Rising - Conversations with Leaders On Their Way Up – Details, episodes & analysis

Jodi Cary is the Director of Brand and Creative at Corewell Health, where she leads with empathy, clarity, and a strong creative vision. After stepping away from the workforce for over a decade to focus on motherhood, Jodi reemerged with a fresh perspective shaped by consulting, strategy, and deep curiosity. In this episode, Jodi joins us to talk about reemergence, how to navigate major career shifts, stay sharp during time away, and return to a fast-changing industry with confidence and purpose.

Links Mentioned

• Coursera Google Analytics course
• Giggly Squad (Podcast)
• Unhedged Financial Time (Podcast)

Find us on Linkedln

• Josh Boaz (host)
  
• 
  Mat Zucker (host)
• Jodi Cary (guest)

Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Marketing. Greg also teaches Integrated Marketing Communications as an Adjunct Professor at Fordham and Seton Hall Universities. In this episode, he joins us to explore how marketing and sales work together and the essential skills professionals need to grow in both.

Links Mentioned

• Holy Grail of Marketing by Greg Liccardi
• Morning Brew Daily (podcast)
• Zoe Science & Nutrition (podcast)
• Clearspace (app)

Find us on LinkedIn

⁠⁠Josh Boaz⁠⁠⁠ (host)⁠⁠⁠

Mat Zucker⁠⁠⁠ (host)

Greg Licciardi (guest)

Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs.

In this Episode
0:00 - Dave's Start at Milton Samuels & Andersen & Lembke
6:53 - Going to Ogilvy
9:31 - Lessons in Making Changes
13:15 - Growing with R/GA
15:54 - Staying Relevant
20:03 - Skills He Learned
22:16 - Business Development vs. Sales
24:43 - Weather Edwards
28:22 - Handshake ROI at Conferences
30:50 - Thank You Note
33:33 - Top Picks

Links Mentioned
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson
Homesick for Another World: Stories by Ottessa Moshhfegh
Journey of Humanity: The Origins of Wealth and Inequality by Oded Galor
Weather Edwards on Instagram
Dave Edwards on LinkedIn

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.

Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”

In This Episode
0:00 - Welcome Bradley Werner
1:35 - Career Start
7:31 - Intentionality About Career Choices
10:52 - Two-Way Mentorship
14:35 - Mistakes & Moves
17:14 - Follow the Fun
19:16 - When to Win the Argument
21:53 - Coming to CBRE
25:40 - Starting the CBRE Podcast
27:24 - Working Globally & Building Consensus
28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)
31:40 - Top Picks

Links Mentioned
CBRE The Weekly Take
Mat’s pick: Marketecture podcast
Josh’s pick: The Current podcast
Bradley’s picks (3 books he reads every year):
It’s Not How Good You Are. It’s How Good You Want to Be by Paul Arden
Whatever You Think, Think the Opposite by Paul Arden
Show Your Work by Austin Kleon

Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.

Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.

Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.

In This Episode

0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)

9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico

11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare

12:50-15:30 - Switching Industries

15:31-17:25 - Assembling a Personal Board of Directors

17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)

19:39-21:51 - Business School: Yes or No?

21:52-23:29 - Point32 & Health Equity

23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)

24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)

Links Mentioned

Point32Health

Stephen Cassell on Linkedin

"Turning Points" Point32Health podcast on mental health

Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker

Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.

Today on Rising, we're joined by Jesse Purewal. Jesse is VP Corporate Marketing and Brand at PageDuty and was previously the Global Head of Brand at Qualtrics, where he and his team were defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosted the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile’s Un-carrier, Intel’s Amazing, and Amazon’s Amazon Business.

In this episode, we'll cover

• Jesse’s career (1:15)
• The value of business school (10:05)
• Learning velocity & maintaining an entrepreneurial spark (21:24)
• Jesse’s thank you note (29:26)
• Episode picks (35:21)

Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show!

Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show!

Today on Rising, we are joined by Don Mathis, the Senior Vice President of Strategic Development & Growth at Comcast NBCUniversal, among many other things. In this role, Don focuses on establishing, acquiring, and/or investing in new ventures that broaden Comcast NBCUniversal’s offerings, accessing new & emerging markets, capitalizing on disruptive technologies, and facilitating enterprise transformation.   Don currently serves as Board Director at BluVector, A Comcast Company that works with state-of-the-art AI to revolutionize network security, as well as at Quil, a digital health platform that provides personalized and interactive health journies to consumers and their caregivers. Welcome, Don!

Adrienne Fasano is the former CMO at Cushman & Wakefield and current CEO of Scoperta Wines, a platform which connects small to mid-size wineries to consumers through a digital marketplace. Tune in as she discusses how raising the bar for herself impacted the trajectory of her career. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.

Greg Besner is both the founder of three successful companies and a teacher. Tune in to hear more about his 22-year-long career as an entrepreneur and his role as an Adjunct Professor at New York University. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet, with original music by Movers+Shakers. Visit us at rising-podcast.com and please subscribe to never miss a show.