EUVC – Details, episodes & analysis

Podcast details

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EUVC

The European VC

Business

News

Frequency: 1 episode/3d. Total Eps: 682

EUVC is your go-to podcast for everything European VC. Co-hosted by Andreas Munk Holm and David Cruz e Silva, EUVC features some of the most prominent people from the European VC industry, giving you a fresh new perspective on the industry and geo we love.

Follow us and stay in the loop with everything European VC on eu.vc

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https://substackcdn.com/image/fetch/f_auto
75 shares
http://www.superseed.com/
28 shares
https://www.outsized.vc/
15 shares

https://www.linkedin.com/in/danbowyer/
30 shares
https://www.linkedin.com/in/andreas-euvc/
24 shares
https://www.linkedin.com/in/madsjensen/
23 shares

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Score global : 69%

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VC | E475 | Kasper Hulthin on Breaking the “Better” Myth & Building Food for the Many

Friday, May 23, 2025 • Duration 52:04

In this episode, Andreas Munk Holm talks with Kasper Hulthin, co-founder of Kost Capital and Future Five, to unpack what it takes to build food startups that change the system. Kasper argues that creating better food is not about crafting the perfect health product for the elite, but about designing for impact, scale, and real-world distribution.They explore why traditional VC models often fail food startups, how founders can balance purpose with platform thinking, and what it means to move beyond “more alternatives” into a world of more and better.
Here’s what’s covered:

00:45 – Why “more” food options doesn’t always mean “better”
03:30 – Why optimizing for Whole Foods isn’t a scalable strategy
06:20 – The ketchup analogy: exclusive vs. inclusive innovation
10:15 – Scaling challenges: distribution, regulation, perception
14:05 – What founders miss about consumer routines
17:50 – Building platforms, not just products
21:10 – The role of storytelling in transforming food narratives
25:00 – What “better” really means: nutrition, access, equity

EUVC – Details, episodes & analysis

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EUVC – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Shared links between episodes and podcasts

Other99+

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X7

RSS feed quality and score

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Latest published episodes

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