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Explore every episode of the podcast PR Made Simple

Dive into the complete episode list for PR Made Simple. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
PR Success Story: From Get Known to panels, partnerships and building reputation with Emma Post, co-founder NE Family Law23 Sep 202600:32:02

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience.

Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today.

Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story.

In this episode:

  • Why Emma set up her own firm after COVID, and what changed when she stepped into the founder role
  • The moment PR stopped feeling vain and started feeling like purpose
  • How Get Known gave her a plan she still goes back to when she needs to refocus
  • How she spreads her PR across three audiences: the legal industry, clients and referral networks
  • Finding time for PR when it comes in peaks and troughs
  • Turning down quick-hit press opportunities to protect client confidentiality
  • Why PR is a slow burn, and why so many founders give up too soon
  • What's next for Emma: panels, a webinar series, a podcast series and growing the team

    Find out more about Emma:
    Website
    LinkedIn
    Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

77. Two Years On: The Talk that changed everything (and added £40k revenue)18 Sep 202600:18:49

Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it.

Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business. 

The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself.

In this episode:

- Why Pippa spent three years watching a speaking opportunity she knew was right for her and did nothing about it
- The imposter syndrome, the eight outfits and what the build up to the talk was really like
- The Peacock Feather Effect and what happens to your energy when you back yourself
- How she turned one talk into two opportunities and the immediate impact on her business
- Why she is taking the credit, not the speaking opportunity itself 
- What two years of exercising the confidence muscle actually looks like

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Steal My PR Strategy: What I'm Actually Focusing on in Q3 and Q411 Sep 202600:26:12

PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business.

And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now.

In this episode:

- Why strategic PR is never reactive and why your 2027 opportunities need to be planted now
- The specific PR routes Pippa is focusing on this quarter and why they work
- Why in person events are non-negotiable and what happened at Ideas Fest
- The daily pitching challenge she set herself in September and what she has learned so far
- The post-it note story that perfectly explains why the no is almost never about you
- Why the buyer journey has changed and what that means for your business right now

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

75. Stop the Hamster Wheel, I Want to Get Off (if you're having a meh August, this one's for you)20 Aug 202600:16:45

August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one.

In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever.

This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up.

In this episode:

- Why the meh feeling in August is actually really important information and what it is trying to tell you
- The moment that reminded Pippa exactly why she does what she does
- Why busy is not the same as strategic and loud is not the same as effective
- What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts
- Why the gap between where you are now and where you want to be is smaller than you think
- And what it actually looks like to build momentum somewhere the algorithm cannot see

If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

76. Success Story: Clarity, community and building confidence in Getting Known for what you do with growth strategist Lauren Mucklow04 Aug 202600:34:52

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up. 

Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling.

In this episode::

  • Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decision
  • The mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for it
  • What's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the void
  • Why positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"
  • Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and Leeds

We also talk about Get Known In A Day coming to the North West in January 2026 -watch this space!

Connect with Lauren on LinkedIn Instagram and her website 

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

75. Are You Having a Flock Summer? Why Following the Herd is Keeping You Stuck28 Jul 202600:13:44

Forget brat summer. This year it is the summer of the sheep.

Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing.

In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy.

In this episode:

- The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things
- Why The Flock Effect happens and the specific factors making it worse right now
- Why visibility and authority are not the same thing and which one actually grows your business
- What AI search means for founders who are still putting all their eggs in the Instagram basket
- What the founders who will look back on 2026 feeling proud are doing differently right now

Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it.

Stop following the flock. Send the f*cking email.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

74. The Rebellious Leader: Mills Gray on PR, Book Launches and Finding Your Lane22 Jul 202600:41:32

Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system.

In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works.

In this episode:

- What made Mills write The Rebellious Leader and why it is not like any business book you have read before
- Why every time you do something because you think you should, you lose a little bit of yourself
- The difference between being scared of something and it simply not being aligned with you
- How Mills has approached the PR for her book launch and what she has learned
- Why your book is not your PR hook and what actually is
- The passive visibility trap in action and why being specific changes everything

Buy The Rebellious Leader here

Find out more about Mills here

Follow her on Insta here

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

73. It's July. Your Christmas PR Starts Now.16 Jul 202600:16:26

It's July. Which means in PR land, Christmas has already started.

Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set.

In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier.

In this episode:

- Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live
- Why 2026 is different and why starting now is your competitive advantage
- The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket 
- What Pippa would actually do if she were starting her Christmas PR today
- The five step practical plan to get you from now to a brilliant Q4

Your Q4 self is going to be very grateful you listened to this in July.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

72. Done Waiting: Your Six Month PR Plan for the Rest of 2026 (Part 2)07 Jul 202600:18:32

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call.

In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on.

In this episode:

Why summer is actually one of the best times to be doing your PR and why most founders get this wrong

The three things keeping you stuck right now and how to move past them

Your five step six month PR plan to finish 2026 having genuinely moved the dial

Why PR is no longer a nice to have and what AI search means for your business right now.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

71. PR's Having a Moment: What's Actually Working in 2026 (Part One)01 Jul 202600:13:33

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically.

In this episode, part one of two, Pippa shares what is actually working right now, the real results happening inside her membership and with her one to one clients, why PR is genuinely having a moment, and why AI search is changing everything for small business owners.

In this episode:

Real results from inside the PR Set membership and the one to one Accelerator
Why AI search is making earned media more important than ever
The common thread across every founder getting results right now
Why visibility and authority are not the same thing and which one actually moves the dial

Next week: Part Two, what to focus on in the next six months to Get Known for what you do.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

70. The Passive Visibility Trap (and Why It's Keeping You Stuck )24 Jun 202600:15:30

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month. 

Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive action themselves.

In this episode Pippa names the passive visibility trap, gives a four question audit to help you spot whether you are stuck in it, and shares her four step shift from passive visibility to proactive authority building.

In this episode:

- Why so much "visibility work" is actually performance rather than progress
- The real difference between visibility activity and authority building activity
- A four question audit to check if you're stuck in the passive visibility trap
- The four steps to move from passive to proactive
- Why specificity is the thing that makes a pitch actually land

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall19 Jun 202600:37:36

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond.

She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have.

In this episode we discuss:

- How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market

- Why being discerning about what she says yes to has made her PR work harder

- What happened the time she shared a personal story on a controversial topic and how she handled the comments

- Why niching down, then evolving that niche, has made her business stronger not smaller 

- What it actually feels like when journalists start coming to you

Find Carly at 

https://www.clcfitness.co.uk/
https://www.instagram.com/carlycorrigall

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

68. Confidence and PR: What I Got Wrong 11 Jun 202600:17:33

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.

Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around.

In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible.

In this episode:

  • Why confidence is a muscle not a feeling 
  • Why clarity is the biggest confidence accelerator Pippa has seen 
  • The founders who are building confidence fastest and what they are doing differently 
  • Why the nos matter just as much as the yeses 
  • And the real reason you need to send the f*cking email

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

67. PR's ROI: It's Not What You Think 20 May 202600:18:54

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile. 

In this episode we cover: 
- The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns 

- Why PR is actually more measurable than you think and how to track it in your own business 

-Why AI search is changing everything and why your PR activity today is feeding it for years to come 

- Why PR builds momentum in a way paid ads never can 

- All the results you cannot put in a spreadsheet but that change everything anyway


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

66. What happens when you send the f*cking email: a real story13 May 202600:11:44

This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.

 Pippa shares exactly how it happened, what it took to get there, and what it means for you.

In this episode:

Why strategic PR builds momentum even when you can't see it happening 

What journalists actually care about (it's not your follower count) 

The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now.

p.s. sorry for the swears! 

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

65. Storytelling and Your PR (and why it's not what you think it is)29 Apr 202600:18:14

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.

In this episode:

  • Why storytelling doesn't mean oversharing or being dramatic
  • The real reason PR doesn't work, and how storytelling is usually at the heart of it
  • How to work out what stories to tell (and where to find them)
  • Why your boundaries always come first and why no PR is better than bad PR

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

64. Knowing What You Want To Get Known For: The positioning piece that changes everything22 Apr 202600:16:57

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.

In this episode:

  • Why this isn't just a beginner problem, even six and seven figure founders struggle with this
  • What unclear positioning is actually costing you
  • The mindset that stops founders putting a stake in the ground (and why the fear is wrong)
  • How to work out what you want to Get Known for
  • Why positioning and authority building go hand in hand

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business 14 Apr 202600:13:59

Most founders think more PR equals better results. It doesn't.

In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach.

In this episode:

  • Why spray and pray PR never works (and why agencies do it anyway) 
  • The two questions that should sit behind every PR decision you make 
  • How to assess any opportunity before you say yes 
  • The real reason your PR isn't moving the needle 
  • What strategic PR actually looks like in practice

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

62. What's working? Q1 reflections and what I'm taking into the rest of 202609 Apr 202600:18:47

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.

In this episode:

  • What's not working anymore, and why doubling down on it isn't the answer
  • Why playing the long game is the strategy that's actually paying off right now
  • The authority ecosystem in action, and why being seen in multiple places changes everything
  • Why owned authority moves are working when everything else feels harder
  • What the founders getting the best results all have in common

And how to take these learnings into the rest of 2026 

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

61. The PR you're already doing (without even knowing it)31 Mar 202600:09:52

Think you don't do PR? Think again.

In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.

In this episode:

  • What PR actually is (and why it's nothing like what most people think)
  • The PR activities you're probably already doing without realising
  • Why amplification is the piece most founders forget and where the real opportunity is
  • Why this work matters more now than ever: the trust recession, AI search and the authority gap
  • What to do right now to start making what you've already built work harder for you

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

60. Beyond Press Coverage: The Real Business Impact of Strategic PR25 Mar 202600:19:05

The last few episodes we've talked about what's holding you back. Today we're flipping it.

Because PR and authority building IS working -  and I've got the evidence to prove it.

In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage. 

In this episode:

  • Why buying has slowed but the tactics that are working with clients 
  • What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right now
  • The real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts through
  • Why social media is your shop window, not your whole strategy
  • How to get started without overwhelming yourself

Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March

https://www.theprset.com/offers/SkzdLWcQ/checkout


Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)10 Mar 202600:18:22

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)

Most people think PR is one and done. You get press coverage, you post about it, you move on. 

But the founders getting the best results from their PR? They're doing something completely different.

In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.

I'm also walking you through the exact process:

  • How to get clear on what you want to get known for before you pitch anything
  • How to identify the right opportunities for your business (not just any opportunities)
  • How to pitch with an angle that lands - and then send the f*cking email
  • How to amplify what you get so it keeps working long after the moment has passed

Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.

Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026

And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)03 Mar 202600:18:17

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.

In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.

If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.

We cover:

  • Why visibility and authority aren't the same thing (and why this matters more than ever)
  • The real research process premium clients go through before they book
  • Why you're actually way more qualified than you think - at every revenue level
  • What journalists and PR gatekeepers are genuinely looking for
  • How to build the authority infrastructure your clients need to find you


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye25 Feb 202600:39:55

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.

Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. 

In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call.

Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership 

We cover:

  • Nicola's thought leadership work and how this has created so many opportunities for her business 
  • The VIP launch event that terrified her -  and why it was one of the best things she's ever done
  • How she landed a national press opportunity on day one of joining my DIY PR membership
  • Why your existing network is your biggest PR asset
  • The honest reality of a tough business year and why building foundations matters

Find out more about Nicola:

https://www.nicolapye.com/

https://www.linkedin.com/in/nicolapye/

https://www.instagram.com/nicolapye.theleadershipcoach

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

56. The One Thing Stopping You From Getting Known as THE Expert12 Feb 202600:10:50

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

  • Why the real barrier to authority isn't credentials or strategy - it's internal
  • What it's costing you every week you don't position yourself as THE expert
  • The shift that changes everything (and why it's 80% of the battle)
  • What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)04 Feb 202600:12:15

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.

The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.

In this episode:

  • Thing 1: Imposter syndrome (and why everyone feels it)
  • Thing 2: Perfectionism (there is no perfect pitch)
  • Thing 3: Fear of rejection (what if they say YES?)

The thing stopping you isn't that you're not ready. It's fear dressed up as logic.

Think about one pitch you've been putting off. One email sitting in your drafts.

And send it today.

Not tomorrow. Not when it's perfect. Not when you feel braver.

Today.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business26 Jan 202600:13:21

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.

I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.

We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.

Here's what actually grows your business:

Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.

Instagram is ONE channel. It shouldn't be your ONLY channel.

In this episode:

  • Why 99% of businesses are struggling with Instagram (it's not just you)
  • Where my clients actually come from (the real data)
  • How to break out of your bubble and reach new audiences
  • Why authority beats audience size every time

Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp20 Jan 202600:36:12

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.

Connect with Caroline:

https://www.carolinecopp.co.uk/

https://www.instagram.com/carolinecopp/

https://www.carolinecopp.co.uk/scaling-wellness-podcast


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year14 Jan 202600:11:43

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.

Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.

Three steps to get known:

  1. Make the commitment - this is core business strategy, not a nice-to-have
  2. Get clear on THE thing you want to be known for (not everything - THE thing)
  3. Take messy action - send the email, make the pitch, take the first step

In 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post.

Stop waiting to be asked. Make 2026 your Get Known year.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter06 Jan 202600:33:36

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.

What You'll Learn:

  • How Dani landed a Sky News interview through strategic timing and persistence
  • Why collaboration is the secret weapon for small business PR
  • The truth about awards: How to choose the right ones and why the application process is valuable even if you don't win
  • Book launch PR strategy: Why you need to start building your profile months (not weeks) before publication
  • The power of "dancing on other people's dance floors" through charity partnerships and expert collaborations
  • How to create newsworthy campaigns around awareness weeks and national curriculum changes
  • Why small PR wins matter just as much as the big ones and how they build momentum over time

Find Dani at

https://eco-able.co.uk/

https://www.instagram.com/eco_able

https://www.linkedin.com/in/danielle-seatter-ec0/

https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton01 Jan 202600:34:34

Welcome to 2026!  

Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.

In this episode, we dive deep into:

  • Setting Your 2026 Business Vision
  • Getting Uncomfortable (in the Best Way)
  • Building Real Authority
  • How to make this your best, most magical year yet in your business 

This is the year of expansion, momentum, and new beginnings.


Find Caroline at 

https://www.caroline-britton.com/

https://www.instagram.com/carolinebrittoncoaching


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind17 Dec 202500:18:48

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)

This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.

Here's exactly how putting on my big girl pants transformed my business (and bank balance).

In this episode, I'm getting real about:

- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything

 - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret- 

-  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching

-  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime

 - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage

Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone.

The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton10 Dec 202500:39:57

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. 

She's also one of Pippa's 1-2-1 Accelerator clients. 

In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. 

What we discuss:

  • Why sending the fucking email (even with zero expectations) opens doors you can't imagine
  • How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school 
  • The truth about building authority: it's incremental, it's uncomfortable, and it compounds
  • Why being responsive beats being perfect every single time
  • What actually happens when you stop treating PR as optional and bake it into your business strategy
  • The wobbles successful people have (spoiler: they're constant) and why they keep going anyway

Find Dr Anna at 

https://www.dranna.co.uk/

https://www.instagram.com/drannacolton/

And find her very brilliant book here 

https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 202603 Dec 202500:15:56

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.

In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.

This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it.

In this episode:

  • Why our relationship with Instagram has become unhealthy (and what to do about it)
  • The joy that comes from brilliant PR opportunities vs. checking your reach daily
  • Real member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expert
  • How to build a business that isn't dependent on one platform's algorithm
  • Why starting your PR in December sets you up for momentum in 2026

Ready to break up with algorithm dependency? Let's do this.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

46. The Visibility Myth (And What Successful Business Owners Focus On Instead)26 Nov 202500:11:04

You're showing up. You're putting yourself out there. People see you.

But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?

In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.

If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you.

What You'll Learn:

  • Why being seen isn't the same as being known for what you do
  • The visibility myth (and why it's keeping you stuck)
  • What actually builds reputation and authority that converts clients
  • Why third-party credibility works faster than any amount of visibility
  • How to move from "people see me" to "people seek me out"
  • Real examples of business owners who've made the shift

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado19 Nov 202500:34:00

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.

In this episode, Lauren shares how she:

  • Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
  • Secured a Channel 4 TV ad (beating 2,000 other applicants)
  • Raised 250% of her crowdfunding target using LinkedIn and video content
  • Got featured by Meta alongside Dragon's Den star Steven Bartlett
  • Built her founder profile to attract retail buyers, investors, and press coverage

Find Lauren On LinkedIn 

https://www.linkedin.com/in/lauren-o-donnell-2a513a49/

http://oatsu.co.uk

And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November 

https://www.theprset.com/DIY-Membership

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

44. What To Do Now: How To Get Known In 202612 Nov 202500:14:59


Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.

If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.

In this episode, you'll discover:

  • Why the "I'll start in January" mindset is keeping you stuck
  • The compound effect of PR (and why starting NOW gets you results in Q1/Q2)
  • How to stop overthinking and start owning your expertise
  • The difference between staying busy on social media vs. actually moving the needle
  • Practical ways to make PR part of your everyday business routine (without it taking over)
  • Why someone less qualified than you is landing the opportunities you want

You're ready. The only thing standing between you and those PR opportunities is you.

Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London.

2026 is just around the corner. Let's make it the year you finally step into the spotlight.

Find out more about Get Known In A Day here:

https://www.theprset.com/get-known-in-a-day

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

43. The Trust Recession And Your PR Advantage 04 Nov 202500:21:00

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.

But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.

In this episode, I break down:

Why we're in a trust recession:

  • The guru era fallout and why people have been burned
  • The post-2020 shift and what's changed economically and culturally
  • Why the traditional business growth tactics of the past 5 years are dying
  • The AI factor making it harder to know what's real

The four ways PR builds trust when trust is scarce:

  • Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)
  • Building your personal profile so people feel like they know you before they hire you
  • Word of mouth and recommendations - the most trusted form of marketing, especially now
  • Human connection in an AI world - being provably human is your competitive advantage

This isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free.

The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling08 Oct 202500:37:14

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).

From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.

In this episode:

  • Why networking and "just sending the F*cking email" beats paid ads every time
  • How to set PR boundaries that protect you (lessons learned the hard way)
  • The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
  • Why awards gave her business and community credibility and morale boost
  • What happened when Sophie Ellis-Bextor slid into her DMs

Connect with Ro: 

https://www.theshecollective.co.uk/

https://www.instagram.com/theshecollective_uk/

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space 30 Sep 202500:33:19

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

  • Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
  • Her strategic approach to guest selection and why she doesn't accept every pitch
  • How to use podcasting as a PR tool, not just marketing
  • The art of spotting trends and making your pitch about the bigger picture
  • Her refreshingly honest take on wearing multiple business hats
  • Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

40. Send the F*cking Email: What happened in my business when I stepped up to Get Known17 Sep 202500:17:32

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.

In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. 

Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? 

Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile 09 Sep 202500:20:09

You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

  • Why "personal brand" and "visibility" are problematic terms that might be holding you back
  • The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
  • The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
  • How to use storytelling without oversharing your private life
  • Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business 03 Sep 202500:11:44

Ready to harness that back-to-school energy for your PR? 

September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.

In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) 

Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset

Sign up for the wait list for Get Known here 

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge 26 Aug 202500:47:56

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss:

- What Imposter Phenomenon is and what we can do about it

- Comparison culture and how to navigate it (it's not what you think!)

- The peer group paradox

- The benefits of community and supportive environments 

- Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes

If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. 

Find out more about Leila's work:

LinkedIn https://www.linkedin.com/in/leilajaneainge/

Website https://www.leilaainge.co.uk

Instagram https://www.instagram.com/leilaainge/

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building29 Jul 202500:13:39

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. 


Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself24 Jul 202500:19:34

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).

Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty.

 What You’ll Learn:

The key habits Pippa sees again and again in the most successful female founders
Why “just taking action” is the real game-changer — even if it’s messy
How defining your own version of success helps you stand out in PR (and life)
The art of not caring what other people think (and why that’s your superpower)
How to position yourself with clarity so opportunities come your way
Why systems and data don’t have to be scary (and can actually free you)
Why doing it alone is not the vibe — and what kind of support to look for

"None of these things require a big budget or years of experience. They’re just choices about how you show up."

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths 16 Jul 202500:39:12

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. 

In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. 

Pippa and Sophie discuss:

- Why ads fail 

- The PR & Ads Power Combo that builds trust and reach

- How Sophie's built her own profile as a go-to expert in the space 

- How to get started with ads 

And if you want to find out more about Sophie's work:

  • Connect with her on Insta here
  • Her Audience Builder Course here
  • Find out more about her Mini Mind here 
  • And her Mastermind (that I'm in and highly recommend) here

(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 202502 Jul 202500:16:56

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.

Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.

She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. 

Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences.

 The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership.

You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick!

Find out more here

https://www.theprset.com/DIY-Membership

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy19 Jun 202500:21:27

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.

Takeaways

  • Not all awards are created equally; do your research.
  • Look for credible judging panels and past winners' experiences.
  • Awards can provide third-party validation and recognition.
  • Utilize award wins in your marketing strategy.
  • Nominations can be just as valuable as wins.
  • Networking opportunities arise from award ceremonies.
  • Be strategic about which awards to enter.
  • Understand the costs associated with entering awards.
  • Awards should align with your business objectives.
  • Leverage award wins for ongoing PR efforts.

The examples Pippa uses in the episode:

https://eco-able.co.uk/about/

https://www.linkedin.com/in/danielle-seatter-ec0/

https://www.pripri.co.uk

https://www.ambustum.co.uk


6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)10 Jun 202500:21:08

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.

She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. 

Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.

This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4.

Let's work together:

- The Doors for Get Known are open - early bird price until 28th September - all info available here

- Sign up for Done Waiting, My free PR training on September 22nd at 12noon here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

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