Proven Podcast – Details, episodes & analysis

In this episode, Charles delves into the dynamic world of podcasting and content creation with Ryan Alford, the innovative founder of the RadCast network. Ryan unveils his extraordinary journey from a marketing veteran to a podcasting powerhouse, demonstrating how he transformed his media expertise into a top-20 show on Spotify.

Ryan challenges conventional thinking about podcast growth, emphasizing the power of consistency, quality production, and strategic multi-platform promotion. Charles and Ryan explore the delicate balance between content creation and monetization, the art of crafting engaging episodes, and developing sustainable podcasting strategies that prioritize both audience growth and personal brand building.

Ryan's expertise shines as he breaks down his methods for creating high-converting listener-to-customer funnels, implementing effective guest management techniques, and fostering a mindset of continuous innovation. He underscores the importance of understanding your audience, the strategic use of "borrowed interest," and maintaining authenticity even as the pressure to chase download numbers intensifies.

Whether you're a novice podcaster struggling to find your niche, an established content creator seeking to scale your reach, or a professional navigating the complex landscape of media monetization, this episode is packed with game-changing insights. Get ready to revolutionize your approach to podcast growth, audience engagement, and sustainable content creation.

KEY TAKEAWAYS:

• Discover how Ryan leveraged the "18-34 demographic shift" to create a game-changing podcast strategy
• Learn why crafting a compelling multi-platform presence can dramatically increase your audience reach
• Gain insights into aligning your podcast content with profitable business models for long-term success
• Understand the power of "earned attention" in fueling exponential growth Explore strategies for scaling a podcast while maintaining quality and personal authenticity

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:

2:00 Podcasting data: Ryan reveals shocking Nielsen study results about podcast consumption among young adults.
4:00 Media convergence: The discussion explores the intersection of audio and video content in modern podcasting.
6:00 Winning strategies: Key tactics for podcast success, including consistency and quality production, are outlined.
9:00 Content quality: Emphasis is placed on delivering high-value content to stand out in a crowded market.
12:24 Borrowed interest: Ryan introduces his technique for leveraging trending topics to boost podcast relevance.
14:56 Easy sharing: Strategies for making it effortless for guests to promote their podcast appearances are shared.
18:01 Content snippets: The importance of creating bite-sized, shareable content from podcast episodes is highlighted.
20:01 Promotional assets: Ryan explains the value of providing guests with ready-made promotional materials.
22:57 Platform alignment: The conversation turns to tailoring content for different social media platforms.
25:29 Guest experience: Insights on creating a positive experience for podcast guests to encourage referrals are provided.
27:35 Persistent follow-up: The significance of consistent follow-up in securing high-profile guests is discussed.
29:30 Guest expertise: Techniques for making guests feel like experts during interviews are explored.
31:45 Scaling podcasts: Ryan shares strategies for managing podcast growth and maintaining quality.
34:01 Influential connections: The discussion covers how to gain access to influential guests for your podcast.
36:01 Business mindset: Ryan emphasizes the importance of treating podcasting as a serious business venture.
38:30 Marketing basics: The conversation touches on fundamental marketing principles for podcasters.
42:02 Listener conversion: The episode concludes with strategies for turning podcast listeners into customers.

In this episode, Charles dives deep into the world of business scaling and high-ticket sales with Tanner Chidester, the dynamic founder of Elite CEOs. Tanner unveils his remarkable journey from a struggling athlete to a business mogul, showcasing how he transformed his fitness expertise into a $100 million empire.

Tanner challenges conventional wisdom about business growth, emphasizing the power of a unique selling proposition (USP) and the strategic use of paid advertising. Charles and Tanner explore the delicate balance between rapid scaling and maintaining quality, the art of crafting irresistible offers, and developing sustainable business strategies that prioritize both financial success and personal fulfillment.

Tanner's expertise shines as he breaks down his methods for creating high-converting sales processes, implementing effective paid advertising campaigns, and fostering a mindset of continuous growth. He underscores the importance of understanding your market, the strategic use of automation, and maintaining authenticity even as the pressure to chase quick wins intensifies.

Whether you're a budding entrepreneur struggling to find your niche, an established business owner seeking to scale your operations, or a professional navigating the complex landscape of high-ticket sales, this episode is packed with invaluable insights. Get ready to revolutionize your approach to business growth, client acquisition, and sustainable scaling.

KEY TAKEAWAYS:

• Uncover how Tanner leveraged his "90/10 Rule" to create a game-changing fitness marketing strategy
• Learn why crafting a compelling USP can dramatically increase your conversion rates
• Gain insights into aligning your passion with profitable business models for long-term success
• Understand the power of paid advertising in fueling exponential growth
• Explore strategies for scaling a business while maintaining quality and personal enjoyment

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:

2:00 Tanner's Origins: Delving into Tanner's background, from his childhood dreams to his early career struggles.
4:40 USP Significance: Highlighting the critical role of a Unique Selling Proposition in business success.
6:45 Innovative Positioning: Revealing Tanner's unconventional approach to fitness marketing that set him apart.
8:40 Objection Handling: Exploring strategies to preemptively address and overcome common sales objections.
12:11 Sales Foundation: Discussing how door-to-door sales experience shaped Tanner's business acumen.
14:19 Success Metrics: Outlining the impressive results Tanner's clients have achieved using his methods.
16:06 Lead Generation: Comparing the effectiveness of inbound versus outbound marketing strategies.
20:00 Closing Techniques: Sharing insights on conducting successful sales calls with high conversion rates.
22:00 Attention Grabbing: Explaining the art of creating curiosity in marketing to capture audience interest.
25:00 Team Building: Offering guidance on hiring strategies for new entrepreneurs scaling their businesses.
27:05 Entrepreneurial Mindset: Emphasizing the importance of enjoying the business growth process for long-term success.
29:40 Growth Strategies: Weighing the pros and cons of paid advertising versus organic growth methods.
33:51 Influencer Marketing: Reflecting on the effectiveness of paid shoutouts as a marketing strategy.
36:38 Community Building: Describing the success of community-based models in high-ticket sales.
39:00 Further Learning: Directing listeners to additional resources for implementing Tanner's strategies.

In this episode, Charles delves into the world of exclusive fashion and entrepreneurship with Kola Tytler, the visionary founder of Dropout Milano. Kola shares his remarkable journey of building a thriving streetwear and sneaker store in Milan, Italy, while still pursuing his medical degree. Get ready to be inspired as Kola unveils his unique approach to creating an aspirational brand that resonates with its target audience.

Uncover the power of exclusivity and experience-driven marketing as Kola reveals how he transformed Dropout Milano into a community-focused brand that goes beyond just selling products. Through engaging stories and practical insights, Kola and Charles explore the importance of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts.

Kola's passion for continuous learning and self-improvement shines through as he discusses his pursuit of multiple degrees from prestigious UK universities, including an upcoming Masters at Cambridge. He emphasizes the significance of investing in your own education and network to build confidence and make better business decisions.

Whether you're a seasoned entrepreneur or just starting your journey, this episode will provide you with valuable lessons and frameworks to help you create a brand that stands out in today's competitive landscape. Get ready to be motivated and equipped with the tools necessary to build a loyal community around your brand and achieve remarkable success.

Key Takeaways:

• Discover Kola's unique approach to building an exclusive, community-focused brand that resonates with its target audience
• Learn how to leverage experiential marketing and collaborations to create an aspirational brand that goes beyond just selling products
• Gain insights into the power of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:
1:00 - Kola's journey to success
5:55 - Breaking limits and pursuing passions
7:26 - Building a sneaker empire
10:27 - Creating a sustainable business
13:53 - Building exclusive communities
15:36 - Creating physical store experiences
18:09 - Balancing exclusivity in e-commerce
20:22 - Product challenges in e-commerce
22:07 - Leveraging brand partnerships
24:02 - Creating unique brand experiences
25:55 - Shifting focus to brand identity
28:00 - Creating experiential content
30:00 - Engaging with online communities
32:24 - Crafting viral content
33:55 - Brand building strategies
36:24 - Focus on conversion ads
40:14 - Thirst for knowledge
42:30 - Pursuing entrepreneurship studies
44:58 - Celebrating academic achievements
46:42 - Leveraging online learning

In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience.

Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand.

Jon's no-nonsense approach cuts through the noise and delivers actionable insights that you can immediately implement in your own marketing strategy. He shares his journey from the early days of online magazines to working with industry giants like Disney and Toyota, offering a unique perspective on the evolution of digital marketing.

Whether you're an established entrepreneur or just starting your business, this episode will arm you with the tools and frameworks necessary to thrive in today's competitive digital landscape. Get ready to be inspired, challenged, and motivated to take your brand to new heights by leveraging the untapped potential of niche influence.

Key Takeaways:

• Discover Jon's secret formula for creating a movement around your brand that captivates your target audience
• Learn how to harness the power of niche influence to amplify your brand's reach and impact
• Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

2:08 Building an Online Magazine
5:10 Growing Website Traffic
7:32 Making money with Google AdWords
10:07 Launching influencer marketing agency
13:00 Collaborating with YouTube influencer
15:15 Unfair advantage discussion
17:23 Building community vs. Identity
20:00 Importance of brand for small businesses
22:49 Building communities effectively
28:01 Importance of niche influence
30:53 Building KLT
33:21 Examples of successful movements
36:59 Twitter success story
39:08 Faith building checklist
42:38 Interview testimonial questions
45:04 Acquiring more customers
46:57 Rent to own marketing framework
50:03 Accessing marketing resources

In this episode, Charles sits down with Andy Crestodina of Orbit Media Studios, a renowned content strategist who shares his groundbreaking approach to using AI for content creation and optimization. Andy reveals how to train AI to understand your target audience, identify content gaps, and generate compelling ideas that drive engagement and conversions.

Discover the power of having a conversation with AI, rather than simply commanding it to perform tasks. Andy emphasizes the importance of training AI on your audience’s pain points, desires, and information needs, enabling it to provide highly targeted and valuable insights.

Throughout the episode, Charles and Andy explore the various applications of AI in content marketing, from analyzing transcripts and identifying the most compelling soundbites to auditing e-commerce product pages and creating persona-driven content strategies. Andy shares his proven prompts and techniques, demonstrating how to leverage AI’s capabilities to supercharge your content creation process.

Gain valuable insights into the future of AI in marketing and learn how to stay ahead of the curve by experimenting, collaborating, and continuously refining your prompts. Andy stresses the importance of setting realistic expectations and understanding that AI is a powerful tool that still requires human input and guidance to achieve optimal results.

Whether you’re a small business owner looking to scale your content marketing efforts or a seasoned marketer seeking to harness the power of AI, this episode is packed with actionable tips and real-world examples that will help you take your content strategy to the next level.

Key Takeaways:

• Discover a technique in AI that can help you create content that resonates deeply with your ideal customers, as if you could read their minds
• Uncover an approach to content creation that will make you feel like you have a genius ghostwriter at your fingertips
• Get a glimpse into the future of AI marketing and learn how to position yourself at the forefront of innovation by embracing new technologies and strategies

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

0:38 Secrets of Content Creation
2:49 The Magic of Gap Analysis
5:00 Teaching AI for Targeting
6:50 Emotional triggers in AI
8:45 Improving AI accuracy
13:51 Marketing emotions matter
15:22 Thought leadership creates tension
18:03 Triggering conversation for visibility
21:00 Ask questions, fill blanks
25:00 Learning from others
28:20 AI data insights
30:07 AI for marketing
32:05 Conversion optimization prompts
35:30 Training AI on audience
37:09 Collaborative experimentation

In this episode, Charles sits down with Dush Ramachandran of The Net Momentum, a seasoned business strategist who has helped companies scale from $100 million to over $500 million in revenue. Dush shares his invaluable insights on the common pitfalls of starting a business and reveals the secrets to successfully buying, systematizing, and selling companies for maximum profit.

Discover the surprising truth about why buying an existing business is often a better strategy than starting one from scratch. Dush breaks down the key factors to consider when acquiring a company, from defensibility and culture to the company’s secret sauce and the loyalty of its employees.

Throughout the episode, Charles and Dush explore the crucial role of the founder in the scaling process and discuss strategies for empowering staff and fostering a culture of growth. Dush shares his approach to identifying the hidden talents within an organization and placing people in roles where they can truly shine.

Gain valuable insights into the art of selling a business for a premium price. Dush reveals the five reasons why companies buy other companies and explains how understanding the buyer’s motivation can help you craft a compelling value proposition that goes beyond mere numbers.

Whether you’re an entrepreneur looking to scale your business, an investor interested in acquiring companies, or a founder preparing to exit, this episode is packed with actionable advice and real-world examples from someone who has successfully navigated the complex world of business growth and acquisition.

Key Takeaways:

• Uncover a little-known approach to entrepreneurship that can fast-track your success and minimize risk
• Learn the critical elements that can make or break your investment, and discover how to identify a golden opportunity when you see one
• Discover the secret to maximizing your business’s value and attracting top-dollar offers from eager buyers

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

5:02 Shattering preconceived notions
10:30 Unpredictable art business
14:18 Begin with the end
21:19 Steady Revenue stream
31:36 Scaling challenges
39:50 Elevating the founder
41:29 Decentralize and empower
49:00 Understanding company culture
51:57 Key differentiators
57:52 Understanding buyer motivations

In this episode, Charles sits down with Susie Carder, the Profit Coach, who shares her wealth of experience in scaling businesses to new heights. With over 20 years of expertise, Susie dives deep into the critical components of successfully growing a business while navigating the challenges that come with it.

Discover the surprising truth about what truly drives business growth and why most entrepreneurs are focusing on the wrong things. Susie reveals the key mindset shifts and strategic decisions that can make or break your scaling efforts, drawing from her own journey of building and rebuilding multi-million dollar ventures.

Throughout the episode, Charles and Susie explore the often-overlooked aspects of scaling a business, from team dynamics and accountability to pricing strategies and marketing investments. Susie shares eye-opening insights and real-world examples that will challenge your assumptions and inspire you to approach growth in a whole new way.

Whether you’re an entrepreneur looking to break through to the next level or a seasoned business owner seeking to optimize your operations, this episode is packed with game-changing advice and powerful stories of triumph over adversity. Tune in to discover how Susie’s unique perspective and no-nonsense approach to business growth can help you unlock the full potential of your venture.

Key Takeaways:

• Uncover the surprising truth about what really drives business growth and why most entrepreneurs have it all wrong
• Learn the crucial mindset shifts and strategic decisions that can make or break your scaling efforts
• Discover the often-overlooked aspects of scaling a business that can significantly impact your success

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

1:27 Starting with money
4:48 Importance of financial systems and accountability
7:06 Pay for results
9:01 Sales system structure
10:33 Hiring an operations person
13:54 Understanding the DNA
19:00 Rebuilding after failure
21:09 Sit down and plan
23:01 Overcoming self-limiting beliefs
25:12 Understanding pricing strategy
27:59 Separate conversations
30:01 Importance of qualified leads
32:01 Tools for business success
34:59 Sales team structure
42:02 Filtering system questions
45:13 Accessing resources and guidance

In this episode, Charles sits down with Hailey Rowe, a LinkedIn expert who shares her proven strategies for leveraging the platform to connect with ideal clients, build partnerships, and grow your business.

Discover why LinkedIn stands out from other social media platforms as a powerful networking tool and how its unique features can help you target high-caliber individuals with significant purchasing power. Hailey reveals her top five ways to use LinkedIn effectively, whether you’re looking to collaborate with potential partners or generate leads for your business.

Throughout the episode, Charles and Hailey dive deep into the art of finding and engaging with your ideal clients on LinkedIn. Hailey shares her insider tips on crafting compelling connection requests, starting meaningful conversations, and nurturing relationships that lead to business growth.

Gain valuable insights into optimizing your LinkedIn profile to showcase your expertise and attract the right audience. Hailey breaks down the key elements of a high-converting profile, from crafting an attention-grabbing headline to leveraging recommendations and featured content to establish your credibility.

Whether you’re a seasoned LinkedIn user or just getting started on the platform, this episode is packed with actionable advice and real-world examples to help you master the art of networking and business growth on LinkedIn. Tune in to discover how Hailey’s proven strategies can help you unlock the full potential of this powerful platform and take your business to new heights.

Key Takeaways:

• Discover the hidden gem that can skyrocket your business growth and help you connect with your dream clients
• Uncover powerful strategies to build revenue generating partnerships, attract your ideal audience, and create a steady stream of leads
• Learn how to craft an online presence that establishes you as the go-to expert in your field, captivates your target market, and builds unshakable trust

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

1:00 Why LinkedIn?
4:32 Five ways to use LinkedIn
6:10 Find job opportunities
9:58 Sales Navigator targeting
11:56 Using LinkedIn search
14:14 Finding ideal clients
17:36 Offering a pre-offer
19:38 Transition to sales phase
22:34 Requesting recommendations
24:19 Creating a cover photo
27:35 Utilizing the featured section
30:49 Reinventing the wheel
37:23 Personalizing LinkedIn outreach
39:21 Connecting through common interests
41:50 LinkedIn optimization tips

In this episode, Charles sits down with Morgan Gist MacDonald of Paper Raven Books, a seasoned publishing expert who has turned her passion for helping authors into a thriving seven-figure business. Morgan shares her proven 8-step process for writing, publishing, and marketing a book that not only establishes your authority but also serves as a powerful lead generation tool for your business.

Discover how to identify your target reader and curate the stories and information that will resonate with them most. Morgan emphasizes the importance of writing fast and revising later, ensuring that you maintain momentum throughout the book creation process.

Throughout the episode, Charles and Morgan dive deep into the art of crafting compelling calls-to-action (CTAs) within your book. Morgan reveals her favorite CTA strategies, all designed to convert readers into loyal email subscribers.

Gain valuable insights into optimizing your book’s presence on Amazon, the world’s largest online bookstore. Morgan breaks down the key elements of a high-converting Amazon book page, from crafting attention-grabbing titles and subtitles to leveraging keywords and categories to boost your book’s discoverability.

Whether you’re a first-time author or looking to level up your publishing game, this episode is packed with actionable advice and insider tips for creating a book that not only showcases your expertise but also serves as a powerful tool for growing your business. Tune in to discover how Morgan’s 8-step process can help you unlock the full potential of your book and achieve the success you deserve.

Key Takeaways:

• Uncover a surprising lead generation tool that can take your business to new heights
• Learn the the most effective calls-to-action (CTAs) that turn casual readers into devoted fans and loyal customers
• Discover the essential components that make your book stand out in a crowded marketplace and attract a flood of interested buyers

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

1:46 Leveraging Social Proof
5:21 Implementing Calls to Action
6:58 Book Launch Strategies
13:27 Targeting Specific Audience
15:33 Narrowing Down Audience
20:02 Brainstorming Content
27:16 Giving away physical copies
30:19 Different types of CTAs
33:38 Recommended lead capture methods
35:37 Essential business tools
39:27 Effective call to actions
41:28 Quick start guide importance
44:03 Importance of optimizing Amazon
47:03 Key elements for Amazon optimization
48:49 Update categories for optimization

In this episode, Charles sits down with Andrew Gottlieb of No Typical Moments, a digital marketing expert who shares his unique “impact with profit” methodology for scaling businesses using Facebook ads and other digital marketing strategies.

Andrew reveals the common pitfalls businesses face when attempting to scale their digital marketing efforts, such as relying on outdated tactics, forcing Facebook ads as the first advertising medium, and setting unrealistic expectations. He breaks down the importance of crafting conscious creatives that resonate with your target audience and emphasizes the need for rapid prototyping and testing to identify and address bottlenecks in your marketing funnel.

Throughout the episode, Charles and Andrew dive deep into the three-phase process for scaling your business with digital marketing. Andrew stresses the importance of connecting marketing efforts to your P&L statement and ensuring that your campaigns are generating highly qualified leads that convert into paying customers.

Gain valuable insights into the essential components of a successful digital marketing campaign, from setting up a clean tracking ecosystem to testing your offer with your existing audience before investing heavily in paid advertising. Andrew shares real-world examples of split tests and case studies, demonstrating the impact of authentic, personalized creatives in driving conversions.

Whether you’re a seasoned digital marketer or a business owner looking to scale your online presence, this episode is packed with actionable advice and proven strategies for creating marketing campaigns that deliver both impact and profit. Tune in to discover how Andrew’s “impact with profit” methodology can help you navigate the ever-changing landscape of digital marketing and achieve sustainable growth for your business.

Key Takeaways:

• Uncover the three critical blunders in digital marketing that can derail your business growth, and learn how to navigate around them
• Discover a proven, three-step approach to supercharge your business’s expansion while making a positive impact
• Learn the essential strategy you must implement before investing in any marketing campaign to ensure its success

Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

Key Points:

1:10 Impact with Profit Methodology
5:54 Importance of Detailed Reporting
7:29 Finding the Right Advertising Medium
10:14 Importance of Split Testing
12:00 Unrealistic Expectations in Advertising
15:43 Fractional CMO Importance
17:46 Historical Data Analysis
19:29 Running Marketing Campaigns
23:06 Organizing Data
25:01 Importance of Testing
29:28 Product Market Fit Testing
32:10 Understanding Agency’s Strengths
37:50 Preparing for Call
41:08 Incorporating Video Marketing