of the widely adopted roadmap framework “Now, Next, Later”

There’s so much Janna and I could have talked about but we focused on what great roadmaps look like, and the future of product management.

We discussed:

* The story behind how Now Next Later was invented, from idea to widely spread roadmap framework

* Different ways to frame your roadmap based on your context

* Using roadmaps, written narratives, and OKRs together

* Roadmapping experiments

* Designing roadmaps in ways that enable you to revisit what you've done and measure your outcomes

* Roadmaps best practices

* Why all companies will eventually die and what we can do about it

* The Future of Product Management

* How will AI impact both the role of Product and the products we build

* And more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

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#14 How to develop great B2B products | Daniel Elizalde, author of The B2B Innovator's Map

Thursday, August 15, 2024 • Duration 58:46

Subscribe for free: https://afonsofranco.substack.com/

My guest today is Daniel Elizalde.

Daniel has trained more than 1500 people in product management, including folks from top tech companies like Tesla, Microsoft, and more.

He's been working in Product for over 25 years, in so many different industries - and is the author of the book The B2B Innovators Map.

This conversation was a deep dive into Product Management applied to B2B products, covering:

* The importance of mapping out your industry in B2B

* Why your first 10 customers in B2B equals product market fit

* How to find your first 10 paying customers in B2B

* Building a discovery network with potential customers

* Experiment roadmaps vs product roadmaps

* Relevant experiments and discovery techniques in B2B

* Understanding why customers should be prioritized over users in most B2B cases

* The importance of understanding how big the problem you're solving is and how it's related to willingness to pay

* Testing viability in B2B

* Main mistakes people make when transitioning from B2C to B2B

Daniel is currently teaching a new course: Mastering B2B Product Innovation.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Scandinavian Product Podcast – Details, episodes & analysis

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Scandinavian Product Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Substack7

LinkedIn26

Other19

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Substack7

LinkedIn26

Other19