My Business Playbook – Details, episodes & analysis

Ever had a dream client say “I just need to think about it”... and then disappear into thin air?

You’re not alone and you’re definitely not powerless.

In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:

• The 3 objection buckets that are blocking your sales
• What “I need to think about it” really means and how to respond
• My go-to reframe questions that flip "maybe" into "yes"
• How to handle objections without feeling pushy, weird, or salesy
• What to say when they say “it’s not the right time” or “I can’t afford it”
• The one simple automation that pre-sells your offer BEFORE the call

Feeling like Instagram’s out to get you? You’re not alone.

In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows.

If your reach has flatlined, this is your wake-up call.

What’s inside:

• Why “posting more” won’t fix dead engagement
• The shift that changed my entire content strategy
• What’s working right now on Instagram (and what’s totally flopping)
• How to create content that cuts through the noise
• The real reason your creative spark is fading – and how to get it back
• A mindset reframe every creative needs to hear

Book A Call With The Team: https://tools.laurahiggins.com/scale

Tired of chasing clients and unpredictable income?

Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout.

In This Episode, You’ll Learn:

• The four membership types that work for any business (even service providers!)
• The biggest mistake most creatives make when trying to build recurring revenue
• Why keeping your membership open 24/7 might be killing your sales
• How to sell your membership without feeling salesy (Stu’s messaging hack!)
• The secret to keeping members for years—without constantly launching
• Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure memberships

Resources & Links:

• Grab Stu’s new book, Predictable Profits
• Follow Stu on Instagram
• Check out Laura’s coaching programs
• Join the conversation on Instagram

In this Quick Win episode I'm going to show you how to turn your offer from a dud to a stud! We'll be walking through a super simple process that will help you figure out why your offer isn't selling and how to fix it.  

Throughout this episode, we're going to have some fun and gain some valuable insights into:  

👉 A decision-making filter that will save you from any potential offer fails.  

👉 The crucial steps you need to take before launching your offer to ensure its success.  

👉 Effective methods for fixing your offer without causing any unnecessary stress or frustration.  

By following these steps, you'll be able to identify the root cause of your offer's lack of success and make the necessary changes to improve its performance.  

So, if you're feeling stuck and frustrated with your offer, don't worry! We've got your back and we're going to help you turn things around and achieve the results you want.

Let's do this!  

Want to join The Next Level Club? Apply Here Today

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Kaity Griffin is a Google Ads expert, trainer and systems geek.

She is the Founder and Head Trainer of the Google Ads agency kaitygriffin.com—where she helps digital marketers and agency teams cut through the tricky tech to create seriously profitable Google
Ads for their clients.

A leader in the Google Ads space, Kaity’s speciality is taking advanced technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that
almost anyone can understand and use.

Hosted on Acast. See acast.com/privacy for more information.

Selling doesn't have to be icky, my friend. If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales. Very quickly, I realised I needed to get over my fear of sales. 6 years on, I'm a confident sales person and know how to sell in a way that works for me.  

In this conversation, I unpack:

🌟 The 6 keys to getting over your fear of sales

🌟 Mindset shifts to adopt today

🌟 Why selling is a skill you can (and MUST) learn  

Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are joined by Evergreen Sales Funnel Expert, Nicole Culver. Nicole helps experts set up high-ticket evergreen funnels in their businesses so they can scale their businesses and cut their work hours in half.

You'll discover:

👉 The essentials for an evergreen funnel

👉 Common mistakes most people make in their content (that is hurting their sales)

👉 The 3 types of buyers in your funnel (and how to sell to each)

👉 How to diagnose why your audience aren't engaging

👉 The ONE thing you can do today to increase your sales

Check out Nicole's website

Follow Nicole on Instagram

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!

Hosted on Acast. See acast.com/privacy for more information.

Checkout my new website: laurahiggins.com

Want to hit 6 figures in your business? Download 'The 6 Figure Creative' here

Want to go from 5k months to 10k, 20k or even 30k months? Book a scale session call here!

Hosted on Acast. See acast.com/privacy for more information.

Building a profitable & connected community Ryan Bowles is a half Sri Lankan Aussie on the Gold Coast who loves hot curries, Star Wars, riding motorbikes and growing coaching businesses. Ryan is on a mission to help coaches get more clients online and build strong communities so that their clients stay, pay & play for longer.

He runs The Profitable Group Academy and knows a thing or two about building communities that make you money and help your clients stay connected.

In this conversation, you'll walk away knowing...

👉 Why community is more important than ever before

👉 How to create an epic online community for your paid programs

👉 Mistakes you must avoid when it comes to building a community online

👉 Simple steps to kickstart a Facebook Group from zero

Want to join hundreds of creative business owners hitting their revenue goals and changing their lives?

Join the waitlist for the next intake of My Marketing Playbook here: https://mymarketingplaybook.com/waitlist

Doing over $5k or more in revenue and want to hit those $20k months fast?

DM on Instagram with the words 'NEXTLEVEL' and I'll send you all the information.

Hosted on Acast. See acast.com/privacy for more information.

In this Quick Win episode, I'm walking through why we completely changed our program My Marketing Playbook Accelerator. I'm giving you an inside look into the key changes we made to support our clients better and get them results - fast!

You'll also hear from Gemma, one of our recent Accelerator students who went from $4k in revenue to $16k in less than 10 weeks by following our framework.

You'll learn:

👉 The three steps in the Lala Level Up Framework (and how each step is essential for creatives)

👉 What Gemma did to 8x her investment in the program

👉 The 5 big changes we have made to make our program bigger and better than ever for our clients Join

My Marketing Playbook here today!

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