Print to Pixel – Details, episodes & analysis
Podcast details
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Print to Pixel
Postalytics
Frequency: 1 episode/19d. Total Eps: 27
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Apple Podcasts
🇨🇦 Canada - marketing
07/02/2025#77
Spotify
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See all- https://hubspot.com
80 shares
- https://zapier.com
75 shares
- https://www.heart.org/
35 shares
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See allScore global : 73%
Publication history
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Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27
Season 1 · Episode 27
jeudi 16 janvier 2025 • Duration 30:42
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.
Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.
Chapters:
- Intro - 00:00
- Introduction and the "Shark" Nickname - 01:32
- Career Journey to Speaker and Podcaster - 03:01
- The Shark Metaphor in Marketing - 09:01
- Differentiation and the "Sea of Sameness" - 12:36
- Integration of Direct Mail with Omnichannel Marketing - 17:08
- The Importance of Standing Out in Marketing - 26:33
- Get in Touch with Kenneth - 29:40
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Kenneth's podcast "A Shark's Perspective"
St. Jude Children's Research Hospital
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Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26
Season 1 · Episode 26
jeudi 19 décembre 2024 • Duration 33:27
In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.
Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.
Chapters:
- 00:00 - Intro
- 02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up
- 07:50 - Understanding Fundraise Up's Mission and Rapid Growth
- 13:24 - What Salvatore Focuses on as Chief Community Officer
- 16:23 - The Impact of Online Donation Forms on Fundraising
- 22:02 - Building an Ecosystem to Enhance the Donor Experience
- 25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer
- 27:47 - Redefining Direct Mail with Creativity and Technology
- 32:55 - Get in Touch with Salvatore
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Mentions:
The American Heart Association
The American University of Rome
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Understanding Customer Needs in the Telecom Industry with Steve Smith #17
Season 1 · Episode 17
mardi 23 juillet 2024 • Duration 39:16
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.
He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.
Chapters:
- 00:00 - Intro
- 01:07 - Introduction and Background
- 08:40 - The Shift from Backbone to Fiber
- 11:35 - Translating Technical Efforts for Your Target Audience
- 14:26 - Understanding and Choosing the Right Internet Package
- 27:05 - Personalizing Direct Mail for Business and Residential Customers
- 31:03 - Pain Points in Direct Mail Operations
- 33:18 - The Real-World Impact of Connectivity
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The Value of Integrations in Marketing Technology with Jesse Cunningham #16
Season 1 · Episode 16
mercredi 10 juillet 2024 • Duration 24:26
Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.
The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.
Chapters:
- 00:00 - Intro
- 01:51 - How Jesse Joined HubSpot
- 06:28 - HubSpot's Commitment to Partnership
- 13:55 - Lessons and Insights Around Marketing Solutions
- 18:42 - Optimizing Marketing with Personalized Customer Engagement
- 21:48 - Integrations for Enhanced Customer Experience
- 23:26 - Get in Touch with Jesse
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Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15
Season 1 · Episode 15
mercredi 26 juin 2024 • Duration 28:30
Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.
Chapters:
- 00:00 - Intro
- 01:41 - Introduction to Utopia Fiber and Kimberly McKinley
- 04:09 - Pain Points, Solutions and Challenges in Fiber Marketing
- 07:09 - Competing Against Established Fiber Giants
- 09:21 - Executing Ecosystem Integration for Real Impact
- 11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches
- 18:12 - Leveraging Technology to Build Human Connections
- 20:11 - The Role of Transparency
- 23:21 - Combining Traditional and Digital Marketing for a Young Audience
- 26:18 - Interesting Tidbits About Kim
- 27:18 - Get in Touch with Kim
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Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
Season 1 · Episode 14
mercredi 12 juin 2024 • Duration 24:32
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.
Chapters:
- 00:00 - Intro
- 02:12 - The Beginning of Digital Reach
- 07:43 - Finding the Right People During Growth
- 13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
- 19:08 - Expanding Engagement Through Instant Communication
- 22:54 - Get in Touch with Mandy
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Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13
Season 1 · Episode 13
vendredi 26 janvier 2024 • Duration 37:23
Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.
Chapters:
- 00:00 - Intro
- 02:45 - Fold Factory Founding Story
- 06:10 - Unveiling Fold of the Week's YouTube Success
- 14:50 - From YouTube Series to Online Courses
- 19:14 - Keys to Direct Mail Success in Digital Marketing
- 25:14 - Trish's Course Target Audience and Value Proposition
- 28:27 - Common Missteps in New Direct Mail Initiatives
- 36:15 - Get in Touch with Trish
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Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12
Season 1 · Episode 12
jeudi 23 novembre 2023 • Duration 24:26
In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).
Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.
Chapters:
- 00:00 - Intro
- 01:20 - Casey's Journey and Day-to-Day Focus
- 02:46 - Casey's Drive for Organic Growth at ActiveCampaign
- 05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
- 10:53 - Building Early Success in Campaigns with Automation
- 17:16 - ActiveCampaign's Latest Exciting Announcement
- 19:28 - Ecosystem Differentiation in Integrations
- 22:57 - Get in Touch with Casey
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Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11
Season 1 · Episode 11
jeudi 16 novembre 2023 • Duration 33:00
In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.
Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.
Chapters:
- 00:00 - Intro
- 03:00 - Brad's Path to DirectMail 2.0 Co-Founder
- 08:28 - Unveiling Customer Utilization and Impact
- 13:29 - Navigating Long-standing Attribution Methods
- 17:41 - Marketers' Success Tips for Informed Delivery Campaigns
- 22:33 - AI's Impact on Omnichannel Campaigns
- 25:13 - Smart Investing in AI Trends for Business Growth
- 28:10 - Direct Mail and Digital in Political Campaigns
- 32:01 - Get in Touch with Brad
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Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10
Season 1 · Episode 10
lundi 6 novembre 2023 • Duration 40:08
In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.
Chapters:
- 00:00 - Intro
- 02:18 - Thomas' USPS Role and Impact on Marketers
- 06:37 - 2023 Consumer Trends and Insights
- 10:10 - Direct Mail is a Premium Way to Communicate
- 13:51 - USPS Transformation and "Delivering for America"
- 20:01 - Delivering Performance Direct Mail in the United States 2023
- 25:17 - The Impact of Marketing Automation on Direct Mail Usage
- 28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
- 32:58 - Unlocking the Power of USPS Informed Delivery
- 37:35 - Get in Touch with Thomas
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