Chances are, your show isn’t the biggest or the best in your niche. You don’t have the budget to outspend the big shows, nor the production team to put out a higher production show.
So what do you do? Is it even possible to compete or should you pack it now and save yourself the trouble.
In this roast, we dissect the Explore Podcast, a show competing with some of the most popular shows on the planet, to identify the right (and wrong) approaches for building an audience in a crowded space dominated by deep-pocketed behemoths.
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Lenny Rachitsky
Nathan Barry
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Chapters:
00:00 Introduction
00:48 First impressions of 'Explore Podcast'
01:50 Analyzing the podcast cover art
02:55 Leveraging listener psychology in cover art design
06:47 How to test and iterate on your podcast artwork
09:20 Podcast description analysis
11:24 What it takes to compete in the podcast space
16:20 Assessing the podcast intro
23:19 Episode title analysis
24:08 A common trap hosts fall for with guest episodes
25:33 Identifying and highlighting universally relevant stories
27:46 Workshopping Justin’s upcoming episode title
30:30 Researching other popular shows in the tech space
35:54 Leveraging connections and credibility
40:51 The power of a compelling host “quest”