What separates a superstar employee from someone who simply fills a position? According to performance expert Jay Henderson from Real Talent Hiring, the answer has less to do with personality and more to do with how people think.

In this episode of the Podiatry Legends Podcast, Jay shares his unique approach to recruitment and explains why understanding a person's decision-making process can reveal far more about future performance than traditional behavioural assessments.

We discuss the limitations of popular personality profiling tools, why many business owners repeatedly make poor hiring decisions, and how self-image can influence not only individual performance but also the growth of an entire business.

One of the most fascinating parts of the conversation explores the idea that people don't change nearly as much as we often expect. For employers, this has significant implications when hiring staff based on who they might become rather than who they already are.

Jay also shares practical recruitment strategies that podiatry clinic owners can implement immediately, including creating better job descriptions, developing hiring scorecards, and maintaining a constant recruitment mindset.

Whether you're looking to employ your first receptionist, your next associate podiatrist, or a future practice manager, this episode will help you think differently about hiring and leadership. If building a great team is important to you, this conversation is one you won't want to miss.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.com

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. 

Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com.

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.

Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.

Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.

Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.com

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.

Otherwise, feel free to email me any questions you may have at  tf@tysonfranklin.com.

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode, Anne Melville shares how she built a successful private practice in the small Scottish town of Gourock and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community.

We explore the importance of professional connections, why you need to overcome self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the profession and less likely to leave long-term. The Turning Point Most Podiatrists Face 

Like many podiatrists, Anne reached a point where she considered walking away from her business. The pressure, the responsibility, and the emotional toll caught up with her, and she even put her practice up for sale.

But what changed everything wasn't a new marketing strategy or a business course. It was a connection.

The relationships she had built within the podiatry community pulled her back. Conversations with peers, friendships formed at events, and simply knowing she wasn't alone made the difference.

This reinforces something I've said many times: Connected podiatrists don't leave the profession. Key Takeaways from this Episode 

•  Connection is the key to long-term success in podiatry
•  Membership models create stability and stronger patient relationships
•  Small towns can support highly successful practices
•  Community-building increases patient loyalty
•  Collaboration beats competition
•  Mature-age learning builds resilience and discipline
•  Family support can be a powerful driver of success
•  Patients value how you make them feel, not just what you do
•  Imposter syndrome is common, but often inaccurate
•  Connected podiatrists are far less likely to leave the profession

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes. 

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you're selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44 Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets.

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.

My Guests are:

• Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland.
• Jonathan Small - Health First Foot & Gait Clinic, Southam, UK.
• Elan Silver - Silver Podiatry, Perth, Western Australia.
• Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia.

I asked them all the same five questions; however, there were a few random questions in between.

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you're considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I'll give you 2X what you paid, that's how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?

If you do, you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

– Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.

I also explain why a good friend of mine often refers to me as the Mexican Fisherman.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you're considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I'll give you back twice what you paid, that's how confident I am. Check it Out!!!!

Do You Think Differently to Other Podiatrists?

If you do think differently, you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin.

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.

In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.

You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert.

Dr Ivan Bristow has also been on two other previous episodes:

Episode 168 – Foot Dermatology

Episode 199 – Writing Letters, Reports and Referrals.

How to Write Blogs

On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook.

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure.

Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location.

The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth.

Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence.

The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin.

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.

He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world.

In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and re-release it on the Podiatry Legends Podcast. It's one not to be missed because it will make you a better podiatrist.

In this episode, we discuss:

• How he became interested in reading body language.
• Everybody wears some form of social mask
• Human Needs (such as feeling powerful, significant and accepted)
• Pretending not to be insecure
• Fears, personal weaknesses and insecurities
• It's good to look behind the mask without judging. As soon as you judge, you've lost.
• Selling to the human, not the mask
• Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance.
• In social tribes, if we didn't fit in, we died or were outcasts
• Three primary and three secondary masks wear
  • Significant - I make a difference
  • Approval - I need permission
  • Acceptance - I belong
• The most fearful BARK the most.
• Anger: Is a secret desire to change something that we know is changeable
• How to Spot a Narcissist
• Monitoring Blink Rates
• Secret weapons in business

If you have any questions about this episode, contact me at tyson@podiatrylegends.com or connect with Chase Hughes via his website, chasehughes.com.

Do You Think Differently to Other Podiatrists?

I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.

If you have any questions about this episode, please email me at tf@tysonfranklin.com

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great.

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO.

It's important to note that my guests' comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

• Jonathan Small - UK
• Richard Chasen - Australia
• Liam McManus - UK
• Bronwyn Cooper - Australia

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business.

Testimonial:

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

– Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree.

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE.

It's important to note that my guests' comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

• Robert Isaacs - UK
• Cameron Bennet - Australia
• Estelle Humphris - Australia
• DL Walker - USA

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, which I've developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

– Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Dr Rob Conenello has always had the mantra, 'Do Great Things', and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to 'Do Great Things' himself and encourages others to do the same.

Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department.

In this episode, we discuss:

• What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others).
• Starting as a volunteer and working his way through the state, national and internal levels of sports medicine.
• Getting nervous before speaking (even on podcasts).
• Orthotics is not sports podiatry.
• Learning from retailers (shoe stores), physical therapists, and athletic events.
• You can't do everything in podiatry, so instead, focus on what brings you joy and happiness.
• It's okay to say NO to certain things; one of the first things he said NO to was surgery.
• Helping athletes reach their goals.
• There's Riches in Niches.
• Aim to be the best, and don't set your goal to be average.
• DO GREAT THINGS.
• Associating with positive podiatrists and avoiding time with negative ones.
• Building Relationships = Communication & Trust.
• Book by Arnold Schwarzenegger - BE USEFUL

"There should be a war on average." - Dr Rob Conenello.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain the Thriving Podiatry Business Model, which I've developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

– Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

In this episode, Tyson Franklin is joined by Melbourne Podiatrists, Richard Chasen, for a deep and thought-provoking discussion about business, life choices, and what success really looks like in podiatry.

They explore the idea that while you can have anything you want, you can't have everything, and how this impacts decisions around hiring, income, lifestyle, and long-term career direction. The conversation also challenges common beliefs about money, patient care, and what it truly takes to build a sustainable practice.

This episode is ideal for podiatrists who feel stuck, overwhelmed, or unsure about their next move and are looking for clarity and practical insights to move forward.

10 Reasons Why You Should Listen to This Episode

1. You'll understand why trying to "have it all" is holding you back And how making better trade-offs can actually move your career forward.
2. You'll learn the real reason many podiatrists feel stuck It's not lack of skill—it's lack of clarity and direction.
3. You'll discover why "winging it" in business never works long-term And what intentional planning actually looks like in real life.
4. You'll rethink when (and why) to hire another podiatrist Including the biggest mistakes clinic owners make when employing too early.
5. You'll get a clearer understanding of money vs patient care And why treating them as opposites is a dangerous mindset.
6. You'll learn how to design a business that fits your lifestyle Instead of building something that eventually burns you out.
7. You'll hear a simple framework to make better decisions The "why" questioning approach that cuts through indecision.
8. You'll understand the hidden cost of success What you have to give up—and why most people ignore this part.
9. You'll see why systems and structure matter more than motivation Especially when it comes to training staff and growing your clinic.
10. You'll walk away thinking differently about your future With a stronger sense of direction, priorities, and what actually matters.

If you've been enjoying the Podiatry Legends Podcast for the past seven years, please consider leaving a rating and review.

Have you seen the Podiatry Legends Podcast website yet? If not, go to www.podiatrylegends.com

And, if you're looking for a podiatry business coach that only coaches podiatrists, visit www.tysonfranklin.com

Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you.

He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology.

After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up.

He mentioned his concerns to a lecturer who said that's how you make your money.

This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales.

Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history.

If you would like to reach out to Elan Silver, his email address is elan@silverpodiatry.com.au and if you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk.

Have you ever considered why, sometimes, your effort isn't enough? You can work your ass off, and you will not get what you're looking for.

In this episode, Jason Feifer, Editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers, will shed light on this question and many others.

Sometimes, massive mistakes can be turned into positives. For example, Smedberg's Farm, in Maine, USA, is the home of the LOBESTER.

We also talk about:

• His interview with actor Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined

It's Not Just About the Hustle

Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good.

Content creation

When you produce content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can.

Stop Doing What People Hate

This is a quote from Jesse Cole: 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done.

Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?

Final Tip

Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either.

Consider subscribing to Jason's weekly newsletter - One Thing Better.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

A podiatrist I spoke with recently made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose.

ONLINE CALENDAR

PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say.

Your job ads are letting you down.

In this and last week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.

Part 2 Podiatry Guests:

1. Emmanuel Clironomos
2. Mitchell Phillips
3. Josh Taylor
4. Evelyn Liu
5. Written Anonymous Submission

I asked six simple questions:

1. Where did you look for podiatry job opportunities?
2. Was there anything in an ad that immediately put you off?
3. How many interviews did you have?
4. If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024?
5. What aspects of podiatry do you like most?
6. Was money a deciding factor?

I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently from the Average Podiatrist?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.

I guarantee that after we talk, you will have far more clarity on what is best for you and your business.

ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30

This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands.

Here's the truth - your job ads are letting you down.

In this and next week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.

Part 1 Podiatry Guests:

1. Tejus Menon
2. Nigel Kelly
3. Oli Jones
4. Anonymous

I asked six simple questions:

1. Where did you look for podiatry job opportunities?
2. Was there anything in an ad that immediately put you off?
3. How many interviews did you have?
4. If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024?
5. What aspects of podiatry do you like most?
6. Was money a deciding factor?

I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.

Make sure you don't miss next week's episode.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently from the Average Podiatrist?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.

I guarantee that after we talk, you will have far more clarity on what is best for you and your business.

ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30

Podiatry Business Coaching - https://bit.ly/podiatrybusinesscoaching

Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities.

When she is not in private practice, she volunteers and does medical mission work in Honduras for the treatment of children with congenital birth abnormalities such as club foot, coalitions, and fibular hemimelia.

This episode is a very inspiring story about balancing your career and family life, learning to say YES when an opportunity arises, and putting your ego aside for the greater good.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently from the Average Podiatrist?

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me.

I guarantee that after we talk, you will have far more clarity on what is best for you and your business.

ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30

Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care and antimicrobials.

He is also the host of the Deans Chat Podcast, where he discusses all things podiatric medicine.

On this episode, we also discuss:

• Being a student at the California College of Podiatric Medicine.
• Podiatric Education
• Podiatric Research
• Product Development and protecting your intellectual property.
• THE 3% RULE - A rule every podiatrist needs to know if they want to get ahead in their career.

Podiatry Business Coaching Done Differently

Do you think differently from the average podiatrist and sometimes feel like you don't fit in? I did, and I want to let you know you're not alone. And most of my coaching clients feel the same way, which is why we work so well together.

If you want to evolve your podiatry business in 2024 and do not want to be a member of a cookie-cutter coaching company, let's talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

- Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!

I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Emily Donker is a podiatrist, professional triathlete, and owner of Running Fix in Brisbane. Her business is focused on the active patient requiring podiatry, gait analysis and running coaching.

In this episode, we discuss how Emily got involved in triathlons and the progression to move her from the amateur ranks to becoming a professional triathlete, not too much different in the progression from being a podiatry student to a qualified podiatry professional.

Emily has a unique story, and I think any podiatrist wanting to know how to blend their passion and podiatry career should not miss this episode. There is also invaluable information to help you understand how a professional athlete's mind ticks.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!

I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Dr Peter Lovato, DPM, shares his journey from being an associate to becoming a partner at Northern Illinois Foot & Ankle Specialists and why he gets excited about pursuing perfection, not perfection itself, that keeps him on the path of continual learning and skill development.

We also discuss finding employment, especially in the early years of your podiatry career, at a practice where you feel like you fit the culture because, in the long term, team culture is everything.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!

I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

This fascinating episode tracks Matthew Cichero's pursuit of surgical excellence in Australia and the UK. We follow the trials and triumphs of his medical journey from Brisbane to London through setbacks, breakthroughs and hard-won victories.

Matthew's passion for podiatric surgery compelled him to seek training opportunities globally. After earning his degree in Australia, he honed his podiatric skills initially in Singapore before returning home to Australia to balance building a practice in Brisbane and start his master's degree.

After training as a Podiatric Surgeon in Australia, Matthew took a chance to relocate to the UK, which is where he still resides today. He is a Consultant Podiatric Surgeon at the Great Western Hospital, Swindon, UK.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!

I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.

After we talk, you will have more clarity on what is best for you and your business.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

This episode is a special one. It's a conversation from my previous podcast, It's No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today.

Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be.

But what makes this episode so valuable isn't baseball… It's business.

Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you make people feel matters more than what you do.

If you want to stand out, build loyalty, and create a business people talk about, this episode will get you thinking differently about everything you do.

10 Key Takeaways

1. You're not in the business you think you're in.

2. Experience always beats product.

3. Stop focusing on money and focus on moments.

4. Remove friction wherever possible.

5. Make your patients feel something.

6. Small touches create a big impact.

7. Stand out by doing things differently.

8. Build fans, not just customers.

9. Community drives long-term growth.

10. If people talk about you, your marketing is done for you.

If you're enjoying the Podiatry Legends Podcast, please consider leaving a RATING AND REVIEW.

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.

Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.

"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".

Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM

The process is quite simple:

1. Attract patients with excellent website content and SEO.
2. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.
3. When you have their email address, you should market to them.

We also discuss:

• Using Google and YouTube searches for topics.
• Refining your perfect patient and creating content for them, and only them. Make your content specific.
• Making your patient the hero of the story.
• Building a Storybrand.
• Creating a "Foot Freedom Plan".
• Write about what the patient wants, not what you do.
• Giving patients a simple plan to follow.
• Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.
• The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.

If you have any questions about this episode, you can contact Tom Foster at tom@fosterwebmarketing.com to you can email me at tyson@podiatrylegends.com

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it.

This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders).

In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways.

If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302.

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can visit my website, www.tysonfranklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care.

Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work.

Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast.

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website www.tysonfranklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.

We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.

Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.

Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.

Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.

If you would like to contact Hayley, you can send her an email at hayley@foundationpodiatry.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.

YouTube

Have you checked out my YouTube Channel - TYSON E FRANKLIN?

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.

Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great.

If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit.

If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.

All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

YouTube

When you get the chance, take a look at my YouTube Channel, Tyson E Franklin.

Rebecca Eakins, from Buderim Foot & Ankle on the Sunshine Coast, Queensland, is one of the most inspirational and down to earth podiatrists I've had the pleasure of interviewing. After graduating with dual degrees in Podiatry and Human Movements from the Queensland University of Technology (QUT), she worked on the Sunshine Coast before eventually moving back to her North Queensland hometown of Ayr to be closer to family.

Several years later, in February 2020, Rebecca returned to the Sunshine Coast to open her own podiatry business, just before the COVID-19 pandemic hit. Through perseverance and community involvement, Rebecca overcame these challenges to establish a thriving clinic.

She enjoys helping everyone, from children to athletes, maximize their health through podiatry. Rebecca's story shows that you can achieve your dreams, even in the face of adversity, with passion and grit.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists.

He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.

In this episode, we cover:

• Why new graduates underestimate their abilities early on in their careers.
• Starting small and limiting your overheads when you first start your business.
• Getting out there and educating referrers and the general public.
• Employment mistakes. It's essential to get the right person that fits your team.
• Having enough confidence to have a crack and not give up too early when treating patients.
• Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.
• The dirty 'S' word - Sales.
• The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.
• Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling.
• Building confidence through small wins.
• Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.

To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).

Available from Amazon

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Shannan Clark is a Scottish podiatrist based in Troon, Ayrshire. She graduated in 2017, and after six years of private practice, she was encouraged to use her knowledge and experience to become a Registered Scientist.

Becoming a registered scientist is a valuable achievement in podiatry, offering numerous benefits. It signifies a commitment to upholding high standards and applying scientific principles in everyday practice.

Reflective Learning

By gaining this professional recognition, podiatrists enhance their confidence and credibility among peers, patients, and employers. Registered scientists can reflect on their practice, delving into their experiences to identify areas of growth and improvement. This process promotes continuous learning and personal development, making them more effective healthcare providers.

Additionally, it fosters collaboration with colleagues, sharing insights and best practices. Becoming a registered scientist opens doors to new opportunities and career advancements, allowing podiatrists to expand their horizons and contribute more meaningfully to the healthcare community.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

In this episode, I reconnect with Dr. Sanjay Sharma, a pioneering podiatrist revolutionising podiatry and foot care in India. Since appearing on the show three years ago, in 2020, Episode 103, Dr Sharma has established Foot Secure, a network of clinics providing complete podiatry services across Bangalore.

Sanjay and his team treat up to 200 patients at their five locations daily, focusing on diabetes-related foot complications. Through early detection and intervention, Foot Secure has reduced below-knee and bony amputation rates to just 2.7%, a dramatic decrease from India's average of 19% across all hospitals.

Chapters:

(01:12) We still do not have a podiatry program in India.

(03:59) 1.4 billion people are screaming out for podiatrists.

(05:37) Foot Secure provides comprehensive foot care for diabetic patients in India.

(10:26) How Podiatry is funded in India.

(17:52) Technology is key in addressing podiatric ailments and diabetic foot ailments across India.

(28:17) His podcast, The Great Indian Podiatry Show, has helped reach out to other countries.

If you want to contact Dr Sanjay Sharma, you can email him at sanjay@footsecure.com, or you can visit his website at www.footsecure.com

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.

In this episode, Tyson Franklin welcomes back Melbourne podiatrist James Ferrie, the owner of My Sports Podiatrist, to explore regenerative medicine and ultrasound-guided treatment techniques.

James shares insights into prolotherapy, PRP and nerve hydrodissection, explaining how these approaches stimulate healing in degenerative tissues and relieve nerve-related pain.

The conversation also covers clinical growth, continuous learning and why podiatrists should never feel trapped in the type of practice they've created.

The registration link for the workshop is https://forms.gle/tei4CePQo3PYDgFGA You can also contact James via email at info@mysportspodiatrist.com.au 10 Key Takeaways

• Regenerative medicine focuses on stimulating tissue healing rather than only managing pain. • Prolotherapy and PRP aim to restart the body's natural repair processes. • Ultrasound allows clinicians to assess and treat structures with far greater precision. • Chronic foot and ankle conditions often involve degenerative changes rather than inflammation. • Nerve hydrodissection can relieve neuropathic pain by releasing nerve compression. • Learning ultrasound requires practice and patience, but adds enormous clinical value. • Some of the best learning opportunities come from outside podiatry conferences. • Developing a clinical niche can transform both your practice and your professional satisfaction. • If you feel stuck clinically, it may be time to pivot your practice direction. • Continuous learning keeps clinical practice interesting and rewarding.

Are you an ambitious podiatrist looking for a strategic thinking business coach?

If you are, please visit my website https://www.tysonfranklin.com/. If you just want another marketing tactic and no strategy, there are plenty of other mentors and advisors who can assist you.

Mark Caldwell is the owner of Feetology Podiatry Centre in Victoria Point, Brisbane, and over the past twenty-plus years, he has honed his skills as a podiatrist, business owner and mentor.

Mark's first job had no mentoring, which is why he places so much emphasis on this aspect of his business and encourages other business owners to do the same. If we want younger podiatrists to stay in the profession, we all must try to mentor them properly.

In this episode, we discuss:

• How your interest in podiatry changes as you gain experience and see more varied patients.
• The importance of choosing the right employer, especially when you first graduate.
• Why he wanted to work for himself and control his destiny.
• Purchasing an existing podiatry business and building it from a two-day-a-week practice to employing multiple podiatrists.
• Focusing his time and energy on building Feetology and not taking a second job to supplement his income in the early days.
• How Mark and his wife Ariella decided on the name Feetology.
• Growing as an employer takes time.
• His Unofficial Pracsuite Users Group on Facebook (currently 160 members).

Final Tip

Keep challenging yourself as you go through your career, and keep looking for new things to do and to learn. It will keep you fresh and excited about our profession.

If you would like to connect with Mark Caldwell, you can email him at markc@feetology.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com

Have you visited the Podiatry Legends Podcast website yet?

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

PODIATRY BUSINESS OWNERS CLUB

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

MY YOUTUBE CHANNEL

Have you checked out my YouTube Channel – Tyson E. Franklin? I upload videos of my podcast interviews and other short educational videos here.

Scott Ginsberg holds the world record for wearing a name tag longer than anyone else, and he was so committed to the record he got his name tag tattooed to his chest...that's commitment. In his spare time, he has also written 50 books and 11 music albums.

I was fortunate to meet Scott in 2009 in Cairns when he was touring Australia. When we met, he gave me his business card, which read, "Hello, my name is Scott's Friend", and on the back, it has ten philosophies he lives by.

It was so unique I still have it in my possession today, and I read it often.

To see the FULL SHOW NOTES, please visit the Podiatry Legends Podcast website - https://www.podiatrylegends.com/blog/ AND If you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

LIVE EVENTS

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

PODIATRY BUSINESS OWNERS CLUB

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

MY YOUTUBE CHANNEL

Have you checked out my YouTube Channel – Tyson E. Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Narelle Montgomery is the owner of Sutherland Podiatry Centre in New South Wales, and after 35 years, she has gained a lot of podiatry and business wisdom others can learn from, which is why I wanted her as my guest.

(00:00) Introduction

(01:15) What got you into Podiatry in the first place?

(05:28) Do you remember your first conference?

(11:42) Better retention when you write notes.

(13:29) Ad: 2-Day LIVE Podiatry Business Reboot, Brisbane 17-18 Nov. 2023

(15:21) Did you want to work for yourself?

(19:16) Mindset

(22:29) My mum was diagnosed with stage four pancreatic cancer in April 2020

(34:06) You've been in Podiatry for 35 years, what have been positive changes?

(38:10) I think podiatrists stop learning because they stop enjoying it.

(43:07) Find what area really interests you, even if it's just cutting corns and calluses; there's nothing wrong with that.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you. Please email me at tf@tysonfranklin.com

Upcoming LIVE Events If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Focusing Question: What is the ONE THING I can do such that by doing it, everything else will be easier or unnecessary?

If you want to ensure you're getting the right work done, then The One Thing is the book you must read. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).

Available from Amazon

If you have any questions about this episode, email me at tyson@podiatrylegends.com.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.

Jacqueline Simoneau is a 2X Olympian (Rio 2016 & Tokyo 2021) and multi-World Series Medallist in Artistic Swimming. In this episode, we dive deep into the mental fortitude required to juggle a competitive international sporting schedule while studying podiatry at the University of Quebec.

Other topics we discuss: Thriving under pressure, the benefits of keeping yourself busy, the importance of time management and what it is like to hold your breath underwater for a staggering 5 minutes and 11 seconds. And yes, it is painful.

Jacqueline also collaborates closely with the International Olympic Committee (IOC) to develop a ground-breaking project to address the UN Sustainable Development Goals.

If you would like to connect with Jacqueline, you will find her on LinkedIn, and you can also email her at jacqueline.simoneau@olympian.org

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Ted Jedynak wants to inspire podiatrists to maximise their MSK skills and services.

He has mentored and trained health practitioners globally in Manual Therapies since 1996 and business-mentored clinic owners who want to increase their MSK services. In his retirement, Ted continues to be a trainer and mentor but, due to high demand, focuses on delivering excellent online training in Manual Therapies and Professional Development.

In this episode, we discuss:

• Increasing MSK Services and learning how to implement the business side of things.
• Why you need to have logistics to grow your MSK business.
• Planning your next move as your business grows.
• Having an extra set of eyes that can see things you cannot see; that's the benefit of having a business mentor.
• Why every podiatry business owner should set a goal to buy their building.
• Communication skills are needed to understand what your patients want to achieve with their podiatry treatment.

Yeah-but

When you're given advice, if you ever catch yourself saying yeah, but...my patients are different, or you don't understand, my clinic is in a lower socioeconomic area, you need to stop. It's just a belief you have in your head, and it doesn't mean it's true.

Price Is Your Choice

Generally, you get what you pay for, and the price usually equals quality. This is not always true, but it is a common belief. A $200,000 car will always be perceived as better than a $20,000 car.

"Someone will always be the most expensive, and someone will always be the cheapest; it's your choice which one you want to be" - Ted.

What patients can and cannot afford is non of your business. You are responsible for offering the patient the best treatment possible and letting them decide if they can afford it. Don't use their socioeconomic situation as an excuse to decide for them.

"Biggest demons are in your own head" – Henry Ford

Pride In What You Do

A health practitioner's business often reflects them as a person. When you see a tired-looking clinic, the owner will also look tired. In contrast, the owner of an upbeat, energetic and professional-looking podiatry business will be positive, enthusiastic and professional. They are also very proud business owners.

Ultimately, you've got to provide a quality service and give the patient an experience worth sharing.

And yes, there are price shoppers out there, who may tell you you're too expensive, but is that who you're trying to appeal to? If not, keep building the business the way you want to see it in the future.

Ted's Upcoming MSK Business Building Bootcamp (Sep 4 - Nov 9) - 8 Weeks

Key Elements Covered:

1. The MSK services you LOVE doing (and are more profitable) - Identify & commit
2. Proactive Practice Method™ (Structured Evidence-Based Treatment Plans)
3. Compassionate Inquiry™ (Communication techniques to educate & enrol patients)
4. Mavulous Messaging (Marvellous+Fabulous marketing messages to have patients say YES)!

To learn more, follow this link:

https://www.tedjedynak.com/a/2147619765/AEXQjrt2

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Are you aware that your assumptions, beliefs and personal biases towards metrics, numbers, KPIs and other data may damage your treatment outcomes with certain patients?

My guest, Joel Lindner from Studio Podiatry in Brisbane, believes numbers are fundamental in health care and evidence-based practice, and I wholeheartedly agree.

University Lecturers Tell Lies

We have all heard stories from students about lecturers warning them about employers who want to measure numbers and keep metrics on their employees' performance (KPIs), almost to the point of frightening the students before they even graduate, which makes no sense because universities and lecturers do the same thing through exams.

An exam is merely a performance review. Your lecturers want to know that you have listened, studied, and understood the content. They want you to be competent so you don't hurt anyone, and good employers want the same for you and their patients.

More Education is Needed in the Industry

The podiatry profession needs to understand better why numbers and metrics are essential.

Wouldn't you like to know if you're doing a great job, and if you're not doing well, have an opportunity to get better so you don't end up in front of the registration board?

Underservicing Patients

A lot of podiatrists have a fear of being seen as overserving patients, but what about underservicing? Underservicing seems to be a bigger problem in podiatry, and often it comes down to a lack of good communication skills.

Numbers and metrics (KPIs) are used to help with your communication.

Competitive People Love Numbers

A-Type Players like numbers and metrics because they are usually on a continual path of self-improvement. C-Type Players reject them because it makes them uncomfortable and highlights their deficiencies.

B-Type Players can become A-Type Players once they better understand numbers and how to use them to improve their performance.

Who Do You Want in Your Team?

If you put an A-Type Player in a business team, productivity will be lifted by 30% by the whole team; however, if you put a C-Type Player in a business team, the opposite occurs, and productivity drops by 40%.

That's a massive difference.

Assumptions

Knowing your numbers takes away assumptions of care and instead leads us to facts of care. It changes possible outcomes to probable outcomes.

You can't get a PhD without knowing the numbers and having data to prove or disprove a theory, yet some lecturers with PhDs will say employers shouldn't use them. That makes no sense.

If you don't reappoint a patient for a review visit, and they never return, you cannot assume you've fixed them, and believing you have because they didn't come back without any evidence they are better is arrogant. It may also reinforce inaccurate beliefs about rebooking patients.

The truth may be the opposite. You did not help them, and they have gone elsewhere for treatment. We've all had patients tell us this.

Changing Beliefs

If you think numbers, metrics and KPIs are evil, you should stop and ask yourself WHY you feel this way and consider where your beliefs have come from. Did they come from family, friends, past employers, lecturers or your own experiences?

Then, start searching for new information. Beliefs can change quickly when further information and evidence is presented.

Look for information that proves and disproves your current beliefs.

For example, some podiatrists would have no idea why they charge what they do and when you challenge them to increase their fees, their beliefs jump to the forefront, and they will tell you why their patients cannot afford it.

Is it true? Can they not afford it, or is it just a belief?

KPIs Remove Biased Beliefs And Assumptions

If you have a team of podiatrists and your KPIs show that, on average, each patient pays $100 per visit, KPIs will shine a light on an under-performer who is averaging only $60 per patient, and they allow you to catch this before it gets out of hand.

Assuming a patient cannot afford specific treatments and making the decision for them is not allowing the patient to have informed decision-making.

The most expensive belief system in your life is the one that costs you money. They won't rebook because….

If you want to connect with Joel Linder, his email is joel@studiopodiatry.health, and you will also find him on LinkedIn.

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

In last week's episode, Dr Rob Hermann shared a personal story about being diagnosed with a Leiomyosarcoma in his lower leg.

I could have kept it in Ep 285 - Current State of Podiatric Surgery in Australia; however, it was a significant event in his life, and I didn't want it to be missed or overlooked, so I decided to edit it out of the original recording and create a separate mini-episode.

I think you will enjoy it.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.

Dr Rob Hermann explains some significant developments happening in Australia regarding Podiatric Surgery, which will benefit the whole profession.

Please view and share this video to support the request by the Australasian College of Podiatric Surgeons (ACPS) request for Medicare funding for podiatric surgery.

Why Podiatric Surgery Should Be Funded by Medicare https://youtu.be/xt4T6s4sjuE

If you wish to further support the push for MBS funding of podiatric surgery, don't hesitate to get in touch with the ACPS Assistant Secretary: Podiatric.Surgeons@rsm.com.au

An information package will be sent to you explaining how to contact your local Federal Member of Parliament to request they support MBS funding of podiatric surgery.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.

If you want to have a prosperous podiatry career, you need to limit the amount of time you spend with negative people, and this episode highlights why this is of the utmost importance.

The five people you associate with the most will have a lasting affect on you.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.

This week, I'm digging deep into the archives and bringing back one of the most powerful conversations I've had on the podcast. Episode 64 originally aired in 2020, and it went gangbusters. But many of you who've discovered the show more recently may never have heard it.

My guest is Dr Dave Weiman, psychologist and leadership consultant from Pennsylvania. Dave has worked with business owners across multiple industries, including podiatry, and in this episode, we explore something far more important than marketing tactics or business growth strategies.

We dive into why motivation alone isn't enough. Why "follow your passion" advice can sometimes derail people. And how drifting away from your purpose, values, and best self can quietly turn a fulfilling career into a routine grind.

We also discuss something every podiatrist has likely experienced: the plateau. That stage where podiatry feels repetitive. Where the spark dims. Where you start questioning whether you're in the right profession. Dave offers practical ways to reconnect with what first lit you up.

If you've ever felt stuck, overworked, disconnected, or simply in need of a reset, this episode will help you zoom out and recalibrate.

Are you an ambitious podiatrist looking for a strategic thinking business coach?

If you are, please visit my website https://www.tysonfranklin.com/. If you just want another marketing tactic and no strategy, there are plenty of other mentors and advisors who can assist you.

If you want to perfect the art of customer service, then Disney Institute's book, BE OUR GUEST, is exactly what you need to read.

Nothing at Disney happens accidentally, and guests' happiness is their priority. Everyone in health care can learn from this fantastic book. (reviewed by Tyson E Franklin and Carly O'Donoghue from Stepping Out Podiatry).

Available from Amazon

If you have any questions about this episode, email me at tyson@podiatrylegends.com.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.

I want to share a story from my childhood and how my mum's Cherry Ripe chocolate taught me a great lesson about systems and why small system changes can have devastating long-term effects on your podiatry business if you don't keep an eye on them.

FOR SHOW NOTES VISIT - https://www.podiatrylegends.com/282-what-mums-cherry-ripe-taught-me-about-systems/

If you have any questions about developing systems after listening to this episode, please email me at tf@tysonfranklin.com

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Next Event

Have you checked out what's coming up next? - https://www.tysonfranklin.com/events

New Podiatry Legends Podcast website - https://www.podiatrylegends.com/

FREE DOWNLOADS:

First 16 Pages of My Book – It's No Secret There's Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Andrea Gledhill is a UK Podiatric Surgeon, and at the age of 18, she knew that becoming a Podiatric surgeon was always going to be her career path.

In this episode, we discuss her career development from graduation, having two children, commencing her MSc in Theory of Podiatric Surgery in 2011, her surgical fellowship in 2019 and beginning her Specialist Registrar post in 2021.

We also discuss her role as the Project Officer for The Royal College of Podiatry and why she continues to build her research and leadership portfolio.

Tip for New Graduates

Explore, network, look for what you enjoy in podiatry, seek out opportunities, and consider a mixed working model that gives you work-life balance.

If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com.

Podiatry Business Coaching

If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a 30-minute face-to-face Zoom meeting with me.

Live Events & Online Courses

If you're looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of each podcast episode and short career and educational videos.

Podiatry Business Owners Club

On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join.