Pet Marketing Unleashed Podcast – Details, episodes & analysis

Are you constantly being told you should have a marketing strategy but don’t know where the heck to start? 

How do you build one? Where do you start? What should be included? How does it become useful?

Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it. 

In today’s episode, we’re breaking it all down into manageable steps, so you can build a marketing strategy that actually works for your pet business.

In this episode, you’ll discover:

• The real deal on what a marketing strategy is—and what it’s not. Spoiler: it’s not just about social media!
• How to pinpoint your Unique Selling Proposition (USP) so you stand out from the crowd.
• Practical tips for identifying your ideal clients and the platforms where they hang out.
• Simple strategies for managing your time and creating a plan that fits into your busy schedule.
• The importance of consistency and how to evaluate and tweak your strategy over time for best results.

Ready to take the guesswork out of your marketing? Tune in to get the actionable steps you need to create a strategy that’s clear, effective, and tailored to your business.

Ready to take action? Here are some ways we can help: 

• Check out our Blogging For Your Pet Biz Workshop-Style Course
• Dive into our SEO Course to boost your search rankings
• Establish a strong brand identity via our custom branding services
• Get a custom brand messaging guide in one of our ½ Copywriting VIP Days

Links mentioned:

• Read the episode blog for more: https://www.petmarketingunleashed.com/03
• Get the free blog post topic ideas
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Send us a text

We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence.

Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse.

In this episode, we're diving into some super actionable tips to help you make your homepage work harder for you. Here’s a sneak peek of what you’ll learn:

• Location: Why adding your business location or service area prominently can make a huge difference for both user experience and SEO.
• Headline Magic: How to craft headlines that not only grab attention but also clearly communicate what you do and why you’re the best choice.
• Menu Simplicity: Why less is more when it comes to your main navigation and how to avoid overwhelming your visitors.
• CTA Success: The art of creating bold, action-oriented call-to-action buttons that guide your visitors to take the next step.
• Extra Touches: Small tweaks like ensuring external links open in a new tab and making your contact information hyperlinked that can significantly improve user experience.

Ready to transform your homepage? Tune in to discover how these quick changes can lead to longer site visits, more leads, and ultimately, more bookings.

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/02
• Read our post on writing effective headlines
• Shop our website templates
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

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Have you ever felt like your pet business isn’t quite where you want it to be?

You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no matter what you try, the stress just keeps piling up.

Can you relate?

Have you ever found yourself wondering, "Is this it? Am I missing something critical in my business?" Or maybe you're just looking for ways to work smarter, not harder, and make your business truly shine.

We get it. We’ve been there, too. That’s why we started The Pet Marketing Unleashed Podcast!

Running a pet service business in a saturated market isn’t easy, and it can feel overwhelming trying to stand out and balance it all. In this kickoff episode, I'm opening up about my journey in the pet industry, why I felt compelled to start this podcast and four practical tips you can use right away to boost your pet business.


In this episode, you’ll learn:

• The #1 secret to standing out in a crowded pet industry: We’ll walk you through how to find and showcase your unique selling proposition.
• The key mistake most pet businesses make with their online presence (and how to fix it fast for better consistency across platforms).
• How to reduce customer questions and improve client communication using a simple tweak on your website’s FAQ section.
• The truth about burnout: The importance of spotting it early and some steps you can take today to avoid spiraling into overwhelm.

Ready to start building a more streamlined, stress-free business?

Tune in now to get the practical insights and actionable tips you can start implementing right away. And don’t forget to grab our FREE Burnout Solutions Guide to help you navigate business ownership without the overwhelm!

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/01
• Grab the FREE Burnout Solutions Guide 
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed Website

Send us a text

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the same way as larger sites
• How your website is literally training AI bots (and what that means for you)
• The shift from domain authority to brand authority across platforms
• Why keyword stuffing and SEO checklists are officially outdated
• Four simple actions you can take this week to adapt and stay ahead
• How to become the best solution for your ideal clients (not just follow best practices)
• The importance of consistency across all your online platforms

While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO.

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Grab our free Quick SEO wins guide
• Join our SEO course and get 10% off with code PMUPODCAST
• Google's Search Quality Rater Guidelines
• Growth Memo report on AI overviews
• Read the episode blog for more deets on everything we cover in the episode
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.

Here's what we dive into:

• What your Google Business Profile actually does for local visibility
• Essential guidelines that prevent suspension (and what triggers it)
• How to optimize for niche services when no category exists
• The real impact of reviews on your search rankings
• Why fake reviews will backfire and what Google's new detection methods mean
• How to handle negative reviews without making things worse
• The difference between soft and hard suspensions and how to get reinstated
• Why one bad review shouldn't tank your rating (and what to do if it does)

"Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you."

🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout.

Links mentioned:

• Connect with Amy on LinkedIn
• Pet Sitter SEO services
• Email Amy
• Google Business Profile guidelines
• How many reviews you need for a 5.0 rating
• Grab our free 5 Quick SEO wins
• Join our SEO course and get 10% off with code PMUPODCAST
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Visit the Pet Marketing Unleashed website

Send us a text

In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. Their journey from charging $20 per day for unlimited visits to building a team-based business with specialized services offers valuable lessons for any pet business owner looking to grow.

Here's what we dive into:

• How to shift from traditional service models to highly personalized care
• Why specializing in a niche might be your key to standing out
• Smart ways to use AI (without losing the human touch)
• How subscription models can change client relationships for the better
• The power of building genuine community connections (not just networking)
• Practical strategies for differentiating your business beyond just price
• Collin's "boxed schedule" approach to managing overwhelming days

Collin's key advice: "Consistency wins over time." While many chase quick hits and frantic growth, the businesses that thrive focus on consistent service excellence and relationships that last.

Psst… It's time for your savings to work FOR you! 💰

Why let your hard-earned money sit when it could be growing? With Wealthfront’s high-yield savings accounts, pet business owners can earn 4% on their savings—plus an extra 0.50% for 3 months when you sign up using our link!

Start earning money just by saving, today! 👉 https://www.wealthfront.com/c/affiliates/invited/AFFC-X5TG-A5W9-G7ZW

Links mentioned:

• Wealthfront high-yield savings (earn 4% + bonus 0.50% for 3 months)
• Check out Pet Sitter Confessional
• Collin's curated starter packs by topic
• Join the Sitter Confessionals Facebook group 
• Read the episode blog for more
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Send us a text

Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain?

In this myth-busting episode, we're tackling the biggest misconceptions about Wix head-on. Whether you've hesitated to use Wix because "someone told you" it wasn’t good enough, or you're wondering if switching platforms is the right move, this episode will help you make an informed decision with confidence.

Here's what we’re unpacking:

• The TRUTH about Wix SEO–straight from Google (spoiler: it's better than you think!)
• Why the platform YOU can confidently update matters more than any one ‘perfect’ platform
• How to determine if Wix is the right choice for YOUR pet business

It’s time to stop second-guessing and start building a website that actually works for your business. Tune in now for some straight talk on what really matters in choosing the right website platform!

Links mentioned:

• Try Wix for free
• Read the episode blog for more info: www.petmarketingunleashed.com/13
• Explore our Wix website templates
• Check out our website design services 
• View our portfolio
• Connect with us on Instagram
• Join our FREE FB Community
• Pet Marketing Unleashed website

Learn More About Wix:

• Is Wix right for you?
• Why we use Wix for pet service businesses
• Wix SEO: what Google really says

Platform Comparisons:

• Wix vs. WordPress
• Wix vs. Squarespace

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Remember when you started your pet business dreaming of freedom and flexibility?

Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you.

We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Business Academy. After experiencing burnout in her own pet business, Kristin transformed her company into one that could run without her, allowing her to travel for months at a time. Now she helps other pet business owners do the same.

Here's what we explore:

• How to start building a business that can run without you
• Finding and hiring the right team members to support your vision
• Essential Standard Operating Procedures (SOPs) every pet business needs
• Steps to prepare your business and clients for your absence
• Key metrics to know if your business is ready for you to step back
• Mindset shifts needed to release control and delegate effectively, and so much more!

Whether you dream of traveling the world, taking regular weekends off, planning for maternity leave, or simply having more time for yourself, this episode provides actionable strategies to help you build a pet business that supports your dream life—not the other way around.

Ready to build a pet business that gives you more freedom? Tune in to discover how to create systems and processes that allow your business to thrive—with or without you.

Links mentioned:

• Read the episode blog
• Kristin's books and business kits
• The Prosperous Pet Business Podcast
• Profit First by Mike Michalowicz
• Kristin’s monthly webinars and workshops
• No-cost resources from Kristin
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

Send us a text

Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark.

In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO or looking to improve your current strategy, these steps will help you understand exactly where your website stands so you know where to focus your attention moving forward.

Here's what we explore:

• What an SEO audit really is (jargon-free!)
• How to see your website through Google's eyes
• The simple way to check if your site is properly indexed
• What a robots.txt file is and why it matters
• How to use your sitemap to help Google find your content
• Bonus: A special free resource to make this process even easier

Ready to take control of your website's SEO? Tune in to discover three practical steps that will give you clarity on where your website stands and what to improve first. Be sure to listen till the end of the episode to receive a special discount code for the PMU SEO course.

Links mentioned:

• Free robots.txt test
• Get your FREE SEO audit guide
• Learn more about our SEO Course!
• Read the episode blog for more info: www.petmarketingunleashed.com/11
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

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Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent.

In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, this episode is packed with actionable strategies specifically for local pet service businesses.

Here's what we get into:

• How to start email marketing (even if tech isn't your thing!)
• Smart strategies to grow your list without feeling pushy or salesy
• What emails to send (and how often to send them)
• Pro tips for writing subject lines people want to open
• Creative ways to nurture current clients and win back past ones
• How to personalize emails for your local pet-loving community
• Simple automation tricks that save you time and energy

Ready to transform your email marketing strategy? Tune in to discover proven strategies for connecting with pet parents and growing your business through the power of email.

Remember Tori's key advice: "How easy can it be?" Email marketing doesn't have to be complicated to be effective!

Links mentioned:

• Join Tori’s Wear Wag Repeat Community
• Tori’s Instagram
• Try Flodesk for your email and get 50% off for a year!
• Sign up for a free trial of Kit (formerly Convertkit)
• Analyze website user behavior with HotJar
• Read the episode blog for more: https://www.petmarketingunleashed.com/post/email-marketing-strategies-with-tori-mistick
• Pet Marketing Unleashed website
• Join our FREE FB Community
• Pet Marketing Unleashed IG

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