Explore every episode of the podcast New Media
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How This Anonymous Writer Grew To 2M+ Followers & 200k+ Newsletter Subscribers | 30 juil. 2025 | 00:56:46 | |
FREE GUIDE: How to get your first 1000 email subscribers in 30 days >> | |||
| Watch This BEFORE You Start a Newsletter | 23 juil. 2025 | 00:50:57 | |
FREE GUIDE: How to get your first 1000 email subscribers in 30 days >> In this conversation, Matt McGarry and Ryan Carr discuss the challenges and strategies for growing a newsletter audience and generating revenue. Chapters | |||
| Email Deliverability Masterclass w/ Chris Miquel | 18 juil. 2025 | 00:58:38 | |
Chris Miquel is the founder of SoVi Digital and Audience Bridge. He helps clients maximize deliverability, engagement, and email list growth. Want more content like this?
Episode Topics & Timestamps 00:00 Introduction to Email Deliverability 01:26 Understanding Email Service Providers (ESPs) 04:10 The Importance of Custom Domains 09:16 Email Authentication: DKIM, SPF, and DMARC 12:33 Shared vs. Dedicated IPs 17:31 Building a Base Sending Segment 22:57 Managing Engagement and List Health 30:18 Improving Inbox Placement 38:01 The Future of Email and AI Impact Links Mentioned | |||
| $0 To $20k+ Per Month In 30 Days: How a $150M CEO Is Building a Newsletter From Scratch | 16 juil. 2025 | 01:07:28 | |
Chris Hoffmann is the CEO of Hoffmann Brothers & Deutschmann Lane Holdings, leading home service brands across multiple cities. He scaled his family business from $9M to $150M+ in revenue. He is also the founder of The Path Less Traveled, a newsletter on growing service companies without outside capital. Want more content like this? Episode Topics & Timestamps 00:00 Introduction to The Path Less Traveled 02:52 Understanding the Audience and Content Strategy 05:44 The Home Service Business Landscape 08:54 Entrepreneurship Through Acquisition Insights 11:56 The Media and Newsletter Journey 14:55 Sponsorships and Monetization Strategies 17:48 Tracking Performance-Based Sponsorships 21:02 Leveraging Paid Subscriptions 24:03 Onboarding and Welcome Email Strategies 26:51 Using Social Media for Growth 29:54 Paid Advertising Strategies 32:57 Building Community and Engagement 36:00 Final Thoughts and Future Directions Links Mentioned https://www.linkedin.com/in/stlchrishoffmann/ https://thepathlesstraveled.beehiiv.com/ | |||
| Million Dollar Webinars, How To Boost Live Show Up Rate, How To Launch a Course, and More | 11 juil. 2025 | 00:48:02 | |
Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 The Power of Webinars 02:46 Paid Ads and Webinar Strategies 05:49 Building an Audience and Community Engagement 08:44 The Importance of Show-Up Rates 12:03 Transitioning to a Course and Community Model 15:08 Creating Effective Lead Magnets 17:45 Meta Prompting for AI Tools 20:40 Structuring Your Course for Success Links Mentioned https://moodboard.beehiiv.com/ https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable | |||
| I'm Dyslexic, Yet I Built a $2M+ Per Year Writing Business (Here's How) | 08 juil. 2025 | 00:09:23 | |
Matt shares his journey of building a successful writing business despite his dyslexia. He breaks down 12 actionable rules that helped him succeed. Want more content like this? Episode Topics & Timestamps 00:00 Overcoming Dyslexia in Writing 02:55 12 Rules for Writing Useful Content | |||
| Write, Grow, Sell Success Stories: 13,500+ Subscribers Helping People Find Affordable Properties in Europe | 03 juil. 2025 | 00:48:58 | |
Join the Write, Grow, Sell waitlist here >> Anastasia Negru is the cofounder of AffordiHome, a media brand focused on affordable properties in Europe. She discussed the growth of their newsletter, audience engagement strategies, revenue generation challenges, and the introduction of consultation services. The discussion highlights the importance of understanding customer needs, effective marketing strategies, and the potential for future growth in the real estate sector. Episode Topics & Timestamps 00:00 Introduction to AffordiHome and Its Business Model 02:51 Growth of the Newsletter and Subscriber Engagement 05:53 Content Strategy and Audience Acquisition 09:00 Revenue Generation and Business Challenges 11:50 Consultation Services and Client Engagement 14:46 Future Growth Strategies and Business Model Exploration Links Mentioned | |||
| I Made $120k+ With a Google Doc, 1000+ Subscribers In 19 Days For a New Newsletter, and More | 01 juil. 2025 | 00:40:10 | |
Matt and Ryan discuss various strategies for building an audience, leveraging AI in marketing, and innovative sales techniques. They share insights on content creation, the importance of copywriting, and the effectiveness of using Google Docs for marketing. They also highlight the value of building a media brand and the tools to help entrepreneurs streamline their processes. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Milestones 02:58 Content Creation Strategies 05:55 Leveraging AI in Marketing 08:54 Building an Audience on LinkedIn 11:39 Sales Strategies and Funnels 17:58 Innovative Marketing Techniques 23:45 Tool Recommendations for Entrepreneurs Links Mentioned https://moodboard.beehiiv.com/ https://lovable.dev/ | |||
| How To Build a $10M+ Per Year Community | 26 juin 2025 | 00:52:13 | |
Jordan DiPietro is the former CEO of Hampton, a community business that's scaled to over $10M in annual revenue. | |||
| 0 to 834 Subscribers In 15 Days: How I'm Building a New Newsletter From Scratch | 20 juin 2025 | 00:39:55 | |
Matt and Ryan discuss Ryan's recent venture into creating a newsletter focused on AI-assisted marketing workflows. He shares how he grew his AI-focused marketing newsletter from 0 to ~900 subscribers in 15 days using LinkedIn. The discussion covers effective content marketing tactics, the importance of high-quality lead magnets, and lessons learned from experimenting with email marketing. They also explore a case study of Ted Williams, who successfully launched a local newsletter with impressive engagement metrics. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 Introduction and Overview of New Ventures 03:03 Growth Strategies for Newsletters 06:04 Engagement Tactics on LinkedIn 08:58 Shameless Content Marketing 12:09 Lessons Learned from Subscriber Growth 15:03 Experimenting with Email Marketing 19:52 Case Study: Ted Williams and Local Newsletters Links Mentioned | |||
| The Ultimate Guide To Your First 1000 Email Subscribers | 17 juin 2025 | 00:38:40 | |
Matt shares a step-by-step guide to launching a newsletter and landing your first 1,000 subscribers. He breaks down niche selection, category design, the “job to be done” framework, and tactical strategies for idea validation, social media outreach, and subscriber growth. Want more content like this?
Episode Topics & Timestamps 00:00 Introduction to Newsletter Growth 03:09 Choosing the Right Niche 06:07 Hyper Scale vs. Hyper Niche Newsletters 08:56 Category Design and Unique Positioning 11:55 Defining Your Job to Be Done 14:57 Validating Your Idea and Gaining Subscribers 19:48 Maximizing Your Announcement Post 24:31 Building Your Subscriber Base 25:11 Leveraging Social Media for Growth 30:43 Converting Followers into Subscribers | |||
| Organic Audience Growth is Getting Harder -- Here's What's Working Now | 13 juin 2025 | 00:50:26 | |
Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Growing Your Audience on LinkedIn 02:42 Lead Magnet Strategies for Engagement 06:52 The Challenges of Email Subscriber Growth 08:07 Exploring Organic Channels for Email Signups 11:18 The Shift to Video Content 13:38 YouTube as a Growth Platform 20:04 Finding Effective Content Formats 24:51 The Long-Term Commitment to Audience Building 25:48 Optimizing Email Engagement through Base Sending Segments 30:05 Strategies for Managing Dormant Subscribers 33:52 The Importance of Email Frequency and Engagement 38:01 Rebranding and Expanding the Podcast's Focus 44:18 Exploring New Terminology for Audience-First Businesses | |||
| Chenell Basilio: How To Get Your First 50,000 Email Subscribers | 10 juin 2025 | 00:50:19 | |
Chenell Basilio is the founder of Growth in Reverse, a newsletter and podcast that reverse engineers how top creators grow their audiences to 50,000+ subscribers. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Background 02:48 Content Creation Essentials 05:58 Choosing the Right Platforms 09:11 Niche Selection and Audience Engagement 11:51 Strategies for Subscriber Growth 14:50 Collaboration and Networking 17:53 Tactics for First 1000 Subscribers 27:58 Strategies for Growing Your Audience 30:53 Leveraging Substack for Engagement 34:29 The Power of Pop-Up Newsletters 39:54 Analyzing Growth Metrics 42:20 Building Community and Networking 47:18 Business Models and Revenue Streams
https://growthinreverse.com/30-days-of-growth-list/ | |||
| Newsletters are DEAD | 03 juin 2025 | 00:16:04 | |
If you’re running a “newsletter business” the way most people do, you’re doomed to fail. To explain why and what to do now, I’ll break down the history of newsletters and why founders and publishers must pivot to what I call newsletters 3.0. Want help building a media brand? | |||
| 5 Content Business Ideas You Can Start This Weekend (With $0) | 30 mai 2025 | 00:33:33 | |
Matt and Ryan discuss newsletter-first business ideas—from niche media brands to local community stories—sharing insights on engagement, monetization, and building with purpose. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Exploring Newsletter Business Ideas 10:10 Dyslexic Advantage: A Media Opportunity 20:04 Gamified Coding Challenges: Engaging Communities 30:01 Local Community Connections: Humans of [Your Town] | |||
| Why We're Hosting a Founders Retreat (Behind The Scenes Look at Audience Camp) | 27 mai 2025 | 00:24:01 | |
Apply to attend: Audience.Camp Matt and Ahrif give you a behind-the-scenes look into Audience Camp, a new event for founders and creators in Asheville, North Carolina, this fall. | |||
| The Little-Known Way Creators Are Building BILLION Dollar Businesses | 26 mai 2025 | 00:11:39 | |
Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability. Learn more about negative CAC: Want more content like this? Episode Topics & Timestamps 00:00 Understanding Negative Customer Acquisition Cost (CAC) 02:58 Examples of Negative CAC in Action 05:53 The Role of Media Companies in Negative CAC 08:59 Long-term Implications and Future of Negative CAC | |||
| Why Legacy Media Doesn't Understand Newsletters, The Best Type of Lead Magnet, and More | 23 mai 2025 | 00:47:17 | |
Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI’s role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The State of Legacy Media Companies 02:51 Challenges in Digital Marketing for Traditional Media 06:04 Innovative Newsletter Strategies for Growth 09:12 Opportunities in Legacy Media Transformation 12:12 The Power of Email Marketing in Subscription Models 14:49 The Future of Digital Products and Marketing Strategies 23:39 The Evolving Landscape of Software Acquisition 28:03 Harnessing AI for Web App Development 33:11 Leveraging Tools as Lead Magnets 38:51 Innovative Monetization Strategies in Newsletters 43:12 Building Community Through Events | |||
| 5 Ways To Get Your First 1,000 Newsletter Subscribers (From Scratch) | 20 mai 2025 | 00:21:06 | |
Matt shares actionable strategies for launching and growing a successful newsletter from the ground up. Get the first 1,000 subscribers guide: https://www.newsletteroperator.com/p/first-1000-newsletter-subscribers Want more content like this? Episode Topics & Timestamps 00:00 Getting Started with Newsletters 09:03 Strategies for Growing Your Subscriber Base 17:53 Building Relationships and Feedback Mechanisms | |||
| How I'm Growing My Newsletter to 100k+ Subscribers and $5M+ Revenue | 16 mai 2025 | 00:24:30 | |
Matt shares how he plans to double his email list from 50K to 100K and boost revenue in the process. | |||
| "How Often Should I Send My Newsletter?" | 13 mai 2025 | 00:15:27 | |
Matt discusses his top strategies for launching and growing a successful newsletter. He covers why starting with a weekly send builds consistency, how to use social media to grow your list, and ways to convert followers into subscribers. He also dives into lead magnets, monetization through ads, and the power of optimized profiles and direct messaging. Want more content like this? Episode Topics & Timestamps 00:00 Choosing the Right Newsletter Frequency 03:07 Building Your Email List Effectively 05:52 Converting Social Media Followers to Subscribers 09:00 Creating Effective Lead Magnets 11:55 Scaling Your Newsletter for Revenue | |||
| How To Build Your Email List with $20 Per Day | 08 mai 2025 | 00:12:43 | |
Matt discusses how to grow and monetize a newsletter on just $20 a day. He shares how to use Meta ads for lead generation, structure campaigns that convert, and the importance of testing creative. Matt also dives into smart monetization tactics—like paid recommendations—to cover ad spend and start earning fast. Want more content like this? | |||
| The "Owned Audience" Funnel | 23 avr. 2025 | 00:37:34 | |
Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Exploring AI in Marketing 03:00 Creative Applications of AI Tools 06:08 Streamlining Content Creation with AI 08:57 Building Effective Newsletter Funnels 12:06 Maximizing Engagement and Conversion Rates 14:58 The Future of Newsletters and Monetization Strategies | |||
| Jon Morrow - How To Make $10M+ With Courses | 18 mars 2025 | 00:58:07 | |
Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each. | |||
| $100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More | 21 févr. 2025 | 00:32:06 | |
Save your seat at the event: newslettermarketingsummit.com Episode Description: Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction and Event Overview 01:47 The Artist's Success Story 06:11 Building an Email List and Marketing Strategy 08:53 The Power of Surveys and Data Collection 13:56 Segmentation and Custom Messaging 17:57 Niche Expert Framework for Newsletters 23:09 The Nine Word Email Strategy 28:53 The Newsletter Flywheel Effect | |||
| Why Billions In Revenue Just Shifted To Newsletters | 19 févr. 2025 | 00:59:29 | |
Check out Ezoic: ezoic.com Episode Topics & Timestamps 00:00 Understanding the Shift in Ad Revenue 12:09 The Evolution of Targeting: From Contextual to First-Party Data 20:40 The Value of First-Party Data in Advertising 27:58 The Art of Publishing and Business Success 29:53 The Evolution of Advertising Models 32:05 Maximizing Revenue through Advertising 34:04 Understanding Ad Revenue Trends 36:19 The Value of Traffic Sources 43:22 Leveraging First-Party Data for Growth 49:16 Identifying the Right Publishers for Programmatic Ads 50:56 The Future of Newsletter Advertising 53:01 Collecting Valuable User Data Links Mentioned | |||
| How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition | 13 févr. 2025 | 01:04:04 | |
This episode is sponsored by Playbookz: Playbookz.co | |||
| The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports | 07 févr. 2025 | 01:00:48 | |
Save your seat at our event: newslettermarketingsummit.com
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| Sponsorship Sales Masterclass (With Justin Moore) | 22 janv. 2025 | 00:58:24 | |
Get Justin's new book: SponsorMagnet.com
00:00 The Importance of Custom Pricing for Creators 09:16 Creating a Comprehensive Sponsorship Strategy 27:05 Attracting Brands: The STP Framework 28:32 Navigating the Complexities of Pricing Sponsorships 29:00 Understanding the ARC Framework for Collaborations 32:19 Pricing Strategies Based on Brand Goals 34:46 Creating Compelling Sponsorship Packages 39:04 Innovative Collaboration Examples 43:52 Crafting Effective Outreach Strategies 57:10 The Importance of Execution in Sponsorships | |||
| How To Grow Your Email List With Paid Ads (The Right Way) | 20 janv. 2025 | 00:50:32 | |
Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to AdCrate and Growth Strategy 02:56 The Importance of Ad Creative in Paid Advertising 05:47 Navigating Media Platforms: Meta vs. TikTok 08:53 Static vs. Video Creatives: Balancing Production and Impact 11:49 Effective Static Ad Formats and Testing Strategies 15:09 Common Mistakes in Ad Creation and Copywriting Tips 17:55 Leveraging AI for Ad Copy and Customer Insights 20:47 Innovative Ad Formats: Memes and Interface Hacking 25:42 Understanding Hook Rates and Audience Engagement 28:10 Navigating Video Content Creation on a Budget 35:09 The Importance of Script Writing for Ads 40:50 Exploring Effective Video Lengths and Frameworks 43:40 Utilizing Motion Graphics for Enhanced Engagement 46:34 Iterating and Testing Ads for Success
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| Trends We're Buying and Selling In 2025 | 16 janv. 2025 | 00:54:57 | |
Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned | |||
| ANNOUNCEMENT | 06 janv. 2025 | 00:03:46 | |
Here are the links: | |||
| The Newsletter Industry In 2024 and What's Next | 20 déc. 2024 | 00:50:27 | |
Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| How To Build a LinkedIn Audience From Scratch | 13 déc. 2024 | 00:47:05 | |
Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Importance of Clear Value Proposition 03:13 Audience Growth Strategies on LinkedIn 06:04 Content Creation Fundamentals 08:58 Optimizing Content for Engagement 11:47 Leveraging Controversy in Content 14:57 The Power of Personal Stories in Content 23:58 Reflecting on Weekly Engagements 24:57 The Importance of Specificity in Content 25:51 Understanding Engagement on LinkedIn 27:44 Strategies for Boosting Engagement 29:38 The Risks of Engagement Hacking 30:36 Building an Organic Audience 32:01 Converting Followers into Customers 34:50 Exploring Growth Hacks on LinkedIn 36:14 Leveraging LinkedIn Video Content 39:04 Navigating Links in Posts 40:55 Insights on LinkedIn Newsletters Links Mentioned https://www.linkedin.com/in/tclarkmedia/ https://www.compoundcontentstudio.com/ | |||
| How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following | 06 déc. 2024 | 00:53:21 | |
Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 The Genesis of The Pour Over 02:52 Growth and Scaling Challenges 06:10 Building a Subscriber Base 08:51 Content Quality and Reader Engagement 12:13 The Future of Newsletters and Podcasts 15:07 Team Dynamics and Content Creation 17:56 Advertising Strategies and Monetization 26:55 Rebuilding Advertiser Relationships 32:45 The Importance of Ad Copy 35:08 Growth Strategies and Paid Advertising 41:25 Referral Strategies for Subscriber Growth 46:36 Securing Sponsorships and Advertisers
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| ANNOUNCEMENT | 26 nov. 2024 | 00:24:51 | |
Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Got questions about the event? Want to learn about sponsorship options? | |||
| Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More | 15 nov. 2024 | 00:54:11 | |
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Journey Begins: From Beta to Launch 02:58 Identifying the Market Gap: The Gist's Unique Proposition 06:02 Building the Brand: Mission and Values 08:47 Growing the Audience: Strategies and Early Successes 12:10 Scaling Up: From Local to National 15:01 Navigating Growth: Lessons Learned and Key Metrics 17:54 Creative Marketing: Guerrilla Tactics and Launch Events 20:54 The Importance of Mission-Driven Growth 24:02 Partnerships and Collaborations: Expanding Reach 27:02 Self-List Cleaning and Giveaway Strategy 35:01 Expansion and New Ventures 37:32 The Birth of Within: A Personal Development Platform 41:08 Understanding and Preventing Burnout 50:43 Growth Strategy for Coaching Business Links Mentioned | |||
| Katy Huff: Lessons From $15M+ of Sponsorship Sales | 13 nov. 2024 | 00:38:26 | |
Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Mad Rev and Sales Background 03:12 Fundamentals of Selling Newsletter Sponsorships 05:56 Understanding Advertiser Expectations 09:09 Identifying Potential Advertisers 12:02 Strategies for Securing Your First Sponsor 14:53 Pricing Your First Ads 17:46 Renewals and Long-Term Relationships with Advertisers 21:03 Working with Larger Brands 24:05 Final Thoughts and Recommendations Links Mentioned https://www.madrev.co/ matt@newsletteroperator.com | |||
| How To Sell Newsletter Sponsorships | 01 nov. 2024 | 00:36:17 | |
Apply for GrowLetter to sell your ads here >> Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Launching the Grow Letter Ad Network 09:04 Challenges in Newsletter Monetization 16:42 Optimizing Ad Placements and Strategies 29:01 Building a Sustainable Advertising Business 33:17 Newsletters as a Strategic Medium | |||
| 3 Newsletter Ideas You Can Start This Weekend | 04 oct. 2024 | 00:26:03 | |
Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Newsletter Ideas 02:56 Global Talent and Remote Job Opportunities 05:47 Building a Marketing Newsletter for Overseas Marketers 09:04 Platform-Based Newsletters and Monetization Strategies 11:56 Creating Unofficial Sports Team Newsletters 14:48 Local Real Estate Investing Newsletters | |||
| He Built a $700k Newsletter In 14 Months | 21 sept. 2024 | 00:47:18 | |
Try Sponsy for free: https://getsponsy.com/Matt Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Starting with a Newsletter 10:02 Monetizing with Long-Term Sponsorships 21:11 The Opportunity of Deal Sheet 27:22 Strategies for Audience Growth 38:32 Doubling Down on LinkedIn 43:02 Creating Unique and Educational Content 45:00 Final Thoughts and Advice Links Mentioned lastmoneyin.co | |||
| Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More | 16 sept. 2024 | 00:44:28 | |
Join Write, Grow, Sell: WriteGrowSell.com | |||
| Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More | 03 sept. 2024 | 00:41:53 | |
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
00:00 Introduction and Upcoming Meetup 02:00 Email Deliverability and Cold Email Strategies 08:19 Deliverability Concerns and Best Practices 18:04 New Ad Placements and Lead Generation Opportunities 22:48 Acquisitions in the Media Industry 34:14 Financial Publishing and Recent Resignation Links Mentioned matt@newsletteroperator.com | |||
| Influencers Starting Newsletters, How To Use Your Newsletter For SEO, and More | 09 août 2024 | 00:42:14 | |
Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitable Newsletters 37:06 The Value of Newsletters and Prioritizing Education
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| Negative CAC: How Media Companies and Creators Can Make Billions | 26 juil. 2024 | 00:49:41 | |
Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital 39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry 43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments 46:39 Rezzi Brands: Scaling Trade Services Franchise Business
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. | |||
| Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More | 28 juin 2024 | 00:53:14 | |
Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduced through podcast, impactful book, recession-proof advice. 04:53 Initiated projects, and earned full-time employment success. 06:59 A proactive mindset leads to more opportunities. 11:15 Help businesses by addressing their key concerns. 13:51 Busy people dislike long videos; need efficiency. 18:59 Tim Ferriss leads workshops and gets direct feedback. 22:08 Expand ideas, stories, and transformation in the book. 24:12 Simon Siddig said: Tell stories with points. 28:56 Books are about long-term commitment and impact. 30:42 Book sales don't compare to equity earnings. 35:51 People interested in writing books should focus. 39:09 Target reader, build a personalized distribution list. 40:49 Focus on prescriptive nonfiction for business owners. 46:04 Ghostwriter disrupted author interviews, structure, and chapter content. 49:15 Authors recommend conversational writing for more engaging content. | |||
| How To Write Newsletters That SELL | 07 juin 2024 | 00:44:49 | |
Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Lead with valuable content, tie to sale. 05:27 Emphasize specific, actionable value in newsletters. 08:53 Excited about new influencers and marketing strategies. 11:34 Writing effective newsletters require careful strategy. 13:33 Reduce excessive newsletter content and external links. 18:57 Webinars, marketing emails, social posts, newsletters. 20:07 Front-load marketing, send more emails. Missed opportunities. 22:47 Testing email sequences for launches; effective content. 26:43 Biohacking and focused marketing for future reports. 29:18 Test different angles, focusing on specific angles. 32:31 Using Quora for ad copy and success. 39:10 Sam's trends team provided unique, affordable market insights. 41:02 Attracted crowd, learning experience, successful business ventures. 43:58 Steps to grow podcast: review, subscribe, screenshot. | |||
| The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more | 24 mai 2024 | 00:53:07 | |
Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 B2B newsletters are confident moneymaking plays. 04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth. 06:36 Media companies struggle with ads, and B2B creators thrive. 10:17 Focusing on the specialized audience for high value. 13:03 Workweek thesis: Identify niche industries for influence. 17:34 Generate immediate revenue through targeted advertising strategies. 19:52 Text blasts boost webinar registrations, and powerful marketing. 25:12 Influencer marketing: finding underpriced attention is key. 27:28 Smaller newsletters offer better advertising opportunities. 31:37 Consider higher CPA for better long-term value. 34:15 Many subscribers sign up for multiple newsletters. 37:34 Prefer widget installation for faster revenue generation. 40:33 Automated newsletters can be customized for relevance. 44:45 Automated sequence customized for life events. 46:02 Create a newsletter portfolio to build relationships. 49:09 Leverage Facebook, content, and SEO for marketing. 52:31 Publish podcast, send a screenshot for an invite. Live call. | |||
| Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More | 26 avr. 2024 | 00:56:16 | |
Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Proud to subscribe to newsletter examples on growth. 06:06 Recruit through long-term relationships, adaptability, and resilience. 09:03 Sam identified talent and facilitated her transition smoothly. 11:07 Restructuring Hustle's operations aimed at professionalism. 14:54 Consider audience, reach, and differentiation for success. 18:34 Expand your network to find credible sources. 22:46 New service for non-writing roles, cost-effective talent sourcing. 24:01 Clearing the path for talented employees. 28:45 Create habit-forming, repeatable content for email success. 32:49 Magazines structure: front, feature, fun sections. 35:55 HubSpot sought more diverse, experienced talent quickly. 38:09 HubSpot's marketing funnel reaches customers effectively. 41:37 HubSpot's strategy focuses on audience expansion. 43:54 Leverage hustle for cross promotions with newsletters. 49:37 Consider potential and be conservative in growth expectations. 52:29 Marketing show needed deeper, actionable content. 54:11 "Transition from introductions to tactical content." Links Mentioned | |||
| John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters | 19 avr. 2024 | 00:57:19 | |
John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this?
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Financial industry's pre-digital growth and transition. 03:14 Early e-letter advertising was profitable and impactful. 07:38 Product sales indicate customer interest and profitability. 10:23 Front end: introductory, back end: advanced products. 14:31 Financial media sources improve niche media buying. 18:52 Online marketing involves funnels, email series, and promos. 20:15 Diversify products for multiple sales and profits. 24:43 Porter Stansbury launched with a unique Amazon promo. 28:38 Understanding markets, focusing on big trends. 29:41 Mainstream story grabs attention but not wallets. 33:24 Copywriter promotes cannabis investment and attracts celebrity investors. 38:49 Affiliates offer new revenue through customer reactivation. 39:50 Buying sprees, competition for talent, sharing promos. 45:35 People falling due to shared worldview in promotions. 46:45 Buffet has strong philosophies on market changes. 50:03 Publisher drives ideas and makes qualitative decisions. 53:56 Publisher's $10 million promo led to less profit. 56:40 Search Matt McGarry on YouTube for an invite. Links Mentioned https://financialmarketingsummit.com/ matt@newsletteroperator.com | |||