Rock Your Brand Podcast – Details, episodes & analysis

In this episode of the Rock Your Brand podcast we discuss The SECRET to Attracting HIGH-VALUE Clients with Video Content

What to expect from Rock Your Brand?

Expect interviews, student spotlights, and practical playbooks for building a freedom-first business with YouTube, email, and simple offers. Comment “100K” (on YouTube/Spotify) or hit the link to grab the free 18-page 100K Roadmap playbook.

In this episode of the Rock Your Brand podcast we discuss How This Fitness Coach BLEW UP His Business from ONE YouTube Video

What to expect from Rock Your Brand?

Expect interviews, student spotlights, and practical playbooks for building a freedom-first business with YouTube, email, and simple offers. Comment “100K” (on YouTube/Spotify) or hit the link to grab the free 18-page 100K Roadmap playbook.

In this episode we will be discussing 

For more resources visit - https://brandcreators.com

In today's episode, I will discuss getting more traffic using secret hooks on any platform with creator Jake Thomas.

He runs a company called Creator Hooks. Now what's cool about that is that you'll hear his whole story here today. 

How he formed the company, and how he got introduced to it. He will explain the entire story and everything about it. 

So, start implementing what he just shared. I know I'm thinking a lot differently now about my writing of titles and hooks. a

So, after you listen to this, maybe go back and listen again because there was a lot to unpack. 

There's just so much that you can do to get attention by writing really good hooks. And that could also be in an email.

So start getting more traffic using secret hooks on any platform with creator Jake Thomas.

Use the media player above or watch the video below.

"Remember, I'm here for you, believe in you, and rooting for you! Now it's time to take action and rock your brand"! 

Enjoy, and let's CRUSH YOUR WEEK! 

FYI: If you want to be part of the Rock Your Brand Building Profitable Niche Website Properties Facebook group, where you can ask any question, head over to brandcreators.com/group.

If you found today's show to be valuable, please share it. 

• Please consider taking a couple of minutes to leave an honest review and rating for the podcast on iTunes.
• They're very beneficial when it comes to the show's ranking. I can guarantee to read each one of them myself.
• Finally, don't neglect to subscribe to the show on your preferred app.

Helpful Links

• Brand Creator's Playbook
• Rock Your Brand GROUP 
• http://the6figurewebsite.com/

It’s becoming more and more common that unscrupulous Amazon sellers are sending letters to their competitors that sound very official and legal but are fakes. These letters are sent to intimidate competitors into taking down their listings and eventually removing their products from Amazon altogether. The practice is a kind of bullying that Ted Luymes, an attorney who deals with Amazon related issues in his practice sees all the time. On this episode, Ted shares some of the things to look for if you receive a letter like that and gives advice on what you can do to make the bullying stop.

Even if you were very thorough when you went through the product research phase it’s possible that you have infringed on someone’s patent, but you won’t know unless you did an actual patent search, which can be expensive. On this episode, Ted Luymes talks about the steps you can take to assure yourself first of all that your product is not stepping over legal lines, but also what you can do if someone accuses you of doing so. He’s got great advice for you so be sure you take the time to listen.

Any Amazon seller has the right to file a complaint with Amazon that claims another seller has infringed on their product patent, copyright, or trademark. When this happens Amazon typically doesn’t ask questions first, they just take the listing down. Then they begin an investigative process. On this episode of The Amazing Seller attorney Ted Luymes shares what you can do to expedite the process if this happens to you. You’ll want to hear this because the longer you are on the Amazon platform the more likely it is that you’ll experience things of this nature.

If Amazon happens to suppress your product listing or take your listing off of their platform because of a copyright or patent complaint, you have the right to file a DMCA counter-notice. By law, the person or entity who filed the claim that you’ve violated their copyright or patent has a limited amount of time after that to prove their claim. If they don’t, Amazon must put your listing back on the platform. That’s how the law works. But there are a number of steps you should take before you resort to the DMCA notice. Do you know what they are? Attorney Ted Luymes is on the show today to give us the answers.

Imagine this scenario: You’ve just opened your mail and find a cease and desist letter from another Amazon seller. They say you are selling an unauthorized version of their product that infringes on their copyright. If this happens to you the last thing you should do is write a snarky or angry email reply. There are much better ways to deal with the situation. On this episode, Attorney Ted Luymes gives some solid advice about how you should respond to those kinds of letter or notices and tells why it’s so important to do so if you want a favorable outcome to the issue.

• [0:03] Scott’s introduction to this podcast episode with Attorney Ted Luymes.
• [2:38] The reality of the bumps in the road that come in business.
• [4:20] The kinds of bullying Ted has been seeing.

It’s time for the next Friday episode of The Amazing Seller podcast - the “Ask Scott” episode where Scott Voelker, an experienced online business guy and Amazon seller answers listener questions. That means YOU can get in on the action by asking questions related to your Amazon Private Label business - or any other business you may be running. Scott’s got the experience to give you some insight to feel free to reach out to him with your situation - and listen to this episode to find out how you can do that!

One listener to the Amazing Seller called in to ask how his competitor is getting his product to show up in search results for two different, gender-specific searches with DIFFERENT TITLES for the same product! Does he have two listings? Scott says it’s most likely that he has the product set up with variations. Product variations, when done right and in a way that is genuine are a great way to target your product to different audiences. You can hear how Scott describes it and get an idea of how you can use product variations on this episode of the podcast.

A listener called in to ask about the best way to correspond with a potential vendor. What he’s concerned about is whether or not the vendor will take him less seriously if he uses a generic email like gmail or yahoo mail - as opposed to an email that was something like NAME@GarlicPress.com. Do you know if it makes a difference? What do you think Scott recommends? You can find out my listening to this episode of the Amazing Seller podcast.

A listener’s wife is getting started on Amazon as a private label seller and he wanted to know which of Scott’s over 270 episodes of would be the most important for her to listen to in order to understand the basics and get started. Scott says that even though Amazon has changed a lot over the years the basics of how to get started are pretty much the same. So the episodes he mentions all have to do with product research and selection. You can hear this list of “best of” episodes from Scott on this episode.

That’s what’s going to happen at the TAS Breakthrough LIVE event coming up in Phoenix, Arizona in November 2016. A small group of Amazon sellers will come together to experience the power of corporate strategizing, brainstorming, and “hot seat” product evaluations with Scott Voelker leading the way. This event could truly change your profit margin and the success of your business like nothing else. If you’d like to get in on this great event you can find out how to get registered on this episode.

• [0:03] Scott’s introduction to the podcast!
• [3:43] QUESTION ONE: One competitor’s product is coming up with a description as “for men” AND “for women.” How does he do that and is it advantageous?
• [11:34] QUESTION TWO: What are your thoughts about the importance of a domain and email that matches your brand?
• [20:23] QUESTION THREE: My wife is going to get started selling on Amazon, what are the most important podcast

So many people are having such great success selling private label products on the Amazon platform through FBA that it’s not too far of a stretch to think that some of them may be interested in selling their business. You may not be thinking about that possibility now but the opportunity may come your way someday. That’s why Scott wanted to have someone on the show who is experienced at buying and selling online businesses who could shed some light on what can be done ahead of time to ensure that should the time come that you want to sell your business, you’ll be able to do it with the least amount of trouble and the greatest amount of profit. You can hear more about this exciting possibility on this episode of The Amazing Seller.

Too often businesses are built on the strategy of doing everything possible to take advantage of the loopholes in a sales platform’s terms of service. The practice may result in huge profits in a short amount of time but as soon as the platform learns that sellers are abusing the system you can be sure that changes will be made and those businesses will be dramatically hurt, and possibly kicked off of the platform. Today’s guest has tons of experience buying and selling e-commerce businesses and his advice is simple: Do the right thing by your customers and you’ll be OK when it comes to surviving whatever changes do come. You can hear more sage advice like this on this episode.

Many entrepreneurs start out doing whatever it takes to make a buck. They may set up one umbrella LLC or Corporation and run all the finances for many smaller business ventures through that one entity. That’s OK at first. It’s entirely legal and most people have to do that to get started. But if you ever want to sell one of those businesses you’re going to discover that there will be fewer buyers interested because you won’t be able to clearly demonstrate the profits of that business on its own. So today’s guest has some tips on how to set up good clean financials for your business so that you can be ready to sell it easily and for more when the time comes.

If you’re considering the sale of your Amazon private label business it’s entirely possible. But will you get top dollar? You won’t if your business is only selling on Amazon. A potential buyer will be more averse to buying your business if you are selling your products on only one platform because if something on that platform changes in a way that adversely impacts your business, their revenue stream could dry up if they were to buy your business. But if the risk is spread out over many sales channels, they’ll be more open to considering your business. On this episode of the podcast, you’re going to learn how important it is to start building those sales funnels and establishing an off-Amazon presence for the sake of selling your business in the future, on this episode.

There’s so much emphasis these days on building a great online business, and it’s a great strategy for many people. But what if you’re a person who doesn’t really want to go through the hassle and hard work of building a business from the ground up but would be open to buying an existing business and growing it? That’s a great strategy, one that today’s guest sees implemented all the time. If you’ve got money to invest in a business and are curious how it works you can learn a lot from Scott’s g

There’s a lot of stress being felt in the private label community since Amazon has made changes to its product review policy. But is it living up to the doom and gloom we’ve heard from some people? Scott doesn’t think so. In fact, he believes this is a good thing for anyone who wants to be successful in private label sales. On this episode of the podcast, Scott is going to tell you why this policy change is a good thing and what you can do to make the most of it.

If there was no Amazon - what would you do to sell a product online? You’d probably figure out a different way to do product research. You’d learn about other platforms where you could sell your products online (Etsy and Ebay come to mind). You’d figure out what it takes to sell on your own website and drive traffic to it using Facebook Ads or Google Adwords. The point is that even if Amazon was totally gone you’d still be able to sell products. It may be a bit more difficult than it is now, but it would be possible. That’s why you need to understand that the recent change to Amazon’s product review policy is not the end of the world. Find out how Scott is moving his private label business forward in spite of the changes, on this episode.

The term “private label” means that somebody is selling a product of their own. They’ve sourced it. They are packaging it. They are distributing it. It is THEIR product. That happens every day and you see the outcome of it on the shelves of Walmart and other stores across the nation. You will always be able to create your own product and sell it. The recent changes to Amazon’s review policy don’t change that at all. It only limits the WAY you can go about promoting your products. So what are you going to do? You’re going to have to figure out ways to advance the sales of your products within the boundaries you have - and part of that is Amazon Terms of Service. Find out how Scott recommends you take advantage of the new changes, on this episode.

No matter what the rules are that govern an online platform, somebody will work the rules to their advantage and do everything they can to milk that advantage for as long as possible. We call it “gaming the system” and those who run the platform in question will eventually make changes to keep people from unfairly using their systems. That’s what’s happened with Amazon’s recent changes to product review policies. On this episode, you get to listen in as Scott thinks out loud about what these changes mean for him and his business as well as discover what he plans to do to keep his products selling like normal.

There was a time when companies that had deep pockets were able to offer dramatic discounts in order to entice people to leave them a review on Amazon. That, in turn, made it look like many people loved their product, when in fact, it may not have been the case. As a result, the little guys were not able to keep up and fell further and further behind the sales curve. But not anymore. The recent policy changes to Amazon’s Terms of Service have put an end to that practice so now everyone has an equal chance of getting favorable reviews from legitimate buyers. Find out what the changes are and how they impact your Amazon private label business, on this episode.

Scott is back with another “Ask Scott” session of the podcast. Be sure you listen to these real answers to real listener questions, submitted by Amazon private label sellers. On this episode, Scott answers questions about product photos, what to do to increase your ranking once you’ve run out of product inventory, how to modify your products to be a feasible offer in a different country, and how to build an email list as an ongoing asset to your business. As usual, you’re going to get a truckload of value from this episode, so be sure you listen.

Imagine that you sell an electrical adapter. As you probably know, it would have to be a different model adapter if it was going to be used in Europe than if it was to be used in the United States. Today's episode features a question from a private label seller who has a product that has similar unique qualities that vary from country to country. He's got questions about what he should do to generate more sales when his product details don't exactly match the country he's selling in. It's an interesting conundrum that Scott answers, on this episode.

There are times when your products on Amazon sell faster than you expected (a good problem to have). But it causes issues because you run out of product, which in turn causes your sales rank and organic search ranking to go down for as long as you are out of inventory. When the product is back in stock, it’s sometimes hard to get the product ranking and selling again. On this episode, Scott answers a listener question about how to get a restocked product selling again. It’s a problem you’re bound to run into eventually so be sure you listen to find out how to handle the situation.

Many Amazon sellers know about the possibility of someone hijacking their products. It’s something we are all vulnerable to but there are things you can do to protect yourself. A listener of the podcast called in to ask if one thing that could be done is to watermark his photos. That would make it easier for him to prove that the photos belonged to him. But Scott’s not so sure it’s a good idea and says that he will probably never do it himself. Find out why Scott is not too keen on the idea of watermarks on product photos, on this episode of the podcast.

It seems like every episode Chris Shaffer is on lately he harps on the fact that an email list is your single most valuable asset as an Amazon private label seller. The reason he believes it so strongly is because it’s the only way you can contact your customers and prompt sales of your products anytime you want to do so. Today’s episode features a question from a listener to wants some tips about how to go about building his first email list. Scott’s covered the issue before but thinks the issue is so important he was willing to address it again. You can hear how he suggests you get started building your own email list, on this episode.

• [0:03] Scott’s introduction to the podcast!
• [0:46] Thoughts on the big changes to the review policies on Amazon.
• [2:50] The upcoming TAS Breakthrough LIVE.

As you’ve probably heard by now Amazon has changed its policies regarding whether or not you as a private label seller can ask for a review on your product in exchange for a discount on the product. What Amazon has said is, "No, you can't." that's going to be a problem for many private label sellers because they have centered their entire product launch sequence around the allowance of reviews for a discount. So how does this impact the way we go about launching a new private label product on Amazon? That’s what this roundtable discussion with Scott Voelker, Chris Shaffer, and Dom Sugar is all about. The guys chat about the actual policy change, what it means for product launches, and why in some ways, it’s a better thing for the private label community overall. You can hear the entire conversation on this episode of the Amazing Seller podcast.

It’s important to look at the recent changes to Amazon’s review policies from the perspective of a brand new seller. Before this change the climb to a successful product launch was made very difficult because competitors with bigger budgets were able to invest lots of cash in building reviews through giving huge discounts to potential customers in exchange for a review. But now, Amazon has removed that possibility so everyone is required to launch their product without the benefit of huge discounts in exchange for a review. In short, the big boys in any niche now have to deal with the same limits as the little guys. You can hear more insights into the ways the little guy seller benefits from the recent Amazon review changes, on this episode.

The strategy of getting lots of reviews on Amazon for your products is meant to build the social proof for the value and quality of your products. That way more people will possibly feel comfortable buying your product because others have done so, and are happy with it. But that’s all assuming that more reviews equal more sales. But it’s not always the case. Scott has interviewed plenty of sellers who have launched and gotten a huge jump on product sales without any reviews. On this episode, both Chris and Dom agree that sales are much more important than reviews, not only because sales put cash in your pocket but also because sales are what causes your product to rank higher in the Amazon search results. Reviews don’t do either of those things for you. Find out more about how the guys view this Amazon policy change, on this episode.

Everything Amazon does is to increase the ability of sellers to sell quality products. That’s how Amazon makes its money, through sales of truly helpful, high-quality products. The recent changes to the “review in exchange for a discount” policy is aimed at making sure that the reviews given for products actually reflect the product quality, instead of being done in exchange for a personal benefit to the reviewer. That should enable the reviews on any product listing to be more honest, giving potential buyers more assurance that the products they buy from Amazon are something they will be happy with. Amazon will have fewer return issues and the platform itself will become better trusted and more effective. But the change will require sellers to come up with new ways to launch their products and use reviews effectively. You can hear how Scott, Chris, and Dom are thinking about the issue at this point, on this episode of The Amazing Seller.