Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel. 

It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.

When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast.

In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed.

In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.

Here's what you'll learn:

• The 2 different types of evergreen webinar funnels, and which one I prefer

• What you need to get crystal clear on before building out your funnel (and why this is often overlooked)

• My evergreen webinar structure 

• The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.

But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.

So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.

Starting with today's episode:

The Top 5 Mistakes Course Creators Make When Going Evergreen.

Here's what you'll learn:

• Why some course creators struggle to convert leads to sales in an evergreen funnel.
• What not to do when deciding to turn your course evergreen.
• How to tailor your evergreen funnel to suit your business, offers & audience.
• The one thing you need to learn to really scale your evergreen funnel.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;

• Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months
• How Sharon uses Facebook ads to sell courses and grow her membership
• The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.

In this episode you'll learn:

• How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.

• Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.

• How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn: 

• The one funnel your need to master so that you can scale
• 4 steps to create your dream lead funnel
• How to nurture your audience to increase the know, like & trust factor
• A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

Here's what you'll learn:

1. How Kirstin balances running her private practise and scaling her online business

2. The marketing strategy behind Kirstin's most recent webinar launch

3. How Kirstin used Facebook Ads throughout her launch

4. What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

• The launch & funnel strategies that are converting high in 2023
• An easy way to get started with Facebook Ads, even if you're not ready to launch
• The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart. 

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don't have to derail your business.

In this episode, you'll learn

1. How to help your future-self during your next mid-cart period.

2. What to do when you're going down a negative thought spiral during your cart open period.

3. What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It's something I don't think many people talk about, and something I don't think I've spoken much about.

But it's really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

1. Create a healthier business model that is not feast or famine

2. Takes THE PRESSURE off launching

3. Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.

Here's what you'll learn:

• Finding the sales style and marketing platforms that work for you, and what it means to "choose your hard" when it comes to growing your business.
• Where to start when it comes to writing your launch copy.
• The "magic pill" method and how it will help you transform your copy.
• The biggest mistake course creators make when it comes to writing their sales page.
• How to become a better storyteller, even if you don't consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch.

I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.

Here's what you'll learn:

• What you need to consider when planning a launch; from dates to prices, bonuses and more.
• The little things you can do in the lead up to your launch to make it your most profitable launch to date.
• My simple maths equation to help you determine, estimate and predict your sales.

"Jess, why aren't my Ads working??" is the #1 question I get on the daily.

The good news is; you can find the answer by looking at your data. 🥸

So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results. 

Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.

In this episode, you'll learn:

• The top 5 reasons why your Ads might not be working.
• How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads).
• The best way to improve your link clicks & lead costs.

Today on the Ready, Set, Launch podcast we're joined by 'healthy business' psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.

Here's what you'll learn

• Why not all stress is bad
• Keeping an eye on the "shoulds"
• Including a self-care plan as part of your launch
• Tips for managing energy and stress

Connect with Natalie on Instagram @nataliekladnitski

Natalie's Website: www.nataliekladnitski.com 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly's in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.

Here's what Kelly shares

• Her resilience through COVID-19
• Testing Facebook ad strategies 
• Challenges in creating and scaling an online business 
• Finding the right systems and support for you

Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/ 

Here's what you'll learn

• Planning is everything
• Don't overthink it
• Look at your numbers 
• Tips for overcoming mindset hurdles 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/ 

Here's what you'll learn

• Masha's journey on social media
• Creating a funnel on Instagram
• Dealing with imposter syndrome
• Consistency is key

Connect with Masha www.momtomomfluencer.com/social or on Instagram @momtomomfluencer.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Here's what I share

• Pros and Cons of Online Courses
• Pros and Cons of Memberships
• Figuring out what your audience needs 
• What format suits your personality and strengths

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

• Mindset work is an ongoing process
• Being clear on your vision and values
• Keeping pace with other businesses 
• Personal and business values

Connect with Yvette on www.yvettemayer.com or on Instagram @yvettemayer_ and the Lit Up & Liberated Entrepreneur Podcast.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Here's what I share

• How to validate pain points of your dream client
• Getting clear on the messaging for your course
• Choosing the right option for launching your course
• Effective ways to reach your audience

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Here's what you'll learn

• Fears around holding us back
• What platforms are the best for creating content  
• Saying YES to speaking opportunities
• Combatting public speaking

Connect with Sally at www.sallyprosser.com.au or on Instagram @sallyprosservoice and TikTok @sallyprosservoice

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: jessicatutton.com.au

If you've been following me on socials or this podcast this year, you'll know that we are packing up our home and traveling for a year with our 3 boys - homeschooling and running the business on the road. In this week's episode, I'll share answers to questions I've received from clients, my team, family and friends and how I'm preparing my business for full time travel. 

Answering questions I've had from clients, my team, family and friends on how I'm preparing my business for full-time traveling/life on the road. Behind the scenes look at how I will run my business 

Here's what I share

• Behind the scenes in my work week
• How I will generate income on the road
• How long it took me to get my business to where it is now
• What I am most excited about for this new adventure

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Here's what you'll learn:

• Blogging success takes time
• Using blogs as your home base for content
• Where to start on Pinterst Optimisation
• Outsourcing vs DIY 
• Pinterest tips for your online business 

Connect with Anita at www.anitadykstra.com or on Instagram @anitahendrieka

Make more sales, grow your email list and increase website traffic with Anita's Passive Profit with Pinterest course.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.

In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.

Here's what you'll learn:

• A BTS look at how Susie launches her online Breastfeeding Membership.
• Why Susie wanted to move away from selling on Instagram.
• How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

In this episode, we're going to be chatting all about video content and how you can confidently start showing up online and sharing your expertise so that you can attract dream leads and grow your brand.

Here's what you'll learn:

• How Carmen's experience on Radio and TV shaped her to become a confidence on camera coach.
• Why you might be struggling to show your face on camera, and how to stop caring about what people think.
• The tools you can use to make high quality, short form content on your iphone.

Today on the Ready, Set, Launch podcast we are chatting to Jess Beard, Archetypal Empowerment Coach, Healer & Wealth Strategist.

In this episode, Jess is going to share with us the power of understanding your Archetypes - and how this will lead to absolute freedom when it comes to marketing your business online (especially during a launch).

In this episode we're going to be exploring:

1. What Archetypes are, and and how they play out in your business and marketing

2. The 3 Archetypes that get activated the most when you start to market yourself online, specifically during a launch

3. How you might be self sabotaging your own success, and what you can do to stop.

Today I'm pulling back the curtains and sharing with you exactly how I'll be using FB Ads to scale my courses & membership this year. When it comes to deciding how I'm going to spend my budget on Ads, and how I'm going to scale - I always refer back to my annual and quarterly goals.

One of my big goals this year is to create more passive income. To scale my income & impact, without working more hours or creating new products.

In this episode, you'll learn:

1. How I'm using FB Ads to promote my podcast (and why I think you should do the same).

2. The tiny offer strategy I'm experimenting with to sell my $97 course.

3. How I'm using Ads to sell my high ticket offers.

4. The budget I'm putting towards my live launches.

If you'd like to master your FB Ad strategy for 2022, join me for my FREE Bootcamp: Scale with Ads. You'll learn exactly how to scale your course or membership with more ease and less stress.

Register here: https://www.jessicatutton.online/scale-with-ads-2022

Laetitia is a holistic business coach and a 'soul+biz doula'. She helps womxn leaders and entrepreneurs in creating a soul aligned business, career and life.

Laetitia has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic 'say it as it is' approach and impressive business savvy and strategic background (with her 12+ years in business and leadership).

Last year I engaged Laetitia when I felt lost in my business. I was unmotivated and totally disconnected with my vision. 

In this episode we will walk you through the process we went through to help me find more balance and re-connect to my big vision.

Newsflash: You don't need a big "Live Launch" to sell every offer in your online business.

... Some of your offers can sell an autopilot with Facebook Ads.
... Some can sell out with just a few emails.
... Others might only be available as an upsell or downsell to existing customers.

What *is* important is that you have a clear sales strategy for each offer in your business.

❌ And having your online course just sitting on your website gathering dust, isn't going to get you anywhere near your money goals.

Remember, selling IS helping.

Listen to this week's episode of the Ready, Set, Launch podcast, and learn 8 ways to sell out your online offers in 2022.

In today's episode, I'm going to share with you my process for planning a year. From how much revenue you want to generate, right through to what your focus needs to be every month, in order for you to hit your income goals.

While I'm not a fan of planning everything in details (I'm more "go with the flow"), I've learnt (the hard way) that you NEED to have loose plans when you're running a business in order to hit your business goals. If you have a goal to hit $100k this year or 1 million this year, you need to know where that money is coming from.

I like loose plans, because I also believe that there is only so much in your control. When it comes to manifesting money, it's best to set your goals and then detach from HOW that money will come to you.

So setting goals & planning = BIG YES

But also, detach from the outcomes of the launches and also be open to following your intuition & pivoting if need be.

In this episode, you'll learn:

1. Exactly how I plan my year, in terms of launches & hitting income goals.

2. How to develop a sales strategy for each offer [hint: Not every offer needs a big launch]

3. A simple way to map your year that gives you structure, confidence and focus each month.

Happy New Year!

For the first episode of 2022, I want to share with you our little annual tradition, it's our process of reflecting, planning and setting goals for the new year.

The biggest difference between goal setting for your business, and this, is that this is a process that Jovon (my husband) and I do TOGETHER each year.

We've done this together for years, even when Jovon worked corporate and my business was a hobby - and I really do believe it's been so effective for us to really stay aligned and focused on our big LIFE goals and how we're going to achieve them.

In this episode you'll get raw insights into:

1. Our family values, and how they help us make life & business decisions

2. How we reflect & celebrate the year including the big wins AND the goals we didn't achieve.

3. Our really low-key & casual process for setting family, personal & business goals. [Think: a crayon & a single piece of paper.]

Open Cart Ads are some of my favourite to run.

Here's why.

If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase.

Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach inconsistent… this will provide you with that extra layer of awareness so that your audience will feel like they're "seeing you everywhere".

These are Ads also super affordable #yay with great returns.

Want to hear my top 5 Ads to run during your next open cart?

Tune in to listen to this week's episode of Ready, Set, Launch.

Chances are you've spent a ton of time researching, comparing and deciding on which platform you should use to host your online course &/or create your funnels.

💭 Should I invest in ClickFunnels? Kartra? Kajabi? They seem expensive... maybe I'm not ready for that?

💭 Maybe I could DIY my course using my Wordpress or Squarespace Website and save a few $$?

💭 Or perhaps a cheaper course hosting platform like Teachable or Simplero will work me?...

💭 But what about email marketing? landing pages? sales pages? checkout pages?

💭 Arghhh, it's too much!

Yep - decision fatigue... and you haven't even launched yet.

It's hard to know what you're going to need in a platform when you're just getting started... and this can sometimes mean choosing the wrong platform now and regretting your decision later (Painful!)

In this week's episode of READY, SET, LAUNCH! I'm sharing all my best tips to help you choose the course platform that will perfectly suit your needs.

Here's what you'll learn:

1. The mistakes I made when I first launched my course, including why I moved from Teachable to Kajabi.

2. What you should be looking for in a course platform.

3. Why the cheapest isn't always the best

4. How you can start money from your courses ASAP

Today on the podcast, we're talking to the amazing Gemma Benad all about adopting a success mindset, especially during a launch (when you often feel so exposed, vulnerable & afraid). Shifting your mindset and energy during a launch from being full of fear to one of abundance & success will have an incredible impact on who you attract to your course. People aren't buying what you teach > they're buying into YOU as the teacher!

I know I'm one to talk about strategy, tech & funnels > but trust me when I say that mindset, attitude & energy is something you need to be constantly working on if you want to scale your income and impact.

Here's what we chat about:

1. Why it's important to be consistently working on your mindset as you scale your online business.

2. How to lean into your launch with more authenticity, accepting of all emotions and feelings (good and bad!).

3. Practical things you can do when you start spiralling down a negative thought pattern during a launch.

Find out more about Gemma Benad here:

Instagram: https://www.instagram.com/iamgemmabenad/

Website: https://www.gemmabenad.com/

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled?

Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable? 

Do you know why so many course creators want to turn their back on launch even though you see the potential?

It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch. 

Instead, you're working hard and actively watching your bank account dwindle.

This is why I talk constantly about creating your sales ecosystem.

It's about live launching, yes. Because who doesn't love a huge wad of cash?

But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle.

In this episode, I'll be sharing with you.

1. How to build one simple system that converts leads into paying customers fast.

2. The one thing you need in your funnel to get your dream clients to make a purchasing decision.

3. How to fill your funnel with dream leads and scale your sales every single month.

Today we're going to talk about your PRE LAUNCH! Your pre-launch is the months leading up to you selling your online course.

Quite often when we hear about course launching - we hear about Webinars, Free Challenges, Video Series and all that exciting stuff - which is amazing… but what we don't hear or see is what happens before all that exciting stuff.

Imagine your next launch, your webinar or your challenge, is one massive house party…. Your pre-launch is the time you need to take to plan the party - and make friends.

A pre launch is really important if you don't have a big email list or you have launched once or twice before and you know that you're existing audience has already seen your offer a few times. 

In this episode you'll learn:

1. The 3 phases of your launch; and where the pre-launch fits in

2. What you can do in your pre-launch to grow your list & connect with your new audience

3. When to start talking about your offer, and how to get your new leads interested

4. How to use Facebook Ads to fuel your pre launch funnel

Today on the podcast we are speaking to the beautiful Annie Gichuru about representation in business and how to become a genuine ally and advocate for people of colour.

In this episode, Annie & I chat about:

- What it means to be a GENUINE Ally & Advocate for people of colour both in business and at home.

- Where to start when it comes to 'doing the work' and building an inclusive business.

- How to overcome the fear of saying the wrong thing, being called out or causing more harm.

- Practical steps you can take TODAY to start educating yourself.

Today on the podcast we have the lovely Samar joining us to share her experience with pivoting from 1:1 services to group programs and how she uses Facebook Ads to grow her list, build her Facebook Group and fill her webinars.

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.

Your cost per lead (how much it costs you to get one person on your email list) is one of the most important metrics you need to track, and reducing your cost per lead is going to become one of the ultimate goals when it comes to your Facebook Ads.

In this episode you'll learn:

1. A quick updated on the continuing Facebook/Apple saga and what you need to do with your Ads to avoid them being switched off.

2. How reducing your cost per lead will have a positive impact on your sales results.

3. What a good cost per lead is, and how you can track yours.

4. 3 tips to reduce your cost per lead (and they're not all to do with the Ads themselves.)

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it.

Without a high converting funnel, it's hard to sell courses.

Every course creator needs a funnel that attracts and converts dream leads.

That's why I wanted to bring Kate McKibbin from Hello Funnels onto the Podcast to chat all things funnels. Kate is the funnel Queen and an absolute OG in the online business space. She started her first online business before Instagram existed, built three 6-figure businesses, and fell in love with funnels along the way. Kate is on a mission to help make sales easy and automated for entrepreneurs.

So, let's chat funnels with Kate!

What do you do after a launch? No matter the outcome of the launch, good, bad or indifferent, you should always reflect on what worked and what didn't. Your results, and all your magical data, will give you the answers to the question "What should I do next..."

In this episode of Ready, Set, Launch, I want to share with you my process for reflecting on a launch - including:

• How I like to recover my energy after a launch and why this is really important to avoid burnout.
• A simple way to track your customer's journey through your funnel and how that gives you insights into what you should do next.
• All the magical numbers you want to track - and the targets you want to aim for during a launch.

If you're not using Facebook Ads during your course launches, you're leaving money on the table!

Mastering Facebook Ads for any launch requires strategy and planning in order to be profitable.

In this episode, I'm sharing with you 3 ways to use Facebook Ads during a launch to find new dream leads, get more people to you launch events and increase your conversion rates.

In this episode of Ready, Set, Launch we're talking all about Tiny Offers. From what they are, right through to where they fit in your business, you'll walk away with strategic ways to start monetising your email list.

In this episode you'll learn:

1. Why you should consider creating a tiny offer and what your tiny offer could be.

2. Where tiny offers fit in your overall funnel, and why you shouldn't sell them as a stand alone offer.

3. Why I'm using tiny offers in my business to replace things I would normally give away for free

Wondering how on earth anyone has a 5 or 6 or 7 figure launch these days? It comes down to knowing your numbers, doing more of what works and tweaking what doesn't.

Sounds simple, I know.

Let's talk about it in more detail in today's episode of Ready, Set, Launch.

In this episode, I share...

The numbers you need to track in each launch so you know exactly what you need to tweak in order to scale.

A few of the common mistakes course creators keep repeating that keeps them playing small.

How to slowly but surely improve your launch results time and time again.

In this episode I want to walk you through the #1 funnel every course creators needs to scale their income & impact! It's the funnel that will help you attract dream leads to your email list & turn them from strangers to obsessed buyers. 

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.

• The secret to building momentum with your course launches

• How to create cash-generating launch events

• A simple way to plan your next 12 months

• How to learn the launch maths

When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that's when your results start to snowball.

Your fear of wasting money on Facebook Ads might be holding you back from growing your business. Let's talk about that!

In this episode, I'll share:

- Why I've always spent money on Ads, even when my business expenses were coming out of the family budget (and we were on a TIGHT budget)

- How to be strategic & smart with your budget so you're not just pouring your money down the drain.

- All the amazing ways you can maximise your return on your investment in the short term & long term.

Enjoy!

In this episode I'm going to give you an overview of Apples new privacy moves and how that's going to impact your Facebook Ads.

I promise not to geek out on you! I'll just deliver what I think you need to know if you're currently running Ads on Facebook.

Here's what we'll cover:

• What the new Apple iOS14 update is (and why everyone's freaking out about it)
• How it will impact your Facebook Ads
• What you need to do about it
• Why it's nothing to freak out over

Woohoo! Welcome to the very first episode of the Ready, Set, Launch Podcast in 2021.

In today's episode I'm giving you a personal update on what's been happening in my world over the past few months, as well as looking forward at the plans we have for 2021.

With 2021 in mind, I'm also sharing with you my top predictions and trends for course launching this year.

When it comes to launching courses, it's really important your messaging is aligned throughout your entire funnel. From your pre-launch content, through to your webinar and your sales page. This is something I don't think people speak enough about - which seems crazy - because mastering your message is the key to being able to scale your launches.

Today I'm bringing Lisa Kniebe on the show to share with you her tips to help you master your messaging for your next course launch.

In this episode, we're chatting about:

• The difference between messaging and writing copy
• Key mistakes people make with their messaging during a launch
• How to refine your messaging whether you're just getting started in your online business, or ready to start scaling.

Next year I'm joining forces with copy coach Lisa Kniebe to bring you an exclusive 6 month Mastermind experience for course creators who are ready to scale up their launches.

Click here to find out more & join the waitlist: www.jessicatutton.com.au/mastermind