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Explore every episode of the podcast Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy

Dive into the complete episode list for Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Roasting a Startup Podcast to Find Out How Indie Creators Can Beat Bigger Shows25 Sep 202600:44:39

Chances are, your show isn’t the biggest or the best in your niche. You don’t have the budget to outspend the big shows, nor the production team to put out a higher production show.

So what do you do? Is it even possible to compete or should you pack it now and save yourself the trouble.

In this roast, we dissect the Explore Podcast, a show competing with some of the most popular shows on the planet, to identify the right (and wrong) approaches for building an audience in a crowded space dominated by deep-pocketed behemoths.

🛠️ Resources
Subscribe to Explore Podcast
Lenny Rachitsky
Nathan Barry
Acquired Podcast

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
00:48 First impressions of 'Explore Podcast'
01:50 Analyzing the podcast cover art
02:55 Leveraging listener psychology in cover art design
06:47 How to test and iterate on your podcast artwork
09:20 Podcast description analysis
11:24 What it takes to compete in the podcast space
16:20 Assessing the podcast intro
23:19 Episode title analysis
24:08 A common trap hosts fall for with guest episodes
25:33 Identifying and highlighting universally relevant stories
27:46 Workshopping Justin’s upcoming episode title
30:30 Researching other popular shows in the tech space
35:54 Leveraging connections and credibility
40:51 The power of a compelling host “quest”

Roasting a Mental Health Show that's Making Itself Impossible to Recommend24 Sep 202600:34:56

Word of mouth can be one of the biggest sources of podcast growth.

But in order to benefit from listener recommendations, you need to make it easy for them to share by giving them the language and eliminating potential confusion and reputational risk.

In this roast, we break down Advancing With Amy, a promising show with a few key mistakes that are likely holding the show back from acquiring new listeners.

🛠️ Resources
Subscribe to Advancing With Amy

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
00:25 Introducing Advancing with Amy
00:55 First impressions: Title and cover art
05:25 How to generate more word of mouth recommendations
08:46 Evaluating the show description
13:56 Trailer episode review
30:42 Episode titles and custom artwork
34:05 Final thoughts and recommendations

Roasting a Beer Podcast to Find Out if "Two Guys Talking" Can Actually Work23 Sep 202600:33:23

It seems like "Two guys/girls chatting" style shows are the butt of every joke in podcasting.

These shows are often seen as vapid, meandering shows that don't deliver any value. And yet many of the most popular shows in the world appear to follow this exact format.

Which begs the question: What does it take to do this format well?

And more importantly, does today's roastee, The Brewery Explorers pass the test?

🛠️ Resources
Subscribe to The Brewery Explorers Podcast
Anthony Bourdain: Parts Unknown

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
01:21 Introducing the Brewery Explorers podcast
01:49 First impressions
02:12 Evaluating the cover art
05:50 The challenge of standing out in a crowded genre
08:02 Brainstorming unique angles for conversational shows
10:24 Trailer assessment
12:23 Adding layers of interest to the show
14:43 Brainstorming show concept ideas
25:53 Proof of what you need: a clear target audience
28:01 What can we learn from the ratings and reviews
30:27 Final thoughts and recommendations

Roasting Another Generic TV Rewatch Podcast (…Or Is It?)22 Sep 202600:43:06

In this episode of Roast My Podcast, we dissect 80s TV Ladies, a podcast dedicated to female-driven TV shows of the 1980s.

We offer feedback on their show's packaging, from cover art and episode titles to trailer consistency and ad placement.

Learn how subtle changes can improve discoverability, keep listeners engaged, and boost your podcast's growth.

Join us as we provide actionable insights for Susan Lambert Hadham and Sharon Johnson's nostalgic podcast!

🛠️ Resources
Subscribe to 80s TV Ladies
Why We Buy
The Webby Awards
Discord
Slack

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction and initial impressions
01:18 Analyzing the cover art
04:07 Discussing show description
05:13 Design insights from the world of buyer psychology
07:24 Evaluating the show content
09:51 Workshopping the show description
18:22 How to improve show relevance and urgency
22:28 Listening to the trailer
23:48 First impressions of the latest episode
29:00 Episode titles and cover art
38:01 The power of reviews and listener feedback
39:48 Final thoughts and recommendations

Roasting a Podcast that Has Mastered Show Notes SEO21 Sep 202600:35:09

Everyone tells you that podcast show notes and transcripts will give your website a valuable SEO boost.

And they might… If you understand how SEO works and build your podcast content strategy around it from day one, kind of like today's roastee, Cocktail College has done.

In addition to a fantastic show concept, slick packaging, and excellent production, Cocktail College has built out an impressive web presence, expertly leveraging SEO to grow both their show, website, and brand.

Let's look at how they've done it.

🛠️ Resources
Subscribe to VinePair's Cocktail College podcast
WorkLife with Adam Grant

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:33 Introducing Cocktail College
00:44 Why your website is crucial for podcast packaging
02:43 The secret job of podcast player badges
06:38 First look: Cocktail College's cover art
08:15 Analyzing the reviews for trends and messaging
09:09 Analyzing the show title
09:57 Breaking down Cocktail College's description
12:04 First minute listen test
13:22 The problem with pre-rolls, even perfect ones
15:01 Enhancing the listener's first experience
19:06 The best day to release episodes
22:17 Why you should update your trailer regularly
27:59 Custom episode artwork: missed chance
30:58 Simple wins: episode titles
33:45 Leveraging show notes for additional SEO discoverability

Roasting a Show That's (Inadvertently) Undermining a Killer Concept18 Sep 202600:44:08

A podcast is only as good as its concept. But even a great concept is only as good as the messaging and packaging that communicates it to potential listeners.

Messaging and copywriting are two of the most neglected (and yet vitally important) aspects of podcast marketing & growth and in this episode, we're dissecting the show Family Proclamations to highlight how a fascinating concept is getting lost in underwhelming messaging.

🛠️ Resources
Family Proclamations (Now: Relationscapes)
The Mom Test by Rob Fitzpatrick

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
01:06 First impressions: Analyzing the title & cover art
03:02 The role of font selection in cover art design
07:22 Trailer feedback & analysis
12:36 Dissecting the show description
14:05 How a compelling podcast premise boosts the entire show
17:51 Title and tagline: Conveying the essence of your show
23:03 Analyzing listener reviews for insights
25:45 Leveraging custom episode artwork
28:29 Episode title and description feedback
30:46 The pitfalls of interview podcasts
36:35 Why you’re not just competing against other podcasts

Roasting a Health Podcast that Looks Good on the Surface... But Hasn't Answered the One Question that Matters17 Sep 202600:44:12

A podcast can be beautifully produced, feature fascinating guests, and contain original, interesting content.

But if potential listeners don't immediately understand what they'll get from listening, it's going to be hard to grow.

In this roast, we dissect Global Health Pursuit by Hetal Baman, a show that on the surface has a lot going for it… and try to get to the bottom of why someone would choose to listen and how she can better communicate that.

🛠️ Resources
Subscribe to Global Health Pursuit
The Mom Test by Rob Fitzpatrick

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:53 First impressions: Title and Cover art analysis
03:25 Podcast description dissection
03:52 Show description archetypes
06:09 Leveraging the “Rule of 3” in your copy and content
08:29 Avoid phrases like "Cut the Fluff"
10:01 What is the Job to be Done of this show?
14:52 How to nail your episode introductions
17:34 Should you use pull quotes in episode intros or not?
22:09 Concept ideation: The travel-health mashup
33:05 Defining your podcast's ideal listener
35:27 The power of listener surveys and honest feedback
36:22 The problem with 5-star reviews
38:55 How you might be unconsciously blocking useful feedback
40:59 Soliciting constructive criticism: a strategy for growth
42:34 Avoiding hypotheticals: Use The Mom Test for podcast feedback

Roasting a Monetization Strategy that is Killing this Show's Growth16 Sep 202600:37:03

Everyone wants to monetize. But few creators realize that monetization comes at a cost, especially when you attempt it too soon.

So how soon is too soon? And what is the hidden cost of monetization?

In this roast, we break down the Daily Sports History podcast and tease apart the answers to these questions and more.

We also offer practical tips this show can implement immediately to improve its marketing by boosting discoverability, new listener acquisition, and listener retention.

🛠️ Resources
Subscribe to Daily Sports History
Grammarly

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:29 Introducing Daily Sports History
00:53 Are you limiting your podcast's discoverability?
02:29 First impressions: Analyzing cover art
07:11 Pros & cons of the show's podcast description
10:44 Rethinking titles for better audience connection & relevance
12:43 Should this show consider rebranding?
26:04 The First-Minute Test
27:15 The trade-offs between monetization and growth
33:12 How good does your audio quality need to be?
35:12 Leveraging ratings and reviews for podcast growth
35:59 Engaging your audience for content ideas and community building
36:44 Invitation to get your podcast roasted

Roasting a Food Podcast & the Mixed Messages Costing it Listeners15 Sep 202600:35:11

From the outside, today's roastee appears to be... well, a mind-numbingly boring show.

Peel back the layers, however, and you'll discover a show with a fresh and fascinating take on its topic.

But therein lies the problem.

While this show has a unique angle on its topic, is it being held back by packaging that doesn't clearly communicate that hook?

Let's find out.

🛠️ Resources
Subscribe to Tara Vander Dussen and Natalie Kovarik's podcast Discover Ag
Tim Ferriss
58Ember
David Perell

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:38 Introducing our roastee, Discover Ag
00:55 First impressions based on the show packaging
01:25 Cover art analysis
02:38 Deciphering the show's title and description
03:39 Packaging confusions and contradictions
09:35 Rating the episode titles & descriptions
12:43 Why we're still not sure who this show is for
13:33 Listen test: Impressions based on the first minute
17:00 Analyzing the show's trailer
23:57 Should this show rebrand or reposition themselves?
27:27 Do attractive people have a leg up in podcasting?
32:56 Summarizing the roast: Key takeaways and suggestions

Roasting a Show with a Killer Concept & an Army of Trolls14 Sep 202600:22:33

A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces.

In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept.

In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the host, J.P. Der Boghossian could make to increase the show's discovery and listener acquisition.

🛠️ Resources
Subscribe to JP Der Boghossian's podcast This Queer Book Saved My Life
Krista Tippett's podcast On Being
Las Culturistas with Matt Rogers and Bowen Yang

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:12 Introducing the roastee
00:58 First impressions: Title and artwork analysis
01:37 Deep dive into the show's concept and title
04:32 How we'd tweak the show description
09:07 Episode title and description teardown
09:15 Pros & cons of cross-posting different shows on one feed
10:29 Leveraging book titles for discoverability
12:31 Some of the best episode descriptions we've seen
14:21 Addressing negative reviews and trolls
15:25 Custom episode artwork opportunities
18:47 One major potential opportunity for improvement
20:22 The value of a podcast website

Roasting a Tim Ferriss Knock Off Podcast for copying an Outdated Playbook11 Sep 202600:32:01

Tim Ferriss is one of the most successful podcasters of all time.

Sure, he got started early and has been creating his show for more than a decade.

That helps.

But you don't get to a billion all-time downloads by accident.

Clearly, Tim is doing something right.

It should come as no surprise that along Tim's long, slow march to success, he's inspired more than a few (or perhaps more than a few thousand) up-and-coming podcasters to follow in his footsteps and start their own shows.

Like Tim, many of these shows aim to "get inside the minds of world-class performers" and share the takeaways with their listeners.

But while the concept has clearly worked for Tim, it begs the question:

Is it actually possible for a new podcaster starting today to follow the Tim Ferriss playbook to success?

In today's roast, we dissect one of these shows, DSTLLD, by Blake Bottrill to find out.

In this roast, we cover:
Reducing the friction in your discovery process
Improving your show's "legibility"
How to differentiate yourself from better-known, more successful shows in your category
Aligning your marketing strategy with your goals
How massive shows from Tim Ferriss & Jordan Harbinger got to where they are
And more

🛠️ Resources
Subscribe to Blake Bottrill's DSTLLD podcast
Jordan Harbinger Show
Tim Ferriss
"3 Books" by Neil Pasricha

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:57 Roasting the DSTLLD Podcast: First Impressions
01:38 The importance of clear, searchable naming
06:52 Cover art teardown
09:05 Podcast description teardown & ideation
10:39 How to compete with established shows by finding your unique angle
18:07 Packaging individual episodes
22:27 How to become the next Tim Ferriss or Jordan Harbinger
30:06 Final thoughts and recommendations for growth

Roasting the Most Boring (Yet Weirdly Intriguing) Podcast You’ve Ever Heard Of10 Sep 202600:49:04

In this episode of Roast My Podcast, we roast Meredith Brasher's podcast, Insurance vs History.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

🛠️ Resources
Subscribe to Insurance vs History

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:38 First impressions: cover art & title
03:36 Why is this boring topic so intriguing?
04:36 How the description can better draw listeners in
13:48 Using Anchors & Associations to help listeners understand your show
17:40 Using the author tag to reinforce host credibility
23:55 Why your background as a host matters & how to leverage it
25:03 Unpacking the simple but enticing episode titles & why they work
28:40 Using teaser or trailer episodes to give people a taste of your show
29:35 How this show could leverage custom episode art
33:49 How we would market a story-driven show to increase listenership
40:00 Real-time cover art experiments

Roasting A Film Industry Podcast that was Begging to be Criticised09 Sep 202600:41:31

In this episode of Roast My Podcast, we roast Open to Criticism's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

From leveraging resources like ChatGPT to non-designer design tips, there are easy ways to make small tweaks to make a big impact.

🛠️ Resources
Subscribe to Wendy Lloyd's Open to Criticism Podcast
Nate Kadlac
ChatGPT

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Intro
00:40 First impressions on Open to Criticism's podcast packaging
01:06 Assessing the show's cover art
01:51 Color choices and design insights
04:14 Breaking down the podcast description
08:49 Advice for crafting a more compelling podcast description
13:59 Exploring audience targeting and how it affects a show's packaging
16:14 A ChatGPT hack for testing your messaging
18:52 Why you need to look for an audience that's already "in motion"
21:34 Optimizing episode titles and descriptions for engagement
22:44 How to do custom artwork well
25:22 Leveraging strong, punchy episode titles
29:29 The complexities of creating good podcast custom episode artwork
39:43 Final thoughts on enhancing a podcast's overall appeal

Roasting a Niche & Nerdy History Podcast… that Ended up Blowing Our Minds08 Sep 202600:35:48

In this episode of Roast My Podcast, we roast Dirk Hoffman-Becking's History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

Specifically, we discuss:
Advantages and pitfalls of serialized shows
SEO opportunities
Standing out by aiming narrow
Doing a clear "Job"
And lots more

🛠️ Resources
Subscribe to History of the Germans
Mark Manson

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:46 First impressions of History of the Germans
01:04 Episodic vs. serial podcasts pros & cons
02:18 Exploring Apple Podcast channels
05:59 Cover art and first impressions
06:48 The power of a well-defined Job to be Done
10:22 Title and description breakdown
13:26 Dissecting the episode titles
15:52 A major pitfall of long-running serialized shows (and how to fix it)
21:38 A big opportunity to stand out in any niche
24:38 Leveraging SEO and website optimization
34:53 Final critiques and suggestions

Roasting a Hot New Tech Podcast to Find Out if it’s Worth the Hype04 Sep 202600:41:08

In this episode of Roast My Podcast, we roast a beloved tech podcast, @PrimaryTechShow, from @beardfm, the former host of @AppleInsider.

We break down what's working, what's not, and what you can learn to leverage your reputation as a host, lean into status games, and how positioning and differentiation can help to expand listenership and your audience.

🛠️ Resources
Subscribe to Primary Technology

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
0:00 Intro
00:29 Introduction to Primary Technology
00:48 First impressions of the show packaging
02:12 Dissecting the cover art and title
05:25 The power of leveraging your reputation as a host
08:41 Breaking down episode titles and descriptions
20:19 Understanding genre conventions
21:00 How to use listener surveys to create better content & titles
22:01 Topic-based shows and listener engagement
23:26 How to create great custom episode art
30:10 The real value of creating a show trailer

Roasting a Copywriting Podcast for Breaking all the Copywriting Best Practices04 Sep 202600:42:27

Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more.

In this episode of Roast My Podcast, we roast Cracking Copy's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

🛠️ Resources
Subscribe to Cracking Copy
Podcast Growth Guide
Thread: Why people unsubscribe from podcasts

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
0:00 Intro
00:32 About Cracking Copy
00:59 Initial packaging impressions
04:24 Should you use the word "podcast" in your artwork or title?
06:18 Dissecting the title & show description
14:27 How to use copywriting techniques in your show's description
16:40 The episode title scroll test
34:21 How to improve your custom episode artwork
38:36 The real reason to create a teaser episode
39:53 Our key takeaways

Roasting the “#1 Christian Parenting Podcast” for Making Dubious Claims04 Sep 202600:34:58

In this episode of Roast My Podcast, we roast The Empowered Stepmom's podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

🛠️ Resources
Subscribe to The Empowered Stepmom

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
0:00 Intro
00:41 First impressions of the cover art
08:47 Assessing the show's title
13:41 Breaking down the show description
19:21 The importance of listener-orienting your copy
26:09 How to best use the author byline
27:12 Assessing the episode titles and descriptions
30:57 Live adjustments to the show's packaging
34:39 How to submit your show for a roast

Roasting a Fashion Design Podcast for Sounding Way too Salesy04 Sep 202600:32:02

In this episode of Roast My Podcast, we roast the How Fitting podcast's packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
00:40 First Impressions of the Podcast Packaging
01:54 Analyzing the Podcast Cover Art
05:22 Analyzing the Podcast Name
07:11 Analyzing the Show's Description
16:20 Analyzing the Episode Titles
24:51 Custom Artwork
28:42 Key Takeaways & Recommendations
31:50 How to Submit Your Show for an Audit

Roasting a Fitness Podcast for Pushing its Luck with its Messaging04 Sep 202600:25:19

In this episode of Roast My Podcast, we roast @witsandweights podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles.

🛠️ Resources
Subscribe to Wits & Weights

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
01:14 First Impressions of the Podcast Packaging
04:18 Analyzing the Podcast Name
06:43 Analyzing the Podcast Cover Art
12:47 Analyzing the Show's Description
18:05 Analyzing the Episode Titles
22:19 Comparing the Artwork to Other Competing Shows
25:37 Optimizing the Show for SEO Discovery
30:27 How to Submit Your Show for an Audit

© My Podcast Data · Independent project · Data from Apple & Spotify