Process The Podcast – Details, episodes & analysis

This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.

From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.

We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.

It’s a conversation about control, chaos, and carving a new path when the first one catches fire.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.

We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.

If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

Introducing From Scratch

A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.

Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.

Learn more at @processthepodcast 

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In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People.

His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all.

Check out his agency, We The People!

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Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful friendship!

In our chat, we cover all sorts of ground, but a few of the shoots we discuss are:

Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/

Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/

Kmart: https://www.instagram.com/p/CZxmds2uzeC/

Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/

This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest!

If you loved this episode, FOLLOW and leave a review.

We record on Riverside; sign up and start your Podcasting process today.

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Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger.

Check out Holly Ryan Jewellery here.

Follow us on Instagram at @processthepodcast

Leave a review, I'd love to hear what you think of my conversation with Holly!

A note from Arielle, your host. I apologise for the quality of this episode's recording. All a part of the process, I was caught off guard by my own recording practice, and something went very wrong. This conversation means too much to me to not share, so I've done my best, and we're putting it out anyway!

It basically just sounds like a conversation recorded on Zoom in an echoey room.

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Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry! 

Learn more about LMB and their talent here.

Lily can be found personally on Instagram here.

Connect with host Arielle Thomas here.

This episode is sponsored by The Trend Tea.

As a Process the Podcast listening, you'll gain half-price access to the tea using the code HALFTEA.

Save hours of time and remove all the guesswork across Reels and Tik Tok. Sign up at courses.cinemathom.com

See you inside!

Follow The Trend Tea on Instagram here.

Follow Process the Podcast Instagram here.

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In this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and everything about her process holds integrity. however you’ve designed your life to look, I think you’ll love this episode!

Alison's enrolment for Off occurs every 3 months. We join her quarterly. If you're interested to learn more: https://www.getoffline.co/off

Her podcast Offline can be found here: https://podcasts.apple.com/au/podcast/offline-the-podcast-honest-conversations-about-true/id1434961575

Follow Alison on Instagram here: https://www.instagram.com/alisonlarsenrice/

Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Hosted on Acast. See acast.com/privacy for more information.

Sener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no traditional production calendar, and no rush to reach the market. I hope you love this incredibly vulnerable and warm episode with Sener and I.

Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Margie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands! 

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.