Pet Marketing Unleashed Podcast – Details, episodes & analysis

This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients.

🔍 You'll learn:

• Why your website isn't inspiring dream clients to book
• The shift from talking about yourself to speaking directly to your client's needs
• How slow response times cost you clients
• Why your website should be your virtual assistant, not just a digital business card
• The clear journey every website needs to guide visitors from curious to ready-to-book

🎉 Ready to get a website that actually works for you? Our pet business website templates include everything from the masterclass—strategic design, the Unleashed Website Academy course (teaching you how to customize your site, write your copy, and implement your SEO settings), and lifetime email support. Use code PMUPODCAST for 10% off at petmarketingunleashed.com/start!

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Seeing lower website traffic numbers for your pet business lately?

Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door.

🔍 In this episode, we chat about:

• Why tracking tools are likely underreporting your actual traffic
• How AI search is changing behavior
• Why vague copy hurts you more than ever in AI-driven search
• The SEO foundations you need for Google and ChatGPT results
• What to focus on instead of traffic numbers

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/39

🎉 Ready to stop worrying about traffic dips? Focus on what you can control: your messaging, SEO, and conversions. Our SEO Course walks you through all of the SEO on-page settings, alt text, site hierarchy, and getting found in AI search. Plus, save 10% with code as a PMU Podcast listener with code PMUPODCAST at petmarketingunleashed.com/seo-course!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Business SEO Unleashed
• PMU Website Templates

Send us Fan Mail

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them.

🔍 You'll learn:

• Why testimonial pages are a waste
• The questions to ask clients that get you story-based testimonials
• How to edit testimonials without changing their meaning
• Where to strategically place testimonials on service pages to build instant trust
• How to make leaving reviews effortless for clients

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/30

🎉 Ready to make your testimonials work harder? Our website templates have strategic testimonial spots built in, plus a signature course on how to customize your template, write your copy, and optimize your SEO settings. Grab your site template at petmarketingunleashed.com/shop and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

🎧 Quick Recap
Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026.

🔍 You’ll learn:

• How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)
• Why tracking profit margins by service helps you identify which offerings are actually making you money
• How to evaluate market changes and adjust your pricing strategically without undercutting yourself
• The power of regular financial check-ins for reducing stress and making confident business decisions
• What to focus on during budget planning season to set yourself up for success in 2026
• Why working with an industry-specific bookkeeper who understands pet care businesses makes all the difference

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/29

🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Visit Tiny Paws Bookkeeping
• Follow Anne-Marie on Instagram
• Follow Anne-Marie on Facebook
• Join Free Facebook Group "Paws to Profit"
• Transform your business finances with Profit First
• Get $40 back with Novo Bank with code MikaelaVargas
• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us Fan Mail

🎧 Quick Recap 

Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.

🔍 You'll learn:

• Why throwing business cards at every local business doesn't work (and what to do instead)
• The 4 key factors that make partnerships successful
• How to partner with competitors (this is a game-changer!)
• Specific partnership ideas for different pet businesses
• The biggest mistakes that waste your time and hurt your reputation

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/28

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• FREE Pet Business Partnership Email Template
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

🎧 Quick Recap 

Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.

PLUS, some big personal news from the PMU Team! 🍼

🔍 You'll learn:

• How to conduct an audit to identify what's taking up your day
• The power of automations (and our favorite tools) for creating seamless business operations
• Why hiring the right people and trusting them is crucial for stepping away
• How proper branding and website strategy supports business independence
• Mindset shifts from "Chief Everything Officer" to true CEO

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/27

🎉 Ready to build a business that runs without you? Get our strategic pet business website templates at petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Get organized with Time To Pet - 14 days free + 50% off first 4 months
• House of Paw Pet Care
• Elegant Paw Wedding Attendant
• Zapier
• Slack
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

🎧Quick Recap
Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.

🔍You’ll learn:

• Why your emails might be going to spam and how to fix it
• The importance of list cleaning and sending to engaged subscribers only
• How local pet businesses can use email for exclusivity, VIP offers, and targeted content
• Smart ways to segment your audience for better results
• Holiday email strategies that go beyond generic Black Friday blasts

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/26

🎉 Ready to start building your email list? Create beautiful, converting emails with Flodesk at flodesk.com and save 50% your first year with code UNLEASHED!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Unleashed Course

💡Custom Pet Biz Brand, Copy, or Website Design Services

🔗 Links Mentioned in This Episode

• Try Flodesk with 30-day free trial + 50% off first year with code UNLEASHED at Flodesk
• Connect with Flodesk on Instagram
• Connect with Dawn Richardson on Instagram
• Tech Savvy Creative: Dawn's business helping creatives with tech
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

🎧Quick Recap

This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions.

🔍You'll learn:

• How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.
• Why weak call-to-actions are costing you bookings and how to improve them
• Simple ways to speed up your slow website and keep visitors from bouncing
• Essential trust-building elements that help potential clients feel safe booking you
• How to clean up messy navigation so clients can find what they need in 1-2 clicks

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/25

🎉 Ready to skip these website mistakes? Get our strategic pet business templates at petmarketingunleashed.com/wix-templates and save 10% for podcast listeners with code PMUPODCAST at checkout.

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs: 

🎓Free Website Masterclass for Pet Businesses

💻Pet Business Website Templates

📈 SEO Unleashed Course

💡Custom Brand, Copy, or Website Design Services

🔗 Links Mentioned in This Episode

• Free image compression tools: Compresor.io or TinyPNG or Squoosh
• Build your pet business website with Wix
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us Fan Mail

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the same way as larger sites
• How your website is literally training AI bots (and what that means for you)
• The shift from domain authority to brand authority across platforms
• Why keyword stuffing and SEO checklists are officially outdated
• Four simple actions you can take this week to adapt and stay ahead
• How to become the best solution for your ideal clients (not just follow best practices)
• The importance of consistency across all your online platforms

While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO.

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Grab our free Quick SEO wins guide
• Join our SEO course and get 10% off with code PMUPODCAST
• Google's Search Quality Rater Guidelines
• Growth Memo report on AI overviews
• Read the episode blog for more deets on everything we cover in the episode
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us Fan Mail

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.

Here's what we dive into:

• What your Google Business Profile actually does for local visibility
• Essential guidelines that prevent suspension (and what triggers it)
• How to optimize for niche services when no category exists
• The real impact of reviews on your search rankings
• Why fake reviews will backfire and what Google's new detection methods mean
• How to handle negative reviews without making things worse
• The difference between soft and hard suspensions and how to get reinstated
• Why one bad review shouldn't tank your rating (and what to do if it does)

"Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you."

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Connect with Amy on LinkedIn
• Pet Sitter SEO services
• Email Amy
• Google Business Profile guidelines
• How many reviews you need for a 5.0 rating
• Grab our free 5 Quick SEO wins
• Join our SEO course and get 10% off with code PMUPODCAST
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us Fan Mail