Ray Edwards Show – Details, episodes & analysis

What would you do if you found yourself over $100 Million in debt at the age of 62? Would you just wait to die, and let the living deal with the aftermath...Or would you start digging yourself out of the hole?

​In this episode, I want to share the story of Karl Eller. It's a quick story with a powerful message about possibilities, and not giving up. It's also a great reminder about the thing we mostly see as a handicap, age, and how it can give us an incredible power - Experience.

Key Insights

• Karl started work at an outdoor advertising company​
• ​After learning and building for 16 years, he sold his company to Gannett - the company that owned USA Today
• He spent 3 years running Columbia Pictures
• While looking for something to do, Karl and a small group of investors decide to get into the convenient store business
• He built Circle K to be the 2nd biggest chain of convenient stores in the world, second only to 7-11
• Circle K began losing money, eventually costing Karl his entire personal fortune (over $500m), and leaving him $100M in debt.
• Karl headed back to Arizona where he purchased a small outdoor advertising company
• In 5 years, he was able to sell that company to Clear Channel Communications for over a billion dollars

Video And Transcript

https://www.rayedwards.com/665

Links

Karl Eller on Wikipedia

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

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I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income.

How did she do it?

One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers".

Most people seem to have settled on an arbitrary number that defines the value of their product or service as they see it. Any significant amount above that number seems impossible. They'll sell products for less than a hundred bucks with the hopes of maybe selling something special for $500 (or whatever arbitrary number they have chosen). Anything higher than their magic number causes panic.

I can almost hear the objections: "But Ray, I don't have anything that I could offer for more than $500. That's a primo price for me."

That's what you have decided, but Anita has some ideas that may change your mind.

Key Insights

• When a medical emergency put the primary earner out of commission, Anita had to make a change​
• Understand the value ladder, prioritize high ticket offers, and focus on delivering results to attract high ticket clients and build a successful business (pretty much the inverse of what most people are doing)
• Hard work isn't the key to making more (thank God...we only have so many hours in a day)
• Understand the 4 levels of wealth
• Focus on level three and level four activities for wealth creation, create high ticket offers, have fun in business, and understand terminology in online communities to maximize success and avoid financial issues
• Focus on serving your past self, acknowledge progress, invest in self-education, surround yourself with high-level thinkers for personal and business growth
• Learn how to target millionaires, create high ticket offers, and attract the right buyers to build a successful business and attract clients with higher expectations.
• Learn how to use copywriting and entrepreneurial skills to create high ticket offers and virtual events
• Collaborate with partners to expand your audience
• Craft engaging content that leads to buying decisions.

Video And Transcript

https://www.rayedwards.com/664

Links

• Elite Entrepreneurs Events Masterclass - Come join Anita and me for this FREE masterclass and discover how to Unlock 6 & 7 Figure Months (and then days) with High-Ticket Offers & Virtual Events
  
• VIP Upgrade for Elite Entrepreneurs Events Masterclass - If you're joining us for the masterclass, I strongly suggest you upgrade to join us in the VIP room. This gives you the chance to interact, ask questions, and get answers! (only $47)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success of your business, regardless of what that business is.
​
​This episode was originally released almost a decade ago (the day I celebrated my 50th birthday). I must admit, I was pleased that none of this content is "outdated". All the reasons I gave  to support my claim are no less true today than they were then. 

Five Reasons Why Copywriting is the Most Important Skill For Any Business

1. ​ It costs nothing, but returns can be huge
2. ​It can generate instant cash infusions
3. ​Copy builds stabilized income streams
4. ​Write once, profit indefinitely
5. ​Copy provides strategic positioning

Links

• ​The Membership Experience - Part 2 of Stu McLaren's once-a-year training workshop is happening later today (4/8/24). If you're seeing this on that day, count yourself lucky and grab your free seat. This is must-see training for anyone who is interested in creating recurring revenue for their business. It's live at 3 p.m. Eastern, and I highly recommend watching the live stream if possible. Stu typically has  "bonus content" that doesn't make the replay, but if the replay is all you can get, take it!
• Get the transcript for this episode

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath.

My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted physician for many years and has some pretty remarkable observations to share which could be lifechanging for some.

IMPORTANT: Nothing you hear in this podcast, or the content you read on this page should be considered medical advice. Dr. Gus is an M.D., but he's not your M.D. You may have other physiological issues which make these treatments ineffective, or perhaps even harmful. If you're interested in employing some of the treatments he suggests, please consult your physician first.

Dr. Gus Vickery's website

For links to the theraputics mentioned in this episode, visit https://rayedwards.com/564

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God.

Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore, says yes, you can.

Jody Moore is a Life Coach, the host of the Better Than Happy podcast, and the author of the book of the same name, "Better Than Happy". You can learn more about both her book and podcast at https://jodymoore.com.

Tune in to the conversation and learn how being more intentional with your thoughts can change every aspect of your life for the better.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers.

Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter.

In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen.

• SaraAnnaPowers.com
• Anna Powers on Instagram
• Anna Powers on Facebook

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living.

Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change?

I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how.

• [00:00] Intro - The Great Reset
• [01:23] We are officially The Creator Economy
• [01:43] Brandon Sanderson
• [03:23] Seclusion and reflection - How they changed lives
  • [04:43] Mike Kim
  • [05:21] Joel Comm
  • [06:07] Mike Stelzner
• [06:35] Three gates
  • [07:15] The Gate of Dreams
  • [09:21] The Gate of Decisions
  • [11:46] The Gate of Disciplines
• [14:37] Life cycles
• [19:02] Working together

• Mike Kim's book You Are The Brand
• The Functional Futurist, Joel Comm
• The latest from Social Media Examiner's Mike Stelzner

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war.

I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs.

I have a message for my fellow entrepreneurs: Now is not the time to quit. It's time for us to step up.

This week, I'm sharing some ideas and recommending a few books that support that theory.

• [00:00] Intro - What's going on and what should we do?
• [01:47] Don't quit now
• [02:36] Book recommendation 1: Entrepreneurs Will Save The World by Michael Hyatt
• [03:48] Book recommendation 2: Permission to Prosper by Ray Edwards
• [07:06] Book recommendation 3: The Vision Driven Leader by Michael Hyatt
• [08:03] Book recommendation 4: How Do You Kill 11 Million People by Andy Andrews
• [08:41] A harmless man is not a good man
• [09:33] Book recommendation 5: How to Write Copy That Sells by Ray Edwards

• Entrepreneurs Will Save The World by Michael Hyatt
• Permission to Prosper by Ray Edwards
• The Vision Driven Leader by Michael Hyatt
• How Do You Kill 11 Million People by Andy Andrews

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Before we start discussing the 3 keys, we'd better take a moment to define success.

According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal. That definition deserves some analysis.

"Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm successful; I'm successful if I'm progressing toward it. In other words, it's not only the destination that counts, but the journey as well.

This week, I'm breaking down 3 keys to the progressive realization of your worthy goal.

Let's assume you've decided on a worthy goal. Before you start building your roadmap, you need to ask yourself a question: "Why am I doing this?" [03:38]

Not starting until you get it perfect? What an excellent procrastination tool. There are more how-to videos and articles available to you than you could consume in multiple lifetimes. You can even get a feeling of accomplishment for learning something, even if you never implement what you've learned...you just move on to the next how-to. You can stay on this treadmill for life...never moving from where you started. [10:45]

Last week's podcast was devoted entirely to this concept - If you have a belief, there should be evidence of it in your life...some quantifiable results (even if they're not the results you expected). [13:36]

• 5daysalespage.com -Learn my sales page framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.
• Brooke Castillo - Brooke Castillo's Life Coach School
• Think Media - Want to improve your video content? Subscribe to this channel
• Diana Gladney - Highly recommended resource for video production and instruction.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

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Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life.

Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action.

So what happens when you believe you can change your life for the better, but self doubt keeps you from taking action? That's what this week's episode is all about.

• [01:21] Here's why I don't believe you
• [02:49] The product of beliefs
• [04:45] The point of this episode...
• [05:09] How do I believe?
• [08:29] There are two kinds of students...
• [11:02] You must understand this

• 5daysalespage.com - Learn my salespage framework, live and absolutely free of charge. This is the same framework that has generated over $400 million in sales for all kinds of products and services. If you believe an internet revenue stream would improve your life, here's your chance to act on that belief and get some results. Click here to sign up.

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.