This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between.

From selling vintage clothes on eBay to running a $100M+ fashion empire, Sophia’s story is as raw as it is iconic. We dig into the rise, the fall, and what it really takes to evolve when the brand you built starts to outgrow you.

We talk about ambition, ego, hustle culture, and the myth of having it all, Plus what Sophia’s learned about rebuilding on her own terms.

It’s a conversation about control, chaos, and carving a new path when the first one catches fire.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’s really like navigating these big industry moments, the power of networking, and the golden nuggets I picked up from some inspiring panel convos.

We’re also diving into how my podcasting journey has evolved, what it means to build a true portfolio career, and why cash flow (yes, the unsexy stuff) matters more than you think. Plus, a little heart-to-heart on how engaging with you, this amazing community, is shaping the future of this pod.

If you're building your own creative career or just curious about what goes on behind the curtain, this one’s for you.

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

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Introducing From Scratch

A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.

Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.

Learn more at @processthepodcast 

Hosted on Acast. See acast.com/privacy for more information.

In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People.

His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all.

Check out his agency, We The People!

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Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful friendship!

In our chat, we cover all sorts of ground, but a few of the shoots we discuss are:

Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/

Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/

Kmart: https://www.instagram.com/p/CZxmds2uzeC/

Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/

This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest!

If you loved this episode, FOLLOW and leave a review.

We record on Riverside; sign up and start your Podcasting process today.

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Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger.

Check out Holly Ryan Jewellery here.

Follow us on Instagram at @processthepodcast

Leave a review, I'd love to hear what you think of my conversation with Holly!

A note from Arielle, your host. I apologise for the quality of this episode's recording. All a part of the process, I was caught off guard by my own recording practice, and something went very wrong. This conversation means too much to me to not share, so I've done my best, and we're putting it out anyway!

It basically just sounds like a conversation recorded on Zoom in an echoey room.

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Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry! 

Learn more about LMB and their talent here.

Lily can be found personally on Instagram here.

Connect with host Arielle Thomas here.

This episode is sponsored by The Trend Tea.

As a Process the Podcast listening, you'll gain half-price access to the tea using the code HALFTEA.

Save hours of time and remove all the guesswork across Reels and Tik Tok. Sign up at courses.cinemathom.com

See you inside!

Follow The Trend Tea on Instagram here.

Follow Process the Podcast Instagram here.

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In this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and everything about her process holds integrity. however you’ve designed your life to look, I think you’ll love this episode!

Alison's enrolment for Off occurs every 3 months. We join her quarterly. If you're interested to learn more: https://www.getoffline.co/off

Her podcast Offline can be found here: https://podcasts.apple.com/au/podcast/offline-the-podcast-honest-conversations-about-true/id1434961575

Follow Alison on Instagram here: https://www.instagram.com/alisonlarsenrice/

Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Hosted on Acast. See acast.com/privacy for more information.

Sener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no traditional production calendar, and no rush to reach the market. I hope you love this incredibly vulnerable and warm episode with Sener and I.

Your host Arielle:

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Margie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands! 

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

One of the most in-demand Australian photographers Georges Antoni joins me in this episode. We unpack more than I could have ever asked. He takes us back to his unconventional career journey to where he is today and the way he assembles his teams. We dived into his really important perspectives into commercial and artistic brand stories and how down under, we approach things a lot differently to the international brands, mostly due to our upbringing and the Australian way. It’s a way of thinking about things that I haven't really intellectualised before, but I’m really excited and privileged that George did so with me.

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

There is a saying that Rome wasn't built in a day, but Maxine's process put her on the map after three months! 

This podcast was recorded live on International Women's Day at the Pay Pal Melbourne Fashion Festival. My gorgeous guest Maxine Wylde and I sat down to discuss how she grew her following when she decided to go all-in, how she battles off days, and the self-talk she gives herself to get up and go. 

At the time of recording Maxine creates content for Instagram, Tik Tok and Youtube. Each has their own flavour and needs different approaches. Maxine and I demystify what each platform needs and what she's noticing in her audiences on each platform, and she gives away tonnes of insight for brands on how to launch, what to post and how to work with influencers! 

This episode is proudly sponsored by the Australian Style Institute.

Footnotes: 

In this ep Maxine mentions a few creators she loves! 

Check out Leone Hanne here: https://www.instagram.com/leoniehanne/

Check out Emili Sindlev here: https://www.instagram.com/emilisindlev/

We also mention Molly Mae and Matilda Djerf's approach to her brand Djerf Avenue. 

Maxine can be found on Instagram here: https://www.instagram.com/__mmaxinewylde/

Tik Tok here: https://www.tiktok.com/@maxinewylde?lang=en

Youtube here: https://www.youtube.com/channel/UCtRMf5V0b8aadaaakE1KM6w

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how some of Vogue's most iconic covers come to be? Ask Philippa Moroney - Vogue Australia's Senior Fashion Editor and Market Director.

Philippa's time at Vogue has seen her create some of Australian fashion's most recognisable editorial looks of the past decade.

In this episode, host Arielle Thomas goes deep with Philippa - a seasoned stylist who's worked with the likes of Christine Centenara and styled celebs like Awkwafina - into the genesis of a cover shoot, her creative process (from how she conceptualises a shoot to what inspires her and the vibe she creates on-set) and how she's navigated the changing nature of the industry in the past two years.

You'll hear from Philippa about how a friend's entrepreneurial venture led to her discover styling as a career, how any given issue of Vogue is approached, planned and executed, what she sees as Vogue's overall purpose and responsibility, and how her 4 year-old daughter is her go-to beauty guru.

Footnote:

In this episode we discussed Pip’s start at Russh, InStyle and her move to Vogue.

Here is the iconic styling work created by British Vogue with Billie Eilish, and a link to Philippa’s work with Awkwafina!

We chat about the Miss Vogue launch, and all the fashion weeks around the world too!

Follow Philippa on Instagram here, and our show host Arielle Thomas here.

Your host Arielle :)

Instagram here: instagram.com/arielle.thomas

Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en

Youtube here:  https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw

AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast

And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en

Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom

Mixed by Ally Kallis: https://www.allykallis.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.

Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.

This episode is a deep dive into:

• The power of authenticity and creative intuition
• Navigating imposter syndrome and decision fatigue as a founder
• Building a strong internal culture and growing a values-driven team
• Product drops, storytelling, and staying visible in a fast-moving digital world
• The nuances of the Australian fashion scene and where Maison Essentiele fits in

Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.

Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.

Find Maison Essentiele online here.

Find Maison Essentiele on Instagram here.

Find Maison Essentiele on Tik Tok here.

Find Liv on Instagram here.

Follow Liv's journey on Tik Tok here.

Follow us at Process the Podcast on Instagram here.

Subscribe to Process the Podcast and make sure you don't miss our next announcements!

This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!

See you next Tuesday x

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Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! 

Hosted on Acast. See acast.com/privacy for more information.

In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the importance of sustainability, creativity, and the joy of repurposing materials, while also addressing the challenges and rewards of balancing organic and sponsored content in the DIY space. The girls explore the importance of embracing creativity, navigating trends in the crafting world, and building a supportive team. They discuss the significance of building a community and engaging with the audience authentically. The journey of writing a book is shared, highlighting the challenges and rewards of the creative process. The speakers emphasise the need for authenticity in content creation and the importance of embracing creativity while overcoming judgment from others. They also touch on the empowerment that comes from DIY and crafting, encouraging listeners to pursue their passions without fear of criticism.

Join us over on socials to watch our craft journey unfold this week on the Process Instagram here.

Check our Geneva's socials! Instagram here and her Tik Tok here.

Visit Geneva's DIY School here.

If you loved this episode, leave us a review and subscribe to the channel!

We have so much in store for Process in the coming months,

See you next Tuesday! x

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In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in the light.

What is that change? Well you'll just have to listen to the episode.

Join us over on socials!

Follow Process the Podcast on Instagram here.

Follow Process on Tik Tok here.

Subscribe to the podcast :)

See you next week! x

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In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands.

Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. I

We dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product.

They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies.

Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact.

They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy.

The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.

If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast.

To learn more about Del Rainbow, you can find them online here via there website.

Find Del Rainbow on Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next week! x

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Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day!

In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing.

She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives.

Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions.

Find Kirstie on Instagram here.

Find us on Process the Podcast on IG here.

Find your host Arielle Thomas on IG here.

If you loved this episode, please subscribe to the show and leave us a review!

See you next Tuesday x

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Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey

In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent.

The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses.

They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects.

The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.

Check out the Art Box Black website here.

Find them on Instagram here.

Find your host Arielle Thomas on Instagram here.

Follow Process on Instagram here.

Learn more about our Remy Rhythm Energy Gummies here!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity.

She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work.

If you loved this episode, follow us on socials, send this to a friend or leave a review! As a baby podcast putting in the work, we need all the love we can get.

Follow Process on Instagram here.

Follow your host, Arielle Thomas on Instagram here.

See you next Tuesday! xx

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.

She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.

We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer’s identity is more crucial than ever.

Whether you're building a brand, designing your dream job, or just curious about what’s really happening behind the seams of fashion — this one’s for you.

🧵 Key Takeaways:

• Citizens of Humanity is growing its own cotton and removing petroleum from dyes through a partnership with French biotech company Pili.
• Creative direction blends intuition, storytelling, and strategic vision — for both men’s and women’s collections.
• Authenticity and sustainability aren’t marketing tools; they’re fundamental to survival in fashion today.
• Fashion mirrors societal change — from economic shifts to cultural mood swings.
• Trends may be cyclical, but meaningful design starts with deeply understanding your customer.
• Building a brand takes experimentation, collaboration, and patience.
• Creativity in teams thrives on trust, not just direction.

Big thank you to The New Trend for brining this podcast together for us!

Find Marianne on Instagram here.

Find Citizens of Humanity on Instagram here.

Head to The New Trend to shop the Eco Indigo range here.

Find your host, Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

If you loved this episode, please subscribe to the show, we're still a baby podcast over here and need all the love that we can get!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.

The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.

Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.

In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.

They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.

Find Roame online here.

Find Roame on Instagram here.

Find the Lofft Agency here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

If you loved this episode, please leave us a review or share it with a creative friend.

See you next Tuesday!

x

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In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.

Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why protecting your time is non-negotiable for any artist or entrepreneur.

If you’re curious about how to turn personal creative rituals into meaningful work, or you want to hear what it really takes to grow as a modern creative entrepreneur, this episode is for you.

Find Martina's latest book on Amazon here.

Follow Martina on Instagram here.

Find her Tiny Store online here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the podcast in Instagram here.

Subscribe to the show and don't miss an episode!

You can now watch most episodes on our Youtube channel! Head over to watch your favourite episodes unfold on video now!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies.

She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement.

Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day.

The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit.

So much hard work has gone into this brand, and we can't wait to share it with you!

Follow Remy Wellness on Instagram here.

Follow Process the Podcast on Instagram here.

Follow your host, Arielle Thomas on Instagram here.

See you next Tuesday!

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.

Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.

She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of rebranding, staying ahead in a competitive market, and the mindset shifts required for sustainable growth.

Beyond business, Bree reflects on balancing entrepreneurship with personal life, particularly as she prepares for motherhood, and the importance of financial independence, mentorship, and building a strong leadership team. She also shares insights into expanding into retail and global markets, the power of networking for female founders, and Willow & Blake’s initiatives to support the next generation of creative entrepreneurs.

This episode is packed with practical advice for anyone navigating the worlds of beauty, branding, and business growth—don’t miss it!

Find Willow and Blake online here.

Find Frank Body on Instagram here.

Find Bree Johnson on LinkedIn here.

Find Process the Podcast on Instagram here.

Find your host, Arielle on Instagram here.

Leave a review, share with a friend or subscribe to Process!

See you next week! x

--- Keywords---

Willow & Blake, Frank Body, branding, marketing, entrepreneurship, creative agency, consumer engagement, personal branding, team dynamics, rebranding, parenthood, business growth, hiring strategies, mentorship, board roles, retail expansion, global markets, brand building, creativity, female entrepreneurs.

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In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design.

She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability.

She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.

Find McMullin's latest collection Studio 80 here.

Find McMullin on Instagram here.

This episode was powered by Remy! Sign up to the waitlist here!

Follow Remy on Instagram here.

If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.

Find Process on Instagram here.

Find us on Tik Tok here.

Find your host Arielle Thomas here.

See you next Sunday! xx

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In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape of venture capital investment in Australian consumer brands, highlighting a growing willingness among VCs to invest in sectors beyond traditional B2B SaaS.

The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.

A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her.

To learn more about Side Stage Ventures, find them on Linked In here.

Find Elli Hanson on Linked In here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

Hit that subscribe button and don't miss an episode.

See you next Sunday!

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In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.

We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.

Zara shares insights on:

• The transition from legacy fashion media to digital-first storytelling
• How Screenshot List became the go-to Substack for stylish, informed women
• The power of niche content and why authenticity wins in brand collaborations
• The shifting role of editors, curators, and consultants in today’s fashion landscape
• How brands can cut through the noise with clear messaging and strategy

If you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.

🎧 Listen now and subscribe to Process for more deep dives into creative careers.

Zara's fav's to check out!

• Estelle Manor
• Martha Stewart Documentary
• Substack: PS by Plum Sykes
• Substack: As Seen On
• Substack: Diana Cohen
• Brand: Summer Fridays
• Brand: J Crew
• Brand: Sporty and Rich
• Interior designer she loves: Beebe
• Friend and industry peer: Emily Algar

Find Screenshot this on Substack here.

Find Zara Wong on Instagram here.

Find us at Process on Instagram here.

Find your host, Arielle on Instagram here.

Find her new business Remy on Instagram here.

See you next Sunday! x

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In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy.

Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand.

They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.

Find Maison Balzac online here.

Find them on Instagram here.

Find your host Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

Find our production company Cinema Thom here.

Join our Process group chats here!

Project Girlie for all your content creation hype girl needs.

And the Process Job Board group chat.

See you next Sunday! x

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In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!

Our production partners to bring this job to life were:

Flat Pack Studios Melbourne

See 360 Ghost Imagery

ArtBox Black

Our episode in 2024 with Hannah Scott Stevenson here.

This episode mentions:

Sheila the Label Swimwear

The Pocket Dispo Lens

Find Process the Podcast on Instagram here.

Find Cinema Thom on Instagram here.

Find your host Arielle Thomas on Instagram here.

And this episode's co-host Kiara Cengic on Instagram here.

Sign up for the Cinema Thom newsletter via the website at cinemathom,com

See you next Sunday! x

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In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience.

This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too!

To learn more about Maz, find her here on LinkedIn.

Find Process the Podcast on Instagram here.

Find your host, Arielle Thomas on Instagram here.

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In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back.

Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. 

If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend!

Follow your host, Arielle Thomas on Instagram here.

Follow us at Process on Instagram here.

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In this conversation, entrepreneur Genevieve Day discusses her journey in establishing Day Management, the evolution of influencer marketing, and the challenges of balancing motherhood with her career. She shares insights on personal validation through accolades, the process of writing her book, and the importance of building a supportive team. Gen also reflects on the dynamics of business partnerships and the distinction between commercial and high-end clients, while navigating the complexities of self-promotion in the industry. We discuss the complexities of personal branding, the challenges of balancing work and family life, and the realities of promoting her book. She emphasises the importance of unique selling points in influencer marketing and shares insights into the evolving trends within the industry. The conversation also touches on high-stakes deals in talent management and the need for agility in a fast-paced digital landscape. We chat about value-based pricing, building trust with new talent, and the importance of networking. She emphasizes the need for organic content and the challenges of payment terms in the industry. The discussion also covers the balance between personal and professional identity, the significance of content pillars, and the choice of sharing personal life on social media.

If you loved this episode, and want to hear more about the Juggle, order it online here.

Find Gen on Instagram here.

Find Day Management on Instagram here.

Find us at Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday! x

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In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience.

She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.

Follow along as we build in real time, in front of you all via Process the Podcast on Instagram.

Find your host, Arielle on Instagram here.

Subscribe to Process and don't miss an episode!

See you next Tuesday x

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In this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners to prioritise their health and well-being. The girls reflect on the face-to-face interactions in building relationships and the pillars of the Two Raw Sisters brand, including their app, cookbooks, and social media presence. Rosa shares the importance of creative recipe development, foundational eating for energy, and practical meal planning. The discussion also covers smart snacking, the philosophy of healthy eating, and how to prioritise food daily.

The girls have a huge wealth of resources for us in this episode!

- Download the Two Raw Sisters App on App Store or Google Play

- Redeem code PROCESS at the paywall for 1 month free!

Find the girls on Instagram here.

Head to their website and grab a few free recipes!

Purchase some of their incredible cookbooks here.

Find Process the Podcast on Instagram here.

Find your host Arielle Thomas on Instagram here.

Subscribe to Process to make sure you don't miss an episode!

See you next Sunday xx

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In this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committing to writing and the transformative power of habits over rigid goals. The discussion also delves into managing capacity and client work in a portfolio career, emphasising the need for flexibility and self-expression. In this conversation, Arielle Thomas discusses the intricacies of managing time and billable hours in her business, highlighting the importance of tracking tasks to understand capacity. Anna and Arielle reflect on the significance of gut instincts in decision-making, especially when balancing opportunities and focus on business growth. Arielle shares her journey of going all in with her podcast, nods to Anna's newfound power of writing, building a personal brand, and the challenges of authenticity and vulnerability in personal branding. She addresses misconceptions about portfolio careers and the evolving nature of work in the modern landscape.

It is a super inspiring episode for our Process audience and one that has helped our team while we each navigate creative careers.

Follow Anna on Substack here.

Find Anna on Instagram here.

Find your host Arielle on Instagram here.

Follow us at Process on Instagram here.

Please hit that subscribe button, and leave us a review! We need all the love we can get while we grow this small and independent podcast.

See you next Sunday.

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In this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics, and positioning herself as a trusted figure in the industry. The episode concludes with a call to action for listeners to consider their goals and the changes needed to achieve them.

In this episode, Arielle mentions books:

Steven Bartlett's 33 Laws of Business and Life

If you loved this episode, please share it with a friend and subscribe so you don't miss an episode.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday!

Don't mind this little bunch of keywords being placed here to help our SEO ;)

Arielle Thomas, Process the Podcast, personal growth, Australian fashion industry, podcasting, team building, health, self-awareness, Cinema Thom, 2025 goals.

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In this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both challenges and rewards. Olivia also talks about her current transformation in her work, the challenges of expanding her reach globally, and the importance of maintaining client relationships during transitions. Finally, she offers valuable tips for effective pitching and outlines her educational offerings for aspiring photographers.

Olivia shares so much on her website here.

Sign up for Olivia's template to calculate your pricing here.

Find Olivia's education Instagram here.

Find her fashion photography Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday! x

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Meet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring individuals who genuinely care.

She reflects on her experiences in building a lean team, engaging with customers, and navigating industry opinions, particularly about the significance of Fashion Week for brand credibility. The conversation also touches on the economic impact of fashion the evolving landscape of the industry and what could happen to Australian Fashion Week.

Find the Anna Quan label here.

Find Anna Hoang on Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next Sunday xx

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In this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of trust in brand partnerships and the need for empathy in understanding customer challenges. Sara shares her journey of navigating business difficulties, the shift towards a new affiliate marketing model, and her personal growth as the leader of her business to "save the ship" that is The Undone Store. The conversation highlights the significance of adapting to market changes while maintaining a strong customer connection with all her plans for the next iteration, evolution or whatever you want to call it. We can't wait to explore everything to come for the next chapter of The Undone. We're in awe of Sara and the bravery she's mustered up during Australia's retail recession. Ultimately, nothing changes if nothing changes!

To follow Sara online, visit her own profile (@Harperandharley) on Instagram here.

Visit The Undone Store on Instagram here.

Sign up the their newsletter and watch the new Undone 2.0 unfold here.

Follow your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here!

Subscribe to Process wherever you get your podcasts, and don't miss an episode.

See you next Sunday x

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In this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the impact of AI and automation on the sales industry and share insights on managing workload and capacity. Arielle also outlines the vision for her podcast as a platform for creative professionals.

All the tools Harry mentions below -

Widget 1: Skrapp

Widget 2: Chrome

Widget 3: Apollo

and Salesloft.

Follow Harry on LinkedIn here.

Follow Process the Podcast on Instagram here.

Follow your host Arielle on Instagram here.

See you next Sunday!

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In this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.

Find Process the Podcast on Instagram here.

Find your host, Arielle Thomas on Instagram here.

See you next Sunday x

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In this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights on maintaining a family-oriented culture within her agency and the balance between personal ambition and professional success.

With clients like Australian Fashion Week, Calvin Klein, Seafolly and Tommy Hilfiger, Nikki Andrews and NAC Media Group are iconic in the Australian PR landscape. We were so lucky to spend time with Nikki!

Find NAC Media Group online here.

Or visit their Instagram here.

Find us on Instagram for Process the Podcast here.

Find your host, Arielle Thomas on Instagram here.

See you next Sunday x

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In this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her work, highlighting the significance of Australian identity in her creative endeavours. We pull back the curtain and discuss creative concepts for Australian brands like Deering, Sir the Label and Ikkari.

Head over to the Process Instagram to watch several supporting visuals for this episode.

Find Bruna's portfolio on The Artist Group's website here.

Find your host Arielle Thomas on Instagram here.

And join our new Facebook group, Process Uncut here!

Head to the Cinema Thom website to never miss a social or trending update!

See you next Sunday x

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This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.

Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.

We talk about:

• The systems she put in place to scale smoothly
• Why paid ads and email still matter more than you think
• Building a standout team culture in a sea of sameness
• The mental shifts required to become a founder, not just a freelancer
• Why top-of-funnel content is non-negotiable in 2025
• And how she’s thinking about equity, PR, and long-term brand building

Whether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.

This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season!

We're working with the Chain Academy to level up for Remy Wellness and loving every minute!

Learn more about Chain Social here: https://chainsocial.com.au/

Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=en

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

Subscribe to Process! We're still a baby podcast and we need all the love we can get.

See you next Tuesday x

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In this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As Process grows, Arielle is striving to work through her own strategy as a director, social strategist and podcaster.

Find Gemma on Instagram here.

Find Gemma on Tik Tok here.

Find your host Arielle on Instagram here.

Follow us on Process the Podcast's Instagram here.

Find us on Tik Tok here.

See you next Sunday x

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In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot investments, all while emphasising the value of artist integrity and collaboration.

If you loved the sound of the course, head to cinemathom.com/learn and sign up for the waitlist.

Learn more about Arielle's personal banking via Up here.

Follow Process the Podcast on Instagram here.

Follow your host, Arielle on Instagram here.

Keep your eyes peeled on our socials for our upcoming Facebook group Process Uncut 👀

See you next Sunday x

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From Arielle:

To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.

You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx

--

In this episode, Arielle Thomas and Jasmine Dowling explore the intricacies of creativity, the importance of boundaries, and the balance between client work and personal projects. They delve into how childhood experiences shape artistic perspectives, the significance of a conducive environment for creativity, and the pressures of maintaining originality in a fast-paced digital landscape. The girls delve into the joy of experimentation and the strategic approach to releasing creative work, emphasising the need for authenticity and personal expression in the creative process. The girls discuss the intricacies of Jasmine's creative process, discussing the balance between personal vision and external constraints The dialogue also touches on personal growth, aspirations for the future, and the complexities of navigating a creative career while staying true to oneself. Topics of motherhood, happiness, money and more!

Learn about our new content course 'Your Content Comeback' click here. Perfect for business owners who want to blow up their socials!

At the start of this episode, we mention another podcast, Offline by Alison Rice. Head there to hear about the hand lettering debacle.

Find Jasmine on Instagram here.

Find Jasmine on Tik Tok here.

Find your host, Arielle on Instagram here.

Follow Process the Podcast on Instagram here.

AND of course, hit that subscribe button!

See you next Sunday x

Some internet things - ignore these:

creativity, boundaries, personal projects, client work, childhood influences, creative process, experimentation, video production, artistic expression, social media, creative process, personal work, craftsmanship, influencer culture, photography, self-expression, creative constraints, mental health, artistic vision, content creation, pitching, media creativity, client work, personal projects, authenticity, consumerism, creative partnerships, financial independence, personal growth, work-life balance

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In this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of nurturing relationships with potential clients.

Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.

Learn more about Kelsey and her business Coming Up Roses.

Find Kelsey on Instagram here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday x

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