Salon Owners Collective – Details, episodes & analysis

You're a Salon, not a charity…   The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it?     Or are you pouring money down the drain?   Marketing channels are there to market your Salon, but if they’re not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there’s no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook!    Otherwise, you’re basically donating money to Meta like it’s a charity.    I’m excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients.    Here is Does Your Salon Actually Need Paid Ads?    Here is why you should listen to the full episode:

1. Learn what makes an effective ad
2. Understand what you’re currently getting wrong
3. Know how to turn clicks into long term clients

  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now. Resources  https://www.facebook.com/groups/salonownerscollective/ Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Belinda Website: https://belindairvine.com/   Instagram: https://www.instagram.com/belinda.irvine/?hl=en  Facebook: https://www.facebook.com/beldigitalmarketing 

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whilst trying to train someone new. It takes 3 months to recruit and train someone… So, in a perfect world, you would recruit someone 3 months before you need them. And I know what you’re thinking… “Larissa, I can’t see the future!”. But actually, you can… sort of. Your numbers will always tell you what to do.  If you’re wanting to grow in 2024 and beyond, you need to be 3 steps (or 3 months ahead).  I’m sharing a recruitment roadblock that an owner in the Salon Mastery Program overcame before she went away on holiday for 3 weeks! This is: When Is the Right Time to Hire a New Team Member?   Here is why you should listen to the full episode:

1. Learn when to identify growth
2. Understand why your need to be a mentor 
3. Know when it’s time to recruit a new team member

Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now. Resources  https://www.facebook.com/groups/salonownerscollective/ Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Podcast: The 5 Warning Signs That Your Employee is Leaving…

Have you ever tried sprinting on a treadmill?

Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. The treadmill of a Salon Owner! 

I’m talking long hours, seven days a week, struggling to fit in time with your family (let alone your friends) and you haven’t had ‘me’ time in what feels like forever! It’s exhausting, just like running on a treadmill.

Running yourself to exhaustion can lead you to feel constantly tired and unmotivated. The treadmill of a Salon Owner can have a serious impact on your Mental Fitness if you’re not slowing down every now and then. 

I wanted to share with you the key to managing your Mental Fitness so that you can be a better mum, wife, friend and Salon Owner. 

In today’s episode, I’m chatting to Natalie Tua from The Strengths Shed about How to Master the Salon Sprint. 

Here is why you should listen to the full episode:

1. Learn the meaning of Mental Fitness
2. Understand why it’s important to check in with your Mental Fitness
3. Know how to destress and mater the Salon sprint. 

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

Apply Now to Salon Mastery Coaching now.

Resources 

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Natalie

Website: https://www.thestrengthsshed.co.nz 

LinkedIn: https://www.linkedin.com/in/natalie-tua-68089b8/?originalSubdomain=nz 

What do you want your Salon to be known for?  Why should a client choose your Salon over the one down the road?   These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return… After all, we all BASICALLY offer the same thing, right?!   Thinking back to my early Salon days, I remember sometimes feeling like I had to do all the things and serve all the clients to ensure they had nothing short of the best experience.,After all, I had 7 salons within walking distance, so I felt like I needed to take what I could get…those clients were valuable, right! I would spend my days putting out fires, taking on extra clients, and doing the absolute most to ensure everyone in the room was happy.   But then I realised, this isn’t sustainable. It was exhausting, overwhelming, and funnily enough, didn’t bring more clients through the door… Janine Jarman aka the Queen of Perms, is the founder of Curl Cult, a product that has changed the technology and science behind perms. With over 20 years of experience in the industry as a hairstylist, educator, Salon Owner, and now CEO, Janine knows what it takes to  create a unique product offering that people LOVE and will always purchase.  What is special about Janine’s success is that she offers a service that is not only scalable but one that solves an immediate problem for her clients. This means her service and Salon itself, are irreplaceable.  Janine is going to share with you her hot tips on how to make your Salon irreplaceable so that your clients always choose you over the one down the road.   Here are three reasons why you should listen to the full episode:

1. Discover why your clients are choosing the Salon down the road
2. How to make your Salon irreplaceable
3. Learn strategies to ensure clients always return

Inner Salon CEO Snapshot https://bit.ly/MasterCEO to get your hands on it (I’ll send it to you in messenger) Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.audible.com.au/pd/Traction-Audiobook/B00FMWCME8 to listen to Traction by Gino Wickman https://www.audible.com.au/pd/Deep-Work-Audiobook/B01CYL9DD2 to listen to Deep Work by Cal Newport https://www.audible.com.au/pd/The-Big-Leap-Audiobook/B00FO5R7SYto listen to The Big Leap by Gay Hendricks https://www.instagram.com/janinejarman/?hl=en to follow Janine on Instagram 

Have you ever felt like: You’re working yourself to the bone: You’re busier than ever with clients, plus managing an ever-evolving team...  You’re hardly present with your family as work has taken over your brain space… but what makes it worse is you’re not growing.   But still, you end up saying YES all the time: 

• Like when a team member needs our help with something, we jump at the chance… because we don’t want to let them down
• Or when a regular client wants to book with you when you’re ‘meant’ to be working ON the business (not in it)... you give in because you feel bad… 

  Or maybe you’re guilty of having shiny object syndrome…. Are you nodding your head right now? I know I’ve been guilty of this too… But this is a HUGE mistake.    Because in reality, these are often the things that will halt forward momentum in our business.  As a result, you take 2 steps forward, 2 back. Your business is at a constant plateau, and you get super frustrated because you’re BUSY doing ALL the things- so you start to wonder-- ‘why am I not growing?’ You get overwhelmed and burnt out… which leads to halting progress even more.    Agh! It’s a vicious cycle. In this episode, I will take you through my secret formula to increasing sales by working less (for smart salon CEOs).    If you’re overworking 30+ hours on the Salon floor, and want to create what I like to call ‘CEO discipline’, and have the time to move the needle in your business, then keep listening… Plus don’t forget to grab yourself a copy of the “4 Steps to Becoming a Smart Salon CEO”  strategy. Here are three reasons why you should listen to the full episode:

1. HOW you can make your business catapult forward and into growth
2. Discover how to actually have the CEO discipline to make the CEO time
3. Learn how to stop saying yes all the time to your team & your clients to make CEO space in your day.

4 Steps to Becoming a Smart Salon CEO https://bit.ly/POSTFBIncreaseSales to get a copy (I’ll send it to you in messenger) Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group

Does self-doubt stop you from increasing your salon’s prices? You know deep down you need to put your prices up, but the thought of asking your clients to spend more just feels so daunting.    What if they push back? What if they leave and never come back because they can’t afford your services? How will you equip the team to handle these objections… when you feel nervous about it yourself? Honestly, if this is you, then know that you aren’t alone. I know this is a huge challenge for so many owners.    But in reality, this holds Salon Owners back from success…and reaching their full potential. Instead of feeling confident about your experience and your Salon’s prices, you instead have this overwhelming urge to compare yourself to other Salons, to discount your services, to apologise before anything has even gone wrong, all due to the fact that you’re worried that if you don’t, that client will go elsewhere.     This is why I want to introduce Ruby Lee, a wealth & expense business coach helping business owners shift their mindset to “I can” & “I will” instead of being a roadblock to their own success.  Ruby will share her strategies for getting comfortable with your numbers and profitability, so you can back yourself in moments when you may be doubting yourself or feeling insecure (because let’s face it, we all have these moments!) and continue to grow your million-dollar Salon.   Discover the REAL reason why so many salon owners feel too scared to raise their prices, and how to combat this in your salon, once and for all. Uncover your true worth and potential as a business owner, so that you can feel confident with your decisions, and truly grow your profit to its full potential…   Here are three reasons why you should listen to the full episode:

1. Discover the real reason why so many Salon Owners don’t raise their prices
2. How to overcome the fear of putting up your prices in your Salon
3. Learn how uncover your true worth & potential as a business owner

Inner Salon CEO Snapshot https://bit.ly/MasterCEO to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group https://www.instagram.com/_rubylee_/ to follow Ruby on Instagram https://rubylee.co/ to check out Ruby’s website https://podcasts.apple.com/us/podcast/gala-loves-everything/id1531580305 to listen to Galadarling Podcast 

Have you ever felt like you’re a wolf in sheep’s clothing?  You feel like you own a seemingly successful salon, with a great team and loyal clients... but you still experience waves of anxiety and loneliness that often roll through your mind. You begin to wonder: is this all too good to be true? If you have experienced this, then you are not alone!  Imposter Syndrome affects 70% of humans, including myself! I faced many Imposter Syndrome moments in my career towards owning a million-dollar business and Salon. Sometimes feeling unsure how to overcome this feeling of doubt in my ability to succeed. You may be feeling the same way…  In this episode, I want to introduce the expert in all things self-doubt, confidence, and Imposter Syndrome, Alison Shamir.  Alison has experienced the highs and lows of running a business and has been on a quest to help women all over the world acknowledge what Imposter Syndrome is and provide the secret to overcoming the fear and anxiety that is only natural when success comes your way.  This is something that even today, I am still learning to conquer!  Let’s unpack the 3 beliefs surrounding Imposter Syndrome and everyday tools you can use to overcome imposter syndrome in moments during your career.  Here are three reasons why you should listen to the full episode:

1. Unpack the 3 beliefs surrounding Imposter Syndrome 2. Tools to overcome Imposter Syndrome
2. The signs that you may be experiencing Imposter Syndrome

Inner Salon CEO Snapshot https://bit.ly/MasterCEO to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group https://alisonshamir.com/ to check out Alison’s website & all of her amazing resources https://www.instagram.com/alisonshamir/to follow Alison on Instagram  https://www.facebook.com/alisonshamir to follow Alison on Facebook

I see you… You’re a Salon owner, but more importantly, a mother… trying to balance the juggle between spending too much time at work (away from your kids), and not having enough time to do all the things that you want to in your business.   Your Salon isn’t growing, because let’s face it, you barely have enough time in your day to touch your to-do list…, let alone work on moving the needle in your business. It feels like you’re stuck extinguishing little fires all day long! And when you do find the space to work on these things, you feel the “mum guilt” creep up…and planning the next big thing gets replaced with the football final for your child’s team.  It’s always either: “am I a good enough mother?” or “am I a good enough business owner?”, and you’re left wondering if you’ll ever be able to be successful in both. Can you run a successful business, have the perfect family, and be the best partner, and friend… Is it even possible to master the art of having it all? In this episode, I want to introduce Keri & Ashley, accidental best friends and hosts of Momtourage Podcast. Keri & Ashley are both mothers and successful entrepreneurs who have experienced the challenges that motherhood brings when you’re trying to chase your career dreams.    In this episode, you’ll find out motherhood hacks to keep busy salon owners (like yourself) sane as you juggle the business world and being a mum.    Here are three reasons why you should listen to the full episode:

1. Discover hacks for juggling both motherhood and business ownership
2. Hear Keri & Ashley’s incredible journey to success
3. Learn how to maximise the time in your day to master your to do list and still make it to your child’s football games

Inner Salon CEO Snapshot https://bit.ly/MasterCEO to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group https://www.instagram.com/momtouragepodcast/ to follow Momtourage on Instagram https://www.momtouragepodcast.com/ to listen to Momotourage Podcast https://www.laurenbrazzle.com/blog/the-vulnerability-theatre to read “The Vulnerability Theatre”  https://www.theringer.com/the-bill-simmons-podcastto listen to Bill Simmons Podcast

When it comes to your salon’s team culture, pretty much every salon owner wishes for two things:

• You wish you had a salon culture that new team members were BEGGING to be part of--like, i’m talking knocking on your door!
• You wish you had a salon culute that existing team members NEVER wanted to leave. After all, who doesn’t want to work for the A team?  

But I know that sometimes this can feel out of your control. Like, it can be hard to manage a team with so many different personalities, right? HOWEVER, what if I told you… it actually all comes back to you; the Salon Owner and what you stand for.  It’s YOUR job to align and drive your team’s culture, front foot it and ensure what you stand for is constantly embedded into the culture… So whether you are passionate about your team specialising in one service, or having flexible lifestyle hours, or you value constant education and upskilling for your team; it’s your job to own this vision for your Salon.  In this episode, I’m bringing in a friend of mine, Wade Brannon to share how you can cultivate a team culture that everyone wants to work for, and no one ever wants to leave.  Wade is CEO and Founder of Pigtails and Crewcuts and is no stranger to Salon success, after growing his franchise to over 70 locations.  I know you will find what Wade has to say about how to build a strong culture within your Salon, and hiring a dream team of stylists that live and breathe the vision you have for your business.  Here are three reasons why you should listen to the full episode:

1. The secret to getting your team to buy into your brand vision
2. Learn how a Hero Service can be the secret recipe to success
3. Discover how to improve your Salon culture 

Inner Salon CEO Snapshot https://bit.ly/MasterCEO to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group https://www.audible.com.au/pd/Lessons-from-the-Mouse-A-Guide-for-Applying-Disney-Worlds-Secrets-of-Success-to-Your-Organization-Your-Career-and-Your-Life-Audiobook/B07CS2TRBSto listen to Dennis Snow’s Book “Lessons from the Mouse” https://www.facebook.com/pigtailsandcrewcutsfranchise/to check out Pigtails & Crewcuts Facebook Page

The thought of your team leaving you for the Salon down the road is damn scary. Especially when you know it may be unlikely that you'll recruit someone new any time soon... I’m pretty sure it’s every Salon owner’s worst nightmare… everyone leaving you, and you’re the one left to pick up the pieces.   Honestly, even with a team of 30, I still worried about this at times So instead I focused on building a salon team culture that was so good, so irreplaceable, that my stylists would never want to leave.   Like, that’s the goal, right? But when I see Salon Owners trying to do this, I often notice they make one big mistake…   In this episode, we are going to unpack this mistake, and I’ll share with you my 3-step leadership strategy which will help you build a salon culture SO good that your team never wants to leave…  Don’t forget to grab a copy of my 3-step leadership strategy - I’ll put it in the show notes of this episode for you to grab and follow along with me while we hang out together during this episode! Here are three reasons why you should listen to the full episode:

• Discover how to truly build that positive salon culture and be so good people never want to leave.
• Learn how to step out of fear that your team are gonna leave; great people work for confident leaders
• Keep your personal & business boundaries strong, clear, and intact--they'll respect you more for it

3-Step Leadership Strategy https://bit.ly/SOC3Secsto get a copy in messenger Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Justhttps://m.me/salonownerscollective?ref=chatwithmepodcastpage to jump over into messenger & chat! Resources: https://www.facebook.com/groups/salonownerscollective/ to join the Profitable & Successful Salon Owners Facebook Group