It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!

But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).

I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.

Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!

PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.

TOPICS & TANGENTS

— My gift card birthday system for December babies

— My friend who thought "walkout song" meant funeral music

— Why people are nosy as fuck and DO want to hear what you had for breakfast

— My journey rating every chai latte on Cape Cod

— The upcoming Season 3 guest lineup that's absolutely stacked

POINT OF THE STORY

People want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!

GIVEAWAY

This podcast episode features my first very ad, and, of course, it’s for a giveaway!

If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:

1. Rate this podcast

2. Leave me a review on Apple Podcasts

3. Comment what you love about the podcast on Spotify

Send me evidence in Instagram DMs @btlcopy

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”

TIMESTAMPS

00:00 Intro

04:45 What's Your Nut?

25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?

27:36 If Your Life Had a Warning Label, What Would It Say

30:52 What’s Something You Would Win an Olympic Gold Medal In?

33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?

36:48 If You Had a Walkout Song, What Would It Be?

41:24 Closing

This episode was edited by Adrienne Cruz.

The most requested guest FINALLY makes his debut!

That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.

This might be the shortest and most chaotic episode in Point of the Story history, forever and always.

TOPICS & TANGENTS

— Candy, candy, and more candy

— TOYYYYYYYSSSS!!!!

— Why 304 + 568 is apparently advanced mathematics

— Wesley’s life goals

— Live popcorn ASMR nobody ordered

POINT OF THE STORY

Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.

In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)

We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.

TOPICS & TANGENTS

— The boost folder every founder needs (and why you should steal this idea)

— The 70+ phone calls that built an entire brand strategy

— Dating advice that made my editor Adrienne say I need a dating podcast

— Why Sabah needs to start a podcast immediately

— Why men steal Face Fog for football practice

— Why we're never shutting the fuck up about astrology charts

POINT OF THE STORY

You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SABAH LINKS

— Follow Sabah and Calling Beauty on Instagram

— Follow her on Tiktok too

— Check out her website

— Her community for Muslim women navigating dating and marriage

— Her product that Sara is absolutely obsessed with

— Sabah’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

— Newsletter: TOC #119: So, We Got Tattoos Together

— Cosmetic Executive Women

TIMESTAMPS

00:00 Intro

00:24 Meet Sabah, Founder of Calling Beauty

04:18 Rapid-Fire Squirrel Brain Questions

19:21 How to Cold Email Taylor Swift's Makeup Artist

24:16 Sara's Obsession with Face Fog

28:19 Makeup, Body Image, and Self-Love

37:57 The Only Origin Story You'll Hear on This Podcast

49:23 The 70 Phone Calls That Built a Brand

58:44 The Unglamarous Side of Creating a Beauty Product

01:05:09 Even Men Love Face Fog

01:09:08 Fulfillment Centers, Brexit, and Shipping Costs

01:17:31 The Role of PR in Brand Visibility

01:21:33 Sabah's Long-Term Goals

01:29:08 The Moment This Became a Dating Podcast

01:39:56 Closing

This episode was edited by Adrienne Cruz.

Raise your hand if you've ever said "I'll worry about investing when I have more money."

Yeah, that was me too — until I met Matt!

In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.

We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.

Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.

TOPICS & TANGENTS

— The difference between SEP IRAs and 401(k)s for business owners

— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding

— Why Matt always has to be the first one to hang up the phone

— Protection planning for single moms and business owners who can't afford to wing it

— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)

POINT OF THE STORY

Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MATT LINKS

— Learn more about Matt

— Matt’s walkout songs: song 1 + song 2

Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.

CRN202803-8252118

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:25 Meet Matt, My Actual Financial Planner

01:58 Rapid-Fire Squirrel Brain Questions

12:12 Is Financial Planning a Rich People Thing?

16:00 How Matt Helps Business Owners

19:44 Your Retirement Account Options

25:08 Help, I'm Bad at Saving Money!

31:13 The Earlier You Start, The Better

41:21 Matt's Final Money Tip

42:57 Closing

This episode was edited by Adrienne Cruz.

You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!

In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!

Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.

TOPICS & TANGENTS

— List cleaning 101: why keeping people who don't want to be there is actually hurting you

— Open rates, click rates, and why 20% isn't the failure you think it is

— The dating story that became a newsletter (featuring two hot girls in gray on computers)

— Domain verification and why you should reconsider an email address like sarah@gmail.com

— Why your subject lines don't need to be Shakespearean masterpieces

— The woman who replied "what is this, the streets?" to Sara's email

— Why chasing people down the street when they unsubscribe is not a business strategy

POINT OF THE STORY

Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SHANNON LINKS

— Follow Shannon on Instagram

— Check out her website

— Clean out your email list with The Email List Detox

— Join her membership, The Email Club

— Check out all her resources and offers here

— Shannon’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Substack post: 19 Tiny Ways I Reduce Decision Fatigue

— The Taylor Swift song Sara was referring to

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Laura Belgray (mentioned by Shannon)

TIMESTAMPS

00:00 Intro

00:24 Meet Shannon, Email Marketing Queen (aka Mrs. Vondy)

02:19 Rapid-Fire Squirrel Brain Questions

20:46 Email Marketing Actually Works (Who Knew?)

23:02 The Best Email Platform Is...

26:09 Yes, You Have to Clean Your Email List

29:33 Are Open Rates Just a Vanity Metric?

35:12 Tips for Improving Email Deliverability

43:37 How to Get Those Coveted Email Replies

55:30 Let's Talk About Unsubscribes

01:03:56 Subject Line Do's and Don'ts

01:15:36 Segmentation for Beginners

01:27:30 Closing

This episode was edited by Adrienne Cruz.

Can we talk about how everyone's out here treating Instagram like it's rocket science?

In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.

We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.

Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.

TOPICS & TANGENTS

— Why there's no secret Instagram formula

— How to research your audience when you don't have one yet

— The Mr. Potato Head approach to creating your ideal client

— How to make social media easier by doing what feels natural

— Recording your discovery calls for content gold mine material

— Why you should stop checking your analytics 15 times before noon

POINT OF THE STORY

Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it.

KATIE LINKS

— Follow Katie Creative Co on Instagram

— Check out her website

— Join Katie’s group program Social Sweet Spot

— Katie’s EXCELLENT About Page

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow the The Idea Haven on Instagram

— Follow Alexia Degremont on Instagram

TIMESTAMPS

00:00 Intro

00:25 Meet Katie, Social Media Strategist + Playlist Queen

03:01 Rapid-Fire Squirrel Brain Questions

16:42 There's No Secret Formula for Social Media

21:03 3 Questions to Start Creating Your Social Media Strategy

24:44 Get to Know Your Audience Like They're Your Best Friend

31:23 Creating Your Ideal Client Mr. Potato Head Style

41:15 Getting Specific Even If It Turns People Away

50:11 Personality + Perspective = Your Entire Strategy

58:51 Making Social Media Easier (It's Not That Serious)

01:01:54 Closing

This episode was edited by Adrienne Cruz.

You didn’t hear it from me…

But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.

(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)

In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.

TOPICS & TANGENTS

— Why “putting people first” is a marketing non-negotiable

— What athletes can teach us about mindset + consistency

— James’ antidote to imposter syndrome (it involves ants)

— What AI can’t do (and why trying to cut corners will cost you)

— How to repurpose everything and show up more without burnout

— The one piece of Showit team tea I forced James to spill

POINT OF THE STORY

The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JAMES LINKS

— Follow James and Showit on Instagram

— Check out his website

— James’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Click here to get one FREE month of Showit!

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Showit’s viral reel: “How we keep our meetings short”

TIMESTAMPS

00:00 Intro

00:25 Meet James, Director of Marketing at Showit

01:25 Rapid-Fire Squirrel Brain Questions

06:50 Marketing Is About People First

10:33 The 50 Videos in a Day Showit Experiment

20:04 Stop Letting the Ants Win

24:49 The Athlete Marketing Mindset

35:20 Bonus Showit Tea

38:48 Closing

This episode was edited by Adrienne Cruz.

If you’re reading this, you need SEO.

And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!

In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.

Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.

TOPICS & TANGENTS

— Why blog posts aren’t automatically the SEO magic trick you think they are

— The “SEO sandwich” every website needs

— Keyword logic 101: let the phrase tell you where it goes

— Why basic AI-generated blogs are a terrible idea

— Contact form etiquette (and Sara’s ex’s Hollister points)

— What MySpace usernames have to do with SEO

POINT OF THE STORY

You can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.

GIVEAWAY

This week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MARIAH LINKS

— Follow Mariah on Instagram

— Check out her website

— Tune in to the Curiously Guided podcast

— DIY SEO Course

— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop

— For even more resources click here!

— Mariah’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Sara and Mariah’s Copy x SEO Masterclass

— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)

TIMESTAMPS

00:00 Intro

00:25 Meet Mariah Magazine, SEO Strategist

02:20 The MySpace Name That Became a Brand

08:16 Rapid-Fire Squirrel Brain Questions

17:53 It’s Not Just About Blog Posts

21:20 The Different Kinds of Search Intent

25:13 Why Story-Driven Blog Posts Win at SEO

30:06 The Keyword Will Tell You Where It Belongs

36:36 Keywords for Your Homepage vs. Services Page

38:37 Why SEO Feels So Complicated

44:10 Mariah’s SEO Icks

51:38 The SEO Sandwich

53:01  Closing

This episode was edited by Adrienne Cruz.

An incomplete list of things that do not make you iconic:

1. Having a tragic backstory

2. Treating every Instagram post like it’s a free masterclass

3. Saying five different things about your business and hoping one of them sticks

You know what DOES make you iconic?

Clear messaging + creative delivery.

In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”

TOPICS & TANGENTS

— What makes a brand “iconic”

— Why your messaging is probably trying to do too much

— The Diet Coke copywriting masterclass you didn’t know you needed

— The real reason no one’s clicking on your stuff

— Storytelling vs. trauma-dumping: how to connect without oversharing

— Pretending to be an influencer in the back of an Uber

— What to say when you’ve never personally struggled with what you teach

POINT OF THE STORY

To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ABBIE LINKS

— Follow Abbie on Instagram

— Check out her website

— Listen to The Industry Icon Podcast

— Abbie’s walkout song

— Abbie’s Diet Coke reel

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Book: Manifest: 7 Steps to Living Your Best Life

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?

— Workshop: I’m Cool, But My About Page Isn’t

TIMESTAMPS

00:00 Intro

00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur

01:14 Rapid-Fire Squirrel Brain Questions

18:28 Messaging 101: Say Less (But Say It Better)

24:12 Why Telling Your Story Is the Best SEO Strategy

30:40 What If You’ve Never Struggled With What You Teach?

34:04 Your Dream Ted Talk: Where to Start with Messaging

40:07 The Kind of Niching that Works

44:32 Being Creative With Your Content

54:50 Closing

This episode was edited by Adrienne Cruz.

I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.

Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”

We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.

You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.

TOPICS & TANGENTS

— The difference between case studies and testimonials

— What a case study collection system is and why you probably need one

— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)

— Why your onboarding form might be your biggest missed opportunity

— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)

POINT OF THE STORY

Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JOCELYN LINKS

— Follow Jocelyn on Instagram and Threads

— Check out her website

— Take Jocelyn’s free micro-class

— Join Jocelyn’s program Best Seller

— Jocelyn’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Jocelyn, the Case Study Queen

02:52 Rapid-Fire Squirrel Brain Questions

18:19 Why Social Proof Isn’t Converting

23:25 Where to Use Case Studies in Your Marketing

28:43 Using Stories to Attract (Not Just Sell)

31:11 What Is a Case Study Collection System?

49:46 Key Questions for Effective Case Studies

53:54 Closing

This episode was edited by Adrienne Cruz.

If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms.

Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)

Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.

TOPICS & TANGENTS

— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound

— The crucial thing you need to tell your accountant before you even start stalking Zillow

— Why your rent vibes do not translate to mortgage vibes

— How not to accidentally kill your pre-approval status while you're in limbo

— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side quest

POINT OF THE STORY

Find a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.

ALLI LINKS

— Follow Alli on Instagram here and here

— Subscribe to her newsletter to for home-buying tips

— Alli’s walkout songs: song 1, song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping

— Sara’s high-yield savings account

— Annual Credit Report website

TIMESTAMPS

00:00 Intro

00:26 Meet Allie, the First-Time Homebuyer Whisperer

03:26 Rapid-Fire Squirrel Brain Questions

18:27 What Even Is a Loan Officer?

22:42 Buying a House as a Self-Employed Squirrel

29:18 The Homebuying Process, Step-by-Step

41:01 Our Homebuying Stories

54:14 How Equity Works (and Why You Should Care)

57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With

01:05:46 Closing

This episode was edited by Adrienne Cruz.

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.

But turns out… she was!

Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.

This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!

TOPICS & TANGENTS

— Why your content is taking too long to make

— Gemma’s 15-minute strategy for showing up consistently on social media

— The “stories, skills, symptoms, shifting objections” content system and how to use it

— The ADHD struggle of putting laundry in but never taking it out

— Why motherhood doesn’t have to be your only source of fulfillment

— How to grow an Instagram account from zero with no welcome post

POINT OF THE STORY

You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

GEMMA LINKS

— Follow Gemma on Instagram

— Check out her website

— Follow her on Substack

— Get Gemma’s prompts in your inbox

— Get her FREE Caption Creator

— Get her 15-Minute Growth Guide

— Gemma’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The girl who talks to her baby on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Gemma, the Cozy Strategy Queen

01:41 Rapid-Fire Squirrel Brain Questions

18:57 The 15-Minute Social Media Strategy

26:12 Why Your Captions Take Forever

28:29 The Only Planning System You Need

34:28 "Expert" Social Media Advice That Makes Gemma Cringe

38:51 How to Not Hate Social Media

45:01 What to Post and How Often

52:40 Starting From Zero: Gemma's 3-Step Plan

55:17 Closing

This episode was edited by Adrienne Cruz.

When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.

Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.

In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.

We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.

TOPICS & TANGENTS

— Pattern interruption and why your brain loves surprises

— How to hook people in the first 60 seconds of your episode

— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday

— Why editing your podcast doesn't make it less authentic

— Adrienne not being able to find her mirror neurons

— Episode titles that actually make people click

— Adrienne audits her clients’ podcasts

— Season three planning happening live on the podcast

POINT OF THE STORY

Marketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ADRIENNE LINKS

— Follow Adrienne on Instagram and Threads

— Check out her website and services

— Subscribe to her newsletter Sounds Like Brunch

— Adrienne’s walkout songs: girly pop option + emo option

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS (all podcasts, of course!)

— 6 Degrees of Cats

— Good Hang with Amy Poehler

— The Freak Show

— Modern Agent Marketing Girls

TIMESTAMPS

00:00 Intro

00:23 Meet Adrienne, My Podcast Manager!

08:02 Rapid-Fire Squirrel Brain Questions

20:19 Marketing Can't Make People Love Your Show

26:02 Why Your Brain Loooves Being Surprised

30:14 Your Listeners Should Want to Hang Out With You

40:29 Mirror Neurons and Why Enthusiasm Is Contagious

42:41 Keeping People on the Edge of Their Seats

48:19 Vulnerability Without Trauma-Dumping Your Audience

52:52 Honoring the Squirrel Brain (Why Editing Matters)

57:49 What to Do Outside Your Episodes to Keep People Listening

01:05:20 Point of the Story Season Three Planning Session

01:08:48 Closing

This episode was edited by Adrienne Cruz.

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”

(I’ll go first. It was last month.)

This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).

And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!

TOPICS & TANGENTS

— What “campaign thinking” actually means and how it can chill out your business

— The tragic ADHD guilt of forgetting your kid's snack request

— What to do about the very real urge to avoid your own launches

— Kelsey’s 3-step warm-up strategy for cold audiences

— Our Myspace song eras and why we all peaked with profile music

— The reason your past launches might’ve flopped

— The underrated power of building in public

POINT OF THE STORY

You don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KELSEY LINKS

— Follow Kelsey on Instagram

— Check out her website

— Kelsey’s famous progam Launch Your Own Way

— Listen to her private podcast The Warm Up

— Kelsey’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesign

TIMESTAMPS

00:00 Intro

00:25 Meet Kelsey, the Squiggly Launch Queen

02:09 Rapid-Fire Squirrel Brain Questions

19:47 Campaign Thinking 101

22:52 The Inaction Problem No One Wants to Admit

30:21 How to Warm Up a Cold Audience

39:07 Can You Just Copy-Paste a Launch That Worked?

51:11 Closing

This episode was edited by Adrienne Cruz.

Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.

That’s just a Tuesday in the life of Sarah Kleist.

She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.

In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).

TOPICS & TANGENTS

— Why template websites aren’t a cop-out (and how to make them look custom!)

— The very specific power of red leather pants and a good walkout song

— Why you need more website pages than you think

— The Notion obsession that will either inspire you or make your brain short-circuit

— A highly emotional tangent about seltzer, energy drinks, and being short in real life

— A mini lesson on the real difference between being outgoing and being an extrovert

— The exact moment we went from TikTok mutuals to real-life besties

— How our copy/design collabs actually work

POINT OF THE STORY

A solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KLEIST LINKS

— Follow Kleist on Instagram

— Check out her obviously kickass website

— Download Kleist’s viral freebie: The To-Done List

— BTL Copy x Kleist Creative - hire us together!

— Kleist’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The book that inspired Kleist to reach out to me and the group we both joined as a result

— What I asked you to search up on TikTok

— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine Marchand

TIMESTAMPS

00:00 Intro

00:23 Meet Sarah Kleist, The Best Showit Website Designer

06:03 Rapid-Fire Squirrel Brain Questions

18:02 The Truth About Templates, UX, and Doing Too Much

22:57 The To-Done List and Tracking Your Entire Life

28:17 What It’s Like to Work with Sarah + Sara

38:32 Favorite Projects We’ve Done Together

42:31 What We’re Actually Like in Real Life

48:21 Closing

This episode was edited by Adrienne Cruz.

Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?”

Same.

So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense.

Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn Kessler. She’s an energetics and business coach who helps high-achieving visionaries trust themselves more deeply, pivot with purpose, and create success that doesn’t feel like a cortisol-inducing hellstorm.

We talk about why self-trust is the real secret to momentum, how “quantum leaps” actually happen, and why rest might just be the most rebellious thing you can do.

TOPICS & TANGENTS

— Why quantum leaps don’t happen overnight (even if the internet says you can make $3K while getting your hair done

— How to build actual self-trust and stop lying to yourself about going to the gym at 5 AM

— Kaitlyn’s best advice for the woo-curious

— A deeply important tangent about plane strangers trauma dumping and squirrels holding mushrooms

— Why “I’m hot no matter what” is a valid business mindset

— What in the world is “energetics” anyways?

POINT OF THE STORY

Quantum leaps are made in the micro moments, when you trust yourself enough to show up differently.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Kaitlyn @kaitlynskessler on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KAITLYN LINKS

— Follow Kaitlyn on Instagram

— Check out Kaitlyn’s website

— Listen to Spacious Podcast

— Follow Kaitlyn on Substack

— Kaitlyn’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

00:29 Meet Kaitlyn Kessler, Energetics Coach and Best Friend Once Removed

03:10 Rapid-Fire Squirrel Brain Questions

15:49 Self-Trust is Everything

23:03 When Shoulds and Have-To’s Are Running the Show

28:16 Rest as Rebellion and Fuck the Man

31:49 What Even Is a Quantum Leap?

38:05 What Energetics Have to Do With Business Strategy

43:20 Did Anyone Say “Journal Prompts”?!?

48:57 Woo-Curious? Let’s Talk About It

54:23 Closing

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200.

But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to have her on the pod.)

Eva is a brand designer and ringleader. She’s all about helping people create unconventional, standout brands that feel like them.

We get into why most cold pitches suck (and how to actually do it right), why freaks always find each other, and how your branding might be quietly holding you back in ways you don’t even realize.

TOPICS & TANGENTS

— Why most cold pitches make me want to call the cops

— The real reason branding is a business essential, not a luxury

— Why Eva stalks people on LinkedIn of all places??? (Still not over it.)

— The branding mistake that makes people forget you exist

— Why bad branding gives “took his hat off and ruined it” energy

— My high school crush and the deeply unserious reason I logged into my personal Instagram for the first time in years

POINT OF THE STORY

A forgettable brand is an expensive problem. If people don’t remember you, they’re not going to hire you. Your brand should be more than just a pretty Pinterest mood board — it should actually help you make money and attract the right people.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Eva @flyingcolourscreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

EVA LINKS

— Follow Eva on Instagram

— Check out the Flying Colours Creative website

— Listen to The Freak Show on Apple or Spotify

— The Extravaganza - your complete brand & website transformation

— Eva’s walkout song

BTL LINKS

— Download my FREE Cold Pitching Guide

— Watch my cold pitching Tiktok videos in this playlist

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— My accountant - Peach Perfect Financials

— Contract templates - The Boutique Lawyer

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

00:24 Meet Eva Couto, Brand Designer and Cold Pitching Expert

04:14 Rapid-Fire Squirrel Brain Questions

16:17 A Forgettable Brand is an Expensive Problem

21:37 When Should You Actually Invest in Branding?

23:54 Ideal Clients and Red Flags

30:43 The Best Brand is One You’ll Actually Use

42:58 Why Bad Branding Gives “Took His Hat Off and Ruined It” Energy

49:15 Eva’s Everything Branding & Website Package (It Really is an Extravaganza)

51:26 Closing

Welcome to season two of Point of the Story! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard.

If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the type of person who could launch anything, and people would buy it just because she made it. And in this episode, she’s spilling all the tea on how to make that kind of magic happen in your own business.

We recorded this episode curled up on her couch in LA, where I was deeply considering squatting indefinitely. Meanwhile, I’m now back in Massachusetts, staring out at the ice and snow, wondering why I ever left.

TOPICS & TANGENTS

— Why social media is a relationship and not just a numbers game

— How to create content that actually connects (instead of just screaming into the void)

— The myth of “niching down” and what to do instead

— What it actually means to be a thought leader — even if you don’t think you are one

— The art of never shutting the hell up about your offer

— The very serious topic of Xanthe’s deep love for cottage cheese

POINT OF THE STORY

Social media works best when it’s human. Lead by showing up, starting real conversations, and making your audience feel seen.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and @xanthe.appleyard on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a free Millionaire Moment subscription.

Love you, mean it. 🖤

XANTHE LINKS

— Follow Xanthe on Instagram

— Check out Oh Sierra’s website

— Listen to Love You to the Core on Apple or Spotify

— Listen to the episode “Love Folliculating All Over Town (Guest Episode with Sara Noel)” on Apple or Spotify

— Listen to the Millionaire Moment private podcast episode with Xanthe on Substack

— Life of the Party - Xanthe’s content strategy program

— Xanthe’s favorite yogurt and cottage cheese

— Xanthe’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Caitie Cupples Creative - my amazing student!

— Green Chair Stories- copywriting for photographers

This episode was edited by ⁠Adrienne Cruz⁠.

TIMESTAMPS

00:00 Welcome to Season 2!

00:42 Meet the Famous Xanthe Appleyard

05:10 Rapid-Fire Squirrel Brain Questions

15:44 Social Media is a Relationship

19:52 How to Actually Understand Your Audience

23:14 How to Create Content that Leads to Sales

29:48 “I’m Not a Leader” & Other Lies We Tell Ourselves

38:49 Simple Tweaks That Will Transform Your Content

41:48 Do You Really Need to Niche Down?

47:51 A Life-Changing Tip About Cottage Cheese

49:27 Time is Relevancy

51:00 The Power of Never Shutting the Fuck Up

52:55 Our Content Themes

56:45 Closing

Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is all about guest interviews — 20 of them, to be exact. I’m talking to experts, entrepreneurs, and industry insiders to uncover what they wish everyone knew about their field (plus plenty of tangents, obviously).

If you’re nosy and love learning how things actually work, you’re in for a treat.

WHAT TO EXPECT IN SEASON 2

— Guest interviews only (but don’t worry, a surprise solo episode may be coming)

— Six rapid-fire squirrel brain questions to start every episode

— Deep dives into what people get wrong about different industries

— A Spotify playlist featuring every guest’s walkout song (because of course)

THE RAPID-FIRE QUESTIONS

I want you to answer these, too! Head to my Instagram and drop your answers in the comments of my latest post, where I will be answering them myself!

1. What’s your nut? (What do you hoard like squirrels hoard nuts?)

2. If your brain had a pop-up ad, what would it be selling you right now?

3. If your life had a warning label, what would it say?

4. What’s something you’d win an Olympic gold medal in?5.

5. What’s something you thought you’d have figured out by now, but absolutely don’t?

6. What’s your walkout song?

Love you, mean it. 🖤

So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all the mothering yourself.

Yes, you might have cringed at the title “productivity hacks.” I know you don’t need Karen from Pilates telling you to “wake up earlier” when you don’t even have a backup parent to help. So this is real-life, actually-doable advice from someone who’s living what you are living.

So if your mental load is heavier than a Costco-sized box of literally anything, grab your AirPods and hit play.

TOPICS & TANGENTS

— My real-life hacks for making life easier as a single mom (that actually work, because I live this every day)

— The one thing that finally made me stop being angry about doing it all alone

— Why your kid should absolutely be bored sometimes (and why I’m “purposely frustrating” mine)

— How I went from working 60 hours a week to 24 and still made more money than ever

— The morning bin strategy that stops me from losing my mind before 8 AM

— The magic of Siri reminders and why I set them for literally everything

— Why you need to unfollow certain moms on Instagram immediately

— How to stop feeling guilty about screen time (and exactly how much my kid actually gets)

— What the “reward jar” method is and why my kid just earned himself a Build-A-Bear

POINT OF THE STORY

A child is only as happy as their mom — so take care of you, too. Drop the guilt, stop comparing yourself to people who don’t live your life, and do what actually works for you and your kid.

GIVEAWAYS

Single moms, this one’s for you: DM me a pic of you and your little one, and your next bean water is on me.

And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Dr. Becky!

— This is THE ikea cabinet

— Reward jar options

— Brain Quest

— Lingokids

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

14:25 The Morning Bin

17:21 Screen Time is OK

20:39 Make Everything a Thing

23:27 Always Outline the Plan

24:20 Stick to a Routine

25:21 Siri Reminders

26:17 Have a Place for Everything

28:36 Don't Put it Down, Put it Away

29:09 Ten-Minute Tidy

30:32 Don't Follow Moms with Partners

37:31 Get Creative With Work Times and Places

38:45 Purposefully Frustrate Your Child

40:43 Reward Jar

42:35 Point of the Story

So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT.

Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through six things you can do when business feels slow — things that actually work, things that I’ve done myself, things I tell my clients to do all the time, and things that make you feel like you're taking control instead of waiting for the universe to drop money in your lap.

So if you're side-eyeing your Stripe dashboard like it owes you an explanation, grab your notebook and hit play.

TOPICS & TANGENTS

— The six strategies I swear by for getting more business, even in a slow season

— What to do when your dream clients are too busy lounging on the beach, eating watermelon salsa, and devouring smutty romance novels to think about hiring you

— Why people are still spending money (even when the world is crashing down, and it feels like they aren’t)

— The sneaky Facebook group strategy that’s landed me so many clients

— What the “lipstick effect” has to do with your offers

— The number one reason your marketing might not be working (and how to fix it)

POINT OF THE STORY

Stop waiting, start selling. You can either sit around and stress about a slow season, or you can take action and bring in business!

GIVEAWAYS

Tag @btlcopy in your stories for a chance to win your next bean water on me!

If you leave a review on Apple Podcasts, take a screenshot, and sent it to me via DMs for a present.

And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— My 28 Days Sales Challenge and its related Instagram post

— Pinterest blogging masterclass with Sarah Burk

— Book a website copy audit with me

— Sales Series - my mini sales page course

— Blog post: “How To Write A Minimal Services Page”

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Join Vix Meldrew’s new membership VOLUME

— Sarah Kleist- Showit website designer

— Lindsay Clarke - Mariko Studio

— Tori Sprankel - Eldest Daughter Studio

— Katie Campbell - Social media strategist

— The Curious Collective - Therapists with ADHD

— Rachael Shepard-Ohta - Hey Sleepy Baby

— Facebook groups: Create and Cultivate + Women in Marketing

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

04:07 Rekindle an Old Collaboration Flame

07:10 Recreate Your Last ‘Ideal Client’ Project

12:31 Put Your Name Out There!

18:08 Blog More, Pinterest More

20:11 Tell Your Biz Friends You’re Open for Work

21:10 Make Sure Your Services Page is Ready for New Leads

25:23 Point of the Story

What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!

Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!

TOPICS & TANGENTS

— The exact eight steps I’d follow to grow my business from scratch

— Why your website should come before **social media

— The power of SEO, blogging, and Pinterest for long-term growth

— How my mom risked blindness to read my Apple podcast reviews

— That time I impulsively built my first website on GoDaddy (and immediately regretted it)

— The one quote from this episode that should be tattooed on your forehead

POINT OF THE STORY

Focus on growing your foundation before growing your following.

GIVEAWAY

Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.

— Join thePoint of the Story community onSlack.

— Leave feedback or episode requests in ourSuggestions Box.

— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.

— Follow me onInstagram,Threads, andSubstack.

— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my websitebetweenthelinescopy.com.

OTHER LINKS

— TheCape Cod Beach Chair I was talking about

— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”

— Target Audience and Offer Development Workbooks

— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”

— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”

— Sarah Kleist- the BEST website designer

—Showit

—Ubersuggest

—Semrush

—Sarah Burk- Pinterest marketing QUEEN

—Flodesk (code: “BTLCOPY” for 50% off your first year)

—Waitlist for email marketing workshop

—BTL's 28-Day February Sales Challenge

— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”

This episode was edited byAdrienne Cruz.

TIMESTAMPS

00:00 Intro + Time Travel

07:42 Understand My Target Audience

12:51 Buy My Website Domain and Choose My Website Builder

15:08 Start With a Website, Not Social Media

17:53 Do Keyword Research and Write Website Copy

20:03 Choose My Website Design Option

22:06 Blog Up a Storm

25:17 Take Advantage of Pinterest Marketing

26:35 Set Up My Email Marketing

29:51 Point of the Story

33:04 Bloopers

Surprise! It’s the first-ever Point of the Story minisode! That means a quick episode packed with value — and zero fluff. (Except for the part where I lovingly call you out, of course. And an occasional tangent because if not, would it even be my podcast?)

In this gem of a tiny episode, we're talking about four common phrases that are quietly sabotaging your confidence. These sneaky little fillers make you sound less credible, less powerful, and frankly, less like the badass business owner you are. So, I’m here to help you ditch them. (And yes, “if that makes sense” is on the list — sorry, but not sorry.)

POINT OF THE STORY

The words you use influence how others perceive you. When you cut out these weak phrases, you instantly sound more confident, capable, and self-assured. And isn’t that exactly what we want?

I hope you loved this minisode! I’ll be dropping more short and snappy episodes like this at random, so stay tuned. And in the meantime — don’t you dare apologize for a damn thing you didn’t do.

Love you, if that makes sense. Bye! 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.

— Join the Point of the Story community onSlack.

— Leave feedback or episode requests in ourSuggestions Box.

— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.

— Follow me onInstagram,Threads, andSubstack.

— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my websitebetweenthelinescopy.com.

This episode was edited byAdrienne Cruz.

TIMESTAMPS

00:00 Intro + a Rant on Filler Words01:11 "This Might Be a Dumb Question, But..."03:47 "Just"04:36 "If That Makes Sense"06:37 "Sorry"08:01 Point of the Story

I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!

KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.

They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!

TOPICS & TANGENTS

— Five-figure credit card debt and why shame-posting about it on Substack was the right move

— Rebecca Black's gay icon era

— Nine grids that work for Instagram

— Price transparency and why hiding your rates is helping no one

— The Content Constellation offer that sold out in 8 hours

POINT OF THE STORY

You can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KP LINKS

— Follow KP on Instagram

— Check out their website

— Subscribe to their Substack

— Listen to them in the Twelfth House podcast

— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)

— KP’s walkout songs: cool kid option + the real choice

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Savannah Bananas

TIMESTAMPS

00:00 Intro

00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast

01:32 Rapid-Fire Squirrel Brain Questions

29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)

32:04 How to Stop Posting on Instagram By Creating a 9 Grid

41:19 Content Constellation: The Offer that Sold Out in 8 Hours

51:59 Savannah Bananas Baseball Discourse

55:33 Closing

This episode was edited by Adrienne Cruz.

If I had a dollar for every time someone asked for my origin story, I could retire. Okay, maybe not retire, but at least empty the shelves of an entire chocolate shop (my dream).

So here it is — the full story of how I went from having a degree in everything but business to running Between the Lines Copy. And, because I can’t tell this story without mentioning it, how my divorce and my business are forever intertwined. (Spoiler alert: one survived, the other did not. And honestly, zero regrets.)

If you’ve ever wondered how I became Website Girl, Newsletter Girl, Business Mentor Girl, and Squirrel Girl, press play!

TOPICS & TANGENTS

— The pancake theory of first marriages

— The absolute randomness of how I landed on copywritin

— Cold-pitching my way into my first paying clients

— Why my first website was a disaster (RIP GoDaddy era)

— My philosophy degree, which is essentially a degree in reading between the lines

— That one website project that traumatized me for life

— The full-circle moment of working with Showit, Tonic, and Squarespace after resisting them for so long

— How I went from just writing websites to teaching literally everything

— And, of course, what I’d do differently if I were starting over today

POINT OF THE STORY

Your origin story may or may not matter, and that’s up to you. Don’t feel pressured to share yours if it’s not relevant, or not something you want to revisit. But I DO want you to know that, no matter what your story holds, I DO think you should embrace it — even if you had a proverbial pancake flop.

GIVEAWAY

Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The only podcast I’ve been a guest on that didn’t ask about my origin story: “You’re Watering Down Your Message & it’s Hurting Your Business, with Sara Noel, Website Copywriter” from the Curiously Guided podcast by Mariah Magazine

— Read the OG origin story newsletter: “TOC #185: The first pancake's always a flop”

— Tonic Site Shop (code: "BTLCOPY" for 15% off everything always)

— Showit

— The blog post that pays my Showit bill: “Showit vs Squarespace: Which Should You Choose in 2024?”

— The Millionaire Moment newsletter where I talk about my money privilege: “Whatever the opposite of gatekeeping is, THIS is that”

— The blog post where I talk about not buying the Tonic template: “Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?”

— Check out my copywriting collection on Tiktok

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro + The Pancake Theory 03:07 The Origin Story 08:36 Why I Didn't Spend $1,000 on a Tonic Template 14:15 Where I Got The Idea for Between the Lines Copy 17:48 The First Website I Ever Wrote 21:26 Point of the Story

Listen, if there’s one thing I know for sure, it’s that managing ADHD while running a business is not for the faint of heart. (Think: trying to focus while a squirrel does cartwheels in your brain.)

Today we’re tackling the beautiful chaos of ADHD and how to work with it instead of fighting against it. This episode has it all — real-life tips you can put into practice today, personal stories (obviously), so many tangents I lost count, and even a blooper reel at the end. And since this one is for my fellow squirrels, I swore I’d keep it short — spoiler: I absolutely did not.

TOPICS & TANGENTS

— Why my brain feels like a squirrel on an espresso bender

— Tiny Tasks 'Til 10: The method that keeps me sane

— Why my phone’s always “in a ditch” (and yours should be too)

— Sticky notes, color-coded calendars, and other ADHD-friendly hacks

— What not to do when managing ADHD

— A Canadian iPhone saga — yes, it’s relevant (kinda)

— The one productivity trick you’ve probably never tried: working with your shoes on

— Plus, a whole lot more squirrel-friendly advice

POINT OF THE STORY

ADHD can make life and business chaotic, but with the right strategies (and a little grace), you can make it your secret weapon.

GIVEAWAYS

Tag me in your IG stories while listening for a chance to win your nasty bean water on me! Bonus entries if you rate the podcast or leave me a review. And remember, if you're the first to DM me how many times I said the f-word in this episode, you win a special prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Aspyn Ovard on Youtube

— The IG post that inspired this episode

— Squirrel glass from Anthropologie

— Vintage Retriever (store where I get my notepads)

— Fran’s Thread on ADHD tips

— Toggl

— Boutique Lawyer’s Legalzine

— Toby (tab management tool for your browser)

— Google Calendar

— Blog post: Every Tool I Use To Run My Freelance Copywriting Business

— Blog post: How I Manage ADHD As A Business Owner

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro 01:41 My Experience with ADHD 06:36 BTL-isms for ADHD 15:03 The Time I Lost My iPhone in Canada 18:52 Daily Life Tips 28:44 Business Tips 43:59 Tech Tools 53:47 ADHD Hacks (What Keeps Me Sane) 58:25 "Rapid-Fire" Reminders 01:05:47 Point of the Story 01:07:32 Unhinged Blooper Reel

This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get real about how to use it without turning your marketing strategy into a hot mess.

TOPICS & TANGENTS

— Why Substack is not the magical marketing unicorn you’ve been dreaming of

— A wild bachelorette party recap (and the reason I sound like a frog in this episode)

— The ultimate breakdown: Substack vs. blogging vs. email newsletters (spoiler: know your lanes)

— My controversial opinion that Substack is not social media, but also...kind of is?

— Paid Substacks: Are they worth it and who should start one?

— Growing on Substack when all you’re getting is radio silence

— Plus, SO much more juicy insights you didn’t know you needed

POINT OF THE STORY

Substack is not an email marketing service provider and it is not a substitute for your blog.

GIVEAWAY

Guess how many times I said the F-word in this episode and DM me the number on Instagram for a chance to win a free subscription to Millionaire Moment on Substack!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Follow Xanthe on Instagram and Substack and check out Life of the Party

— Follow Kelsey on Instagram and check out Launch Your Own Way

— Some Substacks I follow: Lo Bosworth, Dianna Cohen, Sophia Amoruso

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro 05:00 Understanding Substack: What It Is and Isn't 10:05 The Misconceptions Around Substack 13:48 Who Should Use Substack? 16:03 Email Marketing vs. Substack 37:08 Blogging vs. Substack 51:11 Monetizing Substack 57:06 Is Substack a Social Media Platform? 59:01 How to Grow on Substack 01:03:22 Q&A

Today, I’m sharing my ambitious, audacious, slightly terrifying goal for 2025: I’m making $1 million in course sales this year. No "hope to," no "maybe" — I WILL.

And no, I haven’t joined a pyramid scheme. I’m just a girl, standing in front of a podcast mic, refusing to gatekeep her millionaire dreams. Let’s get into it.

TOPICS & TANGENTS

— Why talking about money is so damn difficult, but we should do it anyway

— A rant on MLM girl bosses

— My Millionaire Moment Substack: real revenue breakdowns + behind-the-scenes tea

— Why passive income is the biggest Internet scam on Planet Earth

— My 2025 goal: 1,334 website copywriting course sales and how I plan to get there

— What I learned from affiliate marketing (and how I made over $10K from a single blog post)

— Why I’m obsessed with workshops — and what’s coming next

POINT OF THE STORY

I'm becoming a millionaire this year. I invite you to do the same.

GIVEAWAY

How many times did I say the F-word in this episode? First person to DM me the correct number on Instagram wins a prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. And listen all the way to the end for a special bonus offer!

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack (All of the offers mentioned in the episode will be linked there!)

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Tonic Site Shop (code: "BTLCOPY" for 15% off everything always)

— Dubsado

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Showit

— Thrivecart

— Tori Sprankel’s Showit Templates at Eldest Daughter (code: “btlcopy”)

— Fran’s Dubsado Templates

— The Boutique Lawyer

— Lethal Legal

This episode was edited by Adrienne Cruz.

---

TIMESTAMPS

00:00 Intro 01:20 Some Disclaimers 04:52 Millionaire Moment Newsletter 05:28 How I'm Going To Make $1 Million 10:04 All The Ways I Make Money Right Now 21:46 Initial Strategies 26:34 Point of the Story

Buckle up because today's episode is one part tough love and one part warm hug. I’m giving you my exact recipe for getting a fucking grip, and there are muffins involved… just trust me.

On the day of recording this, I woke up in peak Sad Girl mode, and after getting kicked by my child all night, I knew it was the perfect day to talk about how to get it together when you feel like absolute trash.

TOPICS & TANGENTS

— Why you should treat your days like recipes

— The difference between de-stressing and removing stress (game-changing, I swear)

— A confession related to my Sephora birthday gift[s]

— Why waiting until Monday to get your life together is a scam

— Habit stacking and how it’s more effective than a complete overhaul of your life

— Doing what works for YOU instead of blindly following other people’s advice

— What it means to swallow a frog (apparently it’s not as common a saying as I thought)

— BONUS: Two proven strategies for getting a fucking grip after a break up

POINT OF THE STORY

You CAN get a fucking grip. It won't be easy, but if you focus on getting a little bit closer each day and doing what works for you, you definitely will.

GIVEAWAYS

How many times did I say the F-word in this episode? DM me your guess on Instagram @pointofthestorypod, and you might win a cute little prize!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow @xanthe.appleyard, @cominguproses.co, and @kleistcreative on Instagram.

— I said “down bad” so many times I might as well link the song.

— Book Recommendation: The Wedding People

This episode was edited by Adrienne Cruz.

---

TIMESTAMPS

00:00 Intro 02:12 It's Time To Get a Fucking Grip 06:07 Create Your Unique Recipe 10:43 Make Your Recipe Bite Sized 12:37 Don't Wait for Monday 14:27 Don't Try To Do It All 16:04 Don't Focus on the Numbers 22:05 Your Journey is Not Linear 25:18 Pay Attention to What Works 29:28 Bonus: Breakup Tips 33:34 Point of the Story

This is it. The episode where I reflect on three whole decades of wins, fails, and lessons — ranging from life-changing truths to random, hilarious realizations that hit me like a truck. If you’re a fellow overachiever, procrastinator, or someone just trying to get a grip (same), this one’s for you.

Spoiler: This episode is not 30 minutes, and you knew it wouldn’t be.

TOPICS & TANGENTS

— My YouTube lifestyle girlie era and how it inspired this list

— Why your body can’t tell the difference between nerves and excitement (because science)

— The life-changing power of “If you don’t ask, the answer is always no”

— How I would easily create a whole business around pubic hair design

— “Reach-out” vs. “reached-out-to” friends (you need to know which one you are!)

— Why rejection is just redirection (and why I’ve chosen to make lemonade out of bruised lemons)

— Why eating cheese when you get COVID is the most vile activity on Earth

— There are sooooo many more lessons in this episode — get cozy because it’s packed!

POINT OF THE STORY

What you’re not changing, you’re choosing. We have so much time, and you’re the one holding the pen — you get to choose how your story goes, even when life hands you bruised lemons.

GIVEAWAY

Remember to follow the pod on Instagram @pointofthestorypod and Sara @btlcopy and tag me in your stories for a chance to win your next bean water on me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Fable reading app

— Sarah Kleist’s To-Done List

— Xanthe Appleyard’s Leisure Ethic

— Book Recommendation: You Are a Badass at Making Money by Jen Sincero

— Newsletter about the time I figured out the person about to wax my butthole was one of my best friends in middle school

This episode was edited by Adrienne Cruz.

---

TIMESTAMPS

00:00 Welcome Back Twice! 04:29 Nerves vs. Excitement 06:30 If You Don't Ask... 09:10 You Can't Force People 10:50 Someone Else's Opinion... 14:40 You're Allowed to Change 16:04 Ditch the Extremes 19:44 You Can Choose Your Mood 22:09 Do What Works For You 24:54 Your Money Mindset Matters 25:58 Tiny Tasks 27:40 If You Think You Can... 28:27 Expensive With Inexpensive 29:11 Swallow the Frog 30:10 Bruised Lemons and Pubic Hair Design 33:18 Boundaries Are Important 35:21 Don't Drink the Poison 37:18 Availability is Not Capacity 39:35 You Don't Always Get Context 40:30 People Aren't Thinking About You 40:51 Nothing is Cringe 41:03 Don't Wait for Monday 42:01 Changed Plans 43:15 You Can't Expect... 44:07 You Can't Date for Potential 45:10 Losing Friends 46:21 Two Types of Friends 48:44 Always Have Snacks 50:24 Rejection is Redirection 51:26 What You're Not Changing... 52:15 Point of the Story

Welcome to the first ever official episode of Point of the Story! I’m your host, Sara Noel — website copywriter, marketing mentor, unapologetic squirrel, and girl who absolutely will not keep an episode under 30 minutes (except maybe this one).

In this episode, I’m diving into what this podcast is, who it’s for (spoiler: you), and why I’m so freaking pumped to yap with you every week.

TOPICS & TANGENTS

— My third-time’s-the-charm podcast journey (and why the first two flopped)

— My dad’s annual Christmas rant about me talking too fast

— What you can expect: lots of swearing, random tangents, but I promise — we’ll always get back to the point (eventually).

— The four-seasons-a-year format (but also, ADHD means I reserve the right to switch things up whenever I want)

— Substack suggestion box for episode feedback and requests

— Our very own Slack channel for the Point of the Story community!

POINT OF THE STORY

I’m excited you’re here.

GIVEAWAY

Tag me in your story while you’re listening, and you could win a Starbucks gift card for your nasty bean water fix.

Follow the pod on Instagram @pointofthestorypod and me @btlcopy (not the sandwich — although I do love a good BLT).

Love u, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

---

TIMESTAMPS

00:00 Welcome! 01:43 Who This Podcast Is For 03:38 What I'm Talking About 05:00 How I'm Structuring This Thing (Or Not) 07:39 Join Us On Slack! 09:24 Giveaway and Conclusion

Welcome to Point of the Story — the only podcast you won’t need to listen to on 2x speed!

I’m Sara — website copywriter, marketing mentor, unapologetic squirrel, and now, the host of what will hopefully become your new favorite podcast.

Point of the Story is for the online business girlies trying to market and grow their brands, the ADHD brains that never shut off, the moms juggling business, babies and bullshit, and everyone in between.

We’re talking all things marketing, motherhood, confidence, productivity — and, of course, managing life as a 30-something squirrel brain, trying to figure out how to do it all (or, at the very least, how to not feel bad about not doing it all).

New episodes drop every Thursday — so, if you want to laugh, learn, and commiserate with someone who truly GETS IT — follow along @pointofthestorypod.

It’s about to get real squirrel up in here.

---

Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

Join the Point of the Story community on Slack.

Leave feedback or episode requests in our Suggestions Box.

To stay up to date with all things Point of the Story, follow on Instagram and Substack.

Follow me on Instagram, Threads, and Substack.

Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

3 things that happened when I cornered a bookkeeper at a conference:

1. I almost choked to death

2. I realized I should learn how to perform the Heimlich maneuver

3. I found out that S-Corps are much more complicated than they seem

In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).

She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.

TOPICS & TANGENTS

— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)

— My obsession with Queen Latifah and how I named my Roomba after her

— Business expenses that'll get you audited vs. ones that actually count

— Why Madison wants to set QuickBooks on fire (we support this energy)

— The tea on Intuit and why Madison despises them

— Baby steps to bookkeeping that won't make you want to cry

POINT OF THE STORY

The best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MADISON LINKS

— Follow Madison on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Subscribe to her Youtube channel

— Join her Monthly Bookkeeping Club

— Check out her services and resources

— Madison’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life

03:27 Rapid-Fire Squirrel Brain Questions

15:37 The S-Corp Reality Check You Need to Hear

24:53 A Bookkeeping Crash Course

30:31 The IRS Doesn't Care About Your Brand Shoot Blazer

39:13 Madison's Rant on Intuit

41:42 Baby Steps to Better Bookkeeping

44:17 Closing

This episode was edited by Adrienne Cruz.

Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.

In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way).

We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.

TOPICS & TANGENTS

— The "oh shit" cycle of back taxes (and how to break it)

— Why your team members are probably employees, not contractors

— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva

— How to automate your tax savings so your ADHD brain doesn't forget

— Business insurance, trademarks, and other things that'll save your ass

POINT OF THE STORY

Your business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

BRADEN LINKS

— Follow Braden on Instagram and Threads

— Check out his website

— Check out his podcast Unf*ck Your Biz

— Join his signature group coaching program to get your legal and tax shit in order

— Join his membership The Contract Club

— Check out his trademark services

— Read his book

— Braden’s walkout songs: song 1, song 2, song 3

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Le Creuset Cosmos Braiser

TIMESTAMPS

00:00 Intro

00:24 Meet Braden from Not Avg Law

01:24 Rapid-Fire Squirrel Brain Questions

11:54 You Need a Separate Business Account

12:36 His Offer Suite and Team Structure

16:18 Employees vs. Contractors (And Why You're Probably Wrong)

20:45 The 3 Ways to Scale Your Business

23:48 Steps to Unfuck Your Biz

38:21 Closing

This episode was edited by Adrienne Cruz.

How’s this for a hot take? You probably don't need a logo. Yes, you read that right!

In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.

Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.

We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.

TOPICS & TANGENTS

— The delicious perfection that is millennial nachos

— Remembering you have free will at 30-something

— Content corners that don't require your house to look like a Pinterest board

— The Instagram-first vs. website-first debate

— Micro storytelling and why you're not boring (seriously, you're not)

POINT OF THE STORY

Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

TORI LINKS

— Follow Tori on Instagram

— Check out her website

— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)

— Browse her freebies and resources (including the Link in Bio freebie)

— Grab her free IG carousel templates

— Join the waitlist: BTL Copy x Eldest Daughter Studio

— Tori’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Xanthe

— Clara Pierce (the influencer with the cute cutting board)

— Hey Sleepy Baby

TIMESTAMPS

00:00 Intro

00:24 Meet Tori, Cool Mom Brand Designer

03:23 Rapid-Fire Squirrel Brain Questions

15:33 Some People Don't Need a Logo (A Designer Said It)

22:17 What Brand Elements You Actually Need

33:16 Why Specificity Is the Secret to Relatability

37:27 Micro Storytelling + Why You're Not Boring

40:11 Instagram vs. Website First

50:49 Closing

This episode was edited by Adrienne Cruz.

I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.

In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.

TOPICS & TANGENTS

— The micro-negativity that's sabotaging your manifestation

— Starting small when you don't actually believe you can win the lottery

— How to manifest that your boyfriend will leave work early

— Why you have to spend money to make money

— Jillian's gratitude and manifestation practice

— Making space for what you want (literally clearing out nightstands)

— My accidental coaching moment (yay!)

POINT OF THE STORY

You're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JILLIAN LINKS

— Follow Jillian on Instagram

— Check out her website

— Subscribe to her newsletter, Prosperity Pages

— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping

— Check out her challenge Magic Money Makeover

— Jillian’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Serena Kerrigan on Tiktok

TIMESTAMPS

00:00 Intro

00:23 Meet Jillian, Money Manifestation Coach

01:57 Rapid-Fire Squirrel Brain Questions

09:03 What Is Manifestation (And Does It Actually Work?)

17:59 Start Small When You Don't Believe It Yet

20:22 Why You Can’t Just Manifest and Sit on Your Ass

24:47 Scarcity Mindset, Negative People, and Other Blocks

39:55 The Most Common Manifestation Mistakes

40:05 Common Mistakes in Manifestation

47:49 Jillian's Money Manifestation Routine

59:30 Sara's Accidental Coaching Session

01:08:51 Closing

This episode was edited by Adrienne Cruz.

I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.

The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.

TOPICS & TANGENTS

— The social media presence scale (from "mystery human" to "oversharing your bowel contents")

— My discovery that not everyone’s lungs burn when they run

— How to be more you without trauma-dumping on Instagram

— Why overusing ChatGPT is killing your launch conversions

— Our sophisticated Threads strategy of relentless shitposting

— Building in public: how Vix got 220 people in a Slack channel before her membership even existed

— Why the "nurture your current audience" advice is keeping you stuck

POINT OF THE STORY

Your community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

VIX LINKS

— Follow Vix on Instagram and Threads

— Check out her website

— Listen to her podcast

— Join her membership, VOLUME

— Join her mastermind, Sales Spice

— Vix’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Morgan Roos on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Vix Meldrew, Community Building Queen

06:04 Rapid-Fire Squirrel Brain Questions

21:15 Your Community Wants More YOU (Not More Strategy)

23:12 The Social Media Oversharing Scale

28:10 Stop Overthinking Connection

34:54 Put Down ChatGPT (It's Killing Your Conversions)

38:53 Own Your Wins AND Mistakes

48:48 Embarrassment Is a Choice You're Making

51:45 Building It in Public: What Worked for Her Programs

01:01:04 Closing

This episode was edited by Adrienne Cruz.

When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you!

In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.

TOPICS & TANGENTS

— The difference between money mindset and money management

— The chocolate orange obsession that transcends continents

— Emilie's three-card spending system

— Her controversial opinion about emergency funds

— Jelly Cat and Cars collections and why we're all just big kids

— How to know what "enough" money actually is

POINT OF THE STORY

Stop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

EMILIE LINKS

— Follow Emilie on Instagram

— Check out her website

— Browse her offers here

— Enroll in her program Cashflow Confident

— Emilie’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:26 Meet Emilie, Finance Coach & Posh Farmer

02:17 Rapid-Fire Squirrel Brain Questions

14:26 Be Proactive With Your Money, Not Reactive

21:39 How to Split Your Money (Without 47 Different Accounts)

23:12 Money Mindset VS. Money Management

28:10 Should You Budget or Should You Just Make More Money?

34:46 You Need a Breathing Fund

40:26 Talking Shit About Profit First

43:45 Money Fears & Why Comparison Is Toxic

49:59 Closing

This episode was edited by Adrienne Cruz.

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built.

This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.

I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.

TOPICS & TANGENTS

— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack

— How website copywriting services make up 50% of my income (and why I rarely talk about them)

— Why my OBM Claire nearly fainted when she saw the price of my new offer

— The difference between a $7,900 website and a $30,000 website project

— Success Story: my most prized possession and signature group mentorship program

— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)

— How newsletter sponsorships accidentally popped off

— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)

POINT OF THE STORY

There are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!

GIVEAWAY

Leave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel

— The $30,000 website

— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio

— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!

TIMESTAMPS

00:00 Welcome to Point of the Story 2.0!

02:18 Ripping Off the Girl Boss Band-Aid

07:23 Income Stream #1: Services

16:57 Income Stream #2: Programs

20:22 Income Stream #3: Courses

23:27 Income Stream #4: Workshops

26:36 Income Stream #5: Templates

29:09 Income Stream #6: Digital Products

30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)

34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships

35:14 Income Stream #10: Affiliate Income

37:23 Income Stream #11: Millionaire Moment on Substack

38:34 Point of the Story

This episode was edited by Adrienne Cruz.

Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room?

I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being half-assed about it.

If you've ever slid into someone's DMs with "I'd love to help" or "Let me know what you think" and wondered why you got no response, this episode is your intervention.

TOPICS & TANGENTS

— How to expand your world instead of staying in your echo chamber

— The anatomy of a perfect pitch

— The “charm and disarm” strategy

— Navy blue sheets = unacceptable living conditions

— Why "I'd love to help" makes me homicidal

— The worst pitches we've ever received

— My dating app line that worked every single time

POINT OF THE STORY

Don’t be afraid of pitching. The worst thing that can happen is hearing "no,” which is exactly what you'll get if you don't ask at all.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you would love to pitch someone, and I’ll enter you to win!

Love you, mean it. 🖤

CHELSEA LINKS

— Follow Chelsea on Instagram and Threads

— Join her program Pitch Perfect (Code: SARABTL for $100 off in October, but if you listen to this after October and send her a good pitch on why she should honor the code, she might still accept it!)

— Subscribe to her podcasts The Art of the Ask and In My Non-Expert Opinion

— Check out her website

— Subscribe to her Substack

— Chelsea’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Xanthe

— Follow Maia

— Main Character Moment - to fix your “idk how to write about myself” problem

TIMESTAMPS

00:00 Meet Chelsea Riffe, Podcast Strategist & Orbit Jumping Queen

03:15 Rapid-Fire Squirrel Brain Questions

11:00 The Art of Orbit Jumping

16:21 Chelsea's Wildest Pitch

22:30 The Perfect Pitch Recipe

34:24 What Makes a Fuck-Ass Pitch

46:42 What Makes Us Say Yes Every Time

49:27 Pitching IRL: Dates, Upgrades & Credit Card Fees

54:01 Closing

This episode was edited by Adrienne Cruz.

Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever?

I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy.

Fair warning: I'm about to yap for a while. But if you skip to the DIY section (use the timestamps!), you're gonna miss some important shit about buyer journeys, keyword strategy, and why your website probably needs more pages than you think.

TOPICS & TANGENTS

— Why Website Girl decided to relaunch a perfectly good website

— The 70-page breakdown: core pages, shop pages, freebie pages, and all the hidden backside pages you didn't know you needed

— How good websites make you money and bad websites cost you money

— The praise folder that'll save your ass when you're stuck writing about yourself

— The "if you give a mouse a cookie" approach to planning your website pages

— Why you need to stop writing your website in order

POINT OF THE STORY

Your website is your 24/7 salesperson, your education hub, and your chance to show people how cool you actually are. Set a finish line date, do the easy stuff first, lean on what people already say about you, and get the damn thing done.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Substack post with links to all the website pages mentioned in this episode!

— Portfolio: Food Confidence Portfolio

— Portfolio: Peach Perfect Financials

— Portfolio: Danielle Defayette

— The Wicked Easy Template for Writing Your Website Copy

— Site Series Sprint

— 90 - Minute Mentorship Moment

— Write Your Site

— Adrienne’s new podcast launch offer: Saturday Morning Launch Plan

TIMESTAMPS

00:00 Intro

03:22 Why Website Girl Relaunched Her Site

09:43 Core Pages

17:03 Blog Pages

18:36 Shop Pages (Locking In For this Part!)

36:08 Freebie Pages

38:35 Backside, Extra, and Necessary Pages

43:24 Six Steps to DIY-ing Your Website Copy

01:01:15 Closing

This episode was edited by Adrienne Cruz.

When's the last time you logged into LinkedIn?

2016? 2017?

The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?

Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!

In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.

We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)

TOPICS & TANGENTS

— Turning your LinkedIn profile into a sales page

— The headline vs. banner strategy that actually works

— What the hell to post on LinkedIn and how often

— The 11-touch rule for getting noticed

— Writing for LinkedIn vs. literally any other platform

— Why nobody cooler than you will ever make fun of you

POINT OF THE STORY

LinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

NICOLE LINKS

— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)

— Subscribe to her newsletter

— Check out her website

— LinkedIn Launch Workshop

— The LinkedIn Sales Page Workshop

— Nicole’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: How I Got My First-Ever Client As A Freelance Copywriter

— Past episode: Everything You Need to Know About Substack

— Workshop: Main Character Moment

TIMESTAMPS

00:00 Meet Nicole Marguerite Gray, Digital Reputation Strategist

03:24 Rapid-Fire Squirrel Brain Questions

10:15 Why LinkedIn Isn't Just for Corporate Bros Anymore

14:03 Spring Cleaning Your LinkedIn Connections

16:34 Updating Your Profile Like a Sales Page

23:10 What Actually Needs to Be on Your Profile

34:45 What to Remove From Your Profile

40:23 What the Fuck Should I Post???

56:01 Why Writing for LinkedIn Is Different

01:00:17 Closing

This episode was edited by Adrienne Cruz.

Me if one more person asks whether or not they should put their pricing on their site:

🧍‍♀️➡️🚪➡️🌱😵

(You’ll understand that emoji sequence when you listen!)

Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.

So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!

TOPICS & TANGENTS

— Why you’re afraid of repelling people who can't afford you

— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere

— Why not including pricing makes you look like you started your business yesterday

— The fuck-ass-man theory of client selection

— Wedding vendors… we need to talk!

— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"

— How to display pricing even if you're scared

POINT OF THE STORY

Put your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— My reel of me lying face down on the grass and the inspiration behind it

— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter

TIMESTAMPS

00:00 The Question That Rage Baits Me Every Single Day

04:49 Primary Reason to Include Pricing: Pre-Qualifying

10:21 The Fuck-Ass Man Theory of Client Selection

13:13 Eliminating Pricing Debates And Making Future Clients Happy

19:25 Debunking All Your Objections!

26:26 Point of the Story

This episode was edited by Adrienne Cruz.

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"?

In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.

We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.

TOPICS & TANGENTS

— You don't attract what you want — you attract what you're ready to hold

— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean

— Why jumping from offer to offer is your nervous system running from stability

— What if your million-dollar goal is really about feeling lovable?

— The power of auto-suggestions and gaslighting yourself into your dream life

— Blocking blessings with "must be nice" energy and negative self-talk

— How changing your beliefs overnight actually works

— The words banned in Sara's house: "I'm bored" and "I can't"

POINT OF THE STORY

Your nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MAIA LINKS

— Follow Maia on Instagram and Threads

— Check out her mastermind Expansion

— Subscribe to her podcast Thought to Thing

— Check out her website

— Subscribe to her Substack

— Maia’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Waitlist: Write Your Site

TIMESTAMPS

00:00 Meet Maia!

03:30 Rapid-Fire Squirrel Brain Questions

07:41 You Don't Attract What You Want, You Attract...

16:09 Is This a Pattern or Do I Actually Need to Pivot?

19:22 Stop Identifying With Your Blocks

26:55 Embody Who You Want to Be, Today

41:18 You Have the Power to Choose Your Beliefs

52:32 WE SEE COLORS DIFFERENTLY!!!

57:03 Where to Find Maia

This episode was edited by Adrienne Cruz.

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.

Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.

Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.

TOPICS & TANGENTS

— What actually happens when you don't fuel your ADHD brain

— Why hyper-focus kills your hunger cues (and what to do about it)

— Protein, carbs, fats, and fiber, and what they actually do for you

— Why you crave a sweet treat after every meal

— Why your kid suddenly hates mac and cheese

POINT OF THE STORY

If you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CLAIRE LINKS

— Follow Claire on Instagram and Threads

— Check out her website

— Check out her meal subscription, the Pretty Plates Club

— Subscribe to her newsletter

— Claire’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Violet Witchel’s Dense Bean Salad

— Simple Beef Pasta Skillet

This episode was edited by Adrienne Cruz.

I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen.

So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.

TOPICS & TANGENTS

— Thongs (nothing is going in my ass crack, thanks)

— Who unsubscribes from my email list or unfollows me

— Having a personal Instagram

— The opinion of anyone whose life I don't want or views I don't respe

— Legal marriage (health insurance and tax benefits aside, what's the point?)

— You’re gonna have to listen for the other 26!

POINT OF THE STORY

You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.

The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Sarah Kleist’s To-Done List

— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait

This episode was edited by Adrienne Cruz.

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.

Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.

So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.

TOPICS & TANGENTS

— Why only children make the best friends (it's a theory, but I stand by it)

— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates

— Using Partiful to make literally everything feel like an event

— Why you should text people the second you think of them

— Being welcoming to everyone, even if they're technically a stranger

— The art of inviting yourself to things

POINT OF THE STORY

If you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…

This episode is basically my entire business journey in one hour and 15 minutes.

I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.

Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.

TOPICS & TANGENTS

— 2021: A growth/survival year (international move, divorce, $30K in dental bills)

— How I launched Site Series to pay off my periodontist

— 2023: The year I saw 9 concerts

— My “spending money is an ick” series that took over TikTok

— 2024: Energy shift and quantum leaping into my best year

— How I went from "I have to survive" to "I have everything I want"

— Why 2026 is about doing LESS

— The 6 questions I ask myself before making any purchase

— My golden year goals

POINT OF THE STORY

Sometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— All my Epilogues: 2021, 2022, 2023, 2024

— All my Prologues: 2022, 2023, 2024, 2025

— Past episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

This episode was edited by Adrienne Cruz.

If it's not on the Google Calendar, it doesn't exist.

And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!

In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.

TOPICS & TANGENTS

— Back-burner tasks are sapping your energy

— Stop letting your ideas die in your notes app

— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona

— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)

— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays

— Toggle tracking every second of your whole ass life

— Getting a Brick so you stop refreshing Stripe at 10 p.m.

— The Siri reminders ecosystem

— Why you need a to-do wish list

POINT OF THE STORY

If you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Feel Good Productivity by Ali Abdaal

— Get 10% off Brick

— Journal Ecosystem video

This episode was edited by Adrienne Cruz.

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.