Rankable – Details, episodes & analysis

In episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world applications. He discusses leveraging AI for everything from understanding data partnerships to automating tasks and analyses, underscoring the importance of practical usage over theoretical knowledge to unlock AI's potential.

Christian and Garrett explore the evolving nature of digital ecosystems, predicting a future where conversational AI breaks down the barriers of traditional user interfaces, making technology more accessible and intuitive.

Christian foresees a significant shift in how marketers and businesses approach customer engagement, moving from a reliance on monologues to embracing dialogues facilitated by AI. This change, he argues, will revolutionize personalization, making interactions more meaningful and customer-centric, thereby enhancing the consumer experience in unprecedented ways.

The conversation touches on the broader implications of AI on privacy, content creation, and the digital landscape, suggesting a future where AI not only simplifies but also democratizes access to technology. Christian believes personal AI assistants will manage our interactions with brands and services before long, ensuring privacy and efficiency.

Both agree that the integration of AI into daily life and business is inevitable, urging everyone to embrace this transformation proactively. 

• [0:00] Intro
• [1:07] How do you use AI in your day-to-day?
• [3:30] Will AI change user behavior?
• [7:30] The exponential advancement of AI and the frictionless abstraction layer
• [11:15] Will brands and digital ecosystems be siloed in the future?
• [14:50] Implications of AI on marketers - monologues vs. dialogues
• [18:15] Data privacy in the age of AI
• [21:40] Thoughts on IP copyrights - the NYTimes lawsuit against OpenAI
• [24:31] Rapid Fire Rankings

Top 5 Changes to Marketing

• Cookie Deprivation
• Two Choices - Tracking or ZPD
• SEO Content Generation & Tools
• From Monologue to Dialogues
• CMO Metrics Overhaul

Top 5 AI Expectations

• AI Efficiency at Work
• Prompt Inversion
• AI Model Convergence
• Conversational UI’s Explode
• Personal AI Usage

Top 5 Tools to Try to Learn

• ChatGPT: Best best-around tool to learn what’s possible
• Opus: Brilliant for cutting videos and creating AI posts
• Swell: Video or Audio AI tool for posts
• Reflect: Note-taking application and Personal Knowledge Graph
• Anthropic: Excellent alternative to GPT
• (Shameless Plug): Yext

Top 5 People to Follow for AI

• Ethan Mollick (Academic & Theory)
• Rowan Cheung (General AI)
• Paul Roetzer (Marketing AI)
• Allie Miller (AI Applied)
• Cassie Kozyrkov (Decision Science and AI)

In episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika argues that the data still has value to inform and guide us. We can apply the insights to hypotheses and experiments to our own websites without using it purely as a prescriptive playbook.

She explains why the team landed on a study called 'Ranking Factors' and used their own metrics quantified as 'Content Quality.'

Resources: Semrush 2023 Ranking Factors Study - https://www.semrush.com/blog/ranking-factors-semrush-study/

[0:00] Intro

[1:30] The Semrush Ranking Factors Study - What is it?

[3:20] The methodology to address the correlation implications.

[6:20] How should SEOs remain skeptical yet find value in these SEO correlation studies?

[10:15] Highlighting limitations and the nature of correlation.

[12:20] How did you decide on the controversial title and the marketing of the study? The metrics created behind 'content quality.'

[19:45] Big insights and takeaways from the Ranking Factors Study

[22:00] What's your take on SGE and GenAI based on the study's findings?

[26:30] Do you think Brand recognition should trump content quality in search rankings?

[30:05] Rapid Fire Rankings

In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation about technical SEO at the enterprise level.

Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large websites.

Serge also dishes out some strategies to identify and address JavaScript SEO issues and improve your communication with developers.

(0:00) Intro

(3:15) What is Unique about Technical SEO?

(4:40) What Type of Data Matters for Technical SEO?

(8:30) Key Features to Look For in Your Technical SEO Software

(12:12) Best Practices for Crawling Large Sites

(16:13) Identifying Javascript SEO Issues

(20:57) Communicating with Developers

(23:07) Rapid Fire Rankings

Top 3 of anything:

• Motorcycles

• Spear Fishing

• Family

Rank your best SEO marketing win:

More than 10 years ago we built and bought some backlinks and got a huge amount of traffic.

Rank your top 3 SEO tools:

• GSC

• Ahrefs

• Your hands

Rank your best SEO or trick or tactic:

Seeing the results and impact.

Rank what you love most about the SEO industry:

It’s always changing.

Rank your top 1-3 marketers:

Our clients.

Rank your best SEO learning resource:

Google Web Master Tools.

Rank your top cause or charity: Save Life

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Andrew Wang, CEO at Spread, to discuss the topic "Challenging the Norms of a Competitive Industry."

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Madison Butler, CEO & Founder of Blue Haired Unicorn, LLC, for our 4th LinkedIn All-Star Event where we will be discussing the topic "How to Be Your Authentic Self on Social."

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Desiree Coleman, VP of Diverse Client Segments at a Fortune 500 Company, to discuss the topic "How to Build a Diverse and Inclusive Organization."

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts James Lindsay, CEO of RapSnacks, to discuss the topic "How to Break Through a Saturated Market."

In this episode, Jarrett Thomas and Chris Hart take a moment to look back on SEO in 2020 and the launch of Rankable Podcast.

In this episode, Jarrett Thomas hosts Will Gulley, Director of Digital Marketing at Big 12 Sports, to discuss "Sports Marketing in the Age of COVID-19."

On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Shantel Branch host Heather Nykolaychuk, CMO at Home Franchise Concepts, to discuss "How Should a Franchise Attack the Market."