Explore every episode of the podcast Radically Transparent

Influencer marketing is not a brand play in B2B. It's a revenue engine. Host Jennifer Gutman⁠ sits down with B2B marketing leader and author Justin Levy⁠ to reveal how to architect influencer programs that drive pipeline, prove ROI, and secure lasting budget.

Vedder CMO, Roy Sexton, unpacks the tension many legal leaders face: the desire to differentiate while staying within the industry’s comfort zone. He shares how a “work with the willing” mindset helps drive change from within, turning hesitation into momentum. The result is not louder marketing, but more intentional positioning that aligns culture, leadership, and brand. A thoughtful conversation for legal marketers and firm leaders ready to move from safe to standout.

Looking for more insights on social media strategy for legal services?

Explore how leading firms are turning social into a measurable growth channel.

CMO of WiseStamp, Michael Yehoshua, shares why rebrands don’t fail because of bad design, but because marketers stop listening. In this episode of Radically Transparent, he explains how customer conversations became the foundation of WiseStamp’s magnificent rebrand.

Michael also breaks down how AI in rebranding works best when it’s used to listen, not just create, offering a practical, customer-led approach for CMOs and brand leaders navigating rebrands or positioning shifts.

Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear ownership and outdated AI habits, Shaun reveals why “plug and play” doesn’t exist in B2B and what CMOs must fix to see meaningful impact. A must-listen for leaders looking to future-proof their marketing organization.

Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader aiming to lead with confidence in an AI-first world, Archana’s message is clear: you must become the AI architect of your organization. This episode is your blueprint for getting started.

Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achieving it.

Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and an insane amount of trust.

Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy, and that pretty much sums up how she approaches marketing. She’s stepped into her new role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex industries show up with clarity, character, and actual human connection. In this episode, Chelsea explores the friction between crafting unforgettable brand experiences under the constant pressure to prove ROI, especially when the magic doesn’t show up in Salesforce. 

VP of Corporate Marketing at WalkMe, Ofir Bloch, joins the Radically Transparent podcast to unpack his journey in building the “Digital Adoption Platform” category, the lessons learned along the way, and what every modern-day marketing leader should know to position their brand as a leader in their space. 

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in today’s complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.

Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, joins the Radically Transparent podcast to answer an important question: Are you genuinely focusing on the right things when making decisions? Revealing why alignment between data, operations, and analytics teams is the secret to success, Saima shares the must-have strategies for optimizing decision-making and unlocking actual growth in B2B. 

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how she’s approaching executive thought leadership and how she turned her online presence into a growth engine—not just for herself but for her company.

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks from his latest report, "10 Must-Know B2B Benchmarks for Driving Efficient Growth," proving that social media’s impact is undeniable. If you're looking to scale smarter and drive meaningful growth with your marketing efforts, this is an episode you won’t want to miss!

Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P.

In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a strong foundation for sustainable growth by following the “Great 8 Pillars”.

LinkedIn for Marketing’s Creative Strategy Lead, Wensy Antoli, unveils the #1 secret to cutting through the noise in B2B marketing – creativity. In this captivating episode, Wensy shares how B2B brands can build trust, engage audiences and achieve measurable (and meaningful) outcomes simply by leveraging the nostalgia and the emotional power of storytelling.

Tune in now to learn how creativity can transform your B2B marketing strategy and create lasting connections that go beyond a transactional relationship.

Like what you hear? Follow Oktopost on LinkedIn for more tips, tricks, and discussions exclusively for B2B marketers.

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating value for your audience.

Tune in to hear LinkedIn's Metten de Vries reveal insider tips on mastering lead generation and nurturing strategies on LinkedIn!

Don't miss out—hit play and level up your LinkedIn game!

Like what you hear? Continue the conversation with Metten on LinkedIn!

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Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organization. If you're looking to get your teams firing on all cylinders, this episode is a must-listen.

Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore their audience. With a proven track record of driving growth, Chris reveals an infinite amount of ways to end your boring jargon immediately.

CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to build engaged audiences of followers, fans, and future customers.

In this episode, Tyler gives a fresh perspective on why content marketing may be missing the mark. He uncovers how marketers can transform their brand’s presence and become their audience’s favorite follow using the “Inside Out” approach as the foundation.

CMO at Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo and how to resolve it. Drawing from his own experiences, he also contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff and what every marketer leader needs to get right to lead with purpose.

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion about the positive impacts on conversion rates, demo show rates, and the speed of closing sales offers valuable insights into the potential long-term gains of a demand generation first strategy.

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable tool for precision marketing.

BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats.

Lizzi also highlights some of the unique challenges and opportunities content marketers face in the law enforcement sector while calling out the powerful role of content as a driving force to connect social engagement to sales.

From employee advocacy to the true meaning of thought leadership, this conversation is packed with ways to ensure your content is distributed properly, gets in front of the right people, regardless of your audience, and how you and your team can get the creative credit you deserve.

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation.

Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Flywheel as a way brands can measure the positive impact of conversational AI.

She breaks down the flywheel approach and explains how it helps improve both customer understanding and service for B2B brands. Ruth also exposes a massive AI gap between business leaders’ enthusiasm to use AI in their platforms and communications and customers’ lack of trust for brands who use AI-- offering ways marketers can work to close the gap.

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnerships, emphasizing the role of Oktopost in LinkedIn's evolving ecosystem.

The episode wraps with Kim's reaction to LinkedIn’s 2024 Annual Partner Awards dinner at the B2Believe event in New York City, where she joined in celebrating Colin Day, Oktopost’s Managing Director of EMEA, for winning the Transformation Partner of the Year award.

Join us for an inside look into the power of collaboration and transformation within the LinkedIn partner ecosystem.

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and contribute to revenue growth.

Hot topics

• The shift from corporate profiles to employee advocacy
• Bridging the gap between social media engagement and revenue generation
• Emerging trends in social media marketing and how B2B marketing leaders can prepare for them

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy.

This episode is a must-listen for marketing leaders, data enthusiasts, and anyone interested in the intersection of technology and marketing strategy. Whether you're grappling with data management challenges or looking to refine your approach to KPI tracking, Patrick's insights offer valuable guidance and inspiration. 

Don't let your data just sit; let Patrick show you how to make it work for you.

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Hot Topics include:

- What it takes to build and maintain effective AI governance across an organization

- How to leverage AI for enhanced speed and consistency in product marketing without sacrificing safety or company secrets

- Why creating meaningful relationships with legal teams can help marketing teams navigate the complexities that come with AI, ensuring compliance and avoiding potential PR disasters.

Tune in for a radically transparent conversation about AI governance and why being proactive as a marketing leader with your legal department is a game-changer for working with AI.

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries.

Speaking candidly about the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI.

He even shares Intel's commitment to security, ethics, and sustainability, as he paints a picture of a future where technology and responsibility go hand in hand.

Hot topics of this episode include:

• The importance of implementing regulation in the AI industry to combat privacy and security threats, such as AI-generated deep fakes or exposing enterprise customers to security risks 

• The impact of AI on various industries and the ethical dilemmas many marketers will face that go along with it

• How AI models are training themselves without human interaction and what this means for the future of AI and marketing 

Tune in to become part of the conversation that's shaping tomorrow's marketing technology landscape.

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise!

In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy.

With over 17 years of marketing experience, she not only shares her perspective on how AI is impacting content as a whole but delves into where it plays a role in social strategy. As many social media professionals do not have formal copywriting training, these platforms can offer handy copywriting skills and different perspectives. 

Having launched 4 successful employee advocacy programs, Rhonda even breaks down what makes a winning program. She believes you must remain employee-centric and view advocacy as a means of helping your employees find relevant content that will be interesting and valuable in their feeds.

"The way I've always gone into it is how do we build a program that's going to help the business, but also help employees build themselves up professionally.”

She wraps the show by discussing the several ways she likes to measure advocacy, including total social actions, which she explains as engagements, plus all the other things. Highlighting the importance of analyzing what action is coming from the content we are putting into the world.

Hot Topics of this Episode Include:

• Where AI fits in content and social media marketing
• The common denominators in winning employee advocacy programs
• How you should be measuring the impact of your employee advocacy efforts

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs.

There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz.

Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Unlike content that is high-performance and easy to create because the majority are already doing it!

As a senior marketing executive for over 20 years, Ramel shares his best-kept secrets of content marketing and creating strong surveys. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end. He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey.

Hot Topics of this Episode Include:

• The best-kept secrets of creating strong surveys
• How to find the “content sweet spot” and create content that stands out
• Why, when launching a survey, you shouldn’t start with the question but rather the story you’d like to tell

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization.

Ken believes it's not just about selling a product–it's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers.

With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused.

Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social.

Hot Topics of this Episode Include:

• The 3 key aspects of successful marketing leaders
• Creating operating systems to create a frictionless experience between departments
• The differences between operating as a private equity and being in a public company

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

“One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward. 

He also dives into how he is balancing the minimum effective dose to find the things that require the least amount of effort, with the greatest impact. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights. 

Hot topics of this episode include:

- Using visuals to maximize inspiration, collaboration, and insights

- Finding the minimum effective dose to define the initiatives that require the least amount of effort but will drive the maximum impact 

- A marketing leader’s best-kept secrets on motivating a team when resources are limited 

Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns.

Throughout the episode, Sarah reveals some of Atlassian’s social strategy that is contributing to their fast-growing and impressive social presence, as well as the difference between “share of voice” and “share of mind” and where both fit into a content marketing strategy.

Hot Topics of this Episode Include:

- How Social Listening paved the way for a winning social media strategy

- Measuring the impact of social media in a product-led growth organization to prove value and keep budgets

- Why YouTube is a powerful channel for influencer marketing and why it’s often the most over-looked by B2B marketers

CEO of Elemmir, Forbes 30-under-30,  and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand.

Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget and any medium.

He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.

• What it takes to tell a compelling story that resonates with your target audience
• Top tips for brands filming videos with limited resources
• How a brand can frame a narrative when they are no longer in control

Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. 

She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist. Remember, you're pitching to a person, not a publication.

Throughout the episode, Lauren confirms that if you want top-tier coverage, you have to ditch the “spray and pray” method when connecting with journalists. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.

In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations' impact on the brand.

- Why social media should live in-house

- How to get top-tier coverage for a brand nobody has heard of

- Building measurement plans to measure public relations effectively

Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini,  a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.

Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advocacy program isn’t always smooth sailing, how to keep engagement up, and even reveals a few of the ongoing challenges he’s facing getting his colleagues to want to be part of such an initiative.

Joe also explains why it’s important to get the business to support, understand and prioritize the program from a top-down approach. 

• The biggest challenge when leading an advocacy program and how to overcome it
• How to measure the success and impact of an advocacy program on the business
• Powerful reporting methods to share with employee advocates to keep them engaged quarter over quarter

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels.

Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys.

He is renowned for building the marketing at Freightos from scratch, driving enterprise-grade leads at an incredibly low ROI, dominating the industry attention by combining data marketing and story-telling, and, most importantly, building and scaling an acquisition and retention machine for Freightos’ flagship product, the Freightos Marketplace.

Eytan has even been seen making freight look sexy enough for the WSJ, TechCrunch, The Verge, and CNBC.

• The key to finding a balance between fulfilling today’s expectations and planning for tomorrow’s demands
• How to hold yourself accountable to move the needle forward and make an impact
• Keeping strategic work out of the “do later” pile

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation.

He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal candidate for becoming a marketing leader. Dani doesn’t miss a beat as he even dives into some of the latest trends, like Chat GPT, and how social media managers must be dynamic to avoid becoming obsolete.

- How not to pigeon-hole your career as a social media manager

- The evolution of organic social media and the future of B2B social media management

- Why social media managers are the next generation of CMOs

Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast.

In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier to measure lead generation campaigns than branding and reveals where organizations can focus when it comes to figuring out a good way to measure effectiveness of brand campaigns over a period of time.

Throughout the episode, Talia reminds marketers that brand marketing is a long play. She's also transparent about why regardless of company size brand marketing is an essential and important part of any marketing function.

- How to build brand trust that ignites meaningful relationships

- Understanding if what you’re doing for the brand is actually effective

- How marketers can prove the value of brand marketing through data

Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. 

In this episode, Cidney talks about the creation of “Strength WithIn,” a program she implemented across LinkedIn. "Strength WithIn" aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient.

Cidney’s innovative employee-led program creates a virtuous cycle within LinkedIn’s core value of #OneLinkedIn: the idea that across every business line, there are always ways that peers can be collaborating together to bring the best outcomes to LinkedIn clients.

- How a startup mindset can benefit any organization in times of uncertainty

- LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration

- The secret to creating space for your employees to connect both in person and virtually to build meaningful relationships, work better, and become more resilient

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023.

- What you need to know to bring advocacy content to where your team members are

- The best-kept secrets of the Microsoft Teams and Oktopost integration

- How marketing and sales teams are benefiting from the integration, specifically when it comes to social selling

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better.

- Why businesses are turning to corporate troll marketing

- How to effectively use troll marketing to improve your brand

- The fine line between funny and offensive social posts and the key to trolling right

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team.

- How marketing leaders can inspire, motivate, and retain top talent

- Why putting your people first is the secret to nipping quiet quitting in the bud

- How to balance the massive demand for marketing functions with a scarce pool of talent

In this episode, Jamie reveals that the key to creating the perfect social selling storm happens when a balance is struck between decision makers conducting due diligence online and the sales professional being seen as a helpful resource that can guide the buyer towards their ideal solution. He also dives into how easy it is for sales professionals to get trapped in “random acts of social” instead of using social as a means of engagement to drive revenue-- and how to overcome it.

- The key differences between social selling and social media marketing

- Selling as a means of engagement and how not to get stuck in “random acts of social”

- Bridging the gap between sales and marketing with essential guidance on selling to the modern-day buyer

Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!)

Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She opens up about the concerns they had, how they positioned themselves, as well as how they addressed future feature development for both new and existing demographics.

Andrea even opens up about the “discovery” phase of the new personas– the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs.

Hot Topics of this Episode Include:

- Reaching new customer demographics without abandoning your current one

- Insight into the fractured world of website development and a fascinating discussion on why marketers today need to be an expert on the products they write about

- The “ah-ha” moment when it’s time to expand your customer audience