Point Of The Story – Details, episodes & analysis

It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!

But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).

I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.

Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!

PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.

TOPICS & TANGENTS

— My gift card birthday system for December babies

— My friend who thought "walkout song" meant funeral music

— Why people are nosy as fuck and DO want to hear what you had for breakfast

— My journey rating every chai latte on Cape Cod

— The upcoming Season 3 guest lineup that's absolutely stacked

POINT OF THE STORY

People want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!

GIVEAWAY

This podcast episode features my first very ad, and, of course, it’s for a giveaway!

If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:

1. Rate this podcast

2. Leave me a review on Apple Podcasts

3. Comment what you love about the podcast on Spotify

Send me evidence in Instagram DMs @btlcopy

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”

TIMESTAMPS

00:00 Intro

04:45 What's Your Nut?

25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?

27:36 If Your Life Had a Warning Label, What Would It Say

30:52 What’s Something You Would Win an Olympic Gold Medal In?

33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?

36:48 If You Had a Walkout Song, What Would It Be?

41:24 Closing

This episode was edited by Adrienne Cruz.

The most requested guest FINALLY makes his debut!

That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.

This might be the shortest and most chaotic episode in Point of the Story history, forever and always.

TOPICS & TANGENTS

— Candy, candy, and more candy

— TOYYYYYYYSSSS!!!!

— Why 304 + 568 is apparently advanced mathematics

— Wesley’s life goals

— Live popcorn ASMR nobody ordered

POINT OF THE STORY

Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.

In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)

We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.

TOPICS & TANGENTS

— The boost folder every founder needs (and why you should steal this idea)

— The 70+ phone calls that built an entire brand strategy

— Dating advice that made my editor Adrienne say I need a dating podcast

— Why Sabah needs to start a podcast immediately

— Why men steal Face Fog for football practice

— Why we're never shutting the fuck up about astrology charts

POINT OF THE STORY

You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SABAH LINKS

— Follow Sabah and Calling Beauty on Instagram

— Follow her on Tiktok too

— Check out her website

— Her community for Muslim women navigating dating and marriage

— Her product that Sara is absolutely obsessed with

— Sabah’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

— Newsletter: TOC #119: So, We Got Tattoos Together

— Cosmetic Executive Women

TIMESTAMPS

00:00 Intro

00:24 Meet Sabah, Founder of Calling Beauty

04:18 Rapid-Fire Squirrel Brain Questions

19:21 How to Cold Email Taylor Swift's Makeup Artist

24:16 Sara's Obsession with Face Fog

28:19 Makeup, Body Image, and Self-Love

37:57 The Only Origin Story You'll Hear on This Podcast

49:23 The 70 Phone Calls That Built a Brand

58:44 The Unglamarous Side of Creating a Beauty Product

01:05:09 Even Men Love Face Fog

01:09:08 Fulfillment Centers, Brexit, and Shipping Costs

01:17:31 The Role of PR in Brand Visibility

01:21:33 Sabah's Long-Term Goals

01:29:08 The Moment This Became a Dating Podcast

01:39:56 Closing

This episode was edited by Adrienne Cruz.

Raise your hand if you've ever said "I'll worry about investing when I have more money."

Yeah, that was me too — until I met Matt!

In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.

We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.

Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.

TOPICS & TANGENTS

— The difference between SEP IRAs and 401(k)s for business owners

— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding

— Why Matt always has to be the first one to hang up the phone

— Protection planning for single moms and business owners who can't afford to wing it

— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)

POINT OF THE STORY

Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MATT LINKS

— Learn more about Matt

— Matt’s walkout songs: song 1 + song 2

Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.

CRN202803-8252118

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:25 Meet Matt, My Actual Financial Planner

01:58 Rapid-Fire Squirrel Brain Questions

12:12 Is Financial Planning a Rich People Thing?

16:00 How Matt Helps Business Owners

19:44 Your Retirement Account Options

25:08 Help, I'm Bad at Saving Money!

31:13 The Earlier You Start, The Better

41:21 Matt's Final Money Tip

42:57 Closing

This episode was edited by Adrienne Cruz.

You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!

In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!

Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.

TOPICS & TANGENTS

— List cleaning 101: why keeping people who don't want to be there is actually hurting you

— Open rates, click rates, and why 20% isn't the failure you think it is

— The dating story that became a newsletter (featuring two hot girls in gray on computers)

— Domain verification and why you should reconsider an email address like sarah@gmail.com

— Why your subject lines don't need to be Shakespearean masterpieces

— The woman who replied "what is this, the streets?" to Sara's email

— Why chasing people down the street when they unsubscribe is not a business strategy

POINT OF THE STORY

Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SHANNON LINKS

— Follow Shannon on Instagram

— Check out her website

— Clean out your email list with The Email List Detox

— Join her membership, The Email Club

— Check out all her resources and offers here

— Shannon’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Substack post: 19 Tiny Ways I Reduce Decision Fatigue

— The Taylor Swift song Sara was referring to

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Laura Belgray (mentioned by Shannon)

TIMESTAMPS

00:00 Intro

00:24 Meet Shannon, Email Marketing Queen (aka Mrs. Vondy)

02:19 Rapid-Fire Squirrel Brain Questions

20:46 Email Marketing Actually Works (Who Knew?)

23:02 The Best Email Platform Is...

26:09 Yes, You Have to Clean Your Email List

29:33 Are Open Rates Just a Vanity Metric?

35:12 Tips for Improving Email Deliverability

43:37 How to Get Those Coveted Email Replies

55:30 Let's Talk About Unsubscribes

01:03:56 Subject Line Do's and Don'ts

01:15:36 Segmentation for Beginners

01:27:30 Closing

This episode was edited by Adrienne Cruz.

Can we talk about how everyone's out here treating Instagram like it's rocket science?

In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.

We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.

Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.

TOPICS & TANGENTS

— Why there's no secret Instagram formula

— How to research your audience when you don't have one yet

— The Mr. Potato Head approach to creating your ideal client

— How to make social media easier by doing what feels natural

— Recording your discovery calls for content gold mine material

— Why you should stop checking your analytics 15 times before noon

POINT OF THE STORY

Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it.

KATIE LINKS

— Follow Katie Creative Co on Instagram

— Check out her website

— Join Katie’s group program Social Sweet Spot

— Katie’s EXCELLENT About Page

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow the The Idea Haven on Instagram

— Follow Alexia Degremont on Instagram

TIMESTAMPS

00:00 Intro

00:25 Meet Katie, Social Media Strategist + Playlist Queen

03:01 Rapid-Fire Squirrel Brain Questions

16:42 There's No Secret Formula for Social Media

21:03 3 Questions to Start Creating Your Social Media Strategy

24:44 Get to Know Your Audience Like They're Your Best Friend

31:23 Creating Your Ideal Client Mr. Potato Head Style

41:15 Getting Specific Even If It Turns People Away

50:11 Personality + Perspective = Your Entire Strategy

58:51 Making Social Media Easier (It's Not That Serious)

01:01:54 Closing

This episode was edited by Adrienne Cruz.

You didn’t hear it from me…

But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.

(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)

In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.

TOPICS & TANGENTS

— Why “putting people first” is a marketing non-negotiable

— What athletes can teach us about mindset + consistency

— James’ antidote to imposter syndrome (it involves ants)

— What AI can’t do (and why trying to cut corners will cost you)

— How to repurpose everything and show up more without burnout

— The one piece of Showit team tea I forced James to spill

POINT OF THE STORY

The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JAMES LINKS

— Follow James and Showit on Instagram

— Check out his website

— James’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Click here to get one FREE month of Showit!

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Showit’s viral reel: “How we keep our meetings short”

TIMESTAMPS

00:00 Intro

00:25 Meet James, Director of Marketing at Showit

01:25 Rapid-Fire Squirrel Brain Questions

06:50 Marketing Is About People First

10:33 The 50 Videos in a Day Showit Experiment

20:04 Stop Letting the Ants Win

24:49 The Athlete Marketing Mindset

35:20 Bonus Showit Tea

38:48 Closing

This episode was edited by Adrienne Cruz.

If you’re reading this, you need SEO.

And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!

In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.

Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.

TOPICS & TANGENTS

— Why blog posts aren’t automatically the SEO magic trick you think they are

— The “SEO sandwich” every website needs

— Keyword logic 101: let the phrase tell you where it goes

— Why basic AI-generated blogs are a terrible idea

— Contact form etiquette (and Sara’s ex’s Hollister points)

— What MySpace usernames have to do with SEO

POINT OF THE STORY

You can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.

GIVEAWAY

This week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MARIAH LINKS

— Follow Mariah on Instagram

— Check out her website

— Tune in to the Curiously Guided podcast

— DIY SEO Course

— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop

— For even more resources click here!

— Mariah’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Sara and Mariah’s Copy x SEO Masterclass

— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)

TIMESTAMPS

00:00 Intro

00:25 Meet Mariah Magazine, SEO Strategist

02:20 The MySpace Name That Became a Brand

08:16 Rapid-Fire Squirrel Brain Questions

17:53 It’s Not Just About Blog Posts

21:20 The Different Kinds of Search Intent

25:13 Why Story-Driven Blog Posts Win at SEO

30:06 The Keyword Will Tell You Where It Belongs

36:36 Keywords for Your Homepage vs. Services Page

38:37 Why SEO Feels So Complicated

44:10 Mariah’s SEO Icks

51:38 The SEO Sandwich

53:01  Closing

This episode was edited by Adrienne Cruz.

An incomplete list of things that do not make you iconic:

1. Having a tragic backstory

2. Treating every Instagram post like it’s a free masterclass

3. Saying five different things about your business and hoping one of them sticks

You know what DOES make you iconic?

Clear messaging + creative delivery.

In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”

TOPICS & TANGENTS

— What makes a brand “iconic”

— Why your messaging is probably trying to do too much

— The Diet Coke copywriting masterclass you didn’t know you needed

— The real reason no one’s clicking on your stuff

— Storytelling vs. trauma-dumping: how to connect without oversharing

— Pretending to be an influencer in the back of an Uber

— What to say when you’ve never personally struggled with what you teach

POINT OF THE STORY

To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ABBIE LINKS

— Follow Abbie on Instagram

— Check out her website

— Listen to The Industry Icon Podcast

— Abbie’s walkout song

— Abbie’s Diet Coke reel

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Book: Manifest: 7 Steps to Living Your Best Life

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?

— Workshop: I’m Cool, But My About Page Isn’t

TIMESTAMPS

00:00 Intro

00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur

01:14 Rapid-Fire Squirrel Brain Questions

18:28 Messaging 101: Say Less (But Say It Better)

24:12 Why Telling Your Story Is the Best SEO Strategy

30:40 What If You’ve Never Struggled With What You Teach?

34:04 Your Dream Ted Talk: Where to Start with Messaging

40:07 The Kind of Niching that Works

44:32 Being Creative With Your Content

54:50 Closing

This episode was edited by Adrienne Cruz.

I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.

Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”

We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.

You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.

TOPICS & TANGENTS

— The difference between case studies and testimonials

— What a case study collection system is and why you probably need one

— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)

— Why your onboarding form might be your biggest missed opportunity

— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)

POINT OF THE STORY

Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JOCELYN LINKS

— Follow Jocelyn on Instagram and Threads

— Check out her website

— Take Jocelyn’s free micro-class

— Join Jocelyn’s program Best Seller

— Jocelyn’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Jocelyn, the Case Study Queen

02:52 Rapid-Fire Squirrel Brain Questions

18:19 Why Social Proof Isn’t Converting

23:25 Where to Use Case Studies in Your Marketing

28:43 Using Stories to Attract (Not Just Sell)

31:11 What Is a Case Study Collection System?

49:46 Key Questions for Effective Case Studies

53:54 Closing

This episode was edited by Adrienne Cruz.