Revenue Rascals | Sales Strategies for Business Growth – Details, episodes & analysis
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Revenue Rascals | Sales Strategies for Business Growth
Michelle Terpstra
Business
Education
Business
Frequency: 1 episode/4d. Total Eps: 53
Ready to ditch average and build revenue with more profit, more fun, and zero fluff? The Revenue Rascals Podcast is where sales-leaders, founders, entrepreneurs, and business-owners come to fuel their growth. Each week, you’ll get unfiltered insights and proven sales-playbooks designed to help you scale smarter and faster. Whether you’re a CRO chasing big targets, a startup-sales rascal pre-revenue, or a CMO looking for fresh strategies that actually work.
Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact.
This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it.
Welcome to Revenue Rascals.
Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact.
This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it.
Welcome to Revenue Rascals.
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🇩🇪 Germany - marketing
30/04/2026#51🇩🇪 Germany - marketing
25/04/2026#90🇩🇪 Germany - marketing
24/04/2026#56🇺🇸 USA - marketing
21/10/2025#83🇺🇸 USA - marketing
20/10/2025#82🇺🇸 USA - marketing
19/10/2025#96🇺🇸 USA - marketing
18/10/2025#71🇺🇸 USA - marketing
17/10/2025#68🇺🇸 USA - marketing
16/10/2025#72🇺🇸 USA - marketing
15/10/2025#85
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See all- https://peakbusinessvaluation.com/
197 shares
- https://www.thredup.com/
67 shares
- https://cleansimpleeats.com/
64 shares
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Score global : 69%
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Is This the End of Sales Teams? Freemium, Friction & the Rise of the Chief Customer Officer
jeudi 16 octobre 2025 • Duration 01:00:49
Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him the leadership skills he now shares with others.
Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.
Chapters
[Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.
Links and Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Connect with Dave Boyce:
Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.
Chapters
[Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.
Links and Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Connect with Dave Boyce:
Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Welcome to Revenue Rascals | The Movement Begins
mardi 14 octobre 2025 • Duration 19:20
The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout.
Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.
Chapters
[Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.
Links and Resources
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle Terpstra
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.
Chapters
[Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.
Links and Resources
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle Terpstra
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Welcome to the Revenue Rascals Podcast
mardi 14 octobre 2025 • Duration 02:39
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle Terpstra's Privacy Policy
The Hidden Cost of Discounts | How Much Is Your Sales Strategy Costing You?
mardi 14 octobre 2025 • Duration 43:37
Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you already have. All you need is some guidance! Borrowing from her own stories, Michelle shares the lessons and advice she has learned about how to excel as a sales industry leader.
Michelle’s insights can help listeners take charge of their narrative and be confident in their sales tactics. Instead of talking numbers and logistics, she urges leaders to use human connection as their driving force for maintaining a good customer relationship.
Chapters
[Start] Introduction: Michelle introduces the topic of discounts and gives better alternatives for your company strategy.
08:23 How to Tackle Growth: Michelle highlights how intertwined every department is in a company, and the importance of understanding each one to obtain optimal growth.
15:36 The Role of Discovery: Michelle says that most deals are won and lost in discovery, making it a critical part of sales. She gives pointers on how to make the most of this step.
28:40 Training as a Tool: Michelle talks about the importance of proper training for sales teams.. It is critical to know how your team learns in order to train them best.
36:19 Repetition Leads to Results: Michelle says that the key to getting results is to be consistent and repetitive with your strategies. She gives pointers on how to build habits that will lead to success.
Links and Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Patrick Trümpi on LinkedIn
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
https://www.instagram.com/themichelleterpstra/?hl=en
Connect with Michelle Terpstra
Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle’s insights can help listeners take charge of their narrative and be confident in their sales tactics. Instead of talking numbers and logistics, she urges leaders to use human connection as their driving force for maintaining a good customer relationship.
Chapters
[Start] Introduction: Michelle introduces the topic of discounts and gives better alternatives for your company strategy.
08:23 How to Tackle Growth: Michelle highlights how intertwined every department is in a company, and the importance of understanding each one to obtain optimal growth.
15:36 The Role of Discovery: Michelle says that most deals are won and lost in discovery, making it a critical part of sales. She gives pointers on how to make the most of this step.
28:40 Training as a Tool: Michelle talks about the importance of proper training for sales teams.. It is critical to know how your team learns in order to train them best.
36:19 Repetition Leads to Results: Michelle says that the key to getting results is to be consistent and repetitive with your strategies. She gives pointers on how to build habits that will lead to success.
Links and Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Patrick Trümpi on LinkedIn
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
https://www.instagram.com/themichelleterpstra/?hl=en
Connect with Michelle Terpstra
Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
The Revenue Leak No One is Talking About | The Truth About TAM, AI, and Revenue Growth with Kurt Uhlir
jeudi 23 avril 2026 • Duration 56:10
What if your biggest revenue problem isn’t a sales problem?
In this episode, Michelle sits down with Kurt Uhlir to discuss what’s really holding companies back from scaling their revenue. Kurt argues that one of the biggest and most common problems in companies today is leadership misalignment. As generations grow older, the disconnect between people also scales. He explains what TAM is and how teams are unknowingly shrinking it, leaving money on the table. Kurt gives his thoughts on the hidden gaps that limit growth and how to overcome them.
Michelle and Kurt unpack the role of trust in today’s market, especially with the growing influence of AI. They also discuss how Kurt's framework helps companies scale in sales, marketing, and finance, and key metrics leaders should be paying attention to. If you’re looking to increase revenue without chaos, this episode is for you.
Chapters
[Start] The Hidden Problem: How leadership misalignment impacts growth.
03:46 Generational Gaps: How differing perspectives between generations and across teams influence company leads and demand.
09:28 How to Stop Shrinking TAM: A definition of TAM and how companies unintentionally shrink it.
19:59 Securing the Budget: How CMOs can approach budgeting issues and scaling revenue for their company.
27:44 AI and Future Sales: A look at how AI is changing the sales game and impacting revenue.
51:31 Servant Leadership: What it means to be a servant leader and how it leads to a high-performance culture.
Links & Resources
Connect with Kurt Uhlir
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner segment of episodes.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
https://michelleterpstra.com/workwithus/
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
In this episode, Michelle sits down with Kurt Uhlir to discuss what’s really holding companies back from scaling their revenue. Kurt argues that one of the biggest and most common problems in companies today is leadership misalignment. As generations grow older, the disconnect between people also scales. He explains what TAM is and how teams are unknowingly shrinking it, leaving money on the table. Kurt gives his thoughts on the hidden gaps that limit growth and how to overcome them.
Michelle and Kurt unpack the role of trust in today’s market, especially with the growing influence of AI. They also discuss how Kurt's framework helps companies scale in sales, marketing, and finance, and key metrics leaders should be paying attention to. If you’re looking to increase revenue without chaos, this episode is for you.
Chapters
[Start] The Hidden Problem: How leadership misalignment impacts growth.
03:46 Generational Gaps: How differing perspectives between generations and across teams influence company leads and demand.
09:28 How to Stop Shrinking TAM: A definition of TAM and how companies unintentionally shrink it.
19:59 Securing the Budget: How CMOs can approach budgeting issues and scaling revenue for their company.
27:44 AI and Future Sales: A look at how AI is changing the sales game and impacting revenue.
51:31 Servant Leadership: What it means to be a servant leader and how it leads to a high-performance culture.
Links & Resources
Connect with Kurt Uhlir
- Visit Kurt’s website here
- Business Case for Servant Leadership here
- X (Twitter)
- YouTube
- TikTok
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner segment of episodes.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
https://michelleterpstra.com/workwithus/
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Consultants vs AI Tools | Handling Sales Objections with AI Roleplay
jeudi 16 avril 2026 • Duration 17:36
In the age of AI tools, clients think they can replace strategy with a software subscription. They are wrong.
Michelle runs two live roleplays around the most common AI-skeptic objections coaches, consultants, and service providers face right now. Scenario one: the founder who thinks AI outreach replaces sales strategy. Scenario two: the CEO who thinks a churn dashboard replaces a retention system. Watch what happens when you stop defending your rate and start showing the gap. This is not a debate about tools versus humans. This is about who builds the system that makes the tools worth buying.
If you’ve heard "we'll just use AI for that," this is the episode you listen to before your next call.
Chapters
[Start] Introduction: Two objections, two roleplays. Michelle sets up the scenarios and explains why these objections are hurting sales right now.
02:13 Scenario 1: "We'll Just Automate Outreach": The founder thinks AI can handle prospecting. Michelle shows how that breaks down.
06:51 Scenario 2: "AI Can Do the Analytics": The CEO thinks their Church dashboard has them covered. Michelle explains what they’re missing.
11:15 The Value-Based Math Lesson: What the gaps in these two scenarios actually cost in dollars.
15:06 The Rascal Challenge: One thing to do before your next sales call.
Links & Resources
Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: objectionly.com/?via=revenuerascals
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
https://michelleterpstra.com/workwithus/
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:Want to Start Your Podcast?
Schedule a call and mention Revenue Rascals for a free consultation on your podcast: https://www.launchpod.media/contact
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle runs two live roleplays around the most common AI-skeptic objections coaches, consultants, and service providers face right now. Scenario one: the founder who thinks AI outreach replaces sales strategy. Scenario two: the CEO who thinks a churn dashboard replaces a retention system. Watch what happens when you stop defending your rate and start showing the gap. This is not a debate about tools versus humans. This is about who builds the system that makes the tools worth buying.
If you’ve heard "we'll just use AI for that," this is the episode you listen to before your next call.
Chapters
[Start] Introduction: Two objections, two roleplays. Michelle sets up the scenarios and explains why these objections are hurting sales right now.
02:13 Scenario 1: "We'll Just Automate Outreach": The founder thinks AI can handle prospecting. Michelle shows how that breaks down.
06:51 Scenario 2: "AI Can Do the Analytics": The CEO thinks their Church dashboard has them covered. Michelle explains what they’re missing.
11:15 The Value-Based Math Lesson: What the gaps in these two scenarios actually cost in dollars.
15:06 The Rascal Challenge: One thing to do before your next sales call.
Links & Resources
Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: objectionly.com/?via=revenuerascals
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
https://michelleterpstra.com/workwithus/
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:Want to Start Your Podcast?
Schedule a call and mention Revenue Rascals for a free consultation on your podcast: https://www.launchpod.media/contact
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
How to Engineer an Ecosystem That Multiplies Lifetime Value | A Case Study of Clean Simple Eats
mardi 3 mars 2026 • Duration 36:48
Michelle Terpstra uses Clean Simple Eats as a live case study to break down what happens when a fast-scaling brand builds multiple growth channels, but doesn’t fully integrate them into one cohesive ecosystem. This is not a critique of the company. It’s a strategic breakdown designed to teach founders, operators, and consultants how to spot revenue leaks hiding in plain sight.
Using publicly available information, Michelle evaluates channel expansion, subscription structure, app integration, retail distribution, and packaging strategy through the lens of lifetime value and ecosystem design. She explores how retail and Amazon customers can be brought into owned channels, how packaging can function as a conversion engine, and why an app should operate as the central control hub of a brand, not an afterthought. The episode also dives into creative expansion opportunities framed within a disciplined prioritization strategy. This is a tactical growth analysis built for revenue leaders who want to think like operators.
Chapters
[Start] Why Clean Simple Eats Makes a Powerful Case Study: Michelle explains why she selected the brand and how she evaluates growth opportunities using public domain information.
03:09 Packaging as a Conversion Engine: How QR codes, quizzes, and subscription personalization could convert retail and Amazon customers into owned ecosystem members.
13:05 Creative Channel Expansion: Vending & Hospitality: A breakdown of vending machine pilots, hotel and property manager partnerships, gyms, and coworking spaces as high-margin B2B growth levers.
25:29 Elevating Subscription Into Identity: Why discount-based subscriptions limit retention, and how tiered rewards, app integration, and streak psychology increase lifetime value.
30:21 The CRO Growth Framework: Michelle outlines her four-part growth framework and explains how to prioritize execution without overwhelming the business.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Using publicly available information, Michelle evaluates channel expansion, subscription structure, app integration, retail distribution, and packaging strategy through the lens of lifetime value and ecosystem design. She explores how retail and Amazon customers can be brought into owned channels, how packaging can function as a conversion engine, and why an app should operate as the central control hub of a brand, not an afterthought. The episode also dives into creative expansion opportunities framed within a disciplined prioritization strategy. This is a tactical growth analysis built for revenue leaders who want to think like operators.
Chapters
[Start] Why Clean Simple Eats Makes a Powerful Case Study: Michelle explains why she selected the brand and how she evaluates growth opportunities using public domain information.
03:09 Packaging as a Conversion Engine: How QR codes, quizzes, and subscription personalization could convert retail and Amazon customers into owned ecosystem members.
13:05 Creative Channel Expansion: Vending & Hospitality: A breakdown of vending machine pilots, hotel and property manager partnerships, gyms, and coworking spaces as high-margin B2B growth levers.
25:29 Elevating Subscription Into Identity: Why discount-based subscriptions limit retention, and how tiered rewards, app integration, and streak psychology increase lifetime value.
30:21 The CRO Growth Framework: Michelle outlines her four-part growth framework and explains how to prioritize execution without overwhelming the business.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Growing from Invisible to Iconic | Building Personal Brands with Shauna Smith
jeudi 26 février 2026 • Duration 01:00:09
Michelle Terpstra is joined by branding strategist Shauna Smith of Marketing Muse 360 to explore why personal branding is more than a vanity project—it’s a growth strategy. Shauna gives her framework to help you increase sales while staying true to your brand, explaining how authenticity can boost your revenue and strengthen trust with your clients.
Shauna introduces her “Invisible to Iconic” framework, outlining everything you need to know about strategies, conversion, and client trust. If you’re a CEO, founder, consultant, or revenue leader, this episode will give you all the tools you need to stand out in any crowded market. Being fully yourself can become your most profitable marketing strategy.
Chapters
[Start] Personal Branding and Sales: Shauna introduces her marketing business and her mission to create branding that is iconic and personal.
10:23 Firing the Client: Learning when to say “no” to clients if they don’t align with your mission or beliefs.
29:48 The Trust Recession: The importance of human presence in building trust and connection with clients.
23:29 The Framework: Shauna talks about her framework to help people build their own personalized brands.
45:31 Confidence and Profitability: How to achieve your personal brand dreams with confidence.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Connect with Shauna Smith:
Shauna’s Resources:
Get Shauna’s Free Branding Planner: https://subscribepage.io/BrandingPlanner
Join Shauna’s next Friday Masterclass: https://bit.ly/MasterclasswithShauna
Join Shauna’s free skool community: https://www.skool.com/brand-and-social-media-skool-1848/about?ref=abc44f801f774b5a85cda1850055ab47
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Shauna introduces her “Invisible to Iconic” framework, outlining everything you need to know about strategies, conversion, and client trust. If you’re a CEO, founder, consultant, or revenue leader, this episode will give you all the tools you need to stand out in any crowded market. Being fully yourself can become your most profitable marketing strategy.
Chapters
[Start] Personal Branding and Sales: Shauna introduces her marketing business and her mission to create branding that is iconic and personal.
10:23 Firing the Client: Learning when to say “no” to clients if they don’t align with your mission or beliefs.
29:48 The Trust Recession: The importance of human presence in building trust and connection with clients.
23:29 The Framework: Shauna talks about her framework to help people build their own personalized brands.
45:31 Confidence and Profitability: How to achieve your personal brand dreams with confidence.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Connect with Shauna Smith:
Shauna’s Resources:
Get Shauna’s Free Branding Planner: https://subscribepage.io/BrandingPlanner
Join Shauna’s next Friday Masterclass: https://bit.ly/MasterclasswithShauna
Join Shauna’s free skool community: https://www.skool.com/brand-and-social-media-skool-1848/about?ref=abc44f801f774b5a85cda1850055ab47
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
How to Leave Your 9-5 and Build a Fractional CRO Firm (Without Blowing Up Your Life)
mardi 24 février 2026 • Duration 39:37
The traditional 9-5 grind isn’t for everyone. If you’ve ever thought about leaving the structured work life but don’t know how, Michelle shares a strategic framework to help make your transition even smoother. This isn’t vague “follow your dreams” advice. This is grounded, experience-backed insight on how to prepare every step of the way, making sure you’re ready to take the leap.
Michelle also lays out the hard truths that no one else wants to tell you, but you need to hear to see profit and success through this transition. No matter what your goals are for building your own flexible lifestyle, this episode is for you. Michelle breaks down what it really takes to transition from being a full-time revenue leader to running a fractional CRO.
Chapters
[Start] Not Generic Career Advice: Michelle shares why leaving a nine-to-five revenue role is more than a financial decision.
04:07 Phase One: How to make sure you are prepared and validated for all the right things in your business plan.
12:03 Phase Two: Simplified logistics to help make sure you kick your business off the correct (and legal) way.
22:27 Phase Three: Things you should have saved up to completely leave your nine-to-five.
34:52 The Coaching Corner: Michelle gives a pep talk about how to be confident in your business decisions.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Michelle also lays out the hard truths that no one else wants to tell you, but you need to hear to see profit and success through this transition. No matter what your goals are for building your own flexible lifestyle, this episode is for you. Michelle breaks down what it really takes to transition from being a full-time revenue leader to running a fractional CRO.
Chapters
[Start] Not Generic Career Advice: Michelle shares why leaving a nine-to-five revenue role is more than a financial decision.
04:07 Phase One: How to make sure you are prepared and validated for all the right things in your business plan.
12:03 Phase Two: Simplified logistics to help make sure you kick your business off the correct (and legal) way.
22:27 Phase Three: Things you should have saved up to completely leave your nine-to-five.
34:52 The Coaching Corner: Michelle gives a pep talk about how to be confident in your business decisions.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
The Risk No One Warned Sellers About | AI Pricing Models with Roee Hartuv
jeudi 19 février 2026 • Duration 45:33
In this episode, Michelle is joined by Roee Hartuv for a conversation on AI pricing models and how to stay profitable as margins face new pressure. As AI continues to disrupt traditional revenue structures, comfortable pricing models are no longer enough. Roee and Michelle talk about how leaders can redesign pricing strategies to reduce risk while accelerating growth and revenue.
Roee breaks down how AI is reshaping company margins and why hybrid pricing models will be the safest route going forward. This isn’t just theory—it’s a practical strategy rooted in value-based pricing that helps businesses adapt confidently. No matter your role in the company, this episode is the playbook to help you navigate AI integration.
Chapters
02:58 AI and Pricing Reset: Michelle introduces Roee, and they dive into the topic of AI pricing models.
09:05 The Risk Mitigation Strategy: How to balance revenue predictability and usage growth through consumption-based pricing.
14:21 OpenAI: A breakdown of how OpenAI is helping, or hurting, major companies with their pricing models.
24:43 Revenue Velocity: Increasing upsell momentum through design packages.
41:44 The Rascal Move: The importance of momentum and iteration to elevate your pricing strategy.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Navigate B2B SaaS Pricing: https://www.willingnesstopay.com/
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
Roee breaks down how AI is reshaping company margins and why hybrid pricing models will be the safest route going forward. This isn’t just theory—it’s a practical strategy rooted in value-based pricing that helps businesses adapt confidently. No matter your role in the company, this episode is the playbook to help you navigate AI integration.
Chapters
02:58 AI and Pricing Reset: Michelle introduces Roee, and they dive into the topic of AI pricing models.
09:05 The Risk Mitigation Strategy: How to balance revenue predictability and usage growth through consumption-based pricing.
14:21 OpenAI: A breakdown of how OpenAI is helping, or hurting, major companies with their pricing models.
24:43 Revenue Velocity: Increasing upsell momentum through design packages.
41:44 The Rascal Move: The importance of momentum and iteration to elevate your pricing strategy.
Links & Resources
High Performance Workshop (Live with Michelle)
Join Michelle Terpstra for a 2-part live workshop designed for founders, sales leaders, and high performers who want sustainable performance without burnout.
You’ll learn the High Performance Framework covering Fuel, Freedom, Thought Leadership, Leverage, Discipline, and Resilience—plus leave with your own 90-day high performance action plan.
- Session 1: April 30 · 1:00–5:00 PM
- Session 2: May 19 · 1:00–5:00 PM
- Location: Kiln · Holladay, UT (30 minutes from SLC Airport)
Reserve your seat today:
revenuerascals.com/highperformanceworkshop
Navigate B2B SaaS Pricing: https://www.willingnesstopay.com/
Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
One-time sign-up gives you everything you need.
Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
Submit a Question to Michelle
Want my eyes on your revenue strategy? Grab a call with Michelle.
Revenue Rascals Discovery Call with Michelle Terpstra
Check out three ways Michelle and her team can support your path to predictable growth.
Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com
Connect with Michelle:
Today’s Sponsors:
INDEStove
Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS
Jason Markk
Get 25% off with promo code: REVENUERASCALS
Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
Michelle Terpstra's Privacy Policy
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