Own Your Lane™ - Personal Branding and PR for Women Authors & Experts – Details, episodes & analysis

There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling.

That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking on stage, on a virtual keynote, serving on a virtual panel, or recording an educational or promotional video for your website or social media feeds.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "N-Navigate Your Presence" with host Michelle B Griffin and expert guest Susan Siravo, a former TV anchor, reporter, and social media strategist, who will share her best industry secrets so you can go from feeling like a "deer in the headlights" to "dazzling on screen."

As Susan says, being confident on camera is "a skill that everyone should work to develop."

Susan has a free course for us, " Don't be a Deer in the Headlights" - Learn to Dazzle on Camera Instead! (In just over an hour, link below)

🎥  WATCH THE VIDEO INTERVIEW

LINKS
Connect with Susan Sivaro on LinkedIn
SusanSivaro.com
Susan's FREE Confident on Camera Course

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.

Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co.

Like Tanya, you may be interested in launching your business or pursuing your creative endeavors, but what path should you take? With so many interests, ideas, and possibilities, how do you know what lights you up, what's most needed, and how to attract clients? 

Tanya faced these questions, and this episode details her journey and our work together. From our 'scientific' approach to uncovering your "golden thread" to Tanya's personal evolution framework to her brilliant "creative sandbox system," we share her story and how she attracted clients in her testing mode. 

Finding clarity and fulfillment is beautiful, but action is your best strategy and system. This is an empowering and actionable episode, especially for my emerging entrepreneurs.

LINKS
Tanya Windman @ WindyandCo.com
Connect with Tanya Windman On LinkedIn
Connect with Tanya Windman On Instagram

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise.

If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Writers, details her best tips and brilliant ideas for handling rejection and follow-ups.
 
Plus, get her strategies to find the perfect-fit podcasts to start pitching.

LINKS
Connect with Alice Draper on LinkedIn
HustlingWriters

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

It's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership.

This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.

Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.

She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.

Sarah shares her stories and industry beliefs on women in tech, which got traction fast. From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.

LINKS
Connect with Sarah Anto on LinkedIn
SarahAnto.com
Read Sarah's Success Story 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more
 visibility, authority, and industry opportunities.

But how and where do you REALLY find it?

This week's guest, Julie Ciardi, shares her clarity vs. confusion reframe and how it impacted her expert business six years ago and her work today with female founders and human design.

We break down the two keys to unlocking your potential in life and business, especially branding and marketing yourself in business.

If you're stuck or just looking for that clarity kick, this week's insight will help you find clarity and embrace confusion for your next big breakthrough.

LINKS
Connect with Julie Ciardi on LinkedIn
JulieCiardi.com

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

It's another episode spotlighting women in business, sharing exactly how they're building their personal brands.

This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing.

As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad, and feeling stuck on launching her personal brand.

She details her journey working with me, including how she found fast traction when she "narrow-laned." We developed a new focus for her marketing consulting, offers, and speaking.

 It's a short but jam-packed series with helpful tips you can leverage for your brand. Learn her tips to get unstuck and amplify yourself as a solo founder.

Ready to clarify your brand? I'm launching in-person VIP Days for my Own Your Lane personal brand and PR roadmap service. Get in touch with me for more details.

LINKS
Connect with Catrina Ossmann on LinkedIn
Website: Clever Ideas Marketing for Nonprofit Marketing

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?

Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.

You don’t need to be a large company with deep pockets to benefit from the power of PR. And more good news: garnering PR is a teachable skill. Now more than ever, the media wants to hear from subject matter experts, small businesses, and even solo businesses. 

This week's expert guest is Kathy Casciani, founder of Azul PR + Communications, which helps founders of service-based businesses and professional service providers use their subject matter expertise to gain visibility and land media coverage. 

Learn: 

• What is a PR and what it's not
•  How PR is changing and what it looks like today 
• Why small businesses can (and should) do their own PR
• Dos and Don'ts for PR + never do this one thing to a journalist)
• How to use social media to connect with journalists 
• The 3Cs to landing PR the right way

Link
Connect with Kathy Casciani on LinkedIn

Ready for PR?

Ready to get started with Personal Branding & PR?  Contact me to learn more about how to build your personal brand and PR strategy roadmap. Learn more at https://michellebgriffin.com/theroadmap/

Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

For International Women's Day 2024, I'm kicking off a new profile series where I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands.


This week's guest is Shermalyn Sidonie-John, by day a brand and marketing
executive, and on the side, a personal brand strategist for corporate women.


As a previous client, Shermalyn shares her journey working with me, including how she leveraged her TEDx talk and pivoted to events to build and boost her impact and influence.

Shermalyn shares how she ideated, operationalized, and successfully hosted a 100-person event in just 90 days! It's a short but jam-packed series with helpful tips you can leverage for your brand.

LINKS
Connect with  Shermalyn Sidonie-John on LinkedIn
Check out her Impactus event recap 

Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details. 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Ready to build and boost your personal brand as a woman in business?

Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event.

Hear the stories of Brenda Meller, Rachel Simon, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted In New Orleans.

As part of the event, we shared our stories and tips on Linkedin to build and boost your brand and business. As they say in New Orleans, we let the "good times" and "good tips" roll.
 
Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details.

LINKS

Connect with Brenda Meller
Connect with Rachel Simon
Connect with Michelle J Raymond

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Hey everyone!

Thanks for tuning in after my brief hiatus. I've been busy working and launching my new platform. Without giving too much away, I'll say it's for women in business who are so ready to get visible and get out there in a bigger way.

I'm sharing TWO NEW announcements. Plus, more is coming soon. This short episode gets right to it...I can't wait to share.

LINKS
Announcement 1
Announcement 2
LinkedIn Post That Details This

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn