PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs – Details, episodes & analysis

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Leah Frazier

Business
Business
Business

Frequency: 1 episode/17d. Total Eps: 112

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PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity genuinely and consistently for your small business or brand -- not only for exposure, but for long-term success. But -- stay tuned for the PR Petty -- a hot and trending news topic where Leah has her guests weigh-in on how they would have "PR'd" it different. It's not rocket science -- it's just PR. And yes, you can do it...all by YOURSELF!

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Score global : 68%


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SEO Is Dying—Len Ward on AIO (AI Optimization) & Winning in AI Search

Season 9 · Episode 1

lundi 16 février 2026Duration 24:22

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Is SEO really dying?

In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world.

With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried.

In this conversation, you’ll learn:

  • Why experts are saying “SEO is dying”
  • The difference between traditional SEO and AI search optimization
  • Practical AIO strategies small businesses can implement now
  • Why authority, clarity, and brand positioning matter more than ever

If you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap.

The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win.

Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search.


Tiny Renaissance Homes
Eco-luxury micro homes in Texas, combining modern comfort, sustainability & community.

Integrality, LLC
Streamlined business ops backed by strategy, AI & executive-level consulting.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

BravoCon Secrets: Inside the Fandom, Real Housewives Tea, Plus How to Score Tickets & More!

Season 8 · Episode 8

dimanche 23 novembre 2025Duration 59:45

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Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further.

In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year.

You’ll learn:

  • How to score BravoCon tickets before they sell out
  • What to expect from the BravoCon fan experience
  • Exclusive BravoCon gossip heard on-site
  • The must-see Real Housewives encounters
  • Why Bravo TV’s fandom is a marketing machine
  • How BravoCon boosts the network’s stars, brands, and shows

Whether you're planning to attend BravoCon, want insider info from someone who was there, or just need a real, unfiltered BravoCon recap, this episode delivers everything fans are searching for.

Tiny Renaissance Homes
Eco-luxury micro homes in Texas, combining modern comfort, sustainability & community.

Integrality, LLC
Streamlined business ops backed by strategy, AI & executive-level consulting.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Influencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand Partnerships

Season 7 · Episode 17

samedi 2 août 2025Duration 01:21:33

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In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers actionable insights on how to stay ahead of the curve in the fast-paced digital space.

Key takeaways include:

  • The biggest influencer marketing trends shaping 2025
  • How to choose the right influencers for your brand
  • The importance of authenticity and niche audiences
  • Future predictions for platforms and creator partnerships

Tune in and learn how to PR Yourself and your brand like a pro in today’s influencer-driven marketplace.

Connect with Cynthia Smoot at GangwayAdvertising.com and here on Instagram. 

Connect with Zach Wilson here on Instagram.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Perfection is Not Relatable: Don't Over PR Yourself with WFAA TV Anchor Kara Sewell

Season 2 · Episode 1

lundi 30 novembre 2020Duration 35:47

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WFAA Channel 8 Daybreak Anchor Kara Sewell comes on the show (glamorously of course) and spills the tea on some of her TV turn-offs: one of those which is when TV guests are too rehearsed and over-PR'd. To Kara, perfection is not relatable. Tune in as we discuss the types of stories that make for good TV, authentic approaches to PR and some rookie mistakes both Leah and Kara made in their careers. Plus, stay tuned in for the PR Petty where Kara plays publicist for the day and brainstorms how she'd spin the Donald Trump x Four Seasons Total Landscaping Story for maximum exposure. Learn more about Kara Sewell by visiting her website at watchkara.com/ and by following her on Instagram @karasewelltv and by tuning into WFAA Channel 8 Daybreak Monday through Friday!


Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Birthing the Energy Check Fitness Line: From IG Live to Reality with Le'Nard "Nardi" Meyers

Season 1 · Episode 11

dimanche 15 novembre 2020Duration 30:07

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What started out as a bi-weekly Instagram Live check-in with his followers has now turned into a full-fledged fitness apparel collection, complete with hoodies, tees, sweat pants, hats, workout pants, sports bras and more. Barber, Model, Influencer and former NFL Hopeful, Le'Nard "Nardi" Meyers visits the show to tell us exactly how he did it and how he launched his collection at an event that gathered hundreds of fans from across the DFW Metroplex. But first, we talk the hot new trend, Teeth Gems, PR'ing your look with a grill, and other body accessories. Follow Nardi on his IG @barbernardi and learn more about the Energy Check Fitness Line @energycheck_ 

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

PR Baggage: I've Been Burned By Publicists in the Past with Quiana McDaniel of The House of Dasha

Season 1 · Episode 10

dimanche 15 novembre 2020Duration 14:56

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On today's episode, Quiana McDaniel admits she has baggage -- with being burned by publicists in the past. When you're done PR'ing yourself, you may want to consult with the experts. If you've been burned a time or two, we give tips and tricks on how to find the right PR Pro for your biz or brand and how to minimize the likelihood of further PR burn. We then layout when you should seek PR or publicity for your brand -- because timing is everything.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

When the TV Gods Say No, Here's How They'll Say Yes with Chandra Gore

Season 1 · Episode 9

dimanche 15 novembre 2020Duration 25:02

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You may have to adjust the volume on this one (sorry for the technical difficulties), but it's an episode you don't want to miss. We virtually travel up the highways to the DMV area to get the latest from the PR Goddess herself, Chandra Gore of Chandra Gore Consulting. We talk how to secure TV coverage when it's highly competitive or oversaturated with content - and she keeps it all the way real with just how much time this whole "PR'ing Yourself" thing will really take you. Be sure to keep up with Chandra on social media: facebook.com/chandragoreconsulting, facebook.com/chandragore01, instagram.com/cgoreconsults, instagram.com/conversationswithchan, Instagram.com/shopwithchandra, twitter.com/cgoreconsults, linkedin.com/in/chandragore, linkedin.com/company/chandragoreconsulting, https://linktr.ee/conversationswithchan, www.amazon.com/shop/cgoreconsults, Anchor.fm/conversationswithchan

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

The Secret Sauce Behind Fletcher's Original Corny Dogs featuring Cynthia Smoot of Gangway Advertising

Season 1 · Episode 8

dimanche 15 novembre 2020Duration 22:05

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Today on the show, Cynthia Smoot, the official "Coordinator of Chaos" for Gangway Advertising, comes back to chat the latest success of her client -- Texas staple, Fletcher's Original Corny Dogs. She gives us the ultimate skinny (pun intended) on the world of marketing and PR for the renowned brand, plus scoop on how the brand had to adjust and pivot to thrive during the pandemic when the State Fair of Texas announced its closing. Listen and gain inspiration on how to PR Yourself, Pivot and Pursue success during the Pandemic -- it's now or never. Follow Cynthia's adventures on Instagram at @ohsocynthia and reach out to her for marketing and PR inquiries at www.gangwayadvertising.com. Follow Fletcher's for all of the yummy corny dog goodness at @fletcherscornydogs on Instagram. Find out when a Fletcher's pop-up will hit your city by heading to FletchersCornyDogs.com.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Customer Service is PR, Duh...with Quiana McDaniel of The House of Dasha

Season 1 · Episode 7

dimanche 15 novembre 2020Duration 36:05

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Quiana comes back to PR Yourself to get some things off of her chest. She's sick of bad business and has something to say about it. It's PR with a negative twist but she's not naming names. Contrary to popular belief, your execution of customer service is definitely an extension of PR and can do more damage than good if you're not careful about it. Tune in to see what we have to say about it. Shoutout to Chick-Fil-A for being the g.o.a.t. of Customer Service.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

You, Yes YOU, Need Media Training featuring Susy Solis of KRLD Radio

Season 1 · Episode 6

dimanche 15 novembre 2020Duration 30:45

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Susy Solis, radio morning anchor at 1080 KRLD Radio and Founder of Susy Solis Media Strategies joins the PR hotseat as she discusses the importance of media training. It's a know-before-you-go type of affair before you do any type of TV or Radio interview. Practice makes perfect, and you certainly don't want to wing it as Susy dishes on how you can look good, sound good and feel good in front of an audience or on camera. Follow Susy for more @susysolisdfw on Instagram and at SolisMediaStrategies.com.

Additionally, if you're in the Dallas area, receive professional on-air production services for your TV or Zoom interviews at On-Air Media (on-airmedia.com) or at The Slate, which also just dropped it's new "Zoom Room" for all of your ongoing Zoom Sessions. Learn more about The Slate at TheSlateProperties.com.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.


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