The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses!
Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze.
From the latest industry trends to tried-and-true business tactics, Seran breaks down the essentials in a way that’s easy to understand and even easier to implement.
Whether you're dreaming of taking your studio to new heights or looking to bring balance back into your business life, tune in to The Pilates Business Podcast and finally build a studio you and your clients love!
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Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community
Season 18 · Episode 180
Monday, August 26, 2024 • Duration 36:04
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community.
Anne’s story is a testament to resilience, creativity, and the power of embracing change. Tune in for insights on business growth, client retention, and creating a unique studio experience.
🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition
The Secret to Client Retention? 👉 Customer Journey Mapping
Season 18 · Episode 179
Monday, August 19, 2024 • Duration 25:20
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success.
Seran breaks down the five key stages - awareness, consideration, engagement, retention, and advocacy - offering practical tips and insights for studio owners to enhance their client relationships at every touchpoint. From crafting compelling introductory offers to nurturing long-term loyalty, this episode provides a roadmap for studio owners looking to increase client retention, improve conversion rates, and build a thriving community of enthusiastic members.
Whether you're struggling with summer slowdowns or aiming to take your studio to the next level, Seran's expert advice on customer journey mapping is a game-changer for boutique fitness businesses.
Hustle to Flow: Building a Profitable Boutique Fitness Studio
Season 17 · Episode 170
Monday, June 17, 2024 • Duration 22:16
Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time.
This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other.
Here's what you'll learn:
Master Your Time: Discover time management strategies like batching tasks and scheduling for peak productivity.
The Power of Delegation: Learn how to empower your team and free up your time for strategic work.
Build Systems for Success: Explore ways to streamline onboarding, automate tasks, and leverage the right tools.
Prioritize Your Well-being: We'll discuss self-care strategies, setting boundaries, and outsourcing to prevent burnout.
This episode is packed with actionable tips and insights to help you create a sustainable, profitable, and fulfilling Pilates business.
Ready to escape the hustle and reclaim your time? Tune in and get ready to thrive!
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
How to Choose the Best Studio Booking Software for Your Business
Season 9 · Episode 80
Monday, October 3, 2022 • Duration 26:26
There are so many studio management platform options available to boutique fitness studio owners. 😲 It can be a daunting task to decide which is best for your business.
And it's a super important decision not only because it is a key system that will make life SO much easier, but also because if you get it wrong and have to change it later, it can be a painful process. 🤯
In this episode, I am going to share the top considerations that go into this important decision so you can get it right and keep your business moving forward. 😎
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
Work with Seran:
🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business
🌟Enroll in the
Micro Conversions-Easy Yeses That May be Missing from your Studio Sales Process
Season 8 · Episode 79
Monday, September 19, 2022 • Duration 24:00
You probably already know that selling your studio services starts long before a new client hands over their credit card.
🤷How do you get new clients to the point of purchase?
💁Does the idea of thinking about a sales process make you uncomfortable?
🙋If so, you're not alone. Many business owners struggle with this.
And selling can feel uncomfortable - but the technique I will share in this episode, micro conversions, can really help.
For more info on the 5-step framework I developed to help guide new clients toward buying their first package from your studio, schedule a free consultation with me here.
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
Work with Seran:
🌟 Join the
Evolving Studio Ownership with Victoria Capan
Season 8 · Episode 78
Monday, September 12, 2022 • Duration 42:09
Being a business owner is not a linear path. There are twists and turns along the way - some are gifts and some are not but one things for sure, apaptabulity is the name of the game if you want to continue to grow into your success.
Today I’m joined by one of the most talented teachers i know, she’s a smart business owner and I’m lucky enough to call her a friend. Victoria torrie capan is here today to share with us her journey in the pilates world and what she’s learnt about business and life along the way!
Connect with Victora here: @stellarose_pilates and @pilateson66
FREE MARKETING MASTERCLASS: How to build a profitable studio (that runs like clockwork) CLICK HERE
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
Work with Seran:
🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business
3 Marketing Shifts That Will Boost Revenue Immediately
Season 8 · Episode 77
Monday, September 5, 2022 • Duration 20:19
Every studio owner has to create an effective marketing strategy in order to attract, nurture, and retain clients. 🙌
But what many studio owners don’t realize is that minor changes to how you implement your marketing strategy can result in big boosts to your revenue. 💸
In today’s episode of the Pilates Business Podcast, you will learn 3 subtle, but very powerful changes you can make to your marketing strategy ⚡️TODAY⚡️ that will have an immediate impact on the revenue you generate in your business.
To learn more, give a listen to these episodes, which are referenced throughout.
Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
How I Organize My Marketing with Kim Casto
Season 8 · Episode 76
Monday, August 29, 2022 • Duration 32:01
How do you get freedom and flexibility in your business? My guest today has figured it out! Kim Casto is the owner of Bodylines Pilates in MA and a studio owner of 15 years and she’s sharing all abou her journey in business and exactly how she plans her marketing… up to 6 months ahead.
Yes - you read that right! Listen in to learn:
The exact process she uses step-by-step
How she integrates themes, topics, and promotions into her marketing
How much time she dedicates each week to marketing
Kim is a member of my Thrive group coaching program and the Marketing Intensive program.
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
Filling schedules - who’s responsible?
Season 8 · Episode 75
Monday, August 22, 2022 • Duration 25:01
As a boutique fitness studio owner, you want your schedule packed, every class, every day. That’s how you bring in revenue, right? When you are wearing all the hats inside your business, this can be a challenging task to say the least.
The pressure mounts even more when you employ a staff of teachers who count on consistent class attendance to earn the income they need to support themselves and stay with your studio.
So who is responsible for this all-important aspect of your studio business?
Whose job is it to fill that schedule with students?
These are the questions we will answer in today’s episode of the Pilates Business Podcast.
Are you ready to master your marketing and get a repeatable system for attracting and retaining clients for years to come? Join other studio owners in my Marketing Intensive program. Enrollment opens September 6!
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
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