New Media – Details, episodes & analysis

Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to Newsletter Ideas

02:56 Global Talent and Remote Job Opportunities

05:47 Building a Marketing Newsletter for Overseas Marketers

09:04 Platform-Based Newsletters and Monetization Strategies

11:56 Creating Unofficial Sports Team Newsletters

14:48 Local Real Estate Investing Newsletters

Try Sponsy for free: https://getsponsy.com/Matt

Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Starting with a Newsletter

10:02 Monetizing with Long-Term Sponsorships

21:11 The Opportunity of Deal Sheet

27:22 Strategies for Audience Growth

38:32 Doubling Down on LinkedIn

43:02 Creating Unique and Educational Content

45:00 Final Thoughts and Advice

Links Mentioned

lastmoneyin.co

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. 

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

matt@newsletteroperator.com

-> Learn more about Newsletter Operator All Access here.

-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. 

About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Building newsletter in public, early stages revealed.

05:20 Premium subscription launched early, aiming for revenue.

07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.

11:48 Challenges with paid marketing and growing channels.

13:36 Outline for landing page: Headline, letter, membership breakdown.

18:40 Public promotion key for organic media company growth.

19:32 Using faceless videos for better content discovery.

22:28 The coaching program requires daily short video filming.

25:52 LinkedIn expert advice: focus on broad content.

28:37 Confident about branding, content, and organic growth.

34:08 System and constraints shape consistent and habitual reading.

36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.

37:57 Alex Garcia's newsletters on influencer partnerships shine.

42:10 Visualizing simple things, and updating data for newsletters.

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.

Support our sponsors:

Refind Ads helps you grow your newsletter on auto-pilot

Get a $25 ad credit when you spend $100 or more.

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Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights. 

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.

Check out Anik's books and podcasts here: AnikSingal.com

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Timestamps 

00:00 Choose digital product and sales method carefully.

06:50 Leverage small audiences for higher priced offers.

10:21 Forcing offers without audience interest always fails.

12:12 Answering questions, creating an FAQ, monetizing support.

14:48 Compliance market infatuates despite initial disinterest.

17:39 Streamlined installation process, captured and sold.

23:17 Low ticket pricing strategy for ad spend.

26:32 Quickly create low-ticket products using templates & AI.

30:23 Funnel engagement, low initial webinar attendance.

32:48 Extend funnel, increase sales by 30%.

35:50 Integration: Sendlane, Drip, stealth seminar, zapier.

40:47 Busy schedule, overlapping webinars, managing affiliates.

44:19 Presenting involves tech, passion, and valuable skills.

47:35 FTC investigation felt worse than a colonoscopy.

50:25 Learning, writing, and turning challenges into success.

51:39 New suite, certification, compliance marketing, book, audit.

54:43 Testimonial usage, disclosure, and court impact.

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  

Follow Eric on Twitter: @ericosiu

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter

Episode Topics & Timestamps

00:00 Early podcasting success fueled by validation and education.

05:59 Content strategy should align with expertise and budget.

08:48 Daily marketing podcast successful with 2700 episodes.

11:28 Ads to the newsletter to value, not ads.

14:23 Starting an agency is challenging but rewarding.

16:31 Start side hustle, secure financial cushion first.

21:06 Strategic hiring in the US, referral recruiting.

24:46 Productized agencies offer clear and predictable services.

26:28 Maintaining quality and demand for creators is important.

31:29 Webinar on real-life AI use cases.

35:53 Monthly marketing content with unlimited options available.

36:45 Finding sponsors for your newsletter through titles.

42:18 Financial subscriptions, conferences, and high returns.

44:48 Powerful email sales strategy: ask for a reply.

46:25 Creating communities for learning and networking.

50:00 Stay focused, avoid distractions and reach success.

Links Mentioned

Leveling Up Newsletter

Single Grain  

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.

Follow Matt Paulson on Twitter: @MattPaulsonSD

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 About MarketBeat and Matt’s media company

05:14 Ad spend across Google, Bing, Facebook, and other channels

09:09 Working with agencies 

11:46 Managing advertising through agencies, offers, and automation.

13:42 Hot stock trends drive high newsletter engagement.

17:28 Two big companies and smaller affiliates

20:56 The Financial publishing industry and the CPA model.

25:06 Investor relations, financial newsletters, CPA deals.

29:16 Dynamic offer rotation maximizes email campaign performance.

32:42 Multi-channel marketing maximizes message delivery effectiveness.

36:17 Email success depends on optimizing for sales.

36:59 Rising newsletter ads face potential sustainability issues.

40:44 Consider audience demographics, interests, then find affiliate program.

45:53 Marketbeat’s plans

47:23 Pioneering data-driven financial content creation

50:21 Where to find Matt online

Links Mentioned

MarketBeat.com

Twitter.com/MattPaulsonSD

Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them.

Episode topics & Timestamps

00:00 Newsletter targeting Fortune 500 executives for news.

04:34 Create hyper relevant content for niche market.

06:57 High CPMs for well-defined executive audience.

12:53 Research-intensive content, provide templates, charge for value.

16:14 Curated finance memes drive engagement on Instagram.

19:19 Charter newsletter uses visuals and witty copy.

22:42 AI writing tool boosts creativity for writers.

23:34 Weekly summary of design and pricing trends.

27:23 Newsletter format: short, snippets, automate, historical lessons.

32:07 Sponsors and newsletter offer monetization challenges.

35:42 Podcast reviews books about influential people. Crazy network.

37:39 Building email list crucial for long-term success.

40:39 Opt for positive, non-crime local news.

43:14 Local writing can lead to access and recognition.

46:26 Increased interest in local business advertising benefits.

49:33 Seeking feedback and updates on shared ideas.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.