PR Made Simple - Pippa Goulden

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3. All the different PR routes (it's not just press!) and how to know which ones to use for your business

Season 1 · Episode 3

Tuesday, September 24, 2024 • Duration 19:08

Want to do PR for your business but feel a bit overwhelmed about the different ways to do it?

In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you.

You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations.

We'll also look at your PR strategy and how to know what's right for your business.

Chapters

00:00
Exploring PR Routes for Business Growth

07:47
Diverse PR Strategies: Beyond Press Coverage

15:19
Strategic PR: Aligning with Business Objectives

Keywords

PR strategies, business growth, press coverage, influencer marketing, podcast interviews, collaborations, awards, guest blogging, public relations, DIY PR

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

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2. The PR Myths That Are Stopping You From Starting

Episode 2

Tuesday, September 24, 2024 • Duration 14:48

In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business.

Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.

So if you think you want to do PR but there's something holding you back, have a listen to this episode and hopefully you'll come away feeling inspired to crack on.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

1. What is PR? And What Will It Do For Your Business?

Episode 1

Tuesday, September 24, 2024 • Duration 16:32

Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do.

Well not anymore. In this episode we get to the bottom of what PR actually is.

Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.

And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the different things that PR is great for and why you should be doing it as an entrepreneur, innovator, small business owner, in-house team or founder.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

PR Made Simple Podcast Trailer

Friday, September 6, 2024 • Duration 01:26

It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.

In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.

Through her expertise, insider tips and real life case studies of founders and brands who are smashing their PR, this podcast will help you navigate the PR landscape, understand what it actually is and what it will do for your business, without the need for a large budget or little black book of contacts.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

4. Let's Get Your PR Started

Season 1 · Episode 4

Tuesday, October 1, 2024 • Duration 18:52

In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.

Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.

She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction.

We're looking at:

Starting your PR journey early is key for small businesses.
Getting your backend ready
The Importance of images for your PR
Knowing your audience
A PR strategy should always support your overall business goals.
Getting in the right mindset
Take time to learn new PR skills – it’s an investment in your success.
Press release or not?
How to build your media list
Taking action

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26

5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers

Season 1 · Episode 5

Tuesday, October 8, 2024 • Duration 46:03

In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.

Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.

Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage.

Some key takeaways:

PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
It's okay (and actually better) to be real on social media
Authenticity in personal branding has been key in building trust with her audience.
Your mindset plays a huge role in dealing with business challenges
Knowing your audience is crucial for effective marketing and PR
Repeating core messaging helps customers remember and recognize the brand.
Sometimes, the best opportunities come from unexpected places

Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn () for more tips and insight into the world of PR- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look - Work with me 1-2-1 in which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR

Season 1 · Episode 6

Tuesday, October 15, 2024 • Duration 15:59

Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too.

She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami

Episode 8

Tuesday, October 29, 2024 • Duration 33:59

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.

Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers.

In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she integrates them with the rest of her marketing for maximum impact. Plus she talks about the challenges of running a small business and the mindset shifts that have helped her to nail her PR and get herself out there.

The episode offers valuable insights and inspiration for other entrepreneurs looking to leverage PR and grow their brands.

Find Priya at https://www.pripri.co.uk and https://www.instagram.com/pripri.co.uk/

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that tooFind out more at and book a discovery call with me to chat more or email me pippa@theprset.com

7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton

Season 1 · Episode 6

Tuesday, October 22, 2024 • Duration 40:20

Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile.

Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR.

Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a common experience among business owners and that taking action is essential for growth.

Find comfort in knowing that even the most successful entrepreneurs grapple with fear – and learn how to use it as rocket fuel for your growth.

Find Caroline at https://www.caroline-britton.com and https://www.instagram.com/carolinebrittoncoaching/

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)

Tuesday, November 5, 2024 • Duration 17:39

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.

A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join the waitlist for my next Get Known Sprint Spring '26 here

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more or email me pippa@theprset.com

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PR Made Simple – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other45

Instagram18

LinkedIn9

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other45

Instagram18

LinkedIn9

Apple Podcasts

Spotify