Product Powerhouse – Details, episodes & analysis
Podcast details
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Product Powerhouse
Erin Alexander
Frequency: 1 episode/9d. Total Eps: 168
Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇨🇦 Canada - marketing
03/12/2024#63🇨🇦 Canada - marketing
23/11/2024#87🇨🇦 Canada - marketing
22/11/2024#69🇬🇧 Great Britain - marketing
12/09/2024#85🇬🇧 Great Britain - marketing
07/09/2024#89
Spotify
No recent rankings available
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
See all- https://jewelrybusinessacademy.ca/
337 shares
- https://www.productpowerhouse.co/
278 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 73%
Publication history
Monthly episode publishing history over the past years.
Choosing the Perfect Shopify Theme in 2024
Episode 167
mercredi 26 juin 2024 • Duration 27:10
Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024.
Key Takeaways:
- Understanding how Shopify themes work
- Why you need to look for essential features instead of focusing on how the theme looks
- How to find inspiration for your website
- The biggest differences between the free Dawn theme and premiums theme in the Shopify theme store
- Tools for customizing your theme for your brand
- A list of my personal favorite themes
For a list of all the apps and themes I mentioned visit this blog post.
Get your first month of Shopify for only $1*
Additional Resources:
- DIY Shopify - Create an amazing Shopify website.
- Join our Product Powerhouse Community on Facebook for more support and insights.
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Celebrating 10 Years of Success with Tara Sutton Everything Done to a T
jeudi 13 juin 2024 • Duration 30:24
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business.
Key Topics Discussed:
- Introduction to Tara Sutton and Everything Done to a T
- The evolution of Tara's business over the past decade
- Transitioning from a full-time corporate job to full-time entrepreneurship
- Navigating the challenges when her husband was laid off
- Strategies for maintaining a consistent social media presence
- The importance of trusting your gut in business decisions
- Practical tips for beginners in the business world
Connect with Tara Sutton:
- Instagram: everything.done.to.a.t
- TikTok: everything.done.to.a.t
- Website: www.everythingdonetoat.com
Additional Resources:
- Link to Tara’s Sports Mom Collection
- Erin’s top tips for marketing without social media
- Join the Ultimate Product Party
Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast!
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Launch Your Shopify Store: 3 Tips from a Shopify Expert
Episode 157
mercredi 19 juillet 2023 • Duration 15:12
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce journey.
Key Topics:
- Launching a new Shopify store
- Redesigning or moving an existing store
- Importance of planning and preparation
- Enhancing customer experience
- Effective marketing strategies
Key Takeaways:
- Plan Ahead: Do thorough research, gather necessary content, and have a clear plan before building your store to avoid a cookie-cutter outcome.
- Customer Experience: Focus on providing a seamless and trustworthy shopping experience to boost customer confidence and sales.
- Prioritize Marketing: Dedicate significant effort to marketing your store to drive traffic and generate sales, as building the store is just the beginning.
Need help designing a killer Shopify store? Check out DIY Shop(ify) - a self-study program to help you create an amazing Shopify website!
If you have questions or want to talk more about this, join our Product Powerhouse Community on Facebook. It’s a free group of almost a thousand shop owners who are passionate about their products, just like you. We’d love to see you there!
Thank you for tuning in! If you found these tips helpful, please share this episode and leave a review. Until next week, happy selling!
Useful Links:
- DIY Shop(ify) Course
- Essential Elements for Your Homepage
- Why We Love Shopify
- Shopify Launch Checklist
- 14-Day Roadmap
- Product Powerhouse Community on Facebook
Subscribe & Review:
Don’t miss an episode! Subscribe to the Product Powerhouse Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review to help others find our show.
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Following your Passion with Natalie Kilgore
Episode 67
mercredi 1 septembre 2021 • Duration 21:43
Have you ever been worried about starting a small business around a small niche or market but are unsure about what will sell? A small niche like local town merchandise can seem small but when you hit the hearts of your neighbors you can create incredibly meaningful items for your hometown. That’s exactly what Natalie Kilgore has done when she lost her job working in advertisement. That’s why episode 67 of the Product Powerhouse Podcast is about following your passions in business development.
In this episode of the Product Powerhouse Podcast, Natalie is sharing the importance of local art and actionable steps you can take to follow your passions to success.
Some of the talking points Natalie and I go over in this episode include:
- How Natalie pivoted from losing her job in advertisement to the wedding industry, to the local art she creates.
- How to find your place as a new business owner in a crowded market
- How artists can protect their art quickly from pirating and stealing of designs
- How you, as a small business owner, can benefit for wholesale on Faire.com
As a new small business it can be difficult to find your path. The best lesson you can learn from listening to today’s episode is to follow your passions as they come up and success will happen, even if you pivot to meet your passion multiple times. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH NATALIE KILLGORY:
Website
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Holiday Prep for Shop Owners
Episode 66
mercredi 25 août 2021 • Duration 23:16
In the retail space, it is common and expected to start holiday planning anywhere from 4-6 months in advance of the holiday season in order to show up and be prepared for your customers. That’s why episode 66 of the Product Powerhouse Podcast is about holiday prep 2021!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of getting a jump start on your holiday planning and actionable steps you can take right now to prepare for the holiday season to avoid getting stuck in overdrive and overwhelm.
Some of the talking points I go over in this episode include:
- Debunking the misconception that you need to offer massive discounts in order to appeal to your customers during the holidays.
- Which dates will be important to know ahead of time.
- Reviewing last year’s data to better align your marketing and offerings this year and in future years.
- Creating a customer service plan (even if you’re the only one handling your customer service).
- Planning your inventory and getting a head start on ordering all of the supplies needed to create and ship your products.
- Upgrading and updating your website to make the customer’s shopping experience easier and more enjoyable.
- Starting back up your marketing efforts, pre-planning your content, and staying consistent to keep front of mind for your customers when entering the holiday season.
- Hiring and training your staff early to avoid a bumpy transition during the busiest quarter of the year.
The holiday season doesn’t have to be stressful. It can be fun and exciting if you take a few simple steps to get prepared. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Marketing Strategies for Shops with Nicola Smith
Episode 65
mercredi 18 août 2021 • Duration 27:16
Nicola Smith had been struggling with self-confidence throughout her different careers until she stumbled upon coaching product-based businesses through marketing strategies. Marketing built her up from a self-conscious woman to a thriving business leader. That’s why episode 65 of the Product Powerhouse Podcast is about Marketing strategies that actually work for your business, with Nicola Smith!
In this episode of the Product Powerhouse Podcast, Nicola Smith is sharing the importance of self-confidence in business ownership and actionable steps you can take right now to level up your experience for your customers through a confident marketing strategy.
Some of the talking points Nicola Smith and I go over in this episode include:
- Nicola Smith’s path from newspaper photographer to business coach for product-based businesses.
- The ABCDEF’s about marketing experience, and how you may think you have these down but are not implementing them correctly.
- The best place to start with marketing your product-based business
- The number one thing you should do if you feel stuck in your marketing right now.
Marketing can be tough to figure out and stay on top of to make sure it works for you and your business. I encourage you to join Nicola’s membership and get first-hand group coaching and inspiration through the conversations you can find there. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH NICOLA SMITH:
Website
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Creating an Affiliate Program for Shop Customers
Episode 64
mercredi 11 août 2021 • Duration 21:05
One of the best low cost, low risk marketing strategies you can implement as a business is an affiliate program for your customers. If I was going to start a new business today, I would make sure I set up an affiliate program. That’s why episode 64 of the Product Powerhouse Podcast is about a training I did a few weeks ago on Affiliate Marketing!
In this episode of the Product Powerhouse Podcast, I’m sharing the value of affiliate marketing and actionable steps you can take right now to start a program that makes sense for you and your business today.
Some of the talking points I go over in this episode include:
- What is a rewards program and affiliate program
- What makes a good affiliate person
- How to get the right people to become your ambassadors
- How to make your program one that everyone wants to be a part of and benefits your business
Knowing how to incentivize your affiliates to not only stick around but remain eager to participate in sharing your business is very important. The key to a successful affiliate program is the relationship you have with your ambassadors. So make that a priority. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Show Notes
Links mentioned:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Making Social Media Approachable with Kinsey Streib
Episode 63
mercredi 4 août 2021 • Duration 44:58
Research shows that customers are more emotionally driven than logically driven when making purchases. Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business. That’s why episode 63 of the Product Powerhouse Podcast is about taking a holistic approach to social media!
In this episode of the Product Powerhouse Podcast, my guest Kinsey Streib shares the importance of showing up for your ideal customer online and actionable steps you can take right now to humanize your business and make genuine connections with your customers.
Some of the talking points Kinsey and I go over in this episode include:
- Nurturing your audience on social media by sharing stories and building genuine connections with your potential customers.
- Making social media work for you to show up for your ideal customer.
- Finding your brand vibe to humanize your brand, understand the core foundational elements, and establish the messages that drive home your content
- Your social media will shift depending on the season of business you are in and that is okay.
Social media doesn’t have to be this high pressure thing; you can make it whatever you want it to be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH KINSEY:
Podcast
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
Shopify Online Store 2.0 with Heather Tovey
Episode 62
mercredi 28 juillet 2021 • Duration 42:46
Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 62 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0!
In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers.
Some of the talking points Heather and I go over in this episode include:
- Upgrades in customization within the theme editor.
- Where Shopify is letting you ditch the coding and the areas it will still be required.
- Apps aren’t going anywhere but these new changes will benefit both shop owners and app developers.
- How these updates aren’t a threat to designers and developers but rather an opportunity to open the doors to more creativity.
- What are meta fields and how you can use them to offer more product information and detail.
There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH HEATHER TOVEY:
CONNECT WITH ERIN ALEXANDER:
LINKS MENTIONED IN THIS EPISODE:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
All About the Homepage
Episode 61
mercredi 21 juillet 2021 • Duration 27:39
Did you know that your shop’s homepage is typically the most visited page on your website? That’s why episode 61 of the Product Powerhouse Podcast is about our strategy to ensure your homepage is working for your product business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of.
Some of the talking points I go over in this episode include:
- Your homepage is where people will go to get a better idea of what your business is about.
- The six sections you need to have on your homepage: Tune in to hear them all!
- An eCommerce store only has three goals: get sales, list building, and building the know/like/trust factor
- The suggested order of the sections on your homepage to ensure your potential client stops scrolling to look at your content.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
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