Own Your Lane™ - Personal Branding and PR for Women Authors & Experts – Details, episodes & analysis

This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off 

Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening.

In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you.

In this episode:

• The childhood belief that silently kept her from speaking up and how she finally broke through it
• What she does every single morning that gives her the courage to show up
• Why social media alone will never be enough for lasting visibility
• The three platforms she built to get more women seen at scale
• Why AI discoverability is the visibility opportunity women can't afford to ignore right now
• The one thing she tells every woman sitting on the sideline

Connect with Deb Drummond → https://www.debdrummond.com

Listen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684

Rate, Review & Follow the She's Visible™ Movement Podcast

Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.

Here's how:

• Click here, scroll to the bottom, and tap to rate with five stars
• Select "Write a Review" and tell me what resonated most with you

And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

People aren't going to Google to find experts anymore. They're going to AI.

ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way.

I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore.

In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you.

In this episode:

• Why AI is now the new search engine and what that means for you
• The three signals AI absolutely needs to recommend you
• Why LinkedIn is more critical than ever
• How to get first-mover advantage right now, before everyone else catches on

Download the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard 

👉 https://michellebgriffin.com/aivisibility/

Rate, Review & Follow the She's Visible™ Movement Podcast

Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.

Here's how:

• Click here, scroll to the bottom, and tap to rate with five stars
• Select "Write a Review" and tell me what resonated most with you

And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?

Good news: this episode will get you unstuck and on your way to writing your business book.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

This week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest, author and executive ghostwriter Emily Crookston, PhD., who is here to tell us exactly how to get our "unwritten' works out there to build your personal brand and business.

If you're a classic overthinker, overwriter, procrastinator, or perfectionist, we'll help you get over this and write that book.

From Emily's three tips that sabotage us to her Big Ideas extractor method, she will walk us through her process and latest book, UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book, plus free course, you're on your way to growing your authority as a woman in business.

LINKS

Connect with Emily Crookston on LinkedIn

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"

 This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. 

As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Are you interested in building your personal brand using email marketing? Knowing how to write your emails to be more conversational and connect with people is critical.

I interview Erin Geiger, the "conversational copywriter," founder of Muscle Creative, and host of the Small Business Big Mindset podcast.

Erin highlights some of the successful strategies in email marketing. How do you structure your content and develop the best subject lines?

Timestamps

[01:31] Erin Gieger's story

[03:44] Importance of email marketing for personal brands

[10:24] Best practices in email marketing

[16:21] Strategies for preview text

[19:06] Content structure

[23:41] Email length

[26:08] How to keep every email fresh

[28:53] Three key takeaways for personal brands

Quotes

● “ An unexpected subject line can catch a reader off guard, but in a good way. The critical component to remember here is that it should come off as organic. It's not just for shock and to get them in. This could be something from a personal experience, a professional situation, even a dream, a distant memory. This can stop your reader and their tracks and elevate your email above the other’s spam box.” (11:55-12:19)

● “Most of the time, the subject line appeals to your heart, more than your head.” (15:06-15:09)

● “Getting people to reply to your emails. It's not only great for your engagement, but it also signals the spam box to give your email a go. Greenlight it’s good. It’s legit because the engagement factor tells them that people like your email. So it keeps you out of the spam folder.” (21:44-21:59)

● “The key to writing engaging subject lines is really to talk to your audience.” (22:44-22:48)

● “If you are in it and doing the work, what other people say doesn’t matter.” (30:53-30:57)

● “Don’t live a small life, don’t play small if you are not helping anybody out.” (312:13-31:18)

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand views

I interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online.

Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself.

Timestamps

[02:30] Finding balance online

[03:55] Imposture syndrome

[07:03] Ancuta’s LinkedIn journey

[10:54] Best advice on overcoming imposter syndrome and staying on the game

[15:32] Three takeaways of finding balance when building a brand

Quotes

● “ We don't have to compete because we all should find the creative and unique way that we stand out and solve problems for our people.” (13:07-13:13)

● “Control your amount of social media. Okay, social media is Great. It's a great tool. I mean, I found my voice on social media. I found jobs on social media, I'm not saying it's good, but it has to be in balance. What has really helped me is not to start my day with social media. I do not check my phone unless its origin.” (15:42-16:02)

● “If you want to build a brand, you gotta get out there, because no one can know you unless you get out there and no one can support you unless you're open up.” (24:04-24:10)

● “It's okay to be human, we're all human, and we all have our ups and downs.” (23:54-23:58)

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Does a personal brand and personal brand business need BOTH a company page and a personal brand?

Yes!!

I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why.

What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the importance of having a company page, how to get started, and strategies to get your idle page bumped up.

Learn how to double your opportunity and revenue with a personal brand and a company brand page on LinkedIn.

Timestamps

[01:17] Michelle J. Raymond's story

[03:04] How to get started with a company page

[04:40] Should the content on your personal page and company page be different?

[05:45] Strategies for the about section on your company page

[10:02] Strategies to get an idle company page bumped up?

[12:22] Putting your picture as a logo on your company page

[13:46] Top mistakes people make on company pages

[19:08] Three key takeaways on company pages

[21:03] Personal/professional mantra

Quotes

● “You get a double opportunity with a personal and a company brand on LinkedIn.” (02:51-02:56)

● “ Take a look at what's going on with you. Who's following? Who’s in your company and choose what it is that's actually going to work best for you but be open-minded that there could be other ways that you could go around things.” (13:26-13:36)

● “Have someone that's monitoring and responding to community comments and any engagement that is on the post. You can't just post and ignore it. It works exactly for the team, as your personal page, so make sure that you're giving it the attention that it deserves.” (20:20-20:32]

● “If you hang out with garbage, you're going to smell like it. So choose your LinkedIn network wisely. (21:17-21:23)

Connect with Michelle B Griffin, The Brand Therapist℠
Personal Branding, Positioning & PR Strategist and Coach

•  Website: TheBrandTherapist.io
• Michelle's second podcast, The LinkedIn Branding Show
•  LinkedIn: https://www.linkedin.com/in/michellebgriffin/
•  Join my free Linkedin personal branding community, The #365 Creators, the comm

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue!

 I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how. 

Michelle highlights the importance of having a company page, how to get started, and making resonating content.


 Timestamps

 [02:32] Michelle J. Raymond's story

[02:47] Why do you need both a company page and personal branding

(11:32] Ad revenue for companies

[12:23] Good starting point for company pages

[16:41] Good content and how you can make the most out of your company page.

[23:56] Making resonating content[26:52] Mistakes while creating a company page 

Quotes 

● “The absence of information is a brand as well.” (21:18-21:21)

● “Keep it small, keep it niche, and keep talking to that real targeted audience.” (20:43-20:47)

● “Just be you and so being personal photos of employees, photos of yourself doing stuff behind this. That's the great way to get things.” (29:43-29:54) 

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Live video streaming on social media is one of the best and fastest ways to quickly connect and bring your unique personality online. If recorded video isn't your thing, this episode will tell you exactly why live video might be your answer.

In this episode, I interview live-streaming video expert Ed Troxell who helps real estate professionals and entrepreneurs get confident and connected through live video marketing.

He shares some great tips on how to get started with a live stream and boost your confidence and connections through LinkedIn live streaming.

Timestamps

[02:26] Advantages of livestream over a recorded video

[07:58] LinkedIn live recommendations

[10:12] Podcasts & Livestreaming videos

[14:38] Live content video creation tools

[17:57] Top mistakes people make while doing videos

[21:12] Three key takeaways of a live stream

[26:24] Professional mantra

Quotes

● “Websites are key to have a video on these days, especially because over ninety-seven percent of people are going to be looking you up and researching you before they ever contact you.” (15:27-15:39)

● “Our phone is no longer a phone. It's your personal assistant. It’s your best friend. It's the person who is there with you every step of the way, taking photos to record your videos for you. We have to shift how we look at our technology and understand that these are devices that are helping us, and so we have to give them names.” (16:52-17:13)

● “Expecting no one to show up removes the layer of stress, and then it puts us in a positive energy place because once we go live, we're thinking about our topic and we're giving away our talking points and when we're in that live broadcast. If someone shows up or when someone shows up, you get excited.” (19:14-19:35)

● “If you practice too much, you're going to start. Second-guessing, so give yourself a few times and then just get out there.” (24:03-24:08)

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding.

I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world. 

Learn more on “permission to do you” and the zone of genius versus expertise.

Timestamps

[01:29] Tracy's story

[02:08] The origin of the phrase “permission to do you.”

[07:28] Building your lane with clients

[13:00] Where to start in “permission to do you.”

[19:37] Zone of genius vs Zone of expertise.

[22:02] Three key takeaways

[24:37] Where do you find your zone of genius?

Quotes

● “You don't need permission, and you don't need perfection.” (04:16-04:18)

● “Any time you have strong emotions, those are indicators of your brand, whether or not it's an alignment, and so use that. Take that as a pride moment. You know what, I got disappointed because my personal values were not met today. That's okay!” (10:17-10:31)

● “If you're a business owner, you're not going to get any sales. Unless you tell somebody you do a thing”. (11:42-11:46)

● “So the most important thing is to understand that you are the full picture, and then transitioning that into the voice is not censoring any part of that picture. On purpose, that doesn't mean you have to say all the things all the time. “ (18:01-18:18)

● “It's a universal experience to feel judged, and I would be interested to hear your perspective on this, Michelle, but the more that I have grown my personal brand, the less I care. (23:51-24:03)

● “Practice makes permanent.”(26:56-26:28)

BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN 

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A POWER HOUR  WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/