Explore every episode of the podcast PR Made Simple
| Title | Pub. Date | Duration | |
|---|---|---|---|
| PR Success Story: From Get Known to panels, partnerships and building reputation with Emma Post, co-founder NE Family Law | 23 Sep 2026 | 00:32:02 | |
This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience. Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today. Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 77. Two Years On: The Talk that changed everything (and added £40k revenue) | 18 Sep 2026 | 00:18:49 | |
Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it. Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business. The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself. In this episode: - Why Pippa spent three years watching a speaking opportunity she knew was right for her and did nothing about it Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| Steal My PR Strategy: What I'm Actually Focusing on in Q3 and Q4 | 11 Sep 2026 | 00:26:12 | |
PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business. And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now. In this episode: - Why strategic PR is never reactive and why your 2027 opportunities need to be planted now Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 75. Stop the Hamster Wheel, I Want to Get Off (if you're having a meh August, this one's for you) | 20 Aug 2026 | 00:16:45 | |
August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one. In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever. This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up. In this episode: - Why the meh feeling in August is actually really important information and what it is trying to tell you If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀 Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 76. Success Story: Clarity, community and building confidence in Getting Known for what you do with growth strategist Lauren Mucklow | 04 Aug 2026 | 00:34:52 | |
This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up. Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling. In this episode::
We also talk about Get Known In A Day coming to the North West in January 2026 -watch this space! Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 75. Are You Having a Flock Summer? Why Following the Herd is Keeping You Stuck | 28 Jul 2026 | 00:13:44 | |
Forget brat summer. This year it is the summer of the sheep. Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing. In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy. In this episode: - The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it. Stop following the flock. Send the f*cking email. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 74. The Rebellious Leader: Mills Gray on PR, Book Launches and Finding Your Lane | 22 Jul 2026 | 00:41:32 | |
Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system. In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works. In this episode: - What made Mills write The Rebellious Leader and why it is not like any business book you have read before Find out more about Mills here Follow her on Insta here Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 73. It's July. Your Christmas PR Starts Now. | 16 Jul 2026 | 00:16:26 | |
It's July. Which means in PR land, Christmas has already started. Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set. In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier. In this episode: - Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live Your Q4 self is going to be very grateful you listened to this in July. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2) | 07 Jul 2026 | 00:18:32 | |
We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actually one of the best times to be doing your PR and why most founders get this wrong The three things keeping you stuck right now and how to move past them Your five step six month PR plan to finish 2026 having genuinely moved the dial Why PR is no longer a nice to have and what AI search means for your business right now. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 71. PR's Having a Moment: What's Actually Working in 2026 (Part One) | 01 Jul 2026 | 00:13:33 | |
Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners. In this episode: Real results from inside the PR Set membership and the one to one Accelerator Next week: Part Two, what to focus on in the next six months to Get Known for what you do. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 70. The Passive Visibility Trap (and Why It's Keeping You Stuck ) | 24 Jun 2026 | 00:15:30 | |
In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month. Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves. In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building. In this episode: - Why so much "visibility work" is actually performance rather than progress Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall | 19 Jun 2026 | 00:37:36 | |
Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have. In this episode we discuss: - How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market - Why being discerning about what she says yes to has made her PR work harder - What happened the time she shared a personal story on a controversial topic and how she handled the comments - Why niching down, then evolving that niche, has made her business stronger not smaller - What it actually feels like when journalists start coming to you https://www.clcfitness.co.uk/ Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 68. Confidence and PR: What I Got Wrong | 11 Jun 2026 | 00:17:33 | |
For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 67. PR's ROI: It's Not What You Think | 20 May 2026 | 00:18:54 | |
A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile. - Why PR is actually more measurable than you think and how to track it in your own business -Why AI search is changing everything and why your PR activity today is feeding it for years to come - Why PR builds momentum in a way paid ads never can - All the results you cannot put in a spreadsheet but that change everything anyway Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 66. What happens when you send the f*cking email: a real story | 13 May 2026 | 00:11:44 | |
This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her. Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening What journalists actually care about (it's not your follower count) The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now. p.s. sorry for the swears! Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 65. Storytelling and Your PR (and why it's not what you think it is) | 29 Apr 2026 | 00:18:14 | |
Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 64. Knowing What You Want To Get Known For: The positioning piece that changes everything | 22 Apr 2026 | 00:16:57 | |
Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business | 14 Apr 2026 | 00:13:59 | |
Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 62. What's working? Q1 reflections and what I'm taking into the rest of 2026 | 09 Apr 2026 | 00:18:47 | |
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode:
And how to take these learnings into the rest of 2026 Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 61. The PR you're already doing (without even knowing it) | 31 Mar 2026 | 00:09:52 | |
Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 60. Beyond Press Coverage: The Real Business Impact of Strategic PR | 25 Mar 2026 | 00:19:05 | |
The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working - and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage. In this episode:
Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March https://www.theprset.com/offers/SkzdLWcQ/checkout Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same) | 10 Mar 2026 | 00:18:22 | |
How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on. But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now. I'm also walking you through the exact process:
Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier. Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026 And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) | 03 Mar 2026 | 00:18:17 | |
Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it. We cover:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye | 25 Feb 2026 | 00:39:55 | |
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her - and how they arrive already knowing they want to work with her before they've even had a discovery call. Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership We cover:
Find out more about Nicola: https://www.linkedin.com/in/nicolapye/ https://www.instagram.com/nicolapye.theleadershipcoach Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 56. The One Thing Stopping You From Getting Known as THE Expert | 12 Feb 2026 | 00:10:50 | |
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode:
This is the previous episode I reference that talks about why Authority is more important than Visibility here Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 55. The 3 Things That Stop You Hitting Send (And How To Push Through Them) | 04 Feb 2026 | 00:12:15 | |
You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode:
The thing stopping you isn't that you're not ready. It's fear dressed up as logic. Think about one pitch you've been putting off. One email sitting in your drafts. And send it today. Not tomorrow. Not when it's perfect. Not when you feel braver. Today. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business | 26 Jan 2026 | 00:13:21 | |
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again. Here's what actually grows your business: Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before. Instagram is ONE channel. It shouldn't be your ONLY channel. In this episode:
Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp | 20 Jan 2026 | 00:36:12 | |
Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year | 14 Jan 2026 | 00:11:43 | |
You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known:
In 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post. Stop waiting to be asked. Make 2026 your Get Known year. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter | 06 Jan 2026 | 00:33:36 | |
PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn:
Find Dani at https://eco-able.co.uk/ https://www.instagram.com/eco_able https://www.linkedin.com/in/danielle-seatter-ec0/ https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/ Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton | 01 Jan 2026 | 00:34:34 | |
Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into:
This is the year of expansion, momentum, and new beginnings. Find Caroline at https://www.caroline-britton.com/ https://www.instagram.com/carolinebrittoncoaching Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind | 17 Dec 2025 | 00:18:48 | |
The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret- - What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching - What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone. The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton | 10 Dec 2025 | 00:39:57 | |
Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss:
Find Dr Anna at https://www.instagram.com/drannacolton/ And find her very brilliant book here https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557 Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026 | 03 Dec 2025 | 00:15:56 | |
Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields. This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it. In this episode:
Ready to break up with algorithm dependency? Let's do this. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 46. The Visibility Myth (And What Successful Business Owners Focus On Instead) | 26 Nov 2025 | 00:11:04 | |
You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you. What You'll Learn:
Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado | 19 Nov 2025 | 00:34:00 | |
What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she:
Find Lauren On LinkedIn https://www.linkedin.com/in/lauren-o-donnell-2a513a49/ http://oatsu.co.uk And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November https://www.theprset.com/DIY-Membership Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 44. What To Do Now: How To Get Known In 2026 | 12 Nov 2025 | 00:14:59 | |
If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover:
You're ready. The only thing standing between you and those PR opportunities is you. Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London. 2026 is just around the corner. Let's make it the year you finally step into the spotlight. Find out more about Get Known In A Day here: https://www.theprset.com/get-known-in-a-day Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 43. The Trust Recession And Your PR Advantage | 04 Nov 2025 | 00:21:00 | |
Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now. In this episode, I break down: Why we're in a trust recession:
The four ways PR builds trust when trust is scarce:
This isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free. The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling | 08 Oct 2025 | 00:37:14 | |
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything. In this episode:
Connect with Ro: https://www.theshecollective.co.uk/ https://www.instagram.com/theshecollective_uk/ Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space | 30 Sep 2025 | 00:33:19 | |
Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover:
Listen to Emma's Podcast Middling Along Here Connect with Emma on LinkedIn here Find out more about working her here Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 40. Send the F*cking Email: What happened in my business when I stepped up to Get Known | 17 Sep 2025 | 00:17:32 | |
Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile | 09 Sep 2025 | 00:20:09 | |
You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover:
Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that. Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out: https://www.theprset.com/get-known-autumn Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business | 03 Sep 2025 | 00:11:44 | |
Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge | 26 Aug 2025 | 00:47:56 | |
In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. Find out more about Leila's work: LinkedIn https://www.linkedin.com/in/leilajaneainge/ Website https://www.leilaainge.co.uk Instagram https://www.instagram.com/leilaainge/ Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building | 29 Jul 2025 | 00:13:39 | |
In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself | 24 Jul 2025 | 00:19:34 | |
In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn: The key habits Pippa sees again and again in the most successful female founders "None of these things require a big budget or years of experience. They’re just choices about how you show up." Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths | 16 Jul 2025 | 00:39:12 | |
Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss: - Why ads fail - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her own profile as a go-to expert in the space - How to get started with ads And if you want to find out more about Sophie's work:
(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game) Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025 | 02 Jul 2025 | 00:16:56 | |
If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership. You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick! Find out more here https://www.theprset.com/DIY-Membership Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy | 19 Jun 2025 | 00:21:27 | |
In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways
The examples Pippa uses in the episode: https://eco-able.co.uk/about/ https://www.linkedin.com/in/danielle-seatter-ec0/ https://www.pripri.co.uk https://www.ambustum.co.uk 6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||
| 31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4) | 10 Jun 2025 | 00:21:08 | |
In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies. This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4. Let's work together: - The Doors for Get Known are open - early bird price until 28th September - all info available here - Sign up for Done Waiting, My free PR training on September 22nd at 12noon here - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Buy your ticket for Get Known Live on 16th November here (before they sell out!) Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com Book a discovery call with me to chat more here | |||