Sales Code Leadership Podcast – Details, episodes & analysis

Join us for another exciting edition of the Sales Code Leadership Podcast as we welcome Meshach Amuah-Fuster to our 111th episode! 

Meshach has spent the last 20 years helping SaaS companies grow. He specializes in working with VC/PE Principals, helping them execute on their growth strategies. 

With a focus on ARR, EBITDA, net margin and IRR, this can be based on a Buy and Hold model, or based on a defined exit strategy. Meshach acts as either the bridge between ownership and senior leadership within the acquisition, or directly manages the acquisition himself. 

He has held positions as Portfolio CEO at ESW Capital running their Aurea and CopperTree divisions, the Managing Director for Allbound, Inc, and Director, Sales for Vimeo, Inc.

Join us for a landmark episode 110 of the Sales Code Leadership Podcast, as we welcome Hitesh Kapadia to the show!

Hitesh is the Chief Revenue Officer and co-founder at Jointflows and is an experienced sales leader - a top performer who has a wealth of knowledge about the industry.

Hitesh’s experience comes from working in a range of different companies including Yieldify, Profitero, IRI and Procter and Gamble. In his last role at Yieldify he led the new business sales team over a period of five years.

Hitesh also has recent insights of working through acquisitions and how to navigate that landscape as an employee. Tune in to learn more about Hitesh, his thoughts on self-awareness for sales leaders and tips for making it in the sales industry! 

Join us as we celebrate 101 epiodes of the Sales Code Leadership Podcast!

For this edition, we look back at some memorable moments with our previous guests as we uncover what they wish they knew at the start of their career - and what advice they would pass on to their younger selves.

The podcast is brought to you by Sales Code, a MEDDICC MEDIA production, helping revenue leaders unlock added value in B2B SaaS sales teams. Your views on our podcast are always welcome, as well as any questions you might have for our podcast guests.Connect with the show host Kevin: https://www.linkedin.com/in/kevinthiele/

Mike is parcelLab's Vice-President of Global Sales. A veteran revenue leader, he's spent the last two decades building start-up and growth-stage businesses in Europe and North America. His previous roles include launching two US-based B2B SaaS companies, Bluecore and Monetate, in Europe and Asia. Mike has a business degree from Queen’s University in Canada and currently resides in South Buckinghamshire, England.

Mike defines leadership as “creating a vision and inspiring the team to achieve goals”, clearly, he gets huge satisfaction from helping others to succeed – something that is an essential quality of all leaders who aspire to create high performing teams.

Thanks, Mike for a fascinating discussion on the Sales Code Leadership Podcast.

Our guest on the Sales Code Leadership Podcast this week is Andy Whyte who talks here about giving value as a leader and creating a network effect around you as a leader. Andy has himself, interviewed many great sales leaders for his own podcast and shares many insights and advice for those aspiring to move into a sales leadership position in the tech sector.


Andy at heart is a sales guy. To be more precise a sales geek. After a short stint in working in theatre, he started his career selling double glazing door to door before moving into retail and then B2B sales in the SaaS sector where he has been since.


Having worked at a number of companies, from pre-launch start-ups through to giant corporations like Oracle, Andy has built a broad experience of sales and sales leadership that when combined with his love for the sales qualification framework MEDDICC has led to him writing a book on the topic which was closely followed by an online MEDDPICC Masterclass with many more innovations in the pipeline.

Welcome to a special edition of the Sales Code Leadership Podcast. This week we shall be focussing on Mentoring with Jo Turnbull, talking about her experience working with me as her mentor and sharing tips for those thinking about using this approach to personal development.



Turnbull is a commercially aware Chartered Marketer with fourteen years’ experience in Website Management, SEO, Social Media, Project Management and PPC. Helping businesses with their online marketing to get them the maximum exposure is her passion.

Turnbull also runs Search London, a networking event for those in SEO, PPC and Social Media. She was on the committee for Search Y 2020, one of the biggest search conferences in Paris and is also the founder of Turn Digi, an online event that promotes entrepreneurs, rising talent and has a diverse range of speakers.



During the podcast we also talk about the CliftonStrengths Talent Assessment for which I am a certified coach and is the foundation of our mentoring engagement.

Justin has over 20 years’ experience at EY, PwC & IBM as a Chartered Accountant & Certified Management Consultant, working for public & private sector clients, across the UK & overseas which has provided him with the background for what has become a terrific highlight in his career, namely as professional trainer, facilitator and coach.

Throughout his consulting projects Justin has always aimed to provide practical solutions to business problems. Success also relies on ensuring that the people affected are comfortable with the change & receive appropriate training, consequently helping people learn & develop has always been an area he has dedicated himself to wherever possible.

Justin has now brought this together to become a full-time business skills tutor & professional development facilitator & coach: expert training & coaching delivered in an enjoyable innovative way to international audiences, as well as individual mentoring & training. As well as new skills, he helps people build their confidence & self-belief for greater work engagement, productivity, & improved morale & team spirit.

Guy specialises in driving sales growth quickly for any business in every economic climate. He
deals in the sales process, the strategy, the delivery of sales success and how to achieve this.
Working on an Interim or Consultancy basis, the focus is on making an impact quickly. Guy
specialises in sales strategy and delivering sales growth face-to-face with clients at Board and
senior level. He is also an experienced Marketeer, having worked in a range of sectors including:
Construction, Architecture, Design, Energy (Electricity & Gas), Microdrive Engineering, Rail,
Manufacturing, Building Products, Smart Metering, Power Management, Internet Marketing,
Experiences & employee engagement, Retail Vouchers, Internet Security, Business
Transformation and Healthcare.
In recent years Guy has specialised in working with sales teams by training, guiding and
mentoring them through a particular challenge or brief. The focus has always been on defining
the strategy first and then delivering that strategy through face-to-face client engagement with them

Mike is an expert in improving sales performance. An accomplished interim Sales Director and Managing Director with more than 30 years hands-on experience across Telecom, Technology and Industrial sectors in Europe and the Middle East. Over 15 client companies transformed – with revenues between £10m - £400m and sales teams of 2 to 250 people.
Achievements include:
 Built a multi-million dollar business across the Middle East from nothing in less than 3 years
 After 4 years of decline, in 12 months turned around the UK subsidiary of a Swiss company –
followed by sustained double-digit sales growth
 Developed and implemented, from scratch, an entire sales programme for 110,000 business
customers of a former state-owned monopoly in Eastern Europe with outstanding results
 Series of rapid turnarounds of acquisitions in Belgium, France, Denmark and Ireland for a
pan-European service provider
He converts the high-level strategy into the reality of the day-to-day sales operation. His work is done when the change is embedded and the organisation operates at the required higher level of performance.

This weeks’ guest is Mick Paddington, Director of LimbicLogic.



After many years of working in senior marketing roles in the technology sector and seeing companies could be run and managed better, if only people were put at the centre of decisions, Mick decided to do something about it. But, rather than put himself front and centre as some sort of business guru with all his recommendation’s being anecdotal, he decided to use an evidence-based approach and see what research and science was telling us about best practices in the workplace.



After taking a Masters in Occupational and Business Psychology Mick founded his own consulting firm – LimbicLogic - to provide the insights and advice that really makes a difference to businesses like yours. LimbicLogic is built around getting the best people in and getting the best from those people - creating high performing teams and effective leaders. People are at the heart of every business - they’re responsible for your success, your culture and the future growth of your company. A great idea is nothing without great people.


At LimbicLogic Mick and his team use a combination of real-world business experience and evidence-based psychological techniques to help your organisation create the right environment for people to flourish.