Podiatry Legends Podcast – Details, episodes & analysis

What separates a superstar employee from someone who simply fills a position? According to performance expert Jay Henderson from Real Talent Hiring, the answer has less to do with personality and more to do with how people think.

In this episode of the Podiatry Legends Podcast, Jay shares his unique approach to recruitment and explains why understanding a person's decision-making process can reveal far more about future performance than traditional behavioural assessments.

We discuss the limitations of popular personality profiling tools, why many business owners repeatedly make poor hiring decisions, and how self-image can influence not only individual performance but also the growth of an entire business.

One of the most fascinating parts of the conversation explores the idea that people don't change nearly as much as we often expect. For employers, this has significant implications when hiring staff based on who they might become rather than who they already are.

Jay also shares practical recruitment strategies that podiatry clinic owners can implement immediately, including creating better job descriptions, developing hiring scorecards, and maintaining a constant recruitment mindset.

Whether you're looking to employ your first receptionist, your next associate podiatrist, or a future practice manager, this episode will help you think differently about hiring and leadership. If building a great team is important to you, this conversation is one you won't want to miss.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.com

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. 

Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com.

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.

Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.

Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.

Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.com

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.

Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com.

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community.

We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the profession and less likely to leave long-term. The Turning Point Most Podiatrists Face 

Like many podiatrists, Anne reached a point where she considered walking away from her business. The pressure, the responsibility, and the emotional toll caught up with her, and she even put her practice up for sale.

But what changed everything wasn't a new marketing strategy or a business course. It was a connection.

The relationships she had built within the podiatry community pulled her back. Conversations with peers, friendships formed at events, and simply knowing she wasn't alone made the difference.

This reinforces something I've said many times: Connected podiatrists don't leave the profession. Key Takeaways from this Episode 

•  Connection is the key to long-term success in podiatry
•  Membership models create stability and stronger patient relationships
•  Small towns can support highly successful practices
•  Community-building increases patient loyalty
•  Collaboration beats competition
•  Mature-age learning builds resilience and discipline
•  Family support can be a powerful driver of success
•  Patients value how you make them feel, not just what you do
•  Imposter syndrome is common, but often inaccurate
•  Connected podiatrists are far less likely to leave the profession

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes. 

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you're selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44 Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets.

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.

My Guests are:

• Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland.
• Jonathan Small - Health First Foot & Gait Clinic, Southam, UK.
• Elan Silver - Silver Podiatry, Perth, Western Australia.
• Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia.

I asked them all the same five questions; however, there were a few random questions in between.

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you're considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I'll give you 2X what you paid, that's how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?

If you do, you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

– Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.

I also explain why a good friend of mine often refers to me as the Mexican Fisherman.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you're considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I'll give you back twice what you paid, that's how confident I am. Check it Out!!!!

Do You Think Differently to Other Podiatrists?

If you do think differently, you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin.

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.

In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.

You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert.

Dr Ivan Bristow has also been on two other previous episodes:

Episode 168 – Foot Dermatology

Episode 199 – Writing Letters, Reports and Referrals.

How to Write Blogs

On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook.

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure.

Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location.

The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth.

Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence.

The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin.

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.

He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world.

In this episode, we discuss:

• How he became interested in reading body language.
• Everybody wears some form of social mask
• Human Needs (such as feeling powerful, significant and accepted)
• Pretending not to be insecure
• Fears, personal weaknesses and insecurities
• It's good to look behind the mask without judging. As soon as you judge, you've lost.
• Selling to the human, not the mask
• Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance.
• In social tribes, if we didn't fit in, we died or were outcasts
• Three primary and three secondary masks wear
  • Significant - I make a difference
  • Approval - I need permission
  • Acceptance - I belong
• The most fearful BARK the most.
• Anger: Is a secret desire to change something that we know is changeable
• How to Spot a Narcissist
• Monitoring Blink Rates
• Secret weapons in business

If you have any questions about this episode, contact me at tyson@podiatrylegends.com or connect with Chase Hughes via his website, chasehughes.com.

Do You Think Differently to Other Podiatrists?

I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you have any questions about this episode, please email me at tf@tysonfranklin.com