OOO - A Web3 Marketing Podcast – Details, episodes & analysis

Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,

This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi

Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.

a TL;DR

* Their product strategy and how that impacted their marketing decisions

* Their point farming campaign, Karma rewards, how they run and they aim with it

* The challenges in pushing Brahma.fi as an integrated smart account

* Pre-TGE strategy to build up the hype for ultimate Token launch

* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing

* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL

* Marketing strategies for institutional vs individual accredited investors

* Campaigns & case studies

* Their product marketing approach & how they integrate customer feedback

* Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo

Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠

Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.

In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about:

* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures

* The founder's funnel and why that plays a big role in this decentralized world

* Community building best practices

* Bull market predictions

and more

Support the show here https://linktr.ee/supporttheooo Get in touch:

Leon Twitter https://twitter.com/leonabboud_

Youtube - https://www.youtube.com/leonabboud

Unfungible - https://www.unfungible.xyz/

Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠

OOO podcast: ⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: https://bit.ly/49CrzqW

Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about:

* Advantages and Disadvantages of Centralized vs. Decentralized Systems

* How to create personalized onboarding experiences on chain and off chain

* Disco's user growth through developer tools and partnerships

* Digital identity importance in community engagement

and more

Support the show here https://linktr.ee/supporttheooo

Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch:

Evin: ⁠https://twitter.com/provenauthority

Disco.xyz : ⁠https://www.disco.xyz/

Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/

OOO podcast : https://twitter.com/ooo_podcast

Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about:

* Acquiring and retaining users in Web3

* Data and analytics that are important for any founder & marketer

* Brand ambassador programs and community building

* Loyalty programs best practices

and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch:

Eugene LinkedIn: https://www.linkedin.com/in/eugenet/

Twitter: https://twitter.com/dgencitizen

Alexandra: https://www.linkedin.com/in/alexandranicorici/

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch:

Amanda - https://twitter.com/amandacassatt

Serotonin - https://www.serotonin.co/

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:
* What should marketers know about data and analytics in Web3
* What kind of data can/should be tracked in Web3
* Can onchain/off-chain data be correlated in some way?

and more

Support the show here https://linktr.ee/supporttheooo

Get in touch

Filip - https://www.linkedin.com/in/filipwielanier/

Cookie3 - https://www.cookie3.co/

Hello everyone!

In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects.

In our chat we touch on:

* Common needs of Solana projects

* Partnerships within the ecosystem

* Building communities on Solana

* Trends within the Solana ecosystem

and more.

Want to support the show?

On Patreon- https://www.patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic⁠⁠⁠

Get in touch:

Will - https://www.linkedin.com/in/willleatherman/

Vodoo Agency - https://gotcatalyst.com/

Hello everyone.

Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms.

I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies.

We also touch on :

* Advertising opportunities in the metaverse

* Growing a new community and engaging with new communities through Metaverse

* Users behaviors and differences between Millennials and GenZ

* What you need to know to prepare such a campaign

* Data and analytics to track

* Gaming integrations

and more

Want to support the show?

On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0

Get in touch

Nodo - https://www.linkedin.com/in/nodo-ivanidze/

Metaviu - https://www.linkedin.com/company/metaviu/

Hello everyone.

Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company.

I brought him to speak about:

* What should companies look at in 2024 and can they efficiently fundraise

* What makes some stand out compared to others

* Does Community building still matters for an investor in 2024?

* What are some trends to watch out next year

and more

Before you scroll down, head over to Dealfront and book a free demo ⁠here⁠

Want to support the show?

On Patreon ⁠patreon.com/OutofOrdinaryPodcast⁠

Unisub - ⁠https://app.unisub.io/subscribe/65?network=matic

Get in touch

Sarunas - https://www.linkedin.com/in/sarunaslegeckas/

Founderheads - https://founderheads.com/