Radically Transparent - Oktopost

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https://www.linkedin.com/in/jennifergutman/
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https://www.linkedin.com/in/daycolin/
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https://www.linkedin.com/company/oktopost/
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https://www.oktopost.com/
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https://www.oktopost.com/blog/podcast/
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https://www.joindebbie.com/
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https://www.facebook.com/oktopost/
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Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz

Tuesday, December 17, 2024 • Duration 31:37

Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

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Building the backbone of B2B marketing for sustainable growth with Chris Peer

Thursday, December 12, 2024 • Duration 24:41

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P.

In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a strong foundation for sustainable growth by following the “Great 8 Pillars”.

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Decoding the mysteries of intent data with James Fletcher

Thursday, July 18, 2024 • Duration 25:33

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable tool for precision marketing.

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Jill Murray on Cultivating Employee Engagement

Season 4

Thursday, July 15, 2021 • Duration 22:28

Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!

This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more authentic leader as Jill so eloquently opens up about the communities she supports and why she supports them.

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Eric Williamson on Ingesting Interactions to Fuel ABM

Season 4

Thursday, July 8, 2021 • Duration 25:41

Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost.

With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak and what it took to get CallMiner’s successful account based marketing strategy off the ground.

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Kenda Macdonald on Hacking the B2B Buyer Brain

Season 4

Thursday, July 1, 2021 • Duration 33:10

CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.

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Julia Polisuk on Building Unstoppable Demand Generation Machines

Season 4

Thursday, June 24, 2021 • Duration 25:21

Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month.

Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.

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Natalie Binns on the State of B2B Marketing

Season 4

Thursday, June 17, 2021 • Duration 28:54

Natalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally.

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She even shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!

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Malin Liden on Effective Digital Transformation

Season 4

Thursday, June 10, 2021 • Duration 35:39

Malin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style.

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Amanda Brinkman on Creating Movements Through Content

Season 4

Thursday, June 3, 2021 • Duration 30:48

Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action.

But to describe this episode as only about brand purpose is doing the entire conversation a disservice.

What’s so beautiful is the way their discussion frames the importance of brands doing well by being good. Yes, that means companies need to focus less on talking AT people and more on content that makes people WANT to actually spend time with their brand.

By the end of this episode, you’ll be left astonished, in awe, and feeling very, very inspired-- and maybe that’s the exact kind of motivation you need to reach your customers in an authentic way through content.

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Radically Transparent – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Radically Transparent – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn99+

Other99+

Facebook1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn99+

Other99+

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